Lastpass.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
90% 
Page structure
58% 
Link structure
21% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
197.40 kB
Words
2817
Media files
64
Number of links
169 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
#1 Password Manager & Vault App with Single-Sign On & MFA Solutions - LastPass
The page title should be shorter than 580 pixels. It is 749 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Go beyond saving passwords with the best password manager! Generate strong passwords and store them in a secure vault. Now with single-sign on (SSO) and adaptive MFA solutions that integrate with over 1,200 apps.
The meta description is too long: 1358 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lastpass.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msvalidate.012B12B4CCABC21F8773D59D5009484A0F
google-site-verificationhnGiyD0GpGsbuacteumOZziYuk7kXVnrFjjZ9q3_5mQ
descriptionGo beyond saving passwords with the best password manager! Generate strong passwords and store them in a secure vault. Now with single-sign on (SSO) and adaptive MFA solutions that integrate with over 1,200 apps.
viewportwidth=device-width, initial-scale=1
VIcurrentDateTime638882263719808200
langen
og:localeen-US
og:urlhttps://www.lastpass.com/
og:title#1 Password Manager & Vault App with Single-Sign On & MFA Solutions - LastPass
og:descriptionGo beyond saving passwords with the best password manager! Generate strong passwords and store them in a secure vault. Now with single-sign on (SSO) and adaptive MFA solutions that integrate with over 1,200 apps.
og:imagehttps://www.lastpass.com/-/media/28cbf631b1954ed081a8979e2c46b6e4.png
X-UA-CompatibleIE=edge
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • independant => independent
There are 2 text duplicates on this page:
  • Duplicate: 6 Premium accounts for yourself and your parents, kids, roommates, fri...
This page contains 2817 words. That's ok.
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
44 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 22.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 56 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...dia/1f23da193f0447af82a4e0179342eed4.svglogo_nav-refreshed_positive-svg
...dia/26f066959bca4cc9add4dbb206d2962e.svgmobilemenutoggleopenff9dce33svg
...dia/fbc260615a2e4912a9eed2b7687b567c.svgmobilemenutoggleopenff9dce33svg
...l_arrow-chevron-right-black.0f4c73ba.svglink chevron
/static/media/lazy.pngicon_functional_lastpass-brand-svg
/static/media/lazy.pngicon_functional_lastpass-brand-svg
/static/media/lazy.pngNo alt attribute provided
...l_arrow-chevron-right-black.0f4c73ba.svglink chevron
/static/media/lazy.pngicon_functional_lastpass-brand-svg
/static/media/lazy.pngicon_functional_lastpass-brand-svg
/static/media/lazy.pngicon_functional_lastpass-brand-svg
...l_arrow-chevron-right-black.0f4c73ba.svglink chevron
...l_arrow-chevron-right-black.0f4c73ba.svglink chevron
...l_arrow-chevron-right-black.0f4c73ba.svglink chevron
...l_arrow-chevron-right-black.0f4c73ba.svglink chevron
/static/media/lazy.pngicon_functional_lastpass-svg
/static/media/lazy.pngNo alt attribute provided
/static/media/lazy.pngicon_functional_user-svg
/static/media/lazy.pngicon_functional_help-svg
/static/media/lazy.pngicon_functional_collaboration-discussion-svg
/static/media/lazy.pngicon_functional_product-status-svg
/static/media/lazy.pngicon_functional_chats-brand-svg
/static/media/lazy.pngillustration_navigation-highlighted_all-devices-2x-png
/static/media/lazy.pngNo alt attribute provided
/static/media/lazy.pngicon_functional_chats-brand-svg
/static/media/lazy.pngNo alt attribute provided
