Illinoisstate.edu - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
84% 
Page structure
83% 
Link structure
71% 
Server
31% 
External factors
100% 
SEO Score
Response time
1.21 s
File size
55.10 kB
Words
678
Media files
17
Number of links
76 internal / 61 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Illinois State University - Illinois’ first public university
The length of the page title is perfect. (468 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Founded in 1857, Illinois State University is a top ranked public university in the town of Normal. Explore ISU's 200+ programs and the Redbird community.
The length of the meta description is perfect. (951 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
OU-templatev3.5
OU-minor-versionEmpty
date2025-6-3
lastMod2025-6-3
MobileOptimized320
HandheldFriendlyTrue
apple-mobile-web-app-capableyes
viewportwidth=device-width,initial-scale=1
descriptionFounded in 1857, Illinois State University is a top ranked public university in the town of Normal. Explore ISU's 200+ programs and the Redbird community.
ix:autoInitfalse
langen
twitter:cardsummary_large_image
twitter:urlhttps://illinoisstate.edu/
twitter:titleIllinois State University - Illinois’ first public university
twitter:descriptionFounded in 1857, Illinois State University is a top ranked public university in the town of Normal. Explore ISU's 200+ programs and the Redbird community.
twitter:imagehttps://cdn.illinoisstate.edu/web/meta/home/homepage.jpg
og:typewebsite
og:urlhttps://illinoisstate.edu/
og:titleIllinois State University - Illinois’ first public university
og:descriptionFounded in 1857, Illinois State University is a top ranked public university in the town of Normal. Explore ISU's 200+ programs and the Redbird community.
og:imagehttps://cdn.illinoisstate.edu/web/meta/home/homepage.jpg
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 9.19 words is low.
This page contains 678 words. That's ok.
24.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...pg?fit=min&w=64&h=32&blur=15&auto=formatA student researcher sits in the woods and writes in a notebook.
/images/homepage/redbird-impact-2025.jpgA group of ISU volunteers in a warehouse setting.
...ate.edu/files/2019/06/Gavel1-640x425.jpgGavel
...ems-Environmental-Portrait-1-640x425.jpgA student standing in front of an academic building on the Quad
...manda-Despres-featured-image-640x425.jpgwoman posed in front of ivy-covered brick wall at Wrigley Field, home of the Chicago Cubs
/images/homepage/admissions-sign.jpgTwo students standing in front of the Admssions sign.
/images/homepage/reggie-statue.jpgStatue of a Reggie Redbird head.
/images/homepage/quad-benches.jpgStudent sitting on a concrete bench on the quad.
/images/homepage/computer-blanket.jpgStudent using a laptop computer sitting on a red blanket.
/images/homepage/bone-courtyard.jpgLower courtyard with trees and upper building at the Bone Student Center.
/images/homepage/something-for-everyone.jpgA group of students playing instruments and singing on the quad.
/images/homepage/welcome-home.jpgStudents pose in front of the mural in Uptown Normal.
/images/homepage/tree-campus-USA.jpgSome trees on the quad during fall.
/images/homepage/a-rich-history.jpgReggie the Redbird stands on a chariot among cheerleaders during the Homecoming Parade.
/images/homepage/cfa-classroom.jpgStudent in a ceramics classroom talking to faculty.
/images/homepage/mcc-space.jpgStudents sitting on couches with computers, talking.
/images/homepage/alt-break2.jpgSeveral students wearing a harness and working on a roof.

Page structure

H1 heading
(Critically important)
Illinois State University
The H1 heading is perfect.
Headings
(Important)
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Illinois State University
H2 Focus on Your Passion
H2 Why We're Here
H2 Apply Now
H2 Our Rankings
H2 Financial Aid and Costs
H2 International Students
H2 June is #RedbirdImpact Month
H2 News
H2 Visit Us
H2 Virtual Campus Tour
H2 Our Campus
H2 Student Life
H2 Become a Redbird
H2 Commonly Used Links
H2 University Resources
H3 View by program type or interest area
H3 Join fellow Redbirds!
H3 On-Campus Experiences
H3 Something for Everyone
H3 Welcome Home
H3 Tree Campus Higher Education
H3 A Rich History
H3 Celebrating Everyone
H3 Discover Opportunities
H3 Be the Solution
H3 Illinois State
H3 Students
H3 Alumni
H3 Faculty and Staff
H3 Getting Started
H3 Non-traditional
H4 Create Your Impact >
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (61) on this page.

