Kent.police.uk - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
96% 
Page structure
70% 
Link structure
80% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.36 s
File size
182.60 kB
Words
736
Media files
13
Number of links
75 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Kent Police
The page title is too short. (171 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Kent Police – protecting and serving the people of Kent. Tell us about non-urgent incidents or crimes, get advice, read our latest news and appeals.
The length of the meta description is perfect. (901 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionKent Police – protecting and serving the people of Kent. Tell us about non-urgent incidents or crimes, get advice, read our latest news and appeals.
format-detectiontelephone=no
keywordsReport,Tell us about,Request,Apply or register,Thanks and complaints,Feedback,Contact us
msapplication-TileColor#FFFFFF
msapplication-TileImage/SysSiteAssets/media/images/brand/kent/crest/favicon.png?w=144&h=144
google-site-verificationxD9siJUGMVkkWwugJGq7gvPR0b6HFdKsgt2qW-O1cGI
langen-gb
twitter:cardsummary_large_image
twitter:titleHome
twitter:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
twitter:imagehttps://www.kent.police.uk/SysSiteAssets/media/images/brand/kent/crest/default-facebook-and-twitter.jpg?crop=(15,0,585,300)&w=600&h=300&scale=both
twitter:image:altHome
og:urlhttps://www.kent.police.uk/
og:titleHome
og:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
og:imagehttps://www.kent.police.uk/SysSiteAssets/media/images/brand/kent/crest/default-facebook-and-twitter.jpg?crop=(15,0,585,300)&w=600&h=300&scale=both
og:typewebsite
og:localeen_GB
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Your cookie preferences have been saved. You can update your cookie se...
This page contains 736 words. That's ok.
32.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 13.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../hero-images/hero-footpatrol-desktop.jpgNo alt attribute provided
...o-line-colour-transparent-white-text.pngKent Police crest
...olunteering-2021/fcr/fcr04-link-card.jpg""
...b4c199b5234cd6257bfcc/news-link-card.jpgNews
...images/recruitment-homepage-linkcard.jpg""
...ng-and-harasssment-homepage-linkcard.jpg""
...bout-us/vawg/vawg-homepage-link-card.jpg""
...18/missing-person-homepage-link-card.jpg""
...720031bf88e/found-homepage-link-card.jpg""
...ns/herbert-protocol/herbert-protocol.jpg""
...ampaigns/signlive/signlive-link-card.jpgSignLive logo
...t-us/museum/museum-hompage-link-card.jpgKent Police Museum
...race-action-plan---homepage-linkcard.jpg""