/static/media/lazy.pngicon_functional_call-us-phone-sales-svg
/static/media/lazy.pngNo alt attribute provided
/static/media/lazy.pngNo alt attribute provided
/static/media/lazy.pngicon_functional_group-svg
/static/media/lazy.pngicon_functional_nav-login-enabled-svg
/static/media/lazy.pngicon_functional_nav-login-hover-svg
/static/media/lazy.pngbadgeleftherorating1svg
/static/media/lazy.pngillustration_left-hero_homepage-ui-svg
/static/media/lazy.pngicon-l-lightbeige_illustrative_access-anywhere-svg
/static/media/lazy.pngicon-l-lightbeige_illustrative_savings-svg
/static/media/lazy.pngicon-l-lightbeige_illustrative_vault-storage-svg
/static/media/lazy.pngicon-l-lightbeige_illustrative_autofill-svg
/static/media/lazy.pngillustration_100large-card_secure-access-svg
/static/media/lazy.pngNo alt attribute provided
/static/media/lazy.pngillustration_6col_collage-families-svg
/static/media/lazy.pngillustration_6col_collage-business-owner-svg
/static/media/lazy.pngillustration_6col_collage-business-teams-svg
/static/media/lazy.pngillustration_6col_collage-business-admin-svg
/static/media/lazy.pngNo alt attribute provided
/static/media/lazy.pngtrustbadgeg2collage2x1png
/static/media/lazy.pngNo alt attribute provided
/static/media/lazy.pngicon_trust_stars-svg
/static/media/lazy.pngicon_review_g2-logo-svg
/static/media/lazy.pngicontrustavatarkennyk2xpng
/static/media/lazy.pngicon_trust_stars-svg
/static/media/lazy.pngicon_review_g2-logo-svg
/static/media/lazy.pngicontrustavatarerikeckert2xpng
/static/media/lazy.pngNo alt attribute provided
/static/media/lazy.pngNo alt attribute provided
/static/media/lazy.pngavatar_bart-nanni-2x-png
/static/media/lazy.pnglogotrustgardenhootsuite3svg
/static/media/lazy.pnglogo_trust-garden_handshakes-svg
/static/media/lazy.pnglogo_trust-garden_patagonia-svg
/static/media/lazy.pnglogo_trust-garden_hollard-svg
/static/media/lazy.pnglogo_trust-garden_hso-svg
/static/media/lazy.pnglogo_trust-garden_holt-cat-svg
/static/media/lazy.pngillustration_77medium-card_resource-center-svg
/static/media/lazy.pngillustration_77medium-card_trust-center-svg

Page structure

H1 heading
(Critically important)
Every login lives in LastPass
The H1 heading is perfect.
Headings
(Important)
There are 52 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Every login lives in LastPass
H2 Why LastPass? We make security simple.
H2 Password management for everyone
H2 Access all your accounts, anywhere, anytime
H2 Create secure logins for your whole crew
H2 Keep your business running without password roadblocks
H2 Work better while protecting your team
H2 Secure your business without creating more work
H2 Trusted by companies and individuals everywhere
H2 Choose a plan that works for you
H2 LastPass is ever evolving
H2 Frequently asked questions
H2 Password management that makes work and life more secure
H3 Easy access from anywhere
H3 Affordable plans & pricing
H3 Secure password vault
H3 All-in-one solution
H3 Passwords were just the beginning
H3 Millions
H3 100,000+
H3 Premium
H3 Families
H3 Teams
H3 Business
H3 Business Max
H3 Free
H4 Empty heading
H4 Try it for free, no credit card required.
H4 For personal use across devices:
H4 Everything in Premium, plus:
H4 For your small business or team:
H4 Everything in Teams, plus:
H4 Everything in Business, plus:
H4 Blog
H4 Resource center
H4 Trust Center
H4 Newsroom
H4 How can I access LastPass?
H4 How does LastPass securely store passwords?
H4 Does LastPass have access to my passwords?
H4 How does LastPass encryption work?
H4 Is LastPass no longer safe?
H4 What is the deal with LastPass?
H4 Where is the safest place to keep passwords?
H4 What's more secure than LastPass?
H4 What are the disadvantages of LastPass?
