Iii.org - SEO Checker

Overview of the SEO Check
Meta information
58% 
Page quality
58% 
Page structure
47% 
Link structure
53% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
58.90 kB
Words
835
Media files
13
Number of links
129 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
III | We are the trusted source of unique, data-driven insights on insurance to inform and empower consumers.
The page title should be shorter than 580 pixels. It is 984 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.iii.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.1 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
facebook-domain-verificationhejd5gdz6dtihttuywytd6g8mnpiqf
langen
fb:app_id158171930694
og:site_nameIII
og:typewebsite
og:urlhttps://www.iii.org/
og:titleIII
og:descriptionWe are the trusted source of unique, data-driven insights on insurance to inform and empower consumers.
og:imagehttps://www.iii.org/sites/default/files/images/insurance-information-institute-logo-share-sm.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 835 words. That's ok.
23.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.32 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
New and Trending
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 New and Trending
H1 Insight + Analysis
H1 Thought Leadership
H1 I.I.I. News Wire
H1 Events Calendar
H2 Sign In
H2 Our Promise
H3 Insurance: The Basics
H3 Research + Data
H3 Resource Center
H3 Don't Have an Account? Register Now
H3 I.I.I. Glossary
H5 Main
H5 MEMBERSHIP
H5 AMPLIFY
H5 EN ESPAÑOL
H5 Connect With Us
H5 Popular Media
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
10 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 25 external links on this page.
LinkAttributesAnchor text
https://www.iii.org/A-TITLE Home
https://www.iii.org/userSign In
/insurance-basicsInsurance: The Basics
/insurance-basics/about-the-in...About the Industry
/insurance-basics/auto-insuranceAuto Insurance
/insurance-basics/homeowners-r...Homeowners + Renters Insurance
/insurance-basics/life-insuranceLife Insurance
/insurance-basics/financial-pl...Financial Planning
/insurance-basics/business-ins...Business Insurance
/insurance-basics/disasters-pr...Disasters + Preparedness
/insurance-basics/thought-lead...Thought Leadership
/insurance-basics/other-insura...Other Insurance Topics
https://www.iii.org/research-dataResearch + Data
/research-data/autoAuto
/research-data/catastrophesCatastrophes
/research-data/commercialCommercial
/research-data/crime-fraudCrime + Fraud
/research-data/homeownersHomeowners
/research-data/insurance-industryInsurance Industry
/research-data/life-healthLife + Health
/research-data/technologyTechnology
/resource-centerResource Center
https://resilience.iii.org/External Subdomain Resilience Accelerator
/resource-center/appsApps
/resource-center/event-calendarEvent Calendar
/resource-center/iii-glossaryI.I.I. Glossary
/resource-center/iii-storeI.I.I. Store
/resource-center/latest-studiesLatest Studies
/resource-center/newsroomNewsroom
/resource-center/presentationsPresentations
/resource-center/publicationsPublications
/resource-center/the-iii-insur...New window The I.I.I. Insurance Blog
/resource-center/video-libraryVideo Library
https://www.iii.org/membershipNew window Subdomain Learn More About Membership
https://www.iii.org/user/registerRegister for a Member Account
https://www.iii.org/amplifyLearn More About Amplify
/insurance-basics/conceptos-ba...Conceptos Básicos de Seguros
https://twitter.com/iiiorgNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/iiiorg/New window External Subdomain No Text
https://www.youtube.com/user/i...New window External Subdomain No Text
/search/node/AutomobileAutomobile
/search/node/Home + RentersHome + Renters
/search/node/ClaimsClaims
/search/node/FraudFraud
/search/node/HurricaneHurricane
/insurance-basics/auto-insuran...Text duplicate Automobile
/insurance-basics/homeowners-r...Text duplicate Home + Renters
/insurance-basics/insurance-10...The Basics
/insurance-basics/disasters-pr...Disaster + Preparation
/insurance-basics/life-insuran...Text duplicate Life Insurance
/resource-center/video-libraryText duplicate Video Library
https://www.iii.org/research-dataText duplicate Research + Data
/resource-center/newsroomText duplicate Newsroom
https://www.iii.org/user/passwordForgot Password?
https://www.iii.org/user/registerRegister Now
https://www.iii.org/membershipNew window Subdomain Learn more about membership
https://www.iii.org/about-usLearn More
/press-release/triple-is-new-i...Triple-I’s new issues brief suggests link between attorney advertising, mass torts, TPLF and rising insurance costs
/article/legal-system-abuse-st...New window Subdomain Issues Brief
https://insuranceindustryblog....New window External Subdomain Blog
https://insuranceindustryblog....New window External Subdomain Why roof resilience matters more than ever
https://www.jointindustryforum...New window External Subdomain Register now for JIF 2025!
