Better.co.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
89% 
Page quality
68% 
Page structure
100% 
Link structure
77% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
768.10 kB
Words
1010
Media files
41
Number of links
64 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Free Online Mortgage Broker | Better.co.uk
The length of the page title is perfect. (382 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Join thousands of homeowners with mortgage advice you can trust. Rated 4.9 on Trustpilot from over 9,000 reviews. We are your leading free online mortgage broker.
The meta description is too long: 1020 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://better.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorGatsby 5.13.3
descriptionJoin thousands of homeowners with mortgage advice you can trust. Rated 4.9 on Trustpilot from over 9,000 reviews. We are your leading free online mortgage broker.
imagehttps://better.co.uk/images/stacked-social.png
cspdefault-src 'self' 02.cdn.trussle.com 02.cdn.better.co.uk; style-src 'self' 'unsafe-inline' *.cloudflare.com *.cloudfront.net fonts.googleapis.com tagmanager.google.com 02.cdn.trussle.com 02.cdn.better.co.uk; script-src 'self' 'unsafe-inline' 'unsafe-eval' cdn-assets-prod.s3.amazonaws.com optimizely.s3.amazonaws.com bat.bing.com *.cloudfront.net cookie-cdn.cookiepro.com stats.g.doubleclick.net fast.ssqt.io edge.fullstory.com fullstory.com rs.fullstory.com googleads.g.doubleclick.net connect.facebook.net www.facebook.com graph.facebook.com *.googleadservices.com www.google-analytics.com optimize.google.com tagmanager.google.com *.googleapis.com www.googletagmanager.com static.hotjar.com script.hotjar.com *.hotjar.io js.hs-analytics.net js.hs-scripts.com js.hsforms.net forms.hsforms.com js-na1.hs-scripts.com js.hs-banner.com js.hubspot.com js.usemessages.com e.infogram.com infogram.com *.optimizely.com cdn.segment.com snapengage.com survey.survicate.com surveys-static.survicate.com *.trussle.com *.better.co.uk widget.trustpilot.com cdn.taboola.com trc.taboola.com amplify.outbrain.com tr.outbrain.com wave.outbrain.com jscloud.net redditstatic.com pixel-config.reddit.com conversions-config.reddit.com ; frame-src 12820922.fls.doubleclick.net td.doubleclick.net connect.facebook.com www.facebook.com vars.hotjar.com forms.hsforms.com app.hubspot.com e.infogram.com infogram.com *.cdn.optimizely.com snapengage.com trussle.eu.looker.com widget.trustpilot.com www.youtube.com; font-src data: 'self' fonts.gstatic.com stats.gstatic.com script.hotjar 02.cdn.trussle.com trussle.com 02.cdn.better.co.uk better.co.uk surveys-static.survicate.com; connect-src 'self' airbrake.io bat.bing.com cookie-cdn.cookiepro.com geolocation.onetrust.com stats.g.doubleclick.net googleads.g.doubleclick.net facebook.com www.facebook.com connect.facebook.com graph.facebook.com fullstory.com edge.fullstory.com rs.fullstory.com *.google-analytics.com *.analytics.google.com adservice.google.com googletagmanager.com www.googletagmanager.com google.com www.google.com pagead2.googlesyndication.com *.hotjar.com wss://*.hotjar.com vc.hotjar.io:* forms.hsforms.com api.hubspot.com hubspot-forms-static-embed.s3.amazonaws.com app.referralsaasquatch.com fast.ssqt.io cdn.segment.io cdn.segment.com api.segment.io snapengage.com respondent.survicate.com *.optimizely.com trc.taboola.com trc-events.taboola.com 02.cdn.trussle.com amplify.outbrain.com tr.outbrain.com wave.outbrain.com 02.cdn.better.co.uk track-api.trussle.com track-cdn.trussle.com jscloud.net cta-service-cms2.hubspot.com track-api.better.co.uk track-cdn.better.co.uk redditstatic.com pixel-config.reddit.com conversions-config.reddit.com api.trussle.com api.better.co.uk auth.better.co.uk; img-src 'self' data: bat.bing.com *.cloudfront.net res.cloudinary.com cookie-cdn.cookiepro.com images.ctfassets.net doubleclick.net googleads.g.doubleclick.net facebook.com www.facebook.com connect.facebook.com scontent.ffab1-2.fna.fbcdn.net google.com www.google.com google.co.uk www.google.co.uk google-analytics.com www.google-analytics.com www.googleadservices.com www.googleapis.com googletagmanager.com www.googletagmanager.com www.googleusercontent.com stats.gstatic.com script.hotjar.com hubspot.com forms.hsforms.com forms-na1.hsforms.com track.hubspot.com snapengage.com surveys-static.survicate.com 02.cdn.trussle.com 02.cdn.better.co.uk i.ytimg.com emailsignature.trustpilot.com tr.outbrain.com perf-na1.hsforms.com alb.reddit.com; media-src snapengage.com; object-src snapengage.com