H5 LastPass
H5 Features
H5 For Business
H5 Resources
H5 Trust
H5 Company
H5 Get LastPass
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lastpass.com/Anchor Skip to Content
https://www.lastpass.com/IMG-ALT logo_nav-refreshed_positive-svg
/create-account.phpNo Text
/why-lastpassWhy LastPass? Create and store secure passwords for yourself, your team or business.
/how-lastpass-worksHow LastPass works Remember fewer passwords and log in faster with our browser extension.
https://www.lastpass.com/securitySecurity Architecture LastPass zero-knowledge security model keeps your data private even from us.
https://www.lastpass.com/compareCompare LastPass Compare LastPass competitors, plans, and features in one place
/password-managerPassword management
/features/autofillSave and autofill
/features/password-generatorPassword generator
/features/password-sharingPassword sharing
/features/dark-web-monitoringDark web monitoring
/features/security-dashboardSecurity dashboard
/features/saas-monitoringSaaS Monitoring New
https://www.lastpass.com/featuresAll features
IMG-ALT link chevron
A-TITLE All features
/create-account.php?premium=1Get Personal free Free LastPass Premium trial, no credit card required.
IMG-ALT icon_functional_lastpass-brand-svg
/trial/businessGet Business free Free LastPass Business trial, no credit card required.
IMG-ALT icon_functional_lastpass-brand-svg
/contact-salesContact sales Let our experts help you find the right plan and successfully deploy LastPass.
/products/premium-password-man...Personal Sync passwords across all devices, monitor password health, data breaches and much more.
/products/family-password-managerFamilies Premium password management for family or group of 6 people.
https://www.lastpass.com/pricingCompare plans
IMG-ALT link chevron
A-TITLE Compare plans
/create-account.php?premium=1Get Personal free 30-day free LastPass Premium trial, no credit card required.
IMG-ALT icon_functional_lastpass-brand-svg
/families/trialGet Families free 30-day free LastPass Families trial, no credit card required.
IMG-ALT icon_functional_lastpass-brand-svg
/create-account.phpGet started with LastPass Free Limited to 1 device type and basic password management features
IMG-ALT icon_functional_lastpass-brand-svg
/products/businessBusiness Designed for businesses of all sizes, from small startups to enterprises.
/features/saas-monitoringBusiness Max New Gain complete visibility into your organization’s entire SaaS footprint.
/products/team-password-managerTeams For single teams just getting started with password management.
/partner/managed-service-providerMSP Designed to keep your clients' credentials protected and private
https://www.lastpass.com/pricingText duplicate Compare plans
IMG-ALT link chevron
A-TITLE Compare plans
/features/user-managementUser management
/features/saas-monitoringText duplicate SaaS Monitoring New
/features/password-sharing/bus...Business sharing
/products/multifactor-authenti...Multifactor authentication
/solutions/integrationsIntegrations
/products/ssoSingle sign-on
/solutions/identityIdentity management
https://www.lastpass.com/featuresAll business features
IMG-ALT link chevron
A-TITLE All business features
/resources/case-studiesCase Studies
/resources/webinarsWebinars
/resources/business-demos/regi...Product demos
/solutionsSolutions by roles
https://blog.lastpass.com/External Subdomain Blog
/trust-centerTrust Center
https://compliance.lastpass.com/External Subdomain Compliance Center
/universityLastPass University
/resourcesAll resources
IMG-ALT link chevron
A-TITLE All resources
https://www.lastpass.com/pricingPricing
https://www.lastpass.com/partnerPartner program overview Join the LastPass Partner Program to provide even more value to your customers.
/partner/managed-service-providerManaged Service Providers
/partner/resellersResellers
/partner/distributorsDistributors
https://aws.amazon.com/marketp...New window External Subdomain Cloud marketplaces
/partner/technology-alliance-p...Technology Alliance Partners
https://partner.lastpass.com/l...External Subdomain Partner Login
IMG-ALT link chevron
A-TITLE Partner Login
/trial/mspStart MSP free trial Grow new revenue streams by meeting customer's security needs.
