Lettsoflondon.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
77% 
Page structure
100% 
Link structure
25% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
609.50 kB
Words
1244
Media files
55
Number of links
159 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Letts of London – Letts UK
The length of the page title is perfect. (239 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop Letts of London Diaries & Journals. We develop high-quality stationery that revives the joy of handwriting: Planners, Notebooks, Guest Books, Travel Journals, Calendars and Notepads.
The meta description is too long: 1170 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://lettsoflondon.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#8d744c
descriptionShop Letts of London Diaries & Journals. We develop high-quality stationery that revives the joy of handwriting: Planners, Notebooks, Guest Books, Travel Journals, Calendars and Notepads.
google-site-verificationoi7Touw5UBEOFGd9kh-avMAeqKlkeBKXMNvLc6qNJMQ
shopify-digital-wallet/62180753593/digital_wallets/dialog
shopify-checkout-api-token5f8c7f968daf64373b917805b8070013
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleLetts of London
twitter:descriptionShop Letts of London Diaries & Journals. We develop high-quality stationery that revives the joy of handwriting: Planners, Notebooks, Guest Books, Travel Journals, Calendars and Notepads.
og:site_nameLetts UK
og:urlhttps://lettsoflondon.com/
og:titleLetts of London
og:typewebsite
og:descriptionShop Letts of London Diaries & Journals. We develop high-quality stationery that revives the joy of handwriting: Planners, Notebooks, Guest Books, Travel Journals, Calendars and Notepads.
og:imagehttp://lettsoflondon.com/cdn/shop/files/Letts_Shopify_Logo_520x250_morespace.png?v=1666626344
og:image:secure_urlhttps://lettsoflondon.com/cdn/shop/files/Letts_Shopify_Logo_520x250_morespace.png?v=1666626344
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1244 words. That's ok.
27.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (609.5 kB).
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._520x250_morespace_230x.png?v=1666626344Letts of London
..._520x250_morespace_130x.png?v=1666626344Letts of London
/cdn/shop/files/21.png?v=1694182204No alt attribute provided
/cdn/shop/files/13.png?v=1694182915No alt attribute provided
/cdn/shop/files/13.png?v=1694182915No alt attribute provided
...iles/Flag_of_Europe_svg.png?v=1694183063No alt attribute provided
/cdn/shop/files/21.png?v=1694182204No alt attribute provided
/cdn/shop/files/24.png?v=1694183063No alt attribute provided
...bd617ad4dea8.jpg?v=1751972515&width=2400Summer §ale! Now up to 50% Off Sale Items
...c13196796ca.jpg?height=1200&v=1751972509Summer §ale! Now up to 50% Off Sale Items
...7c44e1ceac19.jpg?v=1751535532&width=2400No alt attribute provided
...ee5bd1daa1e.jpg?height=1200&v=1751535532No alt attribute provided
...5914b6fb5af5.jpg?v=1745840397&width=2400No alt attribute provided
...ba49fdf7e8f.jpg?height=1200&v=1745840397No alt attribute provided
...5eb11951a2b9.jpg?v=1753886968&width=2400No alt attribute provided
...dd4d42b6c90.jpg?height=1200&v=1753886968No alt attribute provided
...ee145b25c952.jpg?v=1652895609&width=2400Letts of London: Reviving the joy of handwriting
...e145b25c952.jpg?height=1200&v=1652895609Letts of London: Reviving the joy of handwriting

Page structure

H1 heading
(Critically important)
Letts UK Letts of London Letts of London
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Letts UK Letts of London Letts of London
H2 Confirm your age
H2 Come back when you're older
H2 NEW ARRIVALS
H2 HIGHLIGHTS
H2 Reviving the joy of handwriting
H2 Let customers speak for us
H3 TIME FOR A MID-YEAR RESET!
H3 HELLO 2026!
H3 MAKE MEMORIES THAT MATTER
H3 Start Strong with Your 2026 Diary
H3 Stay Organised All Year 'Round!