Page structure

H1 heading
(Critically important)
Welcome to the Kent Police website
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the Kent Police website
H2 Cookies
H2 Welcome
H2 What's happening in your area?
H2 From Kent Police
H2 Footer navigation
H3 Find your area
H3 Report crime
H3 News and appeals
H3 Careers and volunteering
H3 Report stalking or harassment
H3 Tackling violence against women and girls (VAWG)
H3 Report a missing person
H3 Tell us a missing person has been found or returned home
H3 Herbert Protocol
H3 SignLive
H3 Kent Police Museum
H3 Race Action Plan
H3 Contact an officer or member of staff
H3 Partner Services
H3 Advice on using e-scooters
H3 Report antisocial behaviour
H3 Kent Police
H3 Information and services
H3 Partners
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.google.co.uk/External Subdomain Leave this site
/link/577c7b8f31e941f0b0d05266...Cookies notice
/hyg/c/cookies/Accept cookies
/hyg/c/cookies/Reject cookies
/hyg/c/cookies/Customise cookies
/hyg/c/cookies/cookies page
/hyg/c/cookies/Text duplicate cookies page
https://www.kent.police.uk/Anchor Skip to main content
https://www.kent.police.uk/Anchor Skip to main navigation
https://www.kent.police.uk/IMG-ALT Kent Police crest
A-TITLE home page
/ro/report/ocr/af/how-to-repor...Crime
/ro/report/domestic-abuse/a1/r...Domestic abuse
/ro/report/rsa/alpha-v1/v1/rap...Rape, sexual assault and other sexual offences
/advice/advice-and-information...Road traffic incident
/ro/report/asb/asb-v3/report-a...Report antisocial behaviour
/ro/report/mp/v3.1/report-a-mi...Missing person
/ro/report/fo/v2/report-fraud-...Fraud, bribery or corruption
/ro/report/report-spiking/v2/r...Spiking
/ro/report/stalking-harassment...Stalking or harassment
/ro/report/lp/lost-or-found-pr...Lost or found property
/ro/report/lsv/report-lost-or-...Lost or stolen vehicles
/ro/report/hate-crime/informat...Hate crime
/ro/report/See all reporting services
/tua/tell-us-about/ath/possibl...Tell us about possible terrorist activity
/tua/tell-us-about/soh/seen-or...How to tell us about something you've seen or heard
/tua/tell-us-about/cor/tell-us...An existing case or report
/tua/tell-us-about/eo/af/event...A procession or event you are planning
/advice/advice-and-information...Filming
/car/careers/Careers and volunteering
/ar/applyregister/ccl/af/chari...Charity collection licences
/ar/applyregister/vc/compensat...Compensation for victims of crime
/ar/applyregister/fao/af/fal-v...Firearm, shotgun or explosives certificate
/advice/advice-and-information...Attend a misconduct hearing
/rqo/request/cr/v1/request-col...A collision report
/rqo/request/ipl/request-intel...Intellectual property (IP) licence
/rqo/request/comp/request-comp...Compensation for something the police have done
/rqo/request/fp/af/your-finger...Your fingerprints
/rqo/request/ri/request-inform...Information: about the police, about yourself or someone else
/rqo/request/update/request-an...Request an update
/fo/feedback/fw/feedback-about...Feedback about the website
/fo/feedback/complaints/compla...Complaints
/fo/feedback/thanks/forms/v1/t...Say thanks
/ro/report/Report crime Report a crime online including road traffic incident, domestic abuse, antisocial behaviour and lost or stolen vehicles. Online service
IMG-ALT ""
/news/kent/latest/News and appeals Read the latest news updates from Kent Police. Find out what's happening where you live and how you may be able to help police with informat...
IMG-ALT News
/police-forces/kent-police/are...Careers and volunteering Are you good with people and passionate about helping others? We have a number of police officer, staff and volunteer opportunities ...
IMG-ALT ""
/ro/report/stalking-harassment...Report stalking or harassment Stalking or harassment is when someone repeatedly behaves in a way that makes you feel scared, distressed or threatened. Report...
IMG-ALT ""
/police-forces/kent-police/are...Tackling violence against women and girls (VAWG) Crimes that disproportionately affect women and girls. Find further information and advice. About us
IMG-ALT ""
/ro/report/mp/v2/report-missin...Subdomain Report a missing person You do not have to wait 24 hours to report someone missing - report now. Online service
IMG-ALT ""
/ro/report/mp/v3.1/add-somethi...Tell us a missing person has been found or returned home Tell us a missing person has been found or returned home. Online service
IMG-ALT ""
/advice/advice-and-information...Herbert Protocol Carers, family or friends of a vulnerable person with dementia, or the person themselves, can fill in a Herbert Protocol form in advance, co...
IMG-ALT ""
/police-forces/kent-police/are...SignLive If you use British Sign Language (BSL), you can now contact Kent Police using SignLive for non-emergencies. Learn more. Campaigns
IMG-ALT SignLive logo
/police-forces/kent-police/are...Kent Police Museum Step into the fascinating history of Kent Police at the Kent Police Museum in Faversham! Discover intriguing stories and artifacts or expl...
IMG-ALT Kent Police Museum
/police-forces/kent-police/are...Race Action Plan Aims to improve trust and confidence among black communities by making policing more representative, fair, and respectful. About us
IMG-ALT ""
/contact/af/contact-us/us/cont...Contact an officer or member of staff Online service
/partners/partner-services/Partner Services Advice
/advice/advice-and-information...Advice on using e-scooters Advice
/ro/report/asb/asb-v3/report-a...Report antisocial behaviour Online service
/contact/af/contact-us-beta/co...Contact us
/police-forces/kent-police/are...Careers
/police-forces/kent-police/are...About us
/news/kent/latest/News
/police-forces/kent-police/are...Campaigns
/hyg/fpnkent/privacy-notice/Privacy notice
/hyg/c/cookies/Cookies
/hyg/terms-conditions/Terms and conditions
/hyg/accessibility/Accessibility
/advice/advice-and-information/Advice and information
/cp/crime-prevention/Crime prevention
/police-forces/kent-police/are...Stats and data
/foi-ai/af/accessing-information/Accessing information (FOI)
/ro/report/Report
/tua/tell-us-about/Tell us about
/ar/applyregister/Apply or register
/rqo/request/Request
/fo/feedback/Feedback
/partners/partner-services/Partner services
https://www.police.uk/New window External Police.uk
https://www.askthe.police.uk/New window External Subdomain Ask the Police
https://www.kent-pcc.gov.uk/New window External Subdomain Police and Crime Commissioner
https://www.facebook.com/kentp...New window External Subdomain No Text
https://twitter.com/kent_policeNew window External No Text
https://youtube.com/user/kentp...New window External No Text
https://www.instagram.com/kent...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kent.police.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.36 seconds.
The file size of the HTML document is fine (183 kB).