IMG-ALT icon_functional_lastpass-svg
/partner/contact-partner-teamContact partner team Looking for help or interested in becoming a LastPass partner? Get in touch with our partner team.
/partner/partner-locatorFind a Partner Connect with trusted LastPass Partners to support your security needs.
IMG-ALT icon_functional_user-svg
https://support.lastpass.com/s/External Subdomain Support Center Self-service library of resources and guides for all LastPass products.
IMG-ALT icon_functional_help-svg
https://support.lastpass.com/s...External Subdomain Community forum
IMG-ALT icon_functional_collaboration-discussion-svg
https://status.lastpass.com/External Subdomain System status
IMG-ALT icon_functional_product-status-svg
https://support.lastpass.com/s...External Subdomain Talk to support Personal support for all LastPass’ subscribed customers.
IMG-ALT icon_functional_chats-brand-svg
/misc_download2.phpDownload LastPass apps LastPass works across all devices.
IMG-ALT illustration_navigation-highlighted_all-devices-2x-png
/create-account.phpGet LastPass free
/contact-lp-salesSubdomain Anchor Chat with sales
/contact-salesEmail sales
/resources/business-demoRequest a demo
/partner/partner-locatorFind a partner
IMG-ALT icon_functional_group-svg
A-TITLE Find a partner
/?ac=1&lpnorefresh=1Log in
IMG-ALT icon_functional_nav-login-enabled-svg
/products/businessBusiness
/products/personalPersonal
/solutions/secure-accessExplore Secure Access Experiences
A-TITLE Explore Secure Access Experiences
/features/password-generatorCreate strong, one-of-a-kind passwords
/features/autofillautofills
/create-account.php?premiumTry LastPass free
/products/premium-password-man...Explore LastPass Premium
/features/password-sharing/per...Share passwords and account info
/features/password-vaultshared vault
/families/trialText duplicate Try LastPass free
/products/family-password-managerExplore LastPass Families
/features/password-sharing/bus...Securely share passwords
/features/device-syncautomatic syncing across all devices
/teams_trial.phpText duplicate Try LastPass free
/products/team-password-managerExplore LastPass Teams
/features/password-sharing/bus...Share logins the right way
/features/user-managementcustomizable access
/trial/businessSubdomain Text duplicate Try LastPass free
/products/businessExplore LastPass Business
/features/dark-web-monitoringreduce risk
/features/security-dashboardGet visibility into potential security gaps
/trial/businessSubdomain Text duplicate Try LastPass free
/products/businessText duplicate Explore LastPass Business
https://www.g2.com/products/la...External Subdomain Read full review
https://www.g2.com/products/la...New window External Subdomain Text duplicate Read full review
https://www.g2.com/products/la...New window External Subdomain Read Full Review
/create-account.php?premium=1Try free for 30 days
/create_account.php?from&from_...Buy Premium
/features/autofillAutomatically save and autofill
/families/trialText duplicate Try free for 30 days
/families/trial?directbuyfamil...Buy Families
/trial/teamsTry free for 14 days
/teams_trial.php?directbuy=1Buy Teams
/features/password-sharing/bus...Share passwords
/trial/businessText duplicate Try free for 14 days
/trial/business-buy?plan=businessBuy Business
/products/business/family-bene...share with family and friends
/trial/business?max=trueText duplicate Try free for 14 days
/trial/business-buyBuy Business Max
https://support.lastpass.com/s...New window External Subdomain Learn more
/create-account.phpGet Free
/contact-salesContact Sales
https://www.lastpass.com/pricingText duplicate Compare plans
https://blog.lastpass.com/External Subdomain Read the blog
/resourcesGo to Resource Center
/trust-centerVisit Trust Center
/company/newsroomVisit the newsroom
/misc_download2.phpDownload LastPass apps
/security/zero-knowledge-securityzero-knowledge encryption
/security/zero-knowledge-securityzero-knowledge security model
/security/zero-knowledge-securityNew window Subdomain zero-knowledge encryption method
