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Indexexchange.com - SEO Checker

Overview of the SEO Check

Meta information

100%

Page quality

68%

Page structure

72%

Link structure

72%

Server

78%

External factors

100%

SEO Score

SEO Score Widget

Response time

1.39 s

File size

100.60 kB

Words

606

Media files

Number of links

106 internal / 14 external

Task list of SEO Improvements 5 Tasks

Improve the page response time.Very important!
The page title should be better suited to the content of the page.Important!
The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Remove duplicate heading texts.Important!

Meta specifications 100% achieved

Title

(Critically important)

Index Exchange - Accelerating the Evolution of Ad Technology

The length of the page title is perfect. (553 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.

The length of the meta description is perfect. (899 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.indexexchange.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The specified alternate links have no errors.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1, shrink-to-fit=no
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.
generator	WPML ver:4.7.3 stt:1,67,66,4,3,27,28,2;
msapplication-TileImage	https://s46182.pcdn.co/wp-content/uploads/2024/09/cropped-favicon-1-270x270.png
article:publisher	https://www.facebook.com/indexexchange
article:modified_time	2025-05-13T15:47:47+00:00
lang	en-us
twitter:card	summary_large_image
twitter:site	@IndexExchange
og:locale	en_US
og:type	website
og:title	Index Exchange - Accelerating the Evolution of Ad Technology
og:description	Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.
og:url	https://www.indexexchange.com/
og:site_name	Index Exchange
og:image	https://s46182.pcdn.co/wp-content/uploads/2021/11/Index-Exchange-Stacked-Logo-Homepage.png
og:image:width	960
og:image:height	540
og:image:type	image/png
charset	UTF-8

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Easy troubleshooting with optimization suggestions
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Page quality 68% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

Words from the H1 heading are not used in the page content.

This page contains 606 words. That's ok.

29.7% of the text are stop words.

The page contains a listing, which indicates a good text layout.

7 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 22.57 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

18 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
.../02/nav-streaming-tv-header-small-v2.png	Streaming TV illustration
...025/01/nav-inventory-packages-small.jpeg	Featured Inventory Packages
.../2025/01/nav-featured-partners-small.jpg	Featured partners and integrations
.../2025/01/nav-featured-index-explains.jpg	Index Explains
...oads/2025/01/nav-featured-deib-small.png	DEI
...25/01/nav-featured-career-faqs-small.jpg	DEI
....co/wp-content/uploads/flags/us-flag.png	No alt attribute provided
....co/wp-content/uploads/flags/uk-flag.svg	No alt attribute provided
...epress-multilingual-cms/res/flags/fr.svg	No alt attribute provided
...epress-multilingual-cms/res/flags/de.svg	No alt attribute provided
...epress-multilingual-cms/res/flags/it.svg	No alt attribute provided
...epress-multilingual-cms/res/flags/es.svg	No alt attribute provided
...epress-multilingual-cms/res/flags/ja.svg	No alt attribute provided
...ultilingual-cms/res/flags/au.country.svg	No alt attribute provided
...s/index-exchange/dist/images/ca-flag.svg	No alt attribute provided
....co/wp-content/uploads/flags/us-flag.png	No alt attribute provided
....co/wp-content/uploads/flags/uk-flag.svg	No alt attribute provided
...epress-multilingual-cms/res/flags/fr.svg	No alt attribute provided
...epress-multilingual-cms/res/flags/de.svg	No alt attribute provided
...epress-multilingual-cms/res/flags/it.svg	No alt attribute provided
...epress-multilingual-cms/res/flags/es.svg	No alt attribute provided
...epress-multilingual-cms/res/flags/ja.svg	No alt attribute provided
...ultilingual-cms/res/flags/au.country.svg	No alt attribute provided
...s/index-exchange/dist/images/ca-flag.svg	No alt attribute provided
...omepage-hero-elevate-asset-960x540-1.png	Multiple devices showing ads
.../2025/05/Cannes-2025-Website-Image-1.png	Index in Cannes 2025
...025/02/homepage-global-ssp-solutions.png	Index Exchange UI login
...25/02/homepage-products-marketplaces.png	Index Marketplaces product illustration
...ent-Advertising-in-Streaming-768x419.jpg	Live event streaming
...ewFronts-Header-Image-copy-1-768x419.jpg	Smart TV displaying app options, mounted on a wall.
...e3-Case-Study-Blog-Header-V3-768x432.jpg	Magnifying glass with CO2 inside cloud. Arrows pointing down.

