Londonmuseum.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
79% 
Page structure
51% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.17 s
File size
179.30 kB
Words
1000
Media files
30
Number of links
188 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
London Museum | Home
The length of the page title is perfect. (219 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Uncover London's hidden stories and unexpected treasures. Visit in person at London Museum Docklands or explore our online collections and stories.
The length of the meta description is perfect. (927 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionUncover London's hidden stories and unexpected treasures. Visit in person at London Museum Docklands or explore our online collections and stories.
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#da532c
msapplication-config/browserconfig.xml
theme-color#ffffff
langen-gb
twitter:cardsummary_large_image
twitter:site@
twitter:titleHome
twitter:descriptionEmpty
twitter:imagehttps://www.londonmuseum.org.uk/static/images/social-image.24a70aa3097a.png
fb:app_idEmpty
og:typewebsite
og:url/
og:titleHome
og:imagehttps://www.londonmuseum.org.uk/static/images/social-image.24a70aa3097a.png
og:descriptionEmpty
og:site_nameLondon Museum
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1000 words. That's ok.
22.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tic/images/pigeon-side.6b4eba94764c.webpNo alt attribute provided
...n3.max-230x201.format-webp-lossless.webpNo alt attribute provided
...8b6aca44.fill-2700x1400.format-webp.webpNo alt attribute provided
...-Museum-Plan.width-1122.format-webp.webpNo alt attribute provided
...tsid.width-1122.format-webp_R6a72hw.webpNo alt attribute provided
...-galleries_y.width-1122.format-webp.webpNo alt attribute provided
...n-pride-2022.width-1122.format-webp.webpNo alt attribute provided
...es_x.width-1122.format-webp_xT1IdwD.webpNo alt attribute provided
...s-by-Zak-Ove.width-1122.format-webp.webpNo alt attribute provided
...b8dbf941.fill-2700x1400.format-webp.webpNo alt attribute provided
...e-in.width-1122.format-webp_6jMoEA8.webpNo alt attribute provided
...hyll-activis.width-1122.format-webp.webpNo alt attribute provided
...-of-the-Anti.width-1122.format-webp.webpNo alt attribute provided
...The-Heath-25.width-1122.format-webp.webpNo alt attribute provided
...ter-s-chapel.width-1122.format-webp.webpNo alt attribute provided
...-.daa3285e.fill-660x500.format-webp.webpNo alt attribute provided
...l.5125cc1f.fill-660x500.format-webp.webpNo alt attribute provided
...n.34d72bb6.fill-660x500.format-webp.webpNo alt attribute provided
...e.76d10131.fill-660x500.format-webp.webpNo alt attribute provided
...-.d6d489ce.fill-249x281.format-webp.webpLondon Museum
...g.a6b73f0e.fill-249x281.format-webp.webpLondon Museum Docklands
...5.2429a497.fill-249x281.format-webp.webpLondon Museum Stores
...-.2a2428ab.fill-249x281.format-webp.webpLondon Museum Spaces
...ic/images/pigeon-front.03137d4f3442.webpNo alt attribute provided
/static/images/logo-col.e98885915124.svgCity of London logo
...es/logo-mayor-of-london.a7d58777322c.svgSupported by Mayor of London logo
/static/images/logo-ace.828cbdf6d65d.svgSupported using public funding by Arts Council England logo
...c/images/logo-bloomberg.9bf144a4ead0.svgBloomberg Philanthropies
...-galleries_o.width-1400.format-webp.webpFamily Galleries
Video URLWidthHeight
...Primary/240723_DocklandsGeneral_v03.webm