/trust-centerLearn more about why people trust LastPass
https://support.lastpass.com/s...New window External Subdomain Get more details on what has been done to secure LastPass
/features/password-vaultLearn more about LastPass password vault
https://www.lastpass.com/securityLastPass security page
https://support.lastpass.com/s...New window External Subdomain security updates
/why-lastpassLearn more about why LastPass is loved by millions and recognized by experts
/products/businessText duplicate Business
/products/personalText duplicate Personal
https://www.facebook.com/LastPassNew window External Subdomain No Text
https://x.com/LastPassNew window External No Text
https://www.instagram.com/last...New window External Subdomain No Text
https://www.youtube.com/c/Last...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://community.spiceworks.c...New window External Subdomain No Text
https://www.lastpass.com/Home Page
/misc_download2.phpDownload
/pricing?tab=businessText duplicate Pricing
/how-lastpass-worksHow It Works
/products/family-password-managerFamilies
/pricing/lastpass-premium-vs-freePremium vs Free
https://www.lastpass.com/compareCompare LastPass
/features/autofillAutofill
/features/password-vaultPassword Vault
/solutions/digital-walletDigital Wallet
/password-managerPassword Manager
/features/password-generatorPassword Generator
/features/username-generatorUsername Generator
/features/dark-web-monitoringDark Web Monitoring
https://lastpass.com/auth/LastPass Authenticator
/products/business/family-bene...Family Manager Dashboard
/team-password-managerTeams
/products/businessText duplicate Business
/features/saas-monitoringBusiness Max
A-TITLE Business Max
/solutions/enterprise-password...Enterprise
/products/multifactor-authenti...Multi-Factor Authentication
/products/ssoSingle-Sign On
/resourcesBusiness Resources
https://admin.lastpass.com/External Subdomain Admin Login
/resources/tools/password-mana...ROI Calculator
https://www.lastpass.com/partnerPartners
https://support.lastpass.com/New window External Subdomain Support Center
/universityText duplicate LastPass University
/resourcesResource Center
https://blog.lastpass.com/External Subdomain Text duplicate Blog
https://support.lastpass.com/s...New window External Subdomain Community
https://lastpass.com/my.phpMy Account
/partner/partner-locatorText duplicate Find a partner
A-TITLE Find a partner
/trust-centerText duplicate Trust Center
https://www.lastpass.com/securitySecurity
/trust-center/privacyPrivacy
/trust-center/complianceCompliance
/legal-centerLegal Center
/trust-center/security/respons...Security Vulnerability Disclosure
/company/about-usAbout Us
/company/careersCareers
/company/newsroomNewsroom
/contact-usContact Us
A-TITLE Contact Us
/misc_download2.php?tab=macAnchor Mac
/misc_download2.php?tab=window...Windows
/misc_download2.php?tab=linux&...Anchor Linux
/misc_download2.php?tab=window...Chrome
/misc_download2.php?tab=window...Firefox
/misc_download2.php?tab=window...Safari
/misc_download2.php?tab=window...Opera
https://microsoftedge.microsof...New window External Subdomain Microsoft Edge
https://itunes.apple.com/app/i...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text
https://www.lastpass.com/esEspañol
https://www.lastpass.com/deDeutsch
https://www.lastpass.com/frFrançais
https://www.lastpass.com/itItaliano
https://www.lastpass.com/nlNederlands
https://www.lastpass.com/ptPortuguês
/legal-center/privacy-noticePrivacy Notice
/legal-center/terms-of-service...Terms of Service
/legal-center/impressumImprint
/legal-center/your-privacy-cho...Your Privacy Choices
/legal-center/trademark© 2025 LastPass US LP. All rights reserved.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lastpass.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (197 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
strict-transport-securitymax-age=86400000
varyAccept-Encoding
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
cleartypeon
viewportwidth=device-width, initial-scale=1
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