Page structure 72% achieved

H1 heading

(Critically important)

Elevating ad tech to exceptional standards

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Elevating ad tech to exceptional standards
H2	Index in Cannes 2025
H2	We’re a global supply-side platform revolutionizing ad technology
H2	Bringing more quality, efficiency, and transparency to every channel
H2	See what sets us apart
H2	Latest from the blog
H2	We’re here to help
H2	Solutions
H2	Products
H2	Resources
H2	Get in Touch
H2	About
H2	Customer Access
H2	Get the latest advertising news, trends, and expert opinions delivered straight to your inbox.
H3	Streaming TV
H3	Inventory Packages
H3	Partners and Integrations
H3	Index Explains →
H3	Our DEI&B Philosophy →
H3	Candidate FAQs →
H3	Our vision is to deliver total market efficiency
H3	Our team is changing ad tech for the better
H3	The New Era of Live Event Advertising in Streaming
H3	2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising
H3	KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange
H4	Exchange Standards
H4	Products Duplicate text
H4	For Media Owners
H4	For Media Buyers
H4	Partners
H4	Learn
H4	Connect
H4	Our Company
H4	Our Values
H4	Working at Index
H4	Open Roles

Link structure 72% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

There are 3 links with a trivial anchor text.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 14 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.indexexchange.com/		Index Exchange Home page
/platform/		Platform
/platform/exchange-efficiency/		Exchange Efficiency
/platform/exchange-quality/		Exchange Quality
/platform/exchange-transparency/		Exchange Transparency
/platform/addressability-portf...		Addressability Portfolio
/platform/channels-formats/		Channels and Formats
/platform/data-analytics/		Data and Analytics
/platform/programmatic-deals/		Deals
/platform/index-marketplaces/		Index Marketplaces
/platform/channels-formats/str...		Streaming TV Reach new audiences and drive higher ROI with streaming TV. IMG-ALT Streaming TV illustration
/omnichannel-inventory-packages/		Inventory Packages Off-the-shelf and customizable, designed for your marketing KPIs or seasonal campaigns. IMG-ALT Featured Inventory Packages
/solutions/		Solutions
/solution/publishers/		Publishers
/solution/streaming-tv-publish...		Streaming TV Publishers
/solution/app-developers/		App Developers
/solution/marketers-agencies/		Marketers and Agencies
/solution/dsps/		DSPs
/solution/partners-integrations/		Partners and Integrations
/solution/partners-integrations/		Partners and Integrations We collaborate with partners across the industry to bring you exceptional service and technology. IMG-ALT Featured partners and integrations
/resources/		Resources
/blog/		Blog
/category/case-studies/		Case Studies
/index-explains/		Educational Videos
/events/		Events
/press/		Press
/index-explains/		Index Explains → Breaking down the complexities of ad tech to help you unlock its full potential. IMG-ALT Index Explains
/about/		About
/about/		About Us
/about/team/		Our Team
/about/ix-labs/		IX Labs
/contact/	Anchor	Locations
/about/diversity-equity-inclus...		Diversity, Equity, Inclusion, and Belonging
/about/sustainability/		Sustainability
/about/diversity-equity-inclus...		Our DEI&B Philosophy → We believe that a diverse and inclusive company sparks innovation and fuels success. IMG-ALT DEI
/careers/		Careers
/careers/	Text duplicate	Careers
/careers/engineering-careers/		Engineering Careers
/careers/opportunities/		All Opportunities
/careers/	Anchor	Candidate FAQs → Answers to a few common FAQs about our hiring process and what it's like to work at Index. IMG-ALT DEI
/contact/		Contact
https://www.indexexchange.com/		USA A-TITLE Switch to USA
https://www.indexexchange.com/uk/		GBR A-TITLE Switch to GBR
https://www.indexexchange.com/fr/		FRA A-TITLE Switch to FRA
https://www.indexexchange.com/de/		DEU A-TITLE Switch to DEU
https://www.indexexchange.com/it/		ITA A-TITLE Switch to ITA
https://www.indexexchange.com/es/		ESP A-TITLE Switch to ESP
https://www.indexexchange.com/jp/		JPN A-TITLE Switch to JPN
https://www.indexexchange.com/au/		AUS A-TITLE Switch to AUS
https://www.indexexchange.com/		CAN A-TITLE Switch to CAN
https://app.indexexchange.com/	New window External Subdomain	Login
https://app.indexexchange.com/	New window External Subdomain Text duplicate	Login
https://www.indexexchange.com/	Text duplicate	USA A-TITLE Switch to USA
https://www.indexexchange.com/uk/	Text duplicate	GBR A-TITLE Switch to GBR
https://www.indexexchange.com/fr/	Text duplicate	FRA A-TITLE Switch to FRA
https://www.indexexchange.com/de/	Text duplicate	DEU A-TITLE Switch to DEU
https://www.indexexchange.com/it/	Text duplicate	ITA A-TITLE Switch to ITA
https://www.indexexchange.com/es/	Text duplicate	ESP A-TITLE Switch to ESP
https://www.indexexchange.com/jp/	Text duplicate	JPN A-TITLE Switch to JPN
https://www.indexexchange.com/au/	Text duplicate	AUS A-TITLE Switch to AUS
https://www.indexexchange.com/	Text duplicate	CAN A-TITLE Switch to CAN
/platform/		Learn how
https://events.indexexchange.c...	New window External Subdomain	Index in Cannes 2025
https://events.indexexchange.c...	New window External Subdomain	RSVP
/solutions/		Explore our solutions
/platform/		Explore our products
/about/		Read our story
/careers/		Join us
/blog/		See all
/2025/05/22/new-era-live-event...		IMG-ALT Live event streaming
/2025/05/22/new-era-live-event...		The New Era of Live Event Advertising in Streaming
/2025/05/22/new-era-live-event...		Trivial anchor text Read more
/2025/05/15/2025-newfronts-rec...		IMG-ALT Smart TV displaying app options, mounted on a wall.
/2025/05/15/2025-newfronts-rec...		2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising
/2025/05/15/2025-newfronts-rec...	Text duplicate	Trivial anchor text Read more
/2025/04/15/kinesso-achieves-l...		IMG-ALT Magnifying glass with CO2 inside cloud. Arrows pointing down.
/2025/04/15/kinesso-achieves-l...		KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange
/2025/04/15/kinesso-achieves-l...	Text duplicate	Trivial anchor text Read more
/contact/		Contact us
/solution/publishers/		For Publishers
/solution/streaming-tv-publish...		For Streaming TV Publishers
/solution/app-developers/		For App Developers
/solution/marketers-agencies/		For Marketers and Agencies
/solution/dsps/		For DSPs
/solution/partners-integrations/	Text duplicate	Partners and Integrations
/platform/index-marketplaces/	Text duplicate	Index Marketplaces
/platform/channels-formats/	Text duplicate	Channels and Formats
/platform/channels-formats/str...		Streaming TV
/platform/channels-formats/onl...		Online Video
/platform/addressability-portf...	Text duplicate	Addressability Portfolio
/platform/data-analytics/	Text duplicate	Data and Analytics
/platform/programmatic-deals/	Text duplicate	Deals
/platform/exchange-quality/	Text duplicate	Exchange Quality
/platform/exchange-efficiency/	Text duplicate	Exchange Efficiency
/platform/exchange-transparency/	Text duplicate	Exchange Transparency
/blog/	Text duplicate	Blog
/index-explains/	Text duplicate	Educational Videos
/omnichannel-inventory-packages/		Inventory Packages
/events/	Text duplicate	Events
/press/	Text duplicate	Press
/contact/		Contact Us
/about/team/		Team
/about/diversity-equity-inclus...	Text duplicate	Diversity, Equity, Inclusion, and Belonging
/about/sustainability/	Text duplicate	Sustainability
/about/ix-labs/	Text duplicate	IX Labs
https://app.indexexchange.com/	New window External Subdomain	UI Login
https://kb.indexexchange.com/H...	New window External Subdomain	Knowledge Base
https://api.indexexchange.com/...	New window External Subdomain	API
https://go.indexexchange.com/n...	New window External Subdomain	SIGN UP
https://www.linkedin.com/compa...	New window External Subdomain	Index Linkedin profile
https://twitter.com/IndexExchange	New window External	Index Exchange Twitter profile
https://www.youtube.com/channe...	New window External Subdomain	Index Exchange Youtube profile
https://www.instagram.com/inde...	New window External Subdomain	Index Exchange Instagram account
https://www.indexexchange.com/		No Text
/privacy/		Privacy Center
/privacy/sar/		User Privacy Rights Form
/terms-of-use/		Terms of Use
https://optout.networkadvertis...	New window External Subdomain	Opt Out
https://optout.privacyrights.i...	New window External Subdomain	Do Not Sell or Share My Personal Information
/accessibility-at-index/		Accessibility Policy