/sites/default/files/images/ch...New window Subdomain Triple-I chart of the week: As fewer same-sex couples own their dwelling, they face a larger ...
/insurance-basics/conceptos-ba...New window Subdomain ¿Habla Español?
/article/settling-insurance-cl...No Text
/resource-center/publicationsText duplicate Publications
/article/settling-insurance-cl...Settling insurance claims after a disaster
https://www.youtube.com/watch?...New window External Subdomain Property damage covered by tornadoes
/article/case-tornadoNew window Subdomain In case of a tornado
/article/mitigating-risks-for-...New window Subdomain Mitigating risks for climate-related disasters
/article/wildfires-insurance-a...No Text
/insurance-basics/disasters-pr...Text duplicate Disasters + Preparedness
/article/wildfires-insurance-a...Wildfires: insurance and recovery resources
/article/social-inflation-hard...No Text
/research-data/crime-fraudText duplicate Crime + Fraud
/article/social-inflation-hard...How legal system abuse drives social inflation
/article/how-can-i-locate-lost...No Text
/insurance-basics/life-insuranceText duplicate Life Insurance
/article/how-can-i-locate-lost...Tips for finding a lost life insurance policy
/article/what-should-new-homeb...No Text
/insurance-basics/homeowners-r...Text duplicate Homeowners + Renters Insurance
/article/what-should-new-homeb...What should new homebuyers know about homeowners insurance?
/article/careers-in-insuranceNo Text
/insurance-basics/about-the-in...Text duplicate About the Industry
/article/careers-in-insuranceCareers in insurance
https://www.insuremypath.org/New window External Subdomain InsureMyPath
https://www.thebiic.org/resourcesNew window External Subdomain Black Insurance Industry Collective
https://cpcu.careerwebsite.com/New window External Subdomain CPCU Society Career Center
https://insuranceindustryblog....New window External Subdomain No Text
https://insuranceindustryblog....New window External Subdomain When no one’s home: Understanding role of vacancy insurance
/article/insurance-economics-f...No Text
/research-data/insurance-industryText duplicate Insurance Industry
/article/insurance-economics-f...Insurance Economics for Property Casualty
/article/triple-i-issues-briefsNo Text
/insurance-basics/about-the-in...Text duplicate About the Industry
/article/triple-i-issues-briefsTriple-I Issues Briefs: State of the risk; Trends and Insights
/services/dailyNew window Subdomain No Text
/services/dailyNew window Subdomain Members: Subscribe to the Triple-I Daily Newsletter
/resource-center/iii-glossarySee Full Glossary
/fact-statistic/facts-statisti...Facts + Statistics: Tornadoes and thunderstorms
/fact-statistic/facts-statisti...Facts + Statistics: Wildfires
/article/what-gap-insuranceWhat is gap insurance?
/fact-statistic/facts-statisti...Facts + Statistics: Homeowners and renters insurance
/fact-statistic/facts-statisti...Facts + Statistics: Auto theft
/article/lightning-safety-10-m...Lightning safety: 10 myths—and the facts
/article/understanding-the-ins...Understanding the insurance claims payment process
/article/nine-ways-to-lower-yo...Nine ways to lower your auto insurance costs
/fact-statistic/facts-statisti...Facts + Statistics: Hail
/fact-statistic/facts-statisti...Facts + Statistics: Auto insurance
/fact-statistic/facts-statisti...Text duplicate Facts + Statistics: Auto theft
/fact-statistic/facts-statisti...Facts + Statistics: Aggressive driving
/fact-statistic/facts-statisti...Facts + Statistics: Flood insurance
/press-release/lightning-cause...Lightning Caused $1.2 Billion in US Homeowners Claim Payouts in 2023; Severity Trends Upward for the Year
/article/homeowners-insurance-...Homeowners Insurance Basics
/fact-statistic/facts-statisti...Text duplicate Facts + Statistics: Wildfires
/es/article/entendiendo-sus-de...¿Entendiendo sus deducibles del seguro?
