Investmentadviser.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
87% 
Page structure
100% 
Link structure
45% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.54 s
File size
216.10 kB
Words
1677
Media files
26
Number of links
152 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Investment Adviser Association - Home
The length of the page title is perfect. (349 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
As the leading organization for fiduciary investment advisers, the IAA advances the interests of member firms by providing essential expertise, crucial connections, and powerful advocacy tailored to their needs.
The meta description is too long: 1286 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.investmentadviser.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAs the leading organization for fiduciary investment advisers, the IAA advances the interests of member firms by providing essential expertise, crucial connections, and powerful advocacy tailored to their needs.
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
msapplication-TileImagehttps://www.investmentadviser.org/wp-content/uploads/2021/08/cropped-fav-1-copy-270x270.png
article:modified_time2025-06-18T15:31:53+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleInvestment Adviser Association
og:localeen_US
og:typewebsite
og:titleInvestment Adviser Association
og:descriptionAs the leading organization for fiduciary investment advisers, the IAA advances the interests of member firms by providing essential expertise, crucial connections, and powerful advocacy tailored to their needs.
og:urlhttps://www.investmentadviser.org/
og:site_nameInvestment Adviser Association
og:imagehttps://www.investmentadviser.org/wp-content/uploads/2024/06/Generic-IAA_1200-x-628_2.jpg
og:image:width1200
og:image:height628
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1677 words. That's ok.
28.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
27 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.96 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 34 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...03/IAA_blue_tag_stacked_183x120.jpg.webpInvestment Adviser Association
...eneric-IAA_1200-x-628_2-300x157.jpg.webpNo alt attribute provided
Video URLWidthHeight
...ube.com/embed/c1XNuGvlYBs?feature=oembed500281