H3 Unveiling the Morocco Collection:
H3 MEET OUR SISTER BRAND
H3 DESIGNED BY WOMEN, FOR WOMEN
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
15 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://lettsoflondon.com/Anchor Skip to content
https://lettsoflondon.com/SHOP BY
/collections/collectionsOUR FAVOURITES
/collections/zodiacZodiac
/collections/rawRaw
/collections/eco-writersEco Writers
/collections/dotsDots
/collections/inspireInspire
/collections/collectionsSHOP COLLECTIONS
/collections/giftsGIFTS
/collections/giftsAll Gifts
/collections/self-careSelf-Care
/collections/creative-writingCreative Writing
/collections/eco-consciousEco-Conscious
/collections/travellersTravellers
/collections/bullet-journalingBullet Journaling
/collections/studentsStudents
/collections/weddings-occasionsWeddings & Occasions
/collections/sketching-craftsSketching & Crafts
/collections/personalisation-editPERSONALISATION
https://lettsoflondon.com/SIZE
/collections/desk-sizeDesk
/collections/mid-sizeMid Size
/collections/pocket-sizePocket
/pages/size-guideSIZE GUIDE
/collections/shop-all-diariesDIARIES
/collections/shop-all-diariesALL DIARIES
/collections/full-year-diaries2023 Diaries
/collections/mid-year-diary-co...2022-23 Academic Diaries
/collections/undated-diariesUndated Diaries
/collections/calendarsCALENDARS
/collections/calendarsALL CALENDARS
/collections/calendars?filter....Conscious Calendars
/collections/calendars?filter....Business Calendars
/collections/books-journalsNOTEBOOKS & JOURNALS
/collections/shop-all-books-an...ALL NOTEBOOKS & JOURNALS
/collections/travel-journal-no...Travel Journals
/collections/undated-diaries-j...Perpetual Journals
/collections/undated-diaries-15 Year Journal
/collections/dotted-notebooks-1Dotted Notebooks
/collections/ruled-notebooksRuled Notebooks
/collections/plain-notebooksPlain Notebooks
/collections/personalisation-editText duplicate PERSONALISATION
/collections/notepadsNOTEPADS
/collections/notepadsALL NOTEPADS
/collections/notepads?filter.p...Conscious Weekly Planners
/collections/notepads?filter.p...Conscious To Do Notepads
/collections/books-journalsBOOKS & JOURNALS
/pages/appPHONE APP
https://lettsoflondon.com/accountLog in
https://www.instagram.com/lett...New window External Subdomain Instagram
A-TITLE Letts UK on Instagram
https://www.facebook.com/Letts...New window External Subdomain Facebook
A-TITLE Letts UK on Facebook
https://www.pinterest.com/lett...New window External Subdomain Pinterest
A-TITLE Letts UK on Pinterest
/collections/shop-all-stylesFree UK Standard Delivery over £30
https://www.instagram.com/lett...New window External Subdomain Text duplicate Instagram
A-TITLE Letts UK on Instagram
https://www.facebook.com/Letts...New window External Subdomain Text duplicate Facebook
A-TITLE Letts UK on Facebook
https://www.pinterest.com/lett...New window External Subdomain Text duplicate Pinterest
A-TITLE Letts UK on Pinterest
https://lettsoflondon.com/searchSearch
https://lettsoflondon.com/IMG-ALT Letts of London
https://lettsoflondon.com/accountText duplicate Log in
https://lettsoflondon.com/searchText duplicate Search
https://lettsoflondon.com/cartCart
https://ca.lettsoflondon.com/External Subdomain Canada (English)
https://ca.lettsoflondon.com/frExternal Subdomain Canada (Français)
https://eu.lettsoflondon.com/External Subdomain Europe
https://uk.lettsoflondon.com/External Subdomain United Kingdom
https://us.lettsoflondon.com/External Subdomain United States
https://lettsoflondon.com/Text duplicate SHOP BY
/collections/collectionsText duplicate OUR FAVOURITES
/collections/zodiacText duplicate Zodiac
/collections/rawText duplicate Raw
/collections/eco-writersText duplicate Eco Writers
/collections/dotsText duplicate Dots
/collections/inspireText duplicate Inspire
/collections/collectionsText duplicate SHOP COLLECTIONS
/collections/giftsText duplicate GIFTS
/collections/giftsText duplicate All Gifts
/collections/self-careText duplicate Self-Care
/collections/creative-writingText duplicate Creative Writing
/collections/eco-consciousText duplicate Eco-Conscious
/collections/travellersText duplicate Travellers
/collections/bullet-journalingText duplicate Bullet Journaling
/collections/studentsText duplicate Students
/collections/weddings-occasionsText duplicate Weddings & Occasions
/collections/sketching-craftsText duplicate Sketching & Crafts