Page structure

H1 heading
(Critically important)
Welcome to London Museum
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to London Museum
H2 Delve into the hidden stories & unexpected treasures that shaped London
H2 Secrets of the Thames
H2 Visit in person & get up close to objects
H2 What's on
H2 How London Pride began
H2 Get stuck in online with tales of London & photos galore
H2 Plan your visit
H2 London Museum
H2 London Museum Docklands
H2 London Museum Stores
H2 London Museum Spaces
H2 Subscribe and get email updates:
H2 Share your London experiences with us:
H2 Get email updates
H3 London Museum Duplicate text
H3 London Museum Docklands Duplicate text
H3 Summer holidays
H3 Pride Month
H3 Mudlarks family gallery
H3 Zak Ové: Exodus
H3 Thomas Barnardo’s crusade against child poverty
H3 Lady Phyll: Activist & co-founder of UK Black Pride
H3 Where did King Henry VIII live in London?
H3 Atmospheric photographs of Hampstead Heath
H3 Kensal Green Cemetery
H3 Families
H3 Shop, eat & drink
H3 Need to know
H3 Free galleries
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.londonmuseum.org.uk/Anchor Skip to main content
/collectionsAlternatively search all objects in our collectionAlternatively search our collection
https://www.londonmuseum.org.uk/No Text
https://londonmuseum.org.uk/shopShop
https://museumtickets.londonmu...External Subdomain Account
/visit/Visit
/docklands/Visit London Museum Docklands
/docklands/free-galleries/Free galleries
/visit/families/Families
/docklands/visit/disability-ac...Access
/smithfield/London Museum Opening 2026
/smithfield/about/About the project
/smithfield/buildings/About the buildings
/smithfield/architects/About the architects
/whats-on/What's on
/whats-on/Find events
/visit/families/Fun for families
/docklands/visit/groups/Group visits
/docklands/free-galleries/Text duplicate Free galleries
/docklands/free-galleries/top-...Top things to see for free
/whats-on/mudlarks-family-gall...Fun for under-8s
/collections/Objects & Stories
/collections/Search the collections
/collections/about/About our collections
/collections/boroughs/What's in your borough?
/collections/time-periods/Browse by time period
/collections/london-stories/Explore London stories
/blog/Blog
/schools-communities/Schools & Communities
/schools-communities/schools/Schools
/schools-communities/schools/s...Schools sessions
/schools-communities/schools/r...Schools resources
/schools-communities/community...Community engagement
/schools-communities/community...Engagement Charter
/support-us/Join & Support
/support-us/donate/Donate
/support-us/memberships/Membership Coming soon...
/support-us/corporate-partners...Corporate support
/support-us/make-a-legacy-gift/Legacy gifts
/support-us/our-supporters/Our supporters
https://www.londonmuseum.org.uk/Home
/visit/Text duplicate Visit
/visit/Text duplicate Visit
/docklands/Text duplicate Visit London Museum Docklands
/docklands/free-galleries/Text duplicate Free galleries
/visit/families/Text duplicate Families
/docklands/visit/disability-ac...Text duplicate Access
/smithfield/Text duplicate London Museum Opening 2026
/smithfield/about/Text duplicate About the project
/smithfield/buildings/Text duplicate About the buildings
/smithfield/architects/Text duplicate About the architects
/whats-on/Text duplicate What's on
/whats-on/Text duplicate What's on
/whats-on/Text duplicate Find events
/visit/families/Text duplicate Fun for families
/docklands/visit/groups/Text duplicate Group visits
/docklands/free-galleries/Text duplicate Free galleries
/docklands/free-galleries/top-...Text duplicate Top things to see for free
/whats-on/mudlarks-family-gall...Text duplicate Fun for under-8s
/collections/Text duplicate Objects & Stories
/collections/Text duplicate Objects & Stories
/collections/Text duplicate Search the collections
/collections/about/Text duplicate About our collections
/collections/boroughs/Text duplicate What's in your borough?
/collections/time-periods/Text duplicate Browse by time period
/collections/london-stories/Text duplicate Explore London stories
/blog/Text duplicate Blog
/schools-communities/Text duplicate Schools & Communities
/schools-communities/Text duplicate Schools & Communities
/schools-communities/schools/Text duplicate Schools
/schools-communities/schools/s...Text duplicate Schools sessions
/schools-communities/schools/r...Text duplicate Schools resources
/schools-communities/community...Text duplicate Community engagement
/schools-communities/community...Text duplicate Engagement Charter
/support-us/Text duplicate Join & Support
/support-us/Text duplicate Join & Support
/support-us/donate/Text duplicate Donate
/support-us/memberships/Text duplicate Membership Coming soon...
/support-us/corporate-partners...Text duplicate Corporate support
/support-us/make-a-legacy-gift/Text duplicate Legacy gifts
/support-us/our-supporters/Text duplicate Our supporters
https://londonmuseum.org.uk/shopText duplicate Shop
https://museumtickets.londonmu...External Subdomain Text duplicate Account
/whats-on/secrets-thames/Book now
/smithfield/London Museum
/docklands/London Museum Docklands
/whats-on/summer/Summer holidays
/whats-on/pride-month/Pride Month
/whats-on/mudlarks-family-gall...Mudlarks family gallery
/whats-on/zak-ove-exodus/Zak Ové: Exodus
/collections/london-stories/ho...Read the story