HTTP Response Header

NameValue
dateTue, 22 Jul 2025 12:10:35 GMT
content-typetext/html; charset=utf-8
cf-ray9632d5f3cfd7d09f-CDG
cf-cache-statusHIT
age367
cache-controlpublic, max-age=900
expiresTue, 22 Jul 2025 12:18:04 GMT
last-modifiedTue, 22 Jul 2025 12:03:04 GMT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
vary*, Accept-Encoding
content-security-policyframe-ancestors 'none'
qrT2xF9
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsDENY
set-cookie284 Characters
servercloudflare
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 322 referring domains.
This page has 8,140 backlinks.
This page has backlinks from 255 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: *
Disallow: /mediacentre
Disallow: /?u=media
Disallow: /DownloadEvent?
Disallow: /GetPdf/?
Disallow: /ExportPdf/?
Disallow: /Complete?
Disallow: /GetPaginatedResults/?
Disallow: *.aspx$
Disallow: /500.html
Disallow: /api/*
Disallow: /aPI/*
Disallow: /aPi/*
Disallow: /apI/*
Disallow: /Api/*
Disallow: /API/*
Disallow: /APi/*
Disallow: /ApI/*
Disallow: /cy-gb/*
Disallow: /cy-gB/*
Disallow: /cy-Gb/*
Disallow: /cy-GB/*
Disallow: /cY-gb/*
Disallow: /cY-gB/*
Disallow: /cY-Gb/*
Disallow: /cY-GB/*
Disallow: /Cy-gb/*
Disallow: /Cy-gB/*
Disallow: /Cy-Gb/*
Disallow: /Cy-GB/*
Disallow: /CY-gb/*
Disallow: /CY-gB/*
Disallow: /CY-Gb/*
Disallow: /CY-GB/*
Sitemap: /sitemap.xml

Similar sites

Search preview

www.kent.police.uk
Home | Kent Police
Kent Police – protecting and serving the people of Kent. Tell us about non-urgent incidents or crimes, get advice, read our latest news and appeals.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Police93%Check
Kent93%Check
Kent Police93%Check
Kent Police Museum77%Check
help police65%Check
Tell us55%Check
News54%Check
Welcome54%Check
site52%Check
Crime50%Check
Show more keywords and terms

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