/collections/personalisation-editText duplicate PERSONALISATION
https://lettsoflondon.com/Text duplicate SIZE
/collections/desk-sizeText duplicate Desk
/collections/mid-sizeText duplicate Mid Size
/collections/pocket-sizeText duplicate Pocket
/pages/size-guideText duplicate SIZE GUIDE
/collections/shop-all-diariesText duplicate DIARIES
/collections/shop-all-diariesNo Text
/collections/shop-all-diariesText duplicate ALL DIARIES
/collections/full-year-diariesText duplicate 2023 Diaries
/collections/mid-year-diary-co...Text duplicate 2022-23 Academic Diaries
/collections/undated-diariesText duplicate Undated Diaries
/collections/calendarsText duplicate CALENDARS
/collections/calendarsNo Text
/collections/calendarsText duplicate ALL CALENDARS
/collections/calendars?filter....Text duplicate Conscious Calendars
/collections/calendars?filter....Text duplicate Business Calendars
/collections/books-journalsText duplicate NOTEBOOKS & JOURNALS
/collections/shop-all-books-an...Text duplicate ALL NOTEBOOKS & JOURNALS
/collections/travel-journal-no...Text duplicate Travel Journals
/collections/undated-diaries-j...Text duplicate Perpetual Journals
/collections/undated-diaries-1Text duplicate 5 Year Journal
/collections/dotted-notebooks-1Text duplicate Dotted Notebooks
/collections/ruled-notebooksText duplicate Ruled Notebooks
/collections/plain-notebooksText duplicate Plain Notebooks
/collections/personalisation-editText duplicate PERSONALISATION
/collections/notepadsText duplicate NOTEPADS
/collections/notepadsText duplicate ALL NOTEPADS
/collections/notepads?filter.p...Text duplicate Conscious Weekly Planners
/collections/notepads?filter.p...Text duplicate Conscious To Do Notepads
/collections/books-journalsText duplicate BOOKS & JOURNALS
/pages/appText duplicate PHONE APP
/collections/last-chanceNo Text
/collections/2026-diariesNo Text
/collections/mid-year-diary-co...No Text
/collections/guest-booksNo Text
/collections/eco-consciousNo Text
/collections/guest-booksNo Text
/collections/shop-all-books-an...No Text
/collections/new/products/moro...QUICK VIEW Morocco A5 Week to View Diary 2026 - Multilanguage No reviews £10.99
IMG-ALT Letts of London Morocco A5 Week to View Diary 2026 - Multilanguage Pink 26-082494 #colour_pink
/collections/new/products/grad...QUICK VIEW Gradient A5 Week to View Diary 2026 - Multilanguage No reviews £13.49
IMG-ALT Letts of London Gradient A5 Week to View Diary 2026 - Multilanguage Rose 26-082570 #colour_rose
/collections/new/products/la-b...QUICK VIEW La Belle Nature A5 Week to View Diary 2026 - Multilanguage 1 review £11.99
IMG-ALT Letts of London La Belle Nature A5 Week to View Diary 2026 - Multilanguage Bleu 26-082558 #colour_bleu
/collections/new/products/grad...QUICK VIEW Gradient A5 Day to a Page Diary with Appointments 2026 - Multilanguage No reviews £16.99
IMG-ALT Letts of London Gradient A5 Day to a Page Diary with Appointments 2026 - Multilanguage
/collections/mid-year-diary-co...No Text
/collections/mid-year-diary-co...SHOP NOW
/collections/2026-diariesNo Text
/collections/2026-diariesText duplicate SHOP NOW
/collections/guest-booksNo Text
/collections/guest-booksText duplicate SHOP NOW
/blogs/blogBLOG
A-TITLE BLOG
/blogs/blog/start-strong-with-...No Text
/blogs/blog/start-strong-with-...Trivial anchor text
READ MORE
/blogs/blog/stay-organised-all...No Text
/blogs/blog/stay-organised-all...Text duplicate Trivial anchor text
READ MORE
/blogs/blog/unveiling-the-moro...No Text
/blogs/blog/unveiling-the-moro...Text duplicate Trivial anchor text
READ MORE
/products/eco-writers-quotes-a...Eco Writers Quotes A5 Week to View Diary 2025-2026 - Multilanguage
IMG-ALT Eco Writers Quotes A5 Week to View Diary 2025-2026 - Multilanguage
/products/lecassa-a5-day-to-a-...Lecassa A5 Day to a Page Diary with Appointments 2026 - Multilanguage
IMG-ALT Lecassa A5 Day to a Page Diary with Appointments 2026 - Multilanguage
/products/principal-slim-month...Principal Slim Month to View Diary 2026 - English
IMG-ALT Principal Slim Month to View Diary 2026 - English
/products/standard-a5-week-to-...Standard A5 Week to View Diary 2026 - English
IMG-ALT Standard A5 Week to View Diary 2026 - English
/products/classic-slim-month-t...Classic Slim Month to View Diary 2026 - English
IMG-ALT Classic Slim Month to View Diary 2026 - English