langen
twitter:cardsummary_large_image
twitter:creator@betterdotuk
twitter:titleFree Online Mortgage Broker | Better.co.uk
twitter:descriptionJoin thousands of homeowners with mortgage advice you can trust. Rated 4.9 on Trustpilot from over 9,000 reviews. We are your leading free online mortgage broker.
twitter:imagehttps://better.co.uk/images/stacked-social.png
og:urlhttps://better.co.uk/
og:titleFree Online Mortgage Broker | Better.co.uk
og:descriptionJoin thousands of homeowners with mortgage advice you can trust. Rated 4.9 on Trustpilot from over 9,000 reviews. We are your leading free online mortgage broker.
og:imagehttps://better.co.uk/images/stacked-social.png
og:site_nameBetter.co.uk
x-ua-compatibleie=edge
Content-Security-Policydefault-src 'self' 02.cdn.trussle.com 02.cdn.better.co.uk; style-src 'self' 'unsafe-inline' *.cloudflare.com *.cloudfront.net fonts.googleapis.com tagmanager.google.com 02.cdn.trussle.com 02.cdn.better.co.uk; script-src 'self' 'unsafe-inline' 'unsafe-eval' cdn-assets-prod.s3.amazonaws.com optimizely.s3.amazonaws.com bat.bing.com *.cloudfront.net cookie-cdn.cookiepro.com stats.g.doubleclick.net fast.ssqt.io edge.fullstory.com fullstory.com rs.fullstory.com googleads.g.doubleclick.net connect.facebook.net www.facebook.com graph.facebook.com *.googleadservices.com www.google-analytics.com optimize.google.com tagmanager.google.com *.googleapis.com www.googletagmanager.com static.hotjar.com script.hotjar.com *.hotjar.io js.hs-analytics.net js.hs-scripts.com js.hsforms.net forms.hsforms.com js-na1.hs-scripts.com js.hs-banner.com js.hubspot.com js.usemessages.com e.infogram.com infogram.com *.optimizely.com cdn.segment.com snapengage.com survey.survicate.com surveys-static.survicate.com *.trussle.com *.better.co.uk widget.trustpilot.com cdn.taboola.com trc.taboola.com amplify.outbrain.com tr.outbrain.com wave.outbrain.com jscloud.net redditstatic.com pixel-config.reddit.com conversions-config.reddit.com ; frame-src 12820922.fls.doubleclick.net td.doubleclick.net connect.facebook.com www.facebook.com vars.hotjar.com forms.hsforms.com app.hubspot.com e.infogram.com infogram.com *.cdn.optimizely.com snapengage.com trussle.eu.looker.com widget.trustpilot.com www.youtube.com; font-src data: 'self' fonts.gstatic.com stats.gstatic.com script.hotjar 02.cdn.trussle.com trussle.com 02.cdn.better.co.uk better.co.uk surveys-static.survicate.com; connect-src 'self' airbrake.io bat.bing.com cookie-cdn.cookiepro.com geolocation.onetrust.com stats.g.doubleclick.net googleads.g.doubleclick.net facebook.com www.facebook.com connect.facebook.com graph.facebook.com fullstory.com edge.fullstory.com rs.fullstory.com *.google-analytics.com *.analytics.google.com adservice.google.com googletagmanager.com www.googletagmanager.com google.com www.google.com pagead2.googlesyndication.com *.hotjar.com wss://*.hotjar.com vc.hotjar.io:* forms.hsforms.com api.hubspot.com hubspot-forms-static-embed.s3.amazonaws.com app.referralsaasquatch.com fast.ssqt.io cdn.segment.io cdn.segment.com api.segment.io snapengage.com respondent.survicate.com *.optimizely.com trc.taboola.com trc-events.taboola.com 02.cdn.trussle.com amplify.outbrain.com tr.outbrain.com wave.outbrain.com 02.cdn.better.co.uk track-api.trussle.com track-cdn.trussle.com jscloud.net cta-service-cms2.hubspot.com track-api.better.co.uk track-cdn.better.co.uk redditstatic.com pixel-config.reddit.com conversions-config.reddit.com api.trussle.com api.better.co.uk auth.better.co.uk; img-src 'self' data: bat.bing.com *.cloudfront.net res.cloudinary.com cookie-cdn.cookiepro.com images.ctfassets.net doubleclick.net googleads.g.doubleclick.net facebook.com www.facebook.com connect.facebook.com scontent.ffab1-2.fna.fbcdn.net google.com www.google.com google.co.uk www.google.co.uk google-analytics.com www.google-analytics.com www.googleadservices.com www.googleapis.com googletagmanager.com www.googletagmanager.com www.googleusercontent.com stats.gstatic.com script.hotjar.com hubspot.com forms.hsforms.com forms-na1.hsforms.com track.hubspot.com snapengage.com surveys-static.survicate.com 02.cdn.trussle.com 02.cdn.better.co.uk i.ytimg.com emailsignature.trustpilot.com tr.outbrain.com perf-na1.hsforms.com alb.reddit.com; media-src snapengage.com; object-src snapengage.com
charsetutf-8