Page structure

H1 heading
(Critically important)
Expertise, Connections, and Advocacy for Fiduciary Investment Advisers
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Expertise, Connections, and Advocacy for Fiduciary Investment Advisers
H2 Envision / Influence / Lead
H2 2025 Industry Snapshot Available
H2 Compliance Testing Survey Results
H2 SEC Rulemakings Affecting Advisers
H2 Powerful Advocacy
H2 Crucial Connections
H2 Essential Expertise
H2 IAA Today: Get the Latest News & Information for Advisers
H2 Join the IAA
H2 Active Managers Council
H2 You are now leaving Investment Adviser Association
H3 The IAA Is Proud to Partner With
H3 Featured Videos
H4 Explore Issues & Advocacy
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/IMG-ALT Investment Adviser Association
https://exchange.investmentadv...External Subdomain IAA Exchange
/iaa-careers/Careers
/about-iaa/for-media/Newsroom
/active-managers-council/Active Managers Council
/contact-us/Contact Us
/membership/join-the-iaa/Join
/?option=saml_user_login&idp=n...Login
/New window Text duplicate Login
/Logout
/issues-advocacy/Issues & Advocacy
/issues-advocacy/policy-priori...Policy Priorities
/issues-advocacy/legislation-t...Legislation Tracker
/issues-advocacy/comment-letters/Comment Letters
/issues-advocacy/advocacy-coun...Advocacy Council
/issues-advocacy/iaa-pac/IAA PAC
/issues-advocacy/contact-congr...Contact Congress
/active-managers-council/What is Active Management?
/active-managers-council/overv...About the Council
/active-managers-council/blog/Blog
/events-education/Events & Education
/events-education/Events
/events/adviser-advocacy-day/Adviser Advocacy Day
/events/compliance-conference/Compliance Conference
/events/compliance-workshops/Compliance Workshops
/events/executive-roundtable/Executive Roundtables
/events/2025-policy-leadership...Policy & Leadership Forum
/events-education/webinars/Webinars
/professional-designations/Education
/events/iaccp/IACCP Certification
/professional-designations/dac...Digital Assets
/event-calendar/Event Calendar
/compliance-operations/Compliance & Operations
/compliance-operations/resourc...Resource Center
/compliance-operations/resourc...Search all Resources
/the-new-marketing-rule-for-in...Marketing Rule Hub
/dol-erisa-hub/DOL/ERISA Hub
/private-funds-form-pf-hub/Private Funds and Form PF Hub
/code-of-ethics-hub/Code of Ethics Hub
/t-plus-one/T+1 Hub
/industry-snapshots/Investment Adviser Industry Snapshot
/resources/investment-manageme...Investment Management Compliance Testing Survey
/diversity-equity-inclusion/Diversity, Equity & Inclusion
/iaa-today/compliance-dates/Upcoming Compliance Dates
/new-sec-standards-of-conduct-...SEC Standards of Conduct Rules
/membership/Membership
/membership/iaa-committees-wor...IAA Committees & Working Groups
https://exchange.investmentadv...New window External Subdomain Text duplicate IAA Exchange
https://investmentadviser.my.s...External Subdomain Member Directory
https://www.associatedirectory...New window External Subdomain Associate Member Directory
/membership/join-the-iaa/Join the IAA
/membership/Firm Member Benefits
/membership/join-the-iaa/assoc...Associate Member Benefits
/iaa-careers/Career Center
/jobsLatest Jobs
https://investmentjobs.org/emp...External Post a Job
/iaa-today/IAA Today
/about-iaa/About IAA
/about-iaa/board-of-governors/Board of Governors
/about-iaa/staff/Staff
/sponsors-partners/Current Partners/Sponsors
https://iaaaccess.org/External Become a Partner/Sponsor
https://exchange.investmentadv...External Subdomain Text duplicate IAA Exchange
/iaa-careers/Text duplicate Careers
/about-iaa/for-media/Text duplicate Newsroom
/active-managers-council/Text duplicate Active Managers Council
/contact-us/Text duplicate Contact Us
https://iaaauth.b2clogin.com/i...New window External Subdomain Text duplicate Login
/issues-advocacy/Text duplicate Issues & Advocacy
/issues-advocacy/Text duplicate Issues & Advocacy
/issues-advocacy/policy-priori...Text duplicate Policy Priorities
/issues-advocacy/legislation-t...Text duplicate Legislation Tracker
/issues-advocacy/comment-letters/Text duplicate Comment Letters
/issues-advocacy/advocacy-coun...Text duplicate Advocacy Council
/issues-advocacy/iaa-pac/Text duplicate IAA PAC
/issues-advocacy/contact-congr...Text duplicate Contact Congress
/active-managers-council/Text duplicate What is Active Management?
/active-managers-council/overv...Text duplicate About the Council
/active-managers-council/blog/Text duplicate Blog
/events-education/Text duplicate Events & Education
/events-education/Text duplicate Events & Education
/events-education/Text duplicate Events
/events/adviser-advocacy-day/Text duplicate Adviser Advocacy Day
/events/compliance-conference/Text duplicate Compliance Conference
/events/compliance-workshops/Text duplicate Compliance Workshops
/events/executive-roundtable/Text duplicate Executive Roundtables
/events/2025-policy-leadership...Text duplicate Policy & Leadership Forum
/events-education/webinars/Text duplicate Webinars
/professional-designations/Text duplicate Education
/events/iaccp/Text duplicate IACCP Certification
/professional-designations/dac...Text duplicate Digital Assets
/event-calendar/Text duplicate Event Calendar
/compliance-operations/Text duplicate Compliance & Operations
/compliance-operations/Text duplicate Compliance & Operations
/compliance-operations/resourc...Text duplicate Search all Resources
/the-new-marketing-rule-for-in...Text duplicate Marketing Rule Hub
/dol-erisa-hub/Text duplicate DOL/ERISA Hub
/private-funds-form-pf-hub/Private Funds/Form PF Hub
/code-of-ethics-hub/Text duplicate Code of Ethics Hub
/t-plus-one/Text duplicate T+1 Hub
/industry-snapshots/Text duplicate Investment Adviser Industry Snapshot
/resources/investment-manageme...Text duplicate Investment Management Compliance Testing Survey
/diversity-equity-inclusion/Text duplicate Diversity, Equity & Inclusion
/iaa-today/compliance-dates/Text duplicate Upcoming Compliance Dates
/new-sec-standards-of-conduct-...Text duplicate SEC Standards of Conduct Rules
