Materialplus.io - SEO Checker

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Overview of the SEO Check
Meta information
57% 
Page quality
60% 
Page structure
67% 
Link structure
71% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.11 s
File size
100.30 kB
Words
383
Media files
30
Number of links
80 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Material: Insights-driven Strategy | Customer Engagement Consulting Company
The page title should be shorter than 580 pixels. It is 711 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Material fuels customer strategy + drives engagement for leading brands. We combine human-driven insight + innovative action to bring companies closer to their customers.
The meta description is too long: 1065 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.materialplus.io/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionMaterial fuels customer strategy + drives engagement for leading brands. We combine human-driven insight + innovative action to bring companies closer to their customers.
msapplication-TileImagehttps://www.materialplus.io/wp-content/uploads/2023/08/cropped-Favicon-270x270.png
article:modified_time2025-03-20T14:59:26+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleMaterial: Insights-driven Strategy | Customer Engagement Consulting Company
og:descriptionMaterial fuels customer strategy + drives engagement for leading brands. We combine human-driven insight + innovative action to bring companies closer to their customers.
og:urlhttps://www.materialplus.io/
og:site_nameMaterial
og:imagehttps://www.materialplus.io/wp-content/uploads/2025/02/Monogram-black-480x480-1.png
og:image:width480
og:image:height480
og:image:typeimage/png
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 383 words on this page. Good pages should have about 800 words of useful content.
19.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2023/08/plus.pngMaterial+
/wp-content/uploads/2023/06/Logo.pngMaterial+
...materialplus/images/icons/globe-icon.svgregion-selectionRegion Selection
.../materialplus/images/icons/mail-icon.svgcontact-us
...aterialplus/images/icons/search-icon.svgsearch
/wp-content/uploads/2025/03/M_1x.pngNo alt attribute provided
...riven-Strategy_Graphic_Updated_Large.jpgMaterial+
/wp-content/uploads/2025/03/Amazon_1x.pngNo alt attribute provided
/wp-content/uploads/2025/03/Visa_1x.pngNo alt attribute provided
/wp-content/uploads/2025/03/Comerica_1x.pngNo alt attribute provided
/wp-content/uploads/2025/03/Disney_1x.pngNo alt attribute provided
/wp-content/uploads/2025/03/Hilton_1x.pngNo alt attribute provided
/wp-content/uploads/2025/03/Uber_1x.pngNo alt attribute provided
/wp-content/uploads/2025/03/CocaCola_1x.pngNo alt attribute provided
...uploads/2025/03/JohnsonandJohnson_1x.pngNo alt attribute provided
/wp-content/uploads/2025/03/Tiktok_1x.pngNo alt attribute provided
/wp-content/uploads/2025/03/Google_1x.pngNo alt attribute provided
/wp-content/uploads/2025/03/Target_1x.pngNo alt attribute provided
...content/uploads/2025/03/Microsoft_1x.pngNo alt attribute provided
/wp-content/uploads/2025/03/Verizon_1x.pngNo alt attribute provided
/wp-content/uploads/2025/03/Meta_1x.pngNo alt attribute provided
.../2025/02/Material_DrPepper_Thumbnail.jpgmaterial_dr-pepper
...5/02/Material_Liquid_Death_Thumbnail.jpgmaterial_liquid_death
.../2025/02/Material_Movado_Thumbnail-1.jpgmovado_material
/wp-content/uploads/2025/02/Logo-1.pngMaterial
Video URLWidthHeight
...02/Material-Web-Reel-v3.2_Compressed.mp4
...ads/2025/03/Material_WHOOP_Thumbnail.mp4
...oads/2025/03/Material_Trex_Thumbnail.mp4
.../2025/03/Material_Presidio_Thumbnail.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Client Stories
H2 Newsletter
H3 Material Appoints Laila Worrell as Chief Executive Officer
H3 6 Behavioral Science Principles for Deeper Human Insights
H3 Material Welcomes Oscar Yuan as Chief Strategy and Growth Officer
H3 DeepSeek and the Evolution of AI Models: A Material Perspective
H4 Empty heading
H4 We influence demand by knowing what influences people.
H6 NEWS
H6 PERSPECTIVE
H6 NEWS Duplicate text
H6 PERSPECTIVE Duplicate text
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.materialplus.io/Anchor Skip to content
https://www.materialplus.io/Subdomain IMG-ALT Material+
/services/consumer-insightsCustomer + Consumer Insights
/services/market-strategyMarket Strategy
/services/data-analytics-aiData, Analytics + AI
/services/brand-measurementBrand Measurement
/services/brand-strategyBrand Strategy
/services/marketing-channel-st...Marketing + Channel Strategy
/services/content-creativeContent + Creative
/services/loyaltyLoyalty
/services/brand-designBrand Design
/services/product-experience-d...Product + Experience Design
/services/industrial-designIndustrial Design
/services/product-platform-eng...Product + Platform Engineering
/services/digital-experience-s...Omnichannel Experience
/perspectivesPERSPECTIVES
/case-studyCLIENT STORIES
/about-usABOUT US
https://www.materialplus.io/auAU Region
https://www.materialplus.io/sgSEA Region
https://www.materialplus.io/Global Region
/contactSubdomain IMG-ALT contact-us
A-TITLE Contact Us
/services/consumer-insightsText duplicate Customer + Consumer Insights
/services/market-strategyText duplicate Market Strategy
/services/data-analytics-aiText duplicate Data, Analytics + AI
/services/brand-measurementText duplicate Brand Measurement
/services/brand-strategyText duplicate Brand Strategy
/services/marketing-channel-st...Text duplicate Marketing + Channel Strategy
/services/content-creativeText duplicate Content + Creative
/services/loyaltyText duplicate Loyalty
/services/brand-designText duplicate Brand Design
/services/product-experience-d...Text duplicate Product + Experience Design
/services/industrial-designText duplicate Industrial Design
/services/product-platform-eng...Text duplicate Product + Platform Engineering
/services/digital-experience-s...Text duplicate Omnichannel Experience
/perspectivesText duplicate PERSPECTIVES
/case-studyText duplicate CLIENT STORIES
/about-usText duplicate ABOUT US
/case-study/leveraging-deep-hu...Subdomain IMG-ALT material_dr-pepper
/case-study/leveraging-deep-hu...Subdomain Reinvigorating Customer Loyalty with Deep Human Understanding
/case-study/bringing-segmentat...Subdomain IMG-ALT material_liquid_death
/case-study/bringing-segmentat...Subdomain Bringing Segmentation to Life to Fuel Growth for Liquid Death
/case-study/timeless-precision...Subdomain IMG-ALT movado_material
/case-study/timeless-precision...Subdomain Timeless Precision: Moving the Iconic Movado Brand into the Future
/case-study/unlocking-human-pe...Subdomain No Text
/case-study/unlocking-human-pe...Subdomain Unlocking Human Performance and Exceeding Customer Expectations
/case-study/elevating-a-meanin...Subdomain No Text
/case-study/elevating-a-meanin...Subdomain Sustaining Brand Leadership through Strategic Partnership
/case-study/creating-a-powerfu...Subdomain No Text
/case-study/creating-a-powerfu...Subdomain Creating a Powerful Tool for Inclusion, Engagement and Growth
/case-studySEE ALL STORIES
/services/consumer-insightsSubdomain Text duplicate Customer + Consumer Insights
/services/market-strategySubdomain Text duplicate Market Strategy
/services/data-analytics-aiSubdomain Data, Analytics and AI
/services/brand-measurementSubdomain Text duplicate Brand Measurement
/services/brand-strategySubdomain Text duplicate Brand Strategy
/services/marketing-channel-st...Subdomain Text duplicate Marketing + Channel Strategy
/services/content-creativeSubdomain Text duplicate Content + Creative
/services/loyaltySubdomain Text duplicate Loyalty
/services/brand-designSubdomain Text duplicate Brand Design
/services/product-experience-d...Subdomain Text duplicate Product + Experience Design
/services/industrial-designSubdomain Text duplicate Industrial Design
/services/product-platform-eng...Subdomain Text duplicate Product + Platform Engineering
/services/digital-experience-s...Subdomain Text duplicate Omnichannel Experience
/news/material-appoints-laila-...Subdomain Material Appoints Laila Worrell as Chief Executive Officer
/perspectives/6-behavioral-sci...Subdomain 6 Behavioral Science Principles for Deeper Human Insights
/news/material-welcomes-oscar-...Subdomain Material Welcomes Oscar Yuan as Chief Strategy and Growth Officer
/perspectives/deepseek-and-the...Subdomain DeepSeek and the Evolution of AI Models: A Material Perspective
/contactSubdomain Let’s talk
/about-usSubdomain About Us
/servicesServices
/case-studySubdomain Client stories
/perspectivesSubdomain Perspectives
/partnersSubdomain Partners
https://www.materialplus.io/newsSubdomain News
/careersSubdomain Careers
/contactSubdomain Contact
https://www.instagram.com/mate...New window External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://twitter.com/material_t...New window External X (formerly Twitter)
/privacy-policyNew window Subdomain Privacy Policy
https://www.materialplus.io/Subdomain IMG-ALT Material
/material-historyNew window Subdomain Material History
https://materialplus-2.privacy...New window External Subdomain CCPA — Do Not Sell/Share My Information.
https://materialplus-2.privacy...New window External Subdomain Limit the Use of My Sensitive Personal Information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.materialplus.io/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.11 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (100 kB).