Automatically check better.co.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1010 words. That's ok.
37.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (768.1 kB).
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64lock
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64title-icon
data:[...] Base64title-icon
data:[...] Base64title-icon
data:[...] Base64title-icon
data:[...] Base64title-icon
...nature.trustpilot.com/brand/n/2/logo.pngTrustpilot Logo
...-US/2/6392287740b116458553ed83/stars.pngTrustpilot Stars
.../1/6392287740b116458553ed83/text2@2x.pngTrustpilot Score
...4e20f4eaf67278a82fb1/Frame1-mortgage.svgFrame1-mortgage
...e8ee627e6270727c0e16/Frame2-mortgage.svgFrame2-mortgage
...4be9b2174e73b5634847/Frame3-mortgage.svgFrame3-mortgage
...803725f0997555f899/Frame1-remortgage.svgFrame1-remortgage
...d28c562e99cf5f1c6d8/Frame1-insurance.svgFrame1-insurance
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64arrow-forward
data:[...] Base64arrow
data:[...] Base64arrow

Page structure

H1 heading
(Critically important)
Your free online Mortgage Broker
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Your free online Mortgage Broker
H2 Reviews
H2 Complete guides
H3 Buying a home
H3 Remortgage
H3 Company
H3 Legal
H4 About Us
H4 Better Price Promise
H4 Refer-a-friend
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://better.co.uk/No Text
/mortgages/first-time-buyerBuy my first home
/mortgages/next-time-buyersBuy my next home
/mortgages/remortgageRemortgage
/secured-loansBorrow additional funds
/insurance/better-protection-i...Review insurance options
/mortgages/mortgage-in-principleSee how much I can borrow
/mortgages/buy-to-letBuy a property to let out
https://better.co.uk/smart-buyerAll-in-one homebuying
/mortgages/mortgage-comparisonCompare mortgage rates
/mortgages/mortgage-calculatorMortgage calculator
/mortgages/stamp-duty-calculatorStamp Duty calculator
/mortgages/ltv-calculatorLoan-to-value calculator
/learning-centreMortgage 101s
https://better.co.uk/rate-watchRateWatch
/better-prize-draw£1,000 Prize Draw
/refer-a-friendRefer-a-friend
https://better.co.uk/about-usAbout us
https://www.tiktok.com/@better...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/bette...New window External Subdomain No Text
https://www.instagram.com/bett...New window External Subdomain No Text
https://better.co.uk/No Text
/mortgages/first-time-buyerText duplicate Buy my first home
/mortgages/next-time-buyersText duplicate Buy my next home
/mortgages/remortgageText duplicate Remortgage
/secured-loansText duplicate Borrow additional funds
/insurance/better-protection-i...Text duplicate Review insurance options
/mortgages/mortgage-in-principleText duplicate See how much I can borrow
/mortgages/buy-to-letText duplicate Buy a property to let out
https://better.co.uk/smart-buyerText duplicate All-in-one homebuying
/mortgages/mortgage-comparisonText duplicate Compare mortgage rates
/mortgages/mortgage-calculatorText duplicate Mortgage calculator
/mortgages/stamp-duty-calculatorText duplicate Stamp Duty calculator
/mortgages/ltv-calculatorText duplicate Loan-to-value calculator
/learning-centreText duplicate Mortgage 101s
https://better.co.uk/rate-watchText duplicate RateWatch
/better-prize-drawText duplicate £1,000 Prize Draw
/refer-a-friendText duplicate Refer-a-friend
https://better.co.uk/about-usText duplicate About us
/mortgages/mortgage-in-principlemortgage in principle
https://better.co.uk/smart-buyerSmartBuyer
https://uk.trustpilot.com/revi...New window External Subdomain IMG-ALT Trustpilot Logo
https://uk.trustpilot.com/revi...New window External Subdomain "Great service, takes away the stress of sourcing a new mortgage provider and the feeling of missing out on a better deal. All aspects of my remortgage was e...
https://uk.trustpilot.com/revi...New window External Subdomain "Tom Lewis and Amanda Baker have been absolutely amazing throughout our process. They have helped us through every question and query we had as first time bu...
