Kingston.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
100% 
Page structure
4% 
Link structure
70% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
65.70 kB
Words
1125
Media files
9
Number of links
70 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Royal Borough of Kingston upon Thames
The length of the page title is perfect. (481 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Access council services. Pay Council Tax, check bin days, get housing support, view planning applications. Book a ceremony or find an adult education course.
The length of the meta description is perfect. (977 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kingston.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAccess council services. Pay Council Tax, check bin days, get housing support, view planning applications. Book a ceremony or find an adult education course.
robotsindex, follow
GeneratorDrupal 10 (LocalGov Drupal | https://localgovdrupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.38 words is high.
This page contains 1125 words. That's ok.
30.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
25 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...08/Your_Kingston-Masthead-RGB-300ppi.jpgYour Kingston header
...efault/files/2026-06/Pride banner V1.pngRainbow flags and bunting at a Pride parade
...7.22-0799_0.jpg?h=f52e7eb6&itok=quEh_7lYWide shot of Kingston riverside and Kingston town centre
...0_180428316.jpg?h=71976bb4&itok=s7ueThoMLGC awards
...story image.png?h=8abcec71&itok=q8VarTTlA row of boats alongside a strip of land on the river. The Heritage Fund logo is at the bottom right of the image - it is an illustration of fingers crossed for luck
...ine graphic.png?h=29d48e1b&itok=85nVAXhzcheerful event poster with the Eagle Brewery wharf swift tower, a swift in flight and child using the playtrail
...ue 2026 (3).png?h=c855054e&itok=HpUQKJT6From
...-RGB-300ppi.jpg?h=d1cb525d&itok=0MX4dTQmA graphic saying Your Kingston; latest news from your borough
...groups_JPEG.jpg?h=06ac0d8c&itok=G6zcE4AACartoon three people talking

