Investdetroit.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
96% 
Link structure
86% 
Server
87% 
External factors
100% 
SEO Score
Response time
3.09 s
File size
51.60 kB
Words
715
Media files
13
Number of links
38 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - Invest Detroit Invest Detroit
There are word repetitions in the page title.
The length of the page title is perfect. (359 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://investdetroit.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
msapplication-TileColor#ffffff
msapplication-TileImagehttps://investdetroit.com/wp-content/themes/icon-theme/images/ms-icon-144x144.png
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
uri-translationon
referrerno-referrer-when-downgrade
article:modified_time2025-06-06T14:13:26+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHomepage - Invest Detroit
og:urlhttps://investdetroit.com/
og:site_nameInvest Detroit
X-UA-CompatibleIE=edge,chrome=1
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 715 words. That's ok.
35.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/themes/icon-theme/images/icon-menu.pngNo alt attribute provided
.../themes/icon-theme/images/icon-close.pngNo alt attribute provided
...con-theme/images/img-menu-idventures.pngNo alt attribute provided
...ads/2022/09/Open-for-business-scaled.jpgNo alt attribute provided
.../uploads/2024/06/Baobab-Fare-540x540.jpgNo alt attribute provided
...-Van-Dyke-rendering-scaled-1-540x540.jpgNo alt attribute provided
...020/06/My-Locker_04-scaled-1-540x540.jpgNo alt attribute provided
...ds/2020/06/InvestDetroit-129-540x540.jpgNo alt attribute provided
...ads/2024/07/53588049511_91ba2571f7_k.jpgNo alt attribute provided
...ads/2024/07/53803787952_a5503a00af_k.jpgNo alt attribute provided
...ads/2024/07/53610388237_3d460c113b_k.jpgNo alt attribute provided
...emes/icon-theme/images/img-cdfi-logo.pngNo alt attribute provided
...theme/images/img-footer-aeris-rating.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Invest Detroit
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Invest Detroit
H2 Igniting Economic Growth for all Detroiters
H3 WHAT IS INVEST DETROIT?
H3 STRENGTHENING NEIGHBORHOODS
H3 INCREASING DENSITY
H3 GROWING JOB OPPORTUNITIES
H3 SUPPORTING INCLUSIVITY
H4 A STRONGER DETROIT THROUGH FOUR AREAS OF FOCUS
H5 WORKING TOGETHER TO ACHIEVE FOUR PRIMARY GOALS
H5 Pink Diamond Beauty Mall
H5 East Warren Public Market
H5 Balduck Park
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://investdetroit.com/Invest Detroit
/need-support/Need Support?
https://investdetroit.com/Anchor No Text
https://investdetroit.com/Anchor No Text
https://investdetroit.com/Home
/what-we-do-2/What We Do
/who-we-are/Who We Are
https://investdetroit.com/news/News
/resources/contact/Contact
https://investdetroit.com/donate/Donate
/need-support/Text duplicate Need Support?
https://idventures.com/External No Text
https://www.facebook.com/Inves...New window External Subdomain No Text
https://twitter.com/investdetNew window External No Text
https://www.instagram.com/inve...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/what-we-do-2Real Estate LEARN MORE
/small-businessSmall Business LEARN MORE
/commercial-industrialCommercial & Industrial LEARN MORE
https://idventures.com/External Venture Capital LEARN MORE
/parker-durand/New window SEE IT IN ACTION
/mylocker/New window Text duplicate SEE IT IN ACTION
/the-coe/New window Text duplicate SEE IT IN ACTION
/pink-diamond-beauty-mall/No Text
/pink-diamond-beauty-mall/Pink Diamond Beauty Mall
/east-warren-public-market/No Text
/east-warren-public-market/East Warren Public Market
/balduck-park/No Text
/balduck-park/Balduck Park
https://investdetroit.com/donatedonate
/resources/contact/Contact Information
https://investdetroit.com/Text duplicate Invest Detroit
https://investdetroit.com/Text duplicate Home
/what-we-do-2/Text duplicate What We Do
/who-we-are/Text duplicate Who We Are
https://investdetroit.com/news/Text duplicate News
https://idventures.com/External ID VENTURES
https://idventures.com/what-we...External Text duplicate What We Do
https://idventures.com/who-we-...External Text duplicate Who We Are
https://idventures.com/portfolio/External Portfolio
/resources/Resources
/resources/annual-reports/Annual Reports
https://investdetroit.com/press/Press
/program-overviews/Program Overviews
/resources/careers/Careers
/wp-content/uploads/2021/03/Pr...Privacy Policy
/resources/contact/Text duplicate Contact
/wp-content/uploads/2024/06/La...Language Assistance Plan
https://www.facebook.com/Inves...New window External Subdomain No Text
https://twitter.com/investdetNew window External No Text
https://www.instagram.com/inve...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://investdetroit.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (3.09 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (52 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
x-xss-protection1
x-fw-serverFlywheel/5.1.0
x-content-type-optionsnosniff
link<https://investdetroit.com/wp-json/>; rel="https://api.w.org/"
x-fw-version5.0.0
x-fw-hashkvtq8w1zzx
referrer-policyno-referrer-when-downgrade
x-fw-dynamicTRUE
content-encodinggzip
serverFlywheel/5.1.0
x-cacheableYES
fastly-restarts1
accept-rangesbytes
dateThu, 24 Jul 2025 19:50:30 GMT
x-served-bycache-fra-eddf8230091-FRA, cache-fra-etou8220175-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1753386628.892056,VS0,VE2532
varyAccept-Encoding
x-fw-serveTRUE
x-fw-staticNO
x-fw-typeFLYWHEEL_BOT
content-length14368
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 221 referring domains.
This page has 1,217 backlinks.
This page has backlinks from 144 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Default robots file version:2
User-agent: *
Disallow: /calendar/action*
Disallow: /events/action*
Disallow: /cdn-cgi*
Allow: /*.css
Allow: /*.js
Disallow: /*?
Crawl-delay: 3

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Detroit79%Check
Invest79%Check
Invest Detroit79%Check
FOUR43%Check
work38%Check
NEIGHBORHOODS38%Check
Support38%Check
Growth38%Check
OPPORTUNITIES38%Check
Economic38%Check
Show more keywords and terms

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