/fact-statistic/facts-statisti...Text duplicate Facts + Statistics: Auto insurance
/video/lightning-safetyLightning Safety
/es/article/que-es-un-benefici...¿Qué es un beneficiario?
https://www.facebook.com/iiiorgExternal Subdomain Insurance Information Institute
/publications/insurance-factsNew window Subdomain No Text
https://insuranceindustryblog....New window External Subdomain No Text
https://www.youtube.com/playli...New window External Subdomain No Text
/press-release/triple-is-new-i...Triple-I’s New Issues Brief Suggests Link Between Attorney Advertising, Mass Torts, Third-Party Litigation Funding and Rising Insurance Costs
/press-release/triple-is-new-i...Trivial anchor text
Read More
/press-release/triple-i-p-c-in...Triple-I: P/C Insurers Are Financial First Responders Helping Customers Recover from Severe Tornado Outbreak
/press-release/triple-i-p-c-in...Text duplicate Trivial anchor text
Read More
/resource-center/newsroomSee More News Releases
https://cvent.me/A78bZa?utm_so...New window External Checkout event website
https://www.iicfglobalconferen...New window External Subdomain Text duplicate Checkout event website
/resource-center/event-calendarSee More Events
https://www.iii.org/No Text
https://twitter.com/iiiorgNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/iiiorg/New window External Subdomain No Text
https://www.youtube.com/user/i...New window External Subdomain No Text
/insurance-basicsText duplicate Insurance: The Basics
https://www.iii.org/research-dataText duplicate Research + Data
/resource-centerText duplicate Resource Center
/insurance-basics/conceptos-ba...Text duplicate Conceptos Básicos de Seguros
https://resilience.iii.org/External Subdomain Text duplicate Resilience Accelerator
https://insuranceindustryblog....New window External Subdomain The Triple-I Blog
https://www.iii.org/membershipNew window Subdomain Text duplicate Learn More About Membership
https://www.iii.org/user/registerText duplicate Register for a Member Account
https://www.iii.org/amplifyText duplicate Learn More About Amplify
https://www.iii.org/about-usAbout the I.I.I.
/triple-i-advertising-sponsors...Subdomain Advertising Opportunities
/services/directoryIndustry Directory
/services/permission-use-iii-c...Permissions
/privacy-policyPrivacy Policy
https://www.iii.org/terms-useTerms of Use
/copyright-policyCopyright Policy
https://www.iii.org/sitemapSite Map

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.iii.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
cache-controlpublic, max-age=0
content-encodinggzip
content-languageen
content-typetext/html; charset=utf-8
etagW/"1749263453-0"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 07 Jun 2025 02:30:53 GMT
link<https://www.iii.org/>; rel="canonical",<https://www.iii.org/>; rel="shortlink"
servernginx
strict-transport-securitymax-age=1000
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-pantheon-styx-hostnamestyx-fe1-a-6fb8dd48b-tcgpk
x-styx-req-ida0d06e60-4347-11f0-9a9c-8e8ae2568b23
x-ua-compatibleIE=edge
dateSat, 07 Jun 2025 02:32:16 GMT
x-served-bycache-chi-kigq8000092-CHI, cache-fra-eddf8230145-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1749263537.762197,VS0,VE145
varyAccept-Encoding, Cookie, Cookie, Cookie
age0
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length19004
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,419 referring domains.
This page has 74,460 backlinks.
This page has backlinks from 1,870 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
Disallow: /customprint
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /main-responsive/life-insurance
Disallow: /insurance-topics/life-insurance
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
iii59%Check
Insurance54%Check
new54%Check
org46%Check
trusted46%Check
Liability Insurance46%Check
data-driven insights46%Check
New York46%Check
insights45%Check
unique45%Check

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

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