Lifestraw.com - SEO Checker

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Overview of the SEO Check
Meta information
64% 
Page quality
61% 
Page structure
58% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
1,781.00 kB
Words
2008
Media files
463
Number of links
307 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Water Filters & Water Purifiers | LifeStraw – LifeStraw Water Filters & Purifiers
The page title should be shorter than 580 pixels. It is 697 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Everyone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://lifestraw.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
descriptionEveryone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.
google-site-verificationw_eiScsL5RxxGhTIx5vLfuTOKDTYMe2718jP_qAidgQ
shopify-digital-wallet/26310778/digital_wallets/dialog
shopify-checkout-api-tokend8eaf14123f731a6706900d991e0ba73
langen
twitter:site@lifestraw
twitter:cardsummary_large_image
twitter:titleWater Filters & Water Purifiers | LifeStraw
twitter:descriptionEveryone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.
og:site_nameLifeStraw Water Filters & Purifiers
og:urlhttps://lifestraw.com/
og:titleWater Filters & Water Purifiers | LifeStraw
og:typewebsite
og:descriptionEveryone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.
og:imagehttps://cdn.shopify.com/s/files/1/2631/0778/files/Sip-HeroB_caf1ec45-c2f8-4b1a-b755-a585ed99d80d.jpg?v=1716563654
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/2631/0778/files/Sip-HeroB_caf1ec45-c2f8-4b1a-b755-a585ed99d80d.jpg?v=1716563654
og:image:width1920
og:image:height1080
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 2008 words. That's ok.
20.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1781 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 40 tags for this page.
Image SEO
(Somewhat important)
259 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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Page structure

H1 heading
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H1 Mrs Eaves 55pt Dark
The H1 heading is perfect.
Headings
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Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
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Heading structure

Heading levelContent
H1 H1 Mrs Eaves 55pt Dark
H2 H2 Mrs Eaves 45pt Dark
H2 25% off - Hooked on Adventure sale
H2 SPLASH INTO SUMMER SAVINGS
H2 Meet the Lifestraw tumbler
H2 Filtration Meets Style
H2 LIFESTRAW Home Studio
H2 GET A FILTRATION STARTER PACK
H2 LifeStraw Community
H2 Elevate Your Water
H2 25% off - Hooked on Adventure sale Duplicate text
H2 SPLASH INTO SUMMER SAVINGS Duplicate text
H2 Meet the Lifestraw tumbler Duplicate text
H2 Filtration Meets Style Duplicate text
H2 LIFESTRAW Home Studio Duplicate text
H2 GET A FILTRATION STARTER PACK Duplicate text
H2 LifeStraw Community Duplicate text
H2 Elevate Your Water Duplicate text
H2 SHOP BY COLLECTION
H2 Responsibility to People & The Planet
H2 LIFESTRAW'S UNIQUE GIVE BACK PROGRAM
H2 It all began with a partnership and an effort to eradicate a nasty waterborne disease from the planet.
H2 CHECK OUT OUR BLOG
H2 "LifeStraw Saves Those Without Access To Clean Drinking Water."
H2 "Filter your drinking water with expertise that saved lives."
H2 "When buying gear helps the world."
H3 My Cart
H3 H3 Mrs Eaves 35pt Dark
H4 H4 Mrs Eaves 25pt Dark
H5 Empty heading
H5 Empty heading
H5 Empty heading
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
There are 14 external links on this page.