Server configuration 78% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.indexexchange.com/"

WWW Redirect

HTTP header

(Important)

The web server version is sent within the HTTP header.

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is slow (1.39 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (101 kB).

Page Speed

HTTP Response Header

Name	Value
date	Thu, 22 May 2025 16:56:08 GMT
content-type	text/html; charset=UTF-8
content-length	18435
vary	Accept-Encoding
server	Pagely-ARES/1.21.13
x-gateway-request-id	4fe19ab40d630944b5b429b90ee2a1af
link	<https://www.indexexchange.com/>; rel=shortlink
content-encoding	gzip
x-gateway-cache-key	1747926618.245\|standard\|https\|www.indexexchange.com\|\|\|/
x-gateway-cache-status	EXPIRED
x-gateway-skip-cache	0
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 425 referring domains.

This page has 30,217 backlinks.

This page has backlinks from 326 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.indexexchange.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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www.indexexchange.com

Index Exchange - Accelerating the Evolution of Ad Technology

Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Index	81%	Check
Exchange	81%	Check
Index Exchange	81%	Check
ad tech	79%	Check
tech	76%	Check
ad technology	73%	Check
technology	61%	Check
Advertising	56%	Check
Technology Solutions	55%	Check
Standards	54%	Check
exceptional standards	54%	Check
Solutions	52%	Check
global	52%	Check
Platform	50%	Check
exceptional	50%	Check
supply-side	50%	Check
global supply-side platform	50%	Check
Digital Advertising	47%	Check
Reach New	47%	Check
Streaming	46%	Check
Reach	46%	Check
Partners	46%	Check
consumers	46%	Check
Streaming TV	46%	Check
grow	46%	Check

Show more keywords and terms

Automatically check indexexchange.com including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
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Indexexchange.com - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check indexexchange.com including all subpages at once!

Page quality 68% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 72% achieved

(Critically important)

(Important)

Heading structure

Link structure 72% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 78% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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Most important keywords

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