/membership/Text duplicate Membership
/membership/Text duplicate Membership
/membership/iaa-committees-wor...Text duplicate IAA Committees & Working Groups
https://exchange.investmentadv...New window External Subdomain Text duplicate IAA Exchange
https://investmentadviser.my.s...External Subdomain Text duplicate Member Directory
https://www.associatedirectory...New window External Subdomain Text duplicate Associate Member Directory
/membership/join-the-iaa/Text duplicate Join the IAA
/membership/Text duplicate Firm Member Benefits
/membership/join-the-iaa/assoc...Text duplicate Associate Member Benefits
/jobsText duplicate Latest Jobs
https://investmentjobs.org/emp...External Text duplicate Post a Job
/iaa-today/Text duplicate IAA Today
/about-iaa/Text duplicate About IAA
/about-iaa/About the IAA
/about-iaa/board-of-governors/Text duplicate Board of Governors
/about-iaa/staff/Text duplicate Staff
/sponsors-partners/Text duplicate Current Partners/Sponsors
https://iaaaccess.org/External Text duplicate Become a Partner/Sponsor
/membership/join-the-iaa/New window Text duplicate Join the IAA
/events/2025-policy-leadership...New window Register Now
/industry-snapshots/New window Read the Report
/wp-content/uploads/2024/07/20...New window Text duplicate Read the Report
/wp-content/uploads/2025/01/SE...New window View the Chart
/issues-advocacy/comment-letters/View Our Comment Letters >
/issues-advocacy/contact-congr...Text duplicate Contact Congress
/issues-advocacy/Learn More
/events/the-investment-adviser...Webinars The Investment Adviser Industry: By the Numbers Wednesday June 18, 2025 | 2:00 pm - 2:45 pm ET
/events/legal-regulatory-commi...Committee Meetings Legal & Regulatory Committee Thursday June 26, 2025 | 3:00 pm - 4:00 pm ET
/events/form-pf-working-group-...Committee Meetings Form PF Working Group Wednesday July 09, 2025 | 1:00 pm - 2:00 pm ET
/events-education/See All Events
/sponsors-partners/Learn how to partner with us
/wp-content/uploads/_pda/2024/...Part 2: State Filing Requirements/Blue Sky Update for Investment Adviser Representatives – January 2024 Blue Sky Compliance Guidance IAR State/Blue Sky
/wp-content/uploads/2024/06/Sn...Investment Adviser Industry Snapshot 2024 Industry Snapshot Industry Statistics Industry Trends Industry-Level Report Research
/wp-content/uploads/_pda/2024/...IAA Retirement Account Rollover Recommendation Checklist Compliance DOL ERISA ERISA & Pension Plans Guidance
/resources/iaa-form-adv-part-1...IAA’s Checklist of Select Form ADV Part 1A Reporting Amendments Form ADV & CRS Guidance
/compliance-operations/resourc...View Resource Library
/iaa-today/IMG-ALT IAA Today newsletter - Dealing with the New Derivatives Rule A Guide for Legal and Compliance Professionals
/iaatoday/news/sec-withdraws-o...SEC Withdraws Outstanding Rule Proposals; Names New IM Director
/iaatoday/news/sec-and-cftc-fu...SEC and CFTC Further Extend Form PF Compliance Date to October 1, 2025
/iaatoday/iaa-voices/webinar-r...Webinar Recap: Access to Private Markets for Retail Investors
/iaatoday/iaa-voices/new-restr...New Restrictions on Investments into Chinese Entities: Key Considerations for Advisers, Funds, and Investors
/iaa-today/Text duplicate IAA Today
https://www.youtube.com/watch?...New window External Subdomain Visit IAA on YouTube
/iaa-today/videos/See More Videos >
/membership/join-the-iaa/Membership Information
/membership/join-the-iaa/assoc...Associate Member Information
/active-managers-council/Text duplicate Learn More
/IMG-ALT Investment Advisers Association
/cdn-cgi/l/email-protection[email protected]
http://www.linkedin.com/compan...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/issues-advocacy/Text duplicate Issues & Advocacy
/events-education/Text duplicate Events & Education
/compliance-operations/Text duplicate Compliance & Operations
/membership/Text duplicate Membership
/iaa-today/Text duplicate IAA Today
/about-iaa/Text duplicate About IAA
https://policies.google.com/pr...New window External Subdomain Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
/privacy-notice/Privacy Notice
/privacy-policy/Anchor Cookie Policy
/terms-of-use/Terms of Use
/about-iaa/for-media/For Media
https://www.ironistic.com/New window External Subdomain Website design and development by Ironistic
/privacy-policy/Anchor cookie policy
https://wordpress.org/plugins/...New window External Powered by GDPR Cookie Compliance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.investmentadviser.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (216 kB).

HTTP Response Header

NameValue
dateWed, 18 Jun 2025 19:06:22 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
access-control-allow-methodsGET, POST, OPTIONS
access-control-allow-headersOrigin, X-Requested-With, Content-Type, Accept, Authorization
access-control-allow-credentialsfalse
cf-edge-cachecache,platform=wordpress
access-control-allow-origin*
link<https://www.investmentadviser.org/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 28
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray951d1042be3d3cfe-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 71 referring domains.
This page has 154 backlinks.
This page has backlinks from 65 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/

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Search preview

www.investmentadviser.org
Investment Adviser Association - Home
As the leading organization for fiduciary investment advisers, the IAA advances the interests of member firms by providing essential expertise, crucial connections, and powerful advocacy tailored to their needs.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Investment93%Check
Adviser93%Check
Investment Adviser93%Check
Investment Advisers80%Check
Investment Adviser Association80%Check
Fiduciary Investment79%Check
Investment Adviser Industry76%Check
Fiduciary Investment Advisers75%Check
Advisers68%Check
Adviser Advocacy Day68%Check
Show more keywords and terms

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