Found links on this page

LinkAttributesAnchor text
https://illinoisstate.edu/Anchor Skip to main content
/admissions/Admissions
/academics/Academics
/research/Research
https://illinoisstate.edu/Illinois State University Home
/student-life/Student Life
/athletics/Athletics
https://illinoisstate.edu/about/About
/research/Explore Research at Illinois State
/academics/majors/Majors
/academics/minors/Minors
/academics/graduate/Graduate Programs
/academics/majors/interests/Academic & Career Interest Areas
https://illinoisstate.edu/apply/Apply Now
/points-of-pride/Our Rankings
https://financialaid.illinoiss...External Subdomain Financial Aid and Costs
/admissions/international/International Students
https://hatch.illinoisstate.ed...External Subdomain Make Your #RedbirdImpact
https://giving.illinoisstate.e...External Subdomain Make a Gift
https://giving.illinoisstate.e...External Subdomain View Giving Opportunities
https://news.illinoisstate.edu...External Subdomain Board of Trustees action items, July 25, 2025
https://news.illinoisstate.edu...External Subdomain Our Newest Redbirds: Electrical engineering major plugs into university’s new college
https://news.illinoisstate.edu...External Subdomain Redbird sports COM student lands summer internship with the Cubs
https://news.illinoisstate.edu/External Subdomain More News
https://connect.illinoisstate....External Subdomain Open House
https://connect.illinoisstate....External Subdomain Daily Campus Visit
https://connect.illinoisstate....External Subdomain Transfer Campus Visit
https://connect.illinoisstate....External Subdomain Grad School Visit Options
https://connect.illinoisstate....External Subdomain Virtual Admissions Counselor Appointments
/visit/virtual/tour-details/Virtual Tour highlights
https://www.campusreel.org/col...External Subdomain Enter Virtual Tour
/student-life/Find Your Niche
/community/Explore Bloomington-Normal
https://arboretum.illinoisstat...External Subdomain Learn about the Quad
https://traditions.illinoissta...External Subdomain View our Traditions
/diversity/Find your campus community.
https://redbirdlife.illinoisst...External Subdomain Start your Redbird Life
https://communityengagement.il...External Subdomain Lead the way in community engagement and service learning
/admissions/contact/Ask a Question
https://illinoisstate.edu/visit/Visit
https://illinoisstate.edu/apply/Apply
http://library.illinoisstate.edu/External Subdomain Milner Library
https://ithelp.illinoisstate.edu/External Subdomain Technology Support Center
http://maps.illinoisstate.edu/External Subdomain Maps and Directions
http://search.illinoisstate.edu/External Subdomain Search/A-Z
https://events.illinoisstate.e...External Subdomain Academic Calendar
https://security.illinoisstate...External Subdomain Safety and Security
https://illinoisstate.edu/app/Download ISU Mobile Apps
https://my.illinoisstate.edu/External Subdomain My.IllinoisState.edu
https://hr.illinoisstate.edu/s...External Subdomain Student Jobs
/catalog/Catalog
https://illinoisstate.edu/canvas/Canvas
/undocumented/Undocumented Students, DACA, or Dreamers
https://veterans.illinoisstate...External Subdomain Veterans and Military Services
https://alumni.illinoisstate.edu/External Subdomain Alumni Association
https://alumni.illinoisstate.e...External Subdomain Redbird Gear
https://alumni.illinoisstate.e...External Subdomain Events
https://news.illinoisstate.edu...External Subdomain Magazine
https://traditions.illinoissta...External Subdomain Traditions
https://jobs.illinoisstate.edu/External Subdomain Work at Illinois State
https://hcm.illinoisstate.edu/...External Subdomain iPeople
http://office365.ilstu.edu/External Subdomain Email and Office 365
https://ctlt.illinoisstate.edu/External Subdomain Center for Integrated Professional Development
/administration/Shared Governance and Administration
/contact/Contact Us
/privacy-statement/Privacy Statement
/cookie-statement/Cookie Statement
http://universitymarketing.ill...External Subdomain Identity Standards
http://www.policy.ilstu.edu/te...External Subdomain Appropriate Use Policy
http://complaints.ibhe.org/External Subdomain IBHE Online Complaint System
/complaint-resolution/ISU Complaint Resolution
/accessibility/Accessibility
/about/cares-act-reporting/CARES Act Reporting
https://www.facebook.com/Illin...New window External Subdomain I. S. U. Facebook
https://twitter.com/IllinoisSt...New window External I. S. U. Twitter
https://www.instagram.com/illi...New window External Subdomain I. S. U. Instagram
