Londonpass.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
64% 
Page structure
100% 
Link structure
71% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
1,662.90 kB
Words
598
Media files
14
Number of links
30 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The London Pass® | Save up to 50% on attractions
The length of the page title is perfect. (463 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Explore London with The London Pass®. Enjoy incredible savings and discover 90+ attractions, all on one digital credits package.
The length of the meta description is perfect. (800 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://londonpass.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover, minimum-scale=1
theme-color#28939C
facebook-domain-verification84865989q8nsvkebkk6osycvtjv67z
robotsindex,follow
descriptionExplore London with The London Pass®. Enjoy incredible savings and discover 90+ attractions, all on one digital credits package.
langen
og:titleThe London Pass® | Save up to 50% on attractions
og:descriptionExplore London with The London Pass®. Enjoy incredible savings and discover 90+ attractions, all on one digital credits package.
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 598 words. That's ok.
31.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1662.9 kB).
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ad/sites/brand-logos/LondonPass_Logo.svgLondon Pass logo
...utterstock_583939735_zxwj4p?_a=BAVHyiGg0No alt attribute provided
..._à_14.41.32_Verified_ticshe?_a=BAVHyiGg0No alt attribute provided
...n_ss_non-editorial_verified?_a=BAVHyiGg0No alt attribute provided
...pauls_from_partner_1_hpjxxm?_a=BAVHyiGg0No alt attribute provided
..._à_14.41.32_Verified_ticshe?_a=BAVHyiGg0No alt attribute provided
...Bill's Breakfast_3_verified?_a=BAVHyiGg0No alt attribute provided
..._tour_from_partner_2_hvdlv9?_a=BAVHyiGg0No alt attribute provided
..._à_14.41.32_Verified_ticshe?_a=BAVHyiGg0No alt attribute provided
...n_ss_non-editorial_verified?_a=BAVHyiGg0No alt attribute provided
...al-photo_05_Verified_zyxs5j?_a=BAVHyiGg0No alt attribute provided
...pauls_from_partner_1_hpjxxm?_a=BAVHyiGg0No alt attribute provided
https://londonpass.com/img/playStore.svgDownload On The Google Play Store
https://londonpass.com/img/appStore.svgDownload On The App Store

Page structure

H1 heading
(Critically important)
Sightsee the smart way with The London Pass®
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Sightsee the smart way with The London Pass®
H2 Choose your perfect London pass
H2 Access 110+ London attractions
H2 Discover {{destinationFullName}} itineraries
H2 How it works
H2 Get your free guidebook!
H3 Pick your must-sees with The London Pass® Explorer
H3 See more of London with The London Pass®
H3 Build your unique London itinerary with our trip planner
H3 The London Pass® makes sightseeing easy
H3 Buy with confidence
H3 The London Pass® is highly rated, but don't just take our word for it!
H3 Get the app
H4 Free cancellation
H4 Got a question?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://londonpass.com/enIMG-ALT London Pass logo
https://londonpass.com/en/passesPasses
/en/london-attractionsAttractions
/en/trip-plannerTrip planner
/en/how-it-worksHow it works
/en/london-transportLondon travel
https://londonpass.com/en/faqsFAQs
https://londonpass.com/en/cartA-TITLE Shopping cart
/en/london-attractions/london-eyeNo Text
/en/london-attractions/tower-o...No Text
/en/london-attractions/st-paul...No Text
/en/london-attractions?product...70+
/en/passes/the-london-pass-exp...See prices
/en/passes/the-london-pass-exp...Text duplicate See prices
/en/london-attractions/london-eyeNo Text
/en/london-attractions/english...No Text
/en/london-attractions/fullers...No Text
/en/london-attractions?product...110+
/en/london-attractions?product...and more...
/en/passes/the-london-passText duplicate See prices
/en/passes/the-london-passText duplicate See prices
/en/london-attractionsView all 110+ attractions
/en/trip-plannerCreate my own
/en/how-it-worksFind out more
/en/savings-guaranteeNew window Text duplicate Find out more
https://londonpass.com/en/faqsSee our FAQs
https://londonpass.com/en/privacyprivacy policy
https://www.facebook.com/Londo...New window External Subdomain No Text
https://www.instagram.com/lond...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.tiktok.com/@gocityNew window External Subdomain No Text
https://londonpass.com/en/privacyPrivacy
A-TITLE Privacy
https://londonpass.com/en/termsTerms
A-TITLE Terms
/en/cookie-usage-policyCookie Policy
A-TITLE Cookie Policy
https://gocity.com/en/modern-s...New window External Modern Slavery Act
A-TITLE Modern Slavery Act
https://play.google.com/store/...New window External Subdomain IMG-ALT Download On The Google Play Store
https://apps.apple.com/en/app/...New window External Subdomain IMG-ALT Download On The App Store

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://londonpass.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (1,663 kB).

HTTP Response Header

NameValue
dateSun, 25 Oct 2026 20:31:46 GMT
content-typetext/html; charset=utf-8
cf-raya503fc9d5a11d50e-CDG
cf-cache-statusHIT
age1213
cache-controlpublic, s-maxage=3600, stale-while-revalidate=86400
servercloudflare
x-permitted-cross-domain-policiesnone
varyAccept-Encoding
cdn-cache-controlpublic, max-age=3600, stale-while-revalidate=86400
x-content-type-optionsnosniff
x-gc-deployment-platformk8s
x-middleware-rewrite/en/DEFAULT_CURRENCY/GREAT/london
set-cookie84 Characters
server-timingcfCacheStatus;desc="HIT"
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 177 referring domains.
This page has 549 backlinks.
This page has backlinks from 148 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Allow: /
Allow: /_next/*.js
Disallow: /GO_CITY
Disallow: /*/GO_CITY
Disallow: /GREAT
Disallow: /*/GREAT
Disallow: /cdn-cgi/rum

Sitemap: https://londonpass.com/sitemap.xml

Similar sites

Search preview

londonpass.com
The London Pass® | Save up to 50% on attractions
Explore London with The London Pass®. Enjoy incredible savings and discover 90+ attractions, all on one digital credits package.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pass88%Check
London86%Check
London Pass83%Check
attractions as74%Check
London Attractions73%Check
Attractions65%Check
London Pass®61%Check
See55%Check
Discover55%Check
Sightsee55%Check
Show more keywords and terms

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