/collections/london-stories/See all stories
/collections/london-stories/th...Thomas Barnardo’s crusade against child poverty
/collections/london-stories/la...Lady Phyll: Activist & co-founder of UK Black Pride
/collections/london-stories/wh...Where did King Henry VIII live in London?
/collections/london-stories/at...Atmospheric photographs of Hampstead Heath
/collections/london-stories/ke...Kensal Green Cemetery
/visit/families/Text duplicate Families
/docklands/visit/shop-eat-drink/Shop, eat & drink
/docklands/visit/need-to-know/Need to know
/docklands/free-galleries/Text duplicate Free galleries
/smithfield/Text duplicate London Museum
/docklands/Text duplicate London Museum Docklands
/stores/London Museum Stores
/spaces/London Museum Spaces
/email-updates/Subdomain Subscribe
https://www.facebook.com/weare...External Subdomain Facebook
https://www.instagram.com/wear...External Subdomain Instagram
https://www.tiktok.com/@wearel...External Subdomain TikTok
https://www.youtube.com/@weare...External Subdomain YouTube
https://twitter.com/LDN_MuseumExternal X
https://www.linkedin.com/compa...External Subdomain LinkedIn
/visit/Text duplicate Visit
/smithfield/Text duplicate London Museum
/docklands/Text duplicate London Museum Docklands
/visit/families/Text duplicate Families
/docklands/visit/Plan your visit
/visit/ticketing-info/Ticketing info
/docklands/visit/disability-ac...Text duplicate Access
/whats-on/Text duplicate What's on
/docklands/free-galleries/Text duplicate Free galleries
/docklands/visit/groups/Text duplicate Group visits
/collections/Text duplicate Objects & Stories
/collections/about/Text duplicate About our collections
/collections/about/what-we-col...What we collect
/collections/faqs-access-enqui...Collections access & enquiries
/collections/about/managing-ou...Managing our collections
/collections/improving-our-col...Improving our collections
/schools-communities/Text duplicate Schools & Communities
/schools-communities/schools/Text duplicate Schools
/schools-communities/schools/s...Text duplicate Schools sessions
/schools-communities/schools/r...Text duplicate Schools resources
/schools-communities/community...Text duplicate Community engagement
/about/About
/about/our-locations/Our locations
/about/careers/Careers
/about/press/Press
/supporting-london-museums/Supporting London Museums
/about/policies/Policies
/contact-us/Contact us
/support-us/Text duplicate Join & Support
/support-us/donate/Text duplicate Donate
/support-us/memberships/Membership
/support-us/corporate-partners...Text duplicate Corporate support
/collections/london-stories/London stories
/blog/Text duplicate Blog
/collections/boroughs/Browse by borough
/collections/time-periods/Text duplicate Browse by time period
/commercial/Commercial
/commercial/venue-hire/Venue hire
/commercial/picture-library/Picture Library
/commercial/picture-library/lo...Location filming & photography
/visit/Text duplicate Visit
/smithfield/Text duplicate London Museum
/docklands/Text duplicate London Museum Docklands
/visit/families/Text duplicate Families
/docklands/visit/Text duplicate Plan your visit
/visit/ticketing-info/Text duplicate Ticketing info
/docklands/visit/disability-ac...Text duplicate Access
/whats-on/Text duplicate What's on
/docklands/free-galleries/Text duplicate Free galleries
/docklands/visit/groups/Text duplicate Group visits
/collections/Text duplicate Objects & Stories
/collections/about/Text duplicate About our collections
/collections/about/what-we-col...Text duplicate What we collect
/collections/faqs-access-enqui...Text duplicate Collections access & enquiries
/collections/about/managing-ou...Text duplicate Managing our collections
/collections/improving-our-col...Text duplicate Improving our collections
/schools-communities/Text duplicate Schools & Communities
/schools-communities/schools/Text duplicate Schools
/schools-communities/schools/s...Text duplicate Schools sessions
/schools-communities/schools/r...Text duplicate Schools resources
/schools-communities/community...Text duplicate Community engagement
/about/Text duplicate About
/about/our-locations/Text duplicate Our locations
/about/careers/Text duplicate Careers
/about/press/Text duplicate Press
/supporting-london-museums/Text duplicate Supporting London Museums
/about/policies/Text duplicate Policies
/contact-us/Text duplicate Contact us
/support-us/Text duplicate Join & Support
/support-us/donate/Text duplicate Donate
/support-us/memberships/Text duplicate Membership
/support-us/corporate-partners...Text duplicate Corporate support
/collections/london-stories/Text duplicate London stories
/blog/Text duplicate Blog
/collections/boroughs/Text duplicate Browse by borough
/collections/time-periods/Text duplicate Browse by time period
/commercial/Text duplicate Commercial
/commercial/venue-hire/Text duplicate Venue hire
/commercial/picture-library/Text duplicate Picture Library
/commercial/picture-library/lo...Text duplicate Location filming & photography
/about/policies/terms-of-use/Terms of use
/about/policies/privacy/Privacy policy
/about/policies/accessibility/Website accessibility policy
/about/policies/privacy/privacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.londonmuseum.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.17 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (179 kB).

HTTP Response Header

NameValue
dateWed, 04 Jun 2025 23:14:12 GMT
content-typetext/html; charset=utf-8
servercloudflare
cf-ray94ab20058ecbe297-BEG
cf-cache-statusMISS
cache-controls-maxage=600, stale-while-revalidate=30, public
content-encodingbr
last-modifiedWed, 04 Jun 2025 23:14:12 GMT
strict-transport-securitymax-age=31536000
varyCookie, Accept-Encoding
via1.1 vegur
cross-origin-opener-policysame-origin-allow-popups
nel{"report_to":"heroku-nel","max_age":3600,"success_fraction":0.005,"failure_fraction":0.05,"response_headers":["Via"]}
referrer-policyno-referrer-when-downgrade
report-to{"group":"heroku-nel","max_age":3600,"endpoints":[{"url":"https://nel.heroku.com/reports?ts=1749078851&sid=c4c9725f-1ab0-44d8-820f-430df2718e11&s=EE0BRH3XSy4x7N8VFRbs0Of5FpUN27pkqBSfAO0nUxg%3D"}]}
reporting-endpointsheroku-nel=https://nel.heroku.com/reports?ts=1749078851&sid=c4c9725f-1ab0-44d8-820f-430df2718e11&s=EE0BRH3XSy4x7N8VFRbs0Of5FpUN27pkqBSfAO0nUxg%3D
x-content-type-optionsnosniff
x-frame-optionsDENY
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 6,577 referring domains.
This page has 45,068 backlinks.
This page has backlinks from 3,146 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Crawl-delay: 20
Disallow: /admin/
Disallow: /admin/*
Disallow: /api/*
Disallow: /collections/*/*/related-content/
Disallow: /collections/flag-content/
Disallow: /collections/search/
Disallow: /collections/search/*
Disallow: /django-admin/
Disallow: /django-admin/*
Disallow: /documents/*
Disallow: /related-content/*/*/
Disallow: /search/
Disallow: /search/*
Disallow: /shopify/*
Disallow: /signup/
Disallow: /signup/success/
Allow: /

Similar sites

Search preview

www.londonmuseum.org.uk
London Museum | Home
Uncover London's hidden stories and unexpected treasures. Visit in person at London Museum Docklands or explore our online collections and stories.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum93%Check
London Museum88%Check
London86%Check
London Museum Docklands77%Check
London stories65%Check
New London60%Check
Docklands56%Check
Visit54%Check
Stories50%Check
Online50%Check
Show more keywords and terms

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