HTTP Response Header

NameValue
dateMon, 16 Jun 2025 07:09:25 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains; preload
last-modifiedThu, 20 Mar 2025 14:59:26 GMT
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 124
x-cache-groupbot
cf-cache-statusDYNAMIC
set-cookie285 Characters
servercloudflare
cf-ray95087b467fb7bb24-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 374 referring domains.
This page has 1,767 backlinks.
This page has backlinks from 301 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /landing/
Disallow: /*?*
Disallow: /downloads/
Disallow: /search/
Disallow: /wp-login.php
Disallow: /thank-you-*
Disallow: ?utm_source=
Disallow: campaign_id
Disallow: ?client_id
Disallow: /resources/
Disallow: /project/
Disallow: /campaign/
Sitemap: https://www.materialplus.io/sitemap_index.xml
Sitemap: https://www.materialplus.io/au/sitemap_index.xml
Sitemap: https://www.materialplus.io/sg/sitemap_index.xml

Similar sites

Search preview

www.materialplus.io
Material: Insights-driven Strategy | Customer Engagement Consulting...
Material fuels customer strategy + drives engagement for leading brands. We combine human-driven insight + innovative action to bring companies closer to their customers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Material81%Check
STRATEGY63%Check
Customer Engagement58%Check
STRATEGY INSIGHTS58%Check
Customer56%Check
Engagement56%Check
Brand Strategy55%Check
INSIGHTS52%Check
human insights51%Check
Human50%Check
Show more keywords and terms

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