Found links on this page

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https://lifestraw.com/IMG-ALT LifeStraw Water Filters & Purifiers Logo
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A-TITLE SHOP NOW
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A-TITLE SHOP NOW
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A-TITLE SHOP NOW
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A-TITLE SHOP NOW
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A-TITLE SHOP NOW
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A-TITLE SHOP NOW
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A-TITLE SHOP NOW
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A-TITLE SHOP NOW
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A-TITLE SHOP NOW
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A-TITLE SHOP NOW
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A-TITLE SHOP NOW
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IMG-ALT LifeStraw Peak Series Straw Straw LifeStraw Water Filters & Purifiers Mountain /Color-Mountain Blue
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IMG-ALT LifeStraw Peak Series Gravity Filter System – 3L Gravity filter LifeStraw Water Filters & Purifiers/Color-Mountain Blue
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IMG-ALT LifeStraw Go Series Stainless Steel 18 oz Bottle Filter LifeStraw - Online store Icelandic Blue
A-TITLE LifeStraw Go Series Stainless Steel 18 oz
/products/lifestraw-go-series-...LifeStraw Go Series Stainless Steel 18 oz
/products/lifestraw-go-series-...+4
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IMG-ALT LifeStraw Go Series 650 ml Bottle Filter LifeStraw - Online store/Color-Laguna Teal
A-TITLE LifeStraw Go Series 22 oz
/products/lifestraw-go-series-...LifeStraw Go Series 22 oz
/products/lifestraw-go-series-...Text duplicate +7
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IMG-ALT LifeStraw Go Carbon Filter Replacement Replacements LifeStraw - Online store 2 Pack
A-TITLE LifeStraw Go Carbon Filter Replacement
/products/lifestraw-carbon-cap...LifeStraw Go Carbon Filter Replacement
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IMG-ALT LifeStraw Go Series Replacement Membrane Microfilter Replacements LifeStraw - Online store/Style-Membrane Microfilter
A-TITLE LifeStraw Go Series Replacement Membrane Microfilter
/products/lifestraw-go-series-...LifeStraw Go Series Replacement Membrane Microfilter
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IMG-ALT LifeStraw Go Series 1L Bottle Filter LifeStraw - Online store/Color-Icelandic Blue
A-TITLE LifeStraw Go Series 1L
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/products/lifestraw-go-series-1l+5
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IMG-ALT LifeStraw Peak Series Collapsible Squeeze Bottle with Filter Bottle Filter LifeStraw Water Filters & Purifiers/Color-Mountain Blue
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/products/lifestraw-peak-serie...LifeStraw Peak Series Collapsible Squeeze 650 ml Bottle with Filter
/products/lifestraw-peak-serie...Text duplicate sale
IMG-ALT LifeStraw Peak Series - Membrane Microfilter Replacement Replacements LifeStraw - Online store
A-TITLE LifeStraw Peak Series - Membrane Replacement Filter
/products/lifestraw-peak-serie...LifeStraw Peak Series - Membrane Replacement Filter
/products/lifestraw-peak-serie...Text duplicate sale
IMG-ALT LifeStraw Peak Series Gravity Filter System – 8L Gravity filter LifeStraw Water Filters & Purifiers /Color-Mountain Blue
A-TITLE LifeStraw Peak Series Gravity Filter System – 8L
/products/lifestraw-peak-serie...LifeStraw Peak Series Gravity Filter System – 8L
/products/lifestraw-peak-serie...Text duplicate sale
IMG-ALT LifeStraw Peak Series Gravity Water Filter System with Safe Water Storage - 8L + 8L Gravity filter LifeStraw Water Filters & Purifiers /Color-Mountain Blue
A-TITLE LifeStraw Peak Series Gravity Water Filter System with Safe Water Storage - 8L + 8L
/products/lifestraw-peak-serie...LifeStraw Peak Series Gravity Water Filter System with Safe Water Storage - 8L + 8L
/products/lifestraw-peak-serie...Text duplicate sale
IMG-ALT LifeStraw Peak Series - Replacement Filters Replacements LifeStraw - Online store Carbon Filter
A-TITLE LifeStraw Peak Series - Activated Carbon Filter Attachment
/products/lifestraw-peak-serie...LifeStraw Peak Series - Activated Carbon Filter Attachment
/products/lifestraw-peak-serie...Text duplicate sale
IMG-ALT LifeStraw Peak Series Straw and Carry Case Bundle Bundle LifeStraw Water Filters & Purifiers
A-TITLE LifeStraw Peak Series Straw and Carry Case Bundle
/products/lifestraw-peak-serie...LifeStraw Peak Series Straw and Carry Case Bundle
/products/a-filter-runs-throug...Text duplicate Sold Out sale
IMG-ALT A filter runs through it - LifeStraw Peak Series Bundle Bottle Filter LifeStraw - Online store
A-TITLE A filter runs through it - LifeStraw Peak Series Bundle
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IMG-ALT Pool Party 2-pack LifeStraw Go Series Tumbler Bottle Filter LifeStraw - Online store
A-TITLE Pool Party 2-pack LifeStraw Go Series Tumbler
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/products/lifestraw-peak-serie...Text duplicate sale
IMG-ALT LifeStraw Peak Series Solo and Carry Case Bundle Bundle LifeStraw Water Filters & Purifiers
A-TITLE LifeStraw Peak Series Solo and Carry Case Bundle
/products/lifestraw-peak-serie...LifeStraw Peak Series Solo and Carry Case Bundle