https://uk.trustpilot.com/revi...New window External Subdomain "Charlie Kirby took care of my renewal of landlord insurance. Looked for the best rates. Best insurance brokers (Better.co.uk) by far. Honest, friendly and t...
https://uk.trustpilot.com/revi...New window External Subdomain Read more customer stories
/mortgages/first-time-buyerMortgage First-time buyer Read helpful guides on buying your first home, see the latest mortgage rates and more.
IMG-ALT Frame1-mortgage
/mortgages/next-time-buyersMortgage Next-time buyer Moving up the property ladder? Discover mortgage tips and advice for a smooth homebuying process.
IMG-ALT Frame2-mortgage
/mortgages/buy-to-letMortgage Buy to let Costs, taxes, and profit-making: learn all you need to know about buy-to-let mortgages here.
IMG-ALT Frame3-mortgage
/mortgages/remortgageRemortgage Remortgages From capital raise to switching lenders, learn how to remortgage quickly and efficiently.
IMG-ALT Frame1-remortgage
/insurance/better-protection-i...Insurance Insurance Explore guides on mortgage protection insurance, understand its benefits, and find the best option for your needs.
IMG-ALT Frame1-insurance
https://better.co.uk/about-usText duplicate About us
/better-price-promiseLearn more
/refer-a-friendRefer
/account/signup?application=ey...Apply for a mortgage
/mortgages/mortgage-in-principleMortgage in Principle
/insurance/better-protection-i...Insurance
https://better.co.uk/smart-buyerText duplicate SmartBuyer
/get-started/remaining-termApply for a remortgage
/mortgages/rate-watchRate Watch
/secured-loansSecured Loans
/refer-a-friendRefer a friend
https://better.co.uk/pressPress
/partners/signupPartners
https://better.co.uk/complaintsComplaints
https://better.co.uk/about-usText duplicate About us
/about-us/contactContact us
https://better.co.uk/termsTerms of business
https://better.co.uk/privacyPrivacy policy
https://better.co.uk/cookiesCookie policy
/accessibilityAccessibility
https://www.tiktok.com/@better...External Subdomain No Text
https://www.facebook.com/bette...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/bett...External Subdomain No Text
https://better.co.uk/termsNew window Learn more here.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://better.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (768 kB).
The page response time is excellent with 0.20 seconds.

HTTP Response Header

NameValue
dateWed, 16 Jul 2025 06:30:04 GMT
content-typetext/html
servercloudflare
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
cache-controlpublic, max-age=0, must-revalidate
last-modifiedFri, 06 Jun 2025 11:30:40 GMT
x-amz-version-idj9_xx0Qw54A9U8.zmIQdwdF_Kf4sl.TP
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=Vzza%2Fp3JOZ%2FXWMq%2BKh5IM42zTPVU3R2HoWXJFu7Kw2GYpOxOPX%2FrxGatv1d5CcuRtJAVxwtr%2FWiUNApPFQvwL2dKOsNcbGYtuqGF"}]}
x-amz-storage-classINTELLIGENT_TIERING
cf-cache-statusHIT
age81236
varyaccept-encoding
content-encodingbr
cf-ray95ff72e35fb4d5ac-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 622 referring domains.
This page has 1,862 backlinks.
This page has backlinks from 519 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Sitemap: https://better.co.uk/sitemap-0.xml
Host: https://better.co.uk

Similar sites

Search preview

better.co.uk
Free Online Mortgage Broker | Better.co.uk
Join thousands of homeowners with mortgage advice you can trust. Rated 4.9 on Trustpilot from over 9,000 reviews. We are your leading free online mortgage broker.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
mortgage81%Check
Mortgage Broker79%Check
Online Mortgage79%Check
free online Mortgage77%Check
online Mortgage Broker77%Check
free online Mortgage Broker76%Check
Broker73%Check
free73%Check
Free Online73%Check
Mortgage Advice65%Check
Show more keywords and terms

Automatically check better.co.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions