Imperial.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
94% 
Page structure
75% 
Link structure
82% 
Server
40% 
External factors
100% 
SEO Score
Response time
2.51 s
File size
48.50 kB
Words
530
Media files
34
Number of links
58 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Imperial College Healthcare NHS Trust
The length of the page title is perfect. (346 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Imperial College Healthcare NHS Trust provides acute and specialist healthcare in north west London for around a million and a half people every year.
The length of the meta description is perfect. (927 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationdJmd0NWEhhpkvkYqw5xIyKRltXTEQwiEYM5B70go1gk
viewportwidth=device-width, initial-scale=1
descriptionImperial College Healthcare NHS Trust provides acute and specialist healthcare in north west London for around a million and a half people every year.
DC.descriptionImperial College Healthcare NHS Trust provides acute and specialist healthcare in north west London for around a million and a half people every year.
DC.date.created2024-09-23
DC.subjectEmpty
canonicalhttps://www.imperial.nhs.uk/
robotsindex, follow
langen
og:titleImperial College Healthcare NHS Trust
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 530 words. That's ok.
33.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.73 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/Design/img/icons/icon-hamburger-white.svgClick to toggle menu
/Design/img/icons/icon-accessibility.svgAccessibility
/Design/img/icons/icon-translate.svgGoogle translate
/Design/img/icons/icon-search.svgNo alt attribute provided
...5d&hash=9703D2C437A8C19012B0D9C31E3B2EC9Imperial College Healthcare Logo
/Design/img/icons/icon-search-black.svgNo alt attribute provided
/design/img/icons/icon-chevron-dropdown.svgMenu chevron
...en&hash=FC028F4E28366568B0911FAD27F62174Winter care graphical banner
...en&hash=DCA0EC15FA4023DD9F9019025B1DDCD4Philip Bloom
...en&hash=1248DD192D63F417521A339ADEA81888Charing cross hospital
...en&hash=1DE074B966FDD1CBAEC40F2C9290F13FTheir Royal Highnesses The Prince and Princess of Wales meeting a patient at Charing Cross Hospital
...en&hash=51A411B0B67D6E1DE8CA3F87318F2E4DFind a hospitalFind a hospital
...en&hash=020ED1AF28323E1D6920FFE0CC70CA7EBlood testsBlood tests
...en&hash=170C8B6C14841D15768BE7548FB1EA5DNo alt attribute provided
...en&hash=8CD886CAAB57F4626603DB0E0AED7784FInd a consultantFInd a consultant
...en&hash=699FF5730B5C0FBBF5D9427E17A62115Emergency servicesEmergency services
...en&hash=E2AF8C46ABC41CD9A1FD4F24A2D085E1Maternity servicesMaternity services
...en&hash=859ADBBB0F8EFB3AB50558F6A0D3C07DCancer servicesCancer care
...en&hash=941D51763A1B2FBB657162AA80938CCBAccess your health recordsAccess your health records
...en&hash=BA9E9472B1382AEC92179E1E2BFE527FPhoto of Ms Mariana Bertoncelli Tanaka, consultant urological surgeon in robotic prostatectomy and focal therapy at our Trust.
...en&hash=552D9963916ACB78806F2AC1A279D216Cartoon patient with doctor and relative
...59&hash=1E5B66AFD4793B683B8E470B2C7F3362CQC requires improvement rating
...en&hash=5B4AF099E9AF96BE491DF0A27392C149Photo of Imperial Charity volunteerPhoto of Imperial Charity volunteer
...en&hash=649EDC8A0F6C9CFBDDBAF81D757CC3D8X icon
...en&hash=B9B1A092CE78C792571EDD99FEC64D54Facebook icon
...en&hash=796D2B338B6824C977297B4E35F51B77LinkedIn
...en&hash=47B7814A30E623B02F151D49C296E7DERSS
...en&hash=AB85695E3CC185A3052636BDA64B1127YouTube icon
...en&hash=83DEA679875CA5D4447EC607D4A92DD8Instagram
/Design/img/icons/icon-translate-alt.svgGoogle translate
...en&hash=1CC22C2876372E118E3A2D5087BDE7A5Imperial Private HealthcareImperial Private healthcare
...en&hash=FDA34B129A18F932CDBA8C1920112AC4Imperial College Healthcare Charitycharity alternate
...en&hash=944BCCF3ACE1077CADEF269588BE58D8Imperial College LondonImperial College London
...en&hash=87B62791877BAB406307C64539FF9C65NHS websiteNHS website