/products/lifestraw-peak-explo...Text duplicate sale
IMG-ALT LifeStraw Peak Explorer Pack Bundle LifeStraw Water Filters & Purifiers
A-TITLE LifeStraw Peak Explorer Pack
/products/lifestraw-peak-explo...LifeStraw Peak Explorer Pack
/products/hike-me-baby-one-mor...Text duplicate sale
IMG-ALT Hike me baby one more time Gravity filter LifeStraw - Online store
A-TITLE Hike Me Baby One More Time
/products/hike-me-baby-one-mor...Hike Me Baby One More Time
/products/lifestraw-home-dispe...New
IMG-ALT LifeStraw Home Studio Dispenser Home LifeStraw - Online store Thistle Purple
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/products/lifestraw-home-dispe...Text duplicate +3
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A-TITLE LifeStraw Home Replacement Filters
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A-TITLE LifeStraw Home 7-Cup Glass
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/products/lifestraw-home-10-cupIMG-ALT LifeStraw Home 10-Cup Home LifeStraw - Online store
A-TITLE LifeStraw Home 10-Cup
/products/lifestraw-home-10-cupLifeStraw Home 10-Cup
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/products/lifestraw-homeIMG-ALT LifeStraw Home 7-Cup Home LifeStraw - Online store
A-TITLE LifeStraw Home 7-Cup Plastic
/products/lifestraw-homeLifeStraw Home 7-Cup Plastic
/products/lifestraw-homeText duplicate +4
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IMG-ALT LifeStraw Home Wood Stand for High-Capacity Dispenser Home LifeStraw - Online store
A-TITLE LifeStraw Home Wood Stand for High-Capacity Dispenser
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/products/silicon-baseText duplicate +6
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A-TITLE Silicone Base for LifeStraw Home 10-Cup
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A-TITLE Subscription for LifeStraw Home Replacement Filters
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IMG-ALT Defying Dehydration - Home Studio Bundle LifeStraw - Online store
A-TITLE Go bold or go Home - 2x Home Studio
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/products/lifestraw-3-pack-and...Text duplicate sale
IMG-ALT LifeStraw 3 Pack and Carry Case LifeStraw Water Filters & Purifiers
A-TITLE LifeStraw 3 Pack and Carry Case
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IMG-ALT LifeStraw Sip Straw Filter LifeStraw - Online store Wasabi
A-TITLE LifeStraw Sip
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A-TITLE LifeStraw
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IMG-ALT LifeStraw Sip Straw Filter LifeStraw - Online store
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IMG-ALT LifeStraw bundle Straw LifeStraw - Online store
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A-TITLE LifeStraw Personal Straw Filter Carry Case
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A-TITLE LifeStraw Peak Solo Carry Case
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/products/lifestraw-peak-serie...Text duplicate sale
IMG-ALT LifeStraw Peak Series Straw and Carry Case Bundle Bundle LifeStraw Water Filters & Purifiers
A-TITLE LifeStraw Peak Series Straw and Carry Case Bundle
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/products/lifestraw-peak-serie...Text duplicate sale
IMG-ALT LifeStraw Peak Series Solo and Carry Case Bundle Bundle LifeStraw Water Filters & Purifiers
A-TITLE LifeStraw Peak Series Solo and Carry Case Bundle
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A-TITLE LifeStraw Peak Explorer Pack
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IMG-ALT LifeStraw Sip Straw Filter LifeStraw - Online store Wasabi
A-TITLE LifeStraw Sip
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IMG-ALT LifeStraw Sip Straw Filter LifeStraw - Online store
A-TITLE LifeStraw Sip 3-Pack
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IMG-ALT LifeStraw Go Series 650 ml Bottle Filter LifeStraw - Online store/Color-Laguna Teal
A-TITLE LifeStraw Go Series 22 oz
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/products/lifestraw-go-series-...Text duplicate +7
/products/lifestraw-go-series-...Text duplicate New sale
IMG-ALT LifeStraw Go Series Water Filter Tumbler Bottle Filter LifeStraw - Online store Thistle Purple
A-TITLE LifeStraw Go Series Tumbler 18 oz
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/products/lifestraw-go-series-...Text duplicate +3
/products/lifestraw-go-series-...Text duplicate sale
IMG-ALT LifeStraw Go Series Stainless Steel 700 ml Bottle Filter LifeStraw - Online store/Color-Laguna Teal
A-TITLE LifeStraw Go Series Stainless Steel 24 oz
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/products/lifestraw-go-series-...Text duplicate +7
/products/lifestraw-peak-serie...Text duplicate sale
IMG-ALT LifeStraw Peak Series Collapsible Squeeze 1L Bottle with Filter Bottle Filter LifeStraw Water Filters & Purifiers/Color-Mountain Blue
A-TITLE LifeStraw Peak Series Collapsible Squeeze 1L Bottle with Filter
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/products/lifestraw-peak-serie...Text duplicate sale
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Water Filters & Water Purifiers | LifeStraw – LifeStraw Water F...
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water filter63%Check
Drinking Water62%Check
Water Filters61%Check
Water Purifiers60%Check
safe drinking water59%Check
LifeStraw Water Filters Purifiers59%Check
Safe Water58%Check
LifeStraw Tumbler57%Check
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