https://www.youtube.com/user/I...New window External Subdomain I. S. U. Youtube
https://www.linkedin.com/edu/s...New window External Subdomain I. S. U. LinkedIn
https://www.tiktok.com/@illino...New window External Subdomain I. S. U. TikTok
https://my.illinoisstate.edu/homeExternal Subdomain My
/contact/Contact
https://search.illinoisstate.e...External Subdomain A to Z
/admissions/Incoming Freshman
/admissions/transfer/Transfer Students
/admissions/graduateGraduate Students
/admissions/international/Text duplicate International Students
/admissions/out-of-state/Out of State Students
/admissions/veterans/Military Veterans
/admissions/returning/Returning to ISU
/admissions/homeschooled/Homeschooled Students
/admissions/espanol/En Español
/admissions/undocumented/Undocumented Students
/admissions/visiting/Visiting Students
/admissions/second-bachelors/Second Bachelor's Degree
/admissions/parents/Parents and Families
/academics/Academics Overview
/academics/support/Academic Support
/academics/majors/Text duplicate Majors
/academics/minors/Text duplicate Minors
/academics/graduate/Text duplicate Graduate Programs
/academics/pre-professional/Pre-Professional
/academics/interdisciplinary/Interdisciplinary Studies
/research/Research Overview
https://library.illinoisstate....External Subdomain Text duplicate Milner Library
https://news.illinoisstate.edu...External Subdomain Redbird Scholar
/student-life/Student Life Overview
https://housing.illinoisstate....External Subdomain Housing
https://dining.illinoisstate.edu/External Subdomain Dining
https://deanofstudents.illinoi...External Subdomain Student Organizations
/athletics/Athletics Overview
http://goredbirds.com/External GoRedbirds.com
https://illinoisstate.edu/aboutAbout Us
/contact/Contact us
/administration/Administration
/community/Our Community
/points-of-pride/Metrics of Excellence
/diversity/Diversity and Inclusion
https://traditions.illinoissta...External Subdomain Text duplicate Traditions
/about/facility-space-use/Facility and Space Use
https://illinoisstate.edu/apply/Learn How to Apply
/apply/preparation/What You Need Before You Apply
/apply/deadlines/Deadlines
/apply/fee-waiver/Fee and Waiver
http://connect.illinoisstate.e...External Subdomain Check Your Application Status
/apply/disclosure/Disciplinary and Criminal Activity Disclosures
/apply/international/International Application Information
https://illinoisstate.edu/visit/Schedule a Visit
/visit/department-meetings/Department Meetings
/visit/directions/Driving Directions
/visit/open-house/Text duplicate Open House
/visit/groups/Group Visits
https://my.illinoisstate.edu/External Subdomain My Illinois State
https://maps.illinoisstate.edu/External Subdomain Map
https://news.illinoisstate.edu/External Subdomain News
https://events.illinoisstate.edu/External Subdomain Text duplicate Events
https://giving.illinoisstate.edu/External Subdomain Giving
https://a.cms.omniupdate.com/1...External Subdomain OU Login

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://illinoisstate.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is slow (1.21 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page only loads 3 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
dateMon, 28 Jul 2025 00:13:36 GMT
serverApache
x-trace2BB3FE81C4904122BB9B775AD8F007EC8E11E969152D9CEC9FFE8B692B00
x-ua-compatibleIE=Edge,chrome=1
x-server-envprod
transfer-encodingchunked
content-typetext/html; charset=UTF-8
strict-transport-securitymax-age=157680000
set-cookie85 Characters
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,954 referring domains.
This page has 268,432 backlinks.
This page has backlinks from 1,303 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /admissions/virtual-presidential-scholarship/
Disallow: /admissions/virtual-university-scholarship/
Disallow: /admissions/virtual-redbird/
Disallow: /admissions/virtual-honors/

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Search preview

illinoisstate.edu
Illinois State University - Illinois’ first public university
Founded in 1857, Illinois State University is a top ranked public university in the town of Normal. Explore ISU's 200+ programs and the Redbird community.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Illinois91%Check
State91%Check
Illinois State91%Check
Illinois State University86%Check
State University84%Check
University77%Check
experience Illinois State74%Check
Redbird58%Check
public university52%Check
program50%Check
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