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Latest news See all news
H2 Our blog See all blogs
H2 How we are doing
H2 Empty heading
H2 Connect with us
H2 Translating this page
H3 Prestigious honour for Western Eye Hospital consultant 15 Jan 2026
H3 CQC rates acute medical care at Charing Cross ‘good’ overall 15 Jan 2026
H3 Royal visit to thank staff and volunteers 8 Jan 2026
H3 Leading the way in robotic and focal therapy surgery 14 Jan 2026 Ms Mariana Bertoncelli Tanaka
H3 Supporting our charity
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.imperial.nhs.uk/Anchor Skip to primary navigation
https://www.imperial.nhs.uk/Anchor Skip to content
https://www.private.imperial.n...New window External Subdomain Private Healthcare
/careersWork with us
/researchResearch
/educationEducation
/accessibilityAccessibility
IMG-ALT Accessibility
A-TITLE Accessibility
https://www.imperial.nhs.uk/Anchor Translate
IMG-ALT Google translate
A-TITLE Google translate
https://www.imperial.nhs.uk/IMG-ALT Imperial College Healthcare Logo
/contact-and-find-usContact us
https://www.imperial.nhs.uk/Home
/our-servicesServices
/our-locationsOur locations
/patients-and-visitorsVisiting us
/gps-and-referrersGPs & referrers
/about-usAbout us
/contact-and-find-usContact and find us
/about-us/newsNews
/about-us/blogBlogs
/patients-and-visitors/patient...Find out what support is available
/about-us/news?categorylookup_...See all news
/about-us/news/prestigious-hon...Read the full story Prestigious honour for Western Eye Hospital consultant 15 Jan 2026 Many congratulations to Professor Philip Bloom, who has been appointed...
IMG-ALT Philip Bloom
/about-us/news/cqc-inspection-...Read the full story CQC rates acute medical care at Charing Cross ‘good’ overall 15 Jan 2026 The Care Quality Commission (CQC) has published its report follo...
IMG-ALT Charing cross hospital
/about-us/news/royal-visit-to-...Read the full story Royal visit to thank staff and volunteers 8 Jan 2026 Their Royal Highnesses The Prince and Princess of Wales visited Charing Cross Hospit...
IMG-ALT Their Royal Highnesses The Prince and Princess of Wales meeting a patient at Charing Cross Hospital
/our-locationsIMG-ALT Find a hospital
A-TITLE Our locations
/our-locationsText duplicate Our locations
/our-services/blood-testsIMG-ALT Blood tests
A-TITLE Blood tests
/our-services/blood-testsText duplicate Blood tests
/our-servicesA-TITLE Find a service
/our-servicesText duplicate Find a service
/consultant-directoryIMG-ALT FInd a consultant
A-TITLE Consultant directory
/consultant-directoryConsultant directory
/our-services/emergency-careIMG-ALT Emergency services
A-TITLE Emergency care
/our-services/emergency-careEmergency care
/our-services/maternity-servicesIMG-ALT Maternity services
A-TITLE Maternity services
/our-services/maternity-servicesText duplicate Maternity services
/our-services/cancer-servicesIMG-ALT Cancer services
A-TITLE Cancer services
/our-services/cancer-servicesText duplicate Cancer services
/patients-and-visitors/patient...IMG-ALT Access your health records
A-TITLE My health records
/patients-and-visitors/patient...My health records
/about-us/blogSee all blogs
/about-us/blog/leading-the-way...Read the full story Leading the way in robotic and focal therapy surgery 14 Jan 2026 Ms Mariana Bertoncelli Tanaka Ms Mariana Bertoncelli Tanaka is a consult...
IMG-ALT Photo of Ms Mariana Bertoncelli Tanaka, consultant urological surgeon in robotic prostatectomy and focal therapy at our Trust.
/about-us/how-we-are-doing/cqc...Our hospitals are also regularly inspected by the Care Quality Commission (CQC)
https://www.cqc.org.uk/provide...New window External Subdomain See the reports
https://www.imperialcharity.or...External Subdomain IMG-ALT Photo of Imperial Charity volunteer
https://www.imperialcharity.or...New window External Subdomain Imperial Health Charity
https://www.imperialcharity.or...External Subdomain Find out more about our charity
https://twitter.com/ImperialNHSNew window External IMG-ALT X icon
https://www.facebook.com/Imper...New window External Subdomain IMG-ALT Facebook icon
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn
https://www.imperial.nhs.uk/rssIMG-ALT RSS
https://www.youtube.com/channe...External Subdomain IMG-ALT YouTube icon
https://www.instagram.com/impe...External Subdomain IMG-ALT Instagram
/our-servicesText duplicate Services
/our-locationsOur locations and how to find us
/patients-and-visitorsPatients & visitors
/about-us/get-involvedGet involved
/careersCareers
/contact-and-find-usText duplicate Contact us
/gps-and-referrersGPs and referrers
https://www.imperialcharity.or...External Subdomain Support our charity
/researchText duplicate Research
/educationText duplicate Education
/sitemapSitemap
/accessibility/accessibility-s...Accessibility statement
/privacyPrivacy
/privacy/cookiesCookies
/disclaimerDisclaimer
https://www.imperial.nhs.uk/rssRSS feeds
https://www.private.imperial.n...External Subdomain IMG-ALT Imperial Private Healthcare
http://www.imperialcharity.org...External Subdomain IMG-ALT Imperial College Healthcare Charity
https://www.imperial.ac.uk/New window External Subdomain IMG-ALT Imperial College London
https://www.nhs.uk/External IMG-ALT NHS website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.imperial.nhs.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (2.51 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (49 kB).

HTTP Response Header

NameValue
dateWed, 21 Jan 2026 22:49:57 GMT
content-typetext/html; charset=utf-8
content-length49722
cache-controlno-cache, no-store
expires-1
pragmano-cache
set-cookie44 Characters
strict-transport-securitymax-age=31536000; includeSubdomains
request-contextappId=cid-v1:6c057032-a5d0-492a-b12d-90fb0a727673
x-xss-protection1; mode=block
x-content-type-optionsnosniff
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x-azure-ref20260121T224955Z-17bcc8785fct57d5hC1FRAt5n800000005u000000000fyp9
x-cacheCONFIG_NOCACHE
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 351 referring domains.
This page has 6,371 backlinks.
This page has backlinks from 300 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: /nwl-acute-provider-collaborative/
Disallow: /book/ 
Disallow: /bookingfeedback/

Sitemap: https://www.imperial.nhs.uk/sitemap.xml

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www.imperial.nhs.uk
Imperial College Healthcare NHS Trust
Imperial College Healthcare NHS Trust provides acute and specialist healthcare in north west London for around a million and a half people every year.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS75%Check
Imperial75%Check
Imperial College69%Check
Imperial College Healthcare NHS69%Check
Healthcare NHS Trust66%Check
College Healthcare NHS Trust65%Check
Healthcare63%Check
Trust59%Check
find us55%Check
Health Charity54%Check
Show more keywords and terms

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