Page structure

H1 heading
(Critically important)
Homepage
The H1 heading contains the words Homepage! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Homepage
H2 Your Kingston newsletter
H2 Thank you for signing up!
H2 Main navigation
H2 Search Results
H2 Search Results Duplicate text
H2 Main navigation Duplicate text
H2 Services menu
H2 Welcome to the Royal
Borough of Kingston
H2 Kingston Pride 2026
H2 Our services
H2 News
H2 Events
H2 Connected Kingston
H2 Your Kingston e-newsletter
H2 Kingston: Let's Talk
H2 Translate
H2 Stay in touch through social media.
H2 Find out more
H3 Council Tax
H3 Bins and recycling
H3 Parking
H3 Roads and travel
H3 Planning and Building Control
H3 Housing
H3 Environmental health and public issues
H3 Births, deaths and ceremonies
H3 Leisure and community
H3 Benefits and support
H3 Care and support for adults
H3 Children, young people and families
H3 Schools and learning
H3 Your council
H3 Business and licensing
H3 Health and wellbeing
H3 Safety, crime and emergencies
H3 Climate and sustainability
H3 Shaping Kingston’s future together: Local Plan set for final consultation
H3 Kingston borough wins Silver in prestigious national awards for co-produced strategy to end violence against women and girls
H3 Ait’s all change on the Thames!
H3 Eagle Brewery Wharf celebration evening
H3 From E-Waste to E-Value: Circular Solutions for Electronics (online)
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kingston.gov.uk/Anchor Skip to main content
https://www.kingston.gov.uk/Home
/your-councilYour council
/your-council/your-kingston-ne...News
/my-areaIn my area
https://www.kingston.gov.uk/Anchor Translate
/your-councilText duplicate Your council
/your-council/your-kingston-ne...Text duplicate News
/my-areaText duplicate In my area
/council-taxCouncil Tax
/bins-and-recyclingBins and recycling
/parkingParking
/roads-and-travelRoads and travel
/planning-and-building-controlPlanning and Building Control
/housingHousing
/environmental-health-and-publ...Environmental health and public issues
/births-deaths-and-ceremoniesBirths, deaths and ceremonies
/leisure-and-communityLeisure and community
/benefits-and-supportBenefits and support
/care-support-for-adultsCare and support for adults
/children-young-people-and-fam...Children, young people and families
/schools-and-learningSchools and learning
/your-councilYour Council
/business-and-licensingBusiness and licensing
/health-and-wellbeingHealth and wellbeing
/safety-crime-and-emergenciesSafety, crime and emergencies
/climate-and-sustainabilityClimate and sustainability
/kingston-pride-2026Find out what's on in June
/bins-and-recycling/collection...Check your bin day
/council-tax/payPay your Council Tax
/bins-and-recycling/book-visit...Book a recycling centre visit
/bins-and-recycling/collection...Report missed bin collection
/planning-and-building-control...Search planning applications
/i-needMore quick links
/council-taxCouncil Tax Pay your Council Tax, view your bill, manage your account, report a change and find out about discounts.
/bins-and-recyclingBins and recycling Check your bin collection day, report a missed bin collection, book a recycling centre visit, order a bulky rubbish collection and get a g...
/parkingParking Find out how to pay for parking, find where to park, buy parking permits and visitor vouchers, and pay or appeal a parking fine (PCN).
/roads-and-travelRoads and travel Find roadworks and closures, report road problems, view and comment on open Traffic Management Orders (TMOs) and find out about accessible t...
/planning-and-building-controlPlanning and Building Control Check if you need planning permission or Building Control approval, search or comment on a planning application and find out ab...
/housingHousing Get support and advice on finding a home, manage your council tenancy, learn about rights and responsibilities as a tenant or leaseholder, get help w...
/environmental-health-and-publ...Environmental health and public issues Report a noise or garden nuisance, report damp and mould, check a food business's hygiene rating, request a street cle...
/births-deaths-and-ceremoniesBirths, deaths and ceremonies Find out how to register a birth or a death, give notice of a marriage or civil partnership, find ceremony venues, order certif...
/leisure-and-communityLeisure and community Find a local event, search for parks and play areas, find your nearest leisure centre, visit your local library or museum, find volunte...
/benefits-and-supportBenefits and support Apply for a Council Tax reduction or Housing Benefit, find out about the Household Support Fund, get help with managing money, and repor...
/care-support-for-adultsCare and support for adults Services from adult social care and our partners to help you stay independent, safe and well.
/children-young-people-and-fam...Children, young people and families Report a concern about a child or young person, find out about fostering and adoption and find the SEND Local Offer. Our ...
/schools-and-learningSchools and learning Apply for school places, find term dates, apply for free school meals, find out about music lessons and find courses for adults. Our chi...
/your-councilYour council Find a councillor, get information about elections and voting, find out how we make decisions, view our annual budget, make a comment or complai...
/business-and-licensingBusiness and licensing Find resources for running a business, including information about rates, licensing, food business registration, business premises, do...
/health-and-wellbeingHealth and wellbeing Find out how to look after your and your family's health, and get support with children’s health, information about mental health, demen...
/safety-crime-and-emergenciesSafety, crime and emergencies Find guidance on reporting a crime or antisocial behaviour, find domestic and sexual violence support, get advice on staying sa...
/climate-and-sustainabilityClimate and sustainability Find out about our Climate Action Strategy, get involved in the Kingston Green Business Community forum, and find out about saving...
/news/2026/shaping-kingstons-f...Shaping Kingston’s future together: Local Plan set for final consultation
/news/2026/kingston-borough-wi...Kingston borough wins Silver in prestigious national awards for co-produced strategy to end violence against women and girls
/news/2026/aits-all-change-thamesAit’s all change on the Thames!
/your-council/your-kingston-ne...Your Kingston newsroom
/events/eagle-brewery-wharf-ce...Eagle Brewery Wharf celebration evening
/events/e-waste-e-value-circul...From E-Waste to E-Value: Circular Solutions for Electronics (online)
/eventsMore events
https://connectedkingston.uk/External Discover Connected Kingston
https://kingston.us2.list-mana...External Subdomain Sign up
https://www.kingstonletstalk.c...External Subdomain Share your views
https://www.kingston.gov.uk/Anchor Show Hide
/form/website-feedback-formGive your feedback
/your-council/contact-uscontact us
A-TITLE Contact us
https://p.consentkit.com/4a407...External Subdomain join our user research panel
https://kingston.us2.list-mana...External Subdomain Subscribe to Your Kingston
https://www.linkedin.com/compa...New window External Subdomain Linkedin
A-TITLE Linkedin
https://www.instagram.com/king...New window External Subdomain Instagram
A-TITLE Instagram
https://whatsapp.com/channel/0...New window External WhatsApp
A-TITLE WhatsApp
https://www.facebook.com/RBKin...New window External Subdomain Facebook
A-TITLE Facebook
https://x.com/RBKingstonNew window External X
A-TITLE X
https://www.youtube.com/user/K...New window External Subdomain Youtube
A-TITLE Youtube
/your-council/contact-usContact us
/your-council/your-kingston-ne...Text duplicate Your Kingston newsroom
/your-council/jobs-and-careersJobs and careers
/your-council/privacy-and-data...Accessibility Statement
/your-council/privacy-and-data...Privacy Statement
/your-council/accreditationsAccreditations
/safety-crime-and-emergencies/...Modern Slavery
/sitemap.xmlSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kingston.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-encodingbr
servernginx
x-drupal-dynamic-cacheMISS
content-languageen-gb
last-modifiedFri, 19 Jun 2026 15:57:03 GMT
x-generatorLocalGov Drupal powered by Big Blue Door | https://www.bigbluedoor.net/localgov-drupal
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=63072000; includeSubdomains; preload
permissions-policyinterest-cohort=()
referrer-policystrict-origin-when-cross-origin
dateFri, 19 Jun 2026 19:25:16 GMT
cache-controlmax-age=1800, public
expiresSun, 19 Nov 1978 05:00:00 GMT
etagW/"1781884623"
varyCookie,Accept-Encoding
x-cacheHit from cloudfront
via1.1 1662abbf731d8832e73c83b2467e7f38.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P2
alt-svch3=":443"; ma=86400
x-amz-cf-id4aXsV4n7naD6XYa2UwlIq2PAoqU1NfOgI9ouJRCfHcrr4bXOfZbBrQ==
age1798
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 406 referring domains.
This page has 7,230 backlinks.
This page has backlinks from 253 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.kingston.gov.uk
Homepage | Royal Borough of Kingston upon Thames
Access council services. Pay Council Tax, check bin days, get housing support, view planning applications. Book a ceremony or find an adult education course.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Kingston74%Check
Homepage68%Check
Kingston Council66%Check
borough61%Check
Connected Kingston60%Check
council59%Check
Services59%Check
support59%Check
Royal Borough59%Check
council services59%Check
Show more keywords and terms

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