/products/connoisseur-slim-wee...Connoisseur Slim Week to View Diary with Appointments 2026 - English
IMG-ALT Connoisseur Slim Week to View Diary with Appointments 2026 - English
/products/classic-mini-pocket-...Classic Mini Pocket Week to View Diary 2026 - Sunday Start - English
IMG-ALT Classic Mini Pocket Week to View Diary 2026 - Sunday Start - English
/products/standard-a4-day-to-a...Standard A4 Day to a Page Diary with Appointments 2025-2026 - English
IMG-ALT Standard A4 Day to a Page Diary with Appointments 2025-2026 - English
/products/connoisseur-slim-wee...Text duplicate Connoisseur Slim Week to View Diary with Appointments 2026 - English
IMG-ALT Connoisseur Slim Week to View Diary with Appointments 2026 - English
/products/verona-slim-week-to-...Verona Slim Week to View Diary 2026 - Multilanguage
IMG-ALT Verona Slim Week to View Diary 2026 - Multilanguage
/products/classic-slim-month-t...Text duplicate Classic Slim Month to View Diary 2026 - English
IMG-ALT Classic Slim Month to View Diary 2026 - English
/products/roma-slim-week-to-vi...Roma Slim Week to View with Appointments Leather Diary 2026 - English
IMG-ALT Roma Slim Week to View with Appointments Leather Diary 2026 - English
/products/classic-quarto-verti...Classic Quarto Vertical Week to View Diary with Appointments 2026 - English
IMG-ALT Classic Quarto Vertical Week to View Diary with Appointments 2026 - English
/products/connoisseur-mini-poc...Connoisseur Mini Pocket Week to View Diary 2026 - Sunday Start - English
IMG-ALT Connoisseur Mini Pocket Week to View Diary 2026 - Sunday Start - English
/products/principal-mini-pocke...Principal Mini Pocket Week to View Diary 2026 - Sunday Start - English
IMG-ALT Principal Mini Pocket Week to View Diary 2026 - Sunday Start - English
https://filofax.com/External IMG-ALT Meet Filofax, our Sister Brand
https://filofax.com/External IMG-ALT Filofax
https://filofax.com/External SHOP FILOFAX
https://womenwarriors-ww.com/External No Text
https://womenwarriors-ww.com/External SHOP WOMEN WARRIORS
https://corporate.lettsoflondo...External Subdomain CORPORATE SITE
A-TITLE https://corporate.lettsoflondon.com/
/pages/our-storyOur Story
/pages/sustainabilitySustainability
/blogs/blogBlog
/pages/wholesaleWholesale
/pages/covid-19-noticeCovid-19 Notice
/policies/terms-of-serviceTerms & Conditions
/policies/privacy-policyPrivacy Policy
/pages/deliveryDelivery
/pages/returnsReturns
/pages/size-guideSize Guide
/pages/faqsFAQs
/pages/contactContact Us
/policies/terms-of-serviceNew window Terms and Conditions
A-TITLE Terms of Service
/policies/privacy-policyNew window Text duplicate Privacy Policy
A-TITLE Privacy Policy
https://www.instagram.com/lett...New window External Subdomain Text duplicate Instagram
A-TITLE Letts UK on Instagram
https://www.facebook.com/Letts...New window External Subdomain Text duplicate Facebook
A-TITLE Letts UK on Facebook
https://www.pinterest.com/lett...New window External Subdomain Text duplicate Pinterest
A-TITLE Letts UK on Pinterest
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://lettsoflondon.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (610 kB).
The page response time is excellent with 0.35 seconds.

HTTP Response Header

NameValue
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shopify-edge-ip23.227.38.65
servercloudflare
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 195 referring domains.
This page has 526 backlinks.
This page has backlinks from 94 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

#  ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
#  ┃  Robots & Agent policy                                               ┃
#  ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: bots@shopify.com                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

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lettsoflondon.com
Letts of London – Letts UK
Shop Letts of London Diaries & Journals. We develop high-quality stationery that revives the joy of handwriting: Planners, Notebooks, Guest Books, Travel Journals, Calendars and Notepads.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
London89%Check
Letts87%Check
Letts UK76%Check
London Letts UK75%Check
Writing52%Check
DIARIES48%Check
NOTEBOOKS48%Check
SHOP48%Check
JOURNALS48%Check
Guest48%Check
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