Idmobile.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
66% 
Page structure
58% 
Link structure
85% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.57 s
File size
145.10 kB
Words
755
Media files
16
Number of links
104 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pay Monthly Phone & SIM Offers | SIM & Mobile Phone Contracts | iD Mobile
The page title should be shorter than 580 pixels. It is 688 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Get one of our fantastic value pay monthly phone contracts or SIM only deals with iD Mobile with free next day delivery on our pay monthly phones. All iD mobile contracts come with data rollover, EU roaming, and bill caps to help keep you in control.
The meta description is too long: 1529 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.idmobile.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionGet one of our fantastic value pay monthly phone contracts or SIM only deals with iD Mobile with free next day delivery on our pay monthly phones. All iD mobile contracts come with data rollover, EU roaming, and bill caps to help keep you in control.
authoridmobile.co.uk
viewportwidth=device-width, initial-scale=1.0
google-site-verificationlw8c1yGdPsnwazw2X4VfPbhZ-xmk5bRjK-JahEmYI8s
msvalidate.01AABD0115B8879409AFC1B07AB3E9C4E1
facebook-domain-verificationl41uj3lc7pg8fhnqzb4jb9hgi6u6jl
langen
og:site_nameiD
og:urlhttps://www.idmobile.co.uk/
og:titlePay Monthly Phone & SIM Offers | SIM & Mobile Phone Contracts | iD Mobile
og:descriptionGet one of our fantastic value pay monthly phone contracts or SIM only deals with iD Mobile with free next day delivery on our pay monthly phones. All iD mobile contracts come with data rollover, EU roaming, and bill caps to help keep you in control.
og:imagehttps://media.secure-mobiles.com/idmobile/img/logo-solid.png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 755 words. That's ok.
22.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (23). We recommend using a maximum of 15 tags for this page.
The following tag is repeated too often: £9
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...own/img--hero-air-miles-polytubes-xs.pngNo alt attribute provided
...own/img--hero-air-miles-polytubes-sm.pngNo alt attribute provided
...r-miles-up-bills-down/img--polytubes.pngNo alt attribute provided
.../mobile-ai/img--hero-phones-magic-2x.pngA group of phones surrounded by swooshing effects and heart emoji bubbles
.../06/mobile-ai/img--title-orbit-front.pngNo alt attribute provided
...5/06/mobile-ai/img--title-orbit-back.pngNo alt attribute provided
.../badges/trustpilot/trustpilot-202410.pngTrustpilot
.../badges/which/which_endorsement_2025.pngWhich? Award Badge - Great Value
...st-contract-value-for-money-2024.png?v=3Uswitch Best Contract Value for Money 2024
...tured-deals/simo-featured-deal-04-25.pngiD Mobile Award Winning SIM Only Plan
...epage/featured-deals/iphone-16-black.pngApple iPhone 16
...epage/featured-deals/iphone-15-black.pngApple iPhone 15
...epage/featured-deals/google-pixel-9a.pngGoogle Pixel 9a
...witch-best-network-for-data-2024.png?v=3Uswitch Best Network for Data 2024
...st-contract-value-for-money-2024.png?v=3Uswitch Best Contract Value for Money 2024
.../badges/which/which_endorsement_2025.pngWhich? Award Badge - Great Value

Page structure

H1 heading
(Critically important)
Fixed priceSIM only plans
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Fixed priceSIM only plans
H1 AI-mazing value!
H1 Save £260
H2 Featured deals.
H2 Why iD Mobile?
H2 Switch & save.
H2 Customers love us!
H2 A network you can trust.
H2 Roam free.
H3 Shop by Type
H3 Popular
H3 Recommended
H3 Shop by Brand
H3 Coverage Checker
H3 Refer a FriendEarn up to £70
H3 SIM Only
H3 Shop by Type Duplicate text
H3 Welcome to iD
H3 Manage Your Plan
H3 Bills & Charges
H3 Plan Features
H3 Support
H3 Blog
H4 About us
H4 Products
H4 Legal
H4 Got a question?
H4 Empty heading
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.idmobile.co.uk/iD Mobile
/shop/phones/pay-monthlyPay Monthly Phones
/sim-only-dealsSIM Only Deals
/shop/phones/pay-monthlyText duplicate Pay Monthly Phones
/sim-free-phonesSIM Free Phones
/refurbished-phonesRefurbished Phones
/upgradesUpgrades
/trade-inTrade In
/shop/pay-monthly/apple-iphone-15Apple iPhone 15
/shop/pay-monthly/apple-iphone-16Apple iPhone 16
/shop/pay-monthly/apple-iphone...Apple iPhone 16e NEW
/shop/pay-monthly/apple-iphone...Apple iPhone 16 Pro
/shop/pay-monthly/apple-iphone...Apple iPhone 16 Pro Max
/shop/pay-monthly/google-pixel-9Google Pixel 9
/shop/pay-monthly/google-pixel-9aGoogle Pixel 9a NEW
/shop/pay-monthly/samsung-gala...Samsung Galaxy S25
/shop/pay-monthly/samsung-gala...Samsung Galaxy S25 Ultra
/shop/pay-monthly/apple-iphone-15Text duplicate Apple iPhone 15
/shop/pay-monthly/apple-iphone-13Apple iPhone 13
/shop/pay-monthly/samsung-gala...Samsung Galaxy S25 Edge
/shop/pay-monthly/samsung-gala...Samsung Galaxy S24 Ultra
/shop/pay-monthly/samsung-gala...Samsung Galaxy S24 FE
/shop/pay-monthly/samsung-gala...Samsung Galaxy A56
/shop/phones/pay-monthly/appleApple
/shop/phones/pay-monthly/samsungSamsung
/shop/phones/pay-monthly/googleGoogle
/shop/phones/pay-monthly/motorolaMotorola
/shop/phones/pay-monthly/honorHonor
/shop/phones/pay-monthly/oppoOppo
/help-and-advice/coverageCoverage Checker
https://idmobile.aklamio.com/?...External Subdomain Refer a Friend
/sim-only-dealsPay Monthly SIM
/sim-only-deals/pay-as-you-goPay As You Go SIM
https://www.idmobile.co.uk/esimeSIM
/mobile-phone-accessories/casesPhone Cases
/mobile-phone-accessories/powe...Power Banks
/mobile-phone-accessories/scre...Screen Protectors
/mobile-phone-accessories/head...Headphones & Earbuds
/mobile-phone-accessories/char...Phone Chargers
/mobile-phone-accessories/bundlesCase & Screen Protector Bundles
/mobile-phone-accessoriesView all accessories
/upgradesText duplicate Upgrades
/get-startedGet Started
/help-and-advice/product-deliveryDelivery
https://www.idmobile.co.uk/switchSwitch to iD
https://www.idmobile.co.uk/appiD Mobile app
/claim-your-offerClaim an offer
https://www.idmobile.co.uk/why-idWhy iD?
https://community.idmobile.co....New window External Subdomain Upgrade
/help-and-advice/your-sim-cardYour SIM card
https://www.idmobile.co.uk/esimNew window Text duplicate eSIM
/help-and-support/leaving-idNew window Leave iD
https://community.idmobile.co....New window External Subdomain Paying your bill
/help-and-advice/international...Roaming charges
/help-and-advice/international...Calling abroad
/help-and-advice/add-onsNew window Add-ons
/help-and-advice/call-chargesOut-of-plan charges
/help-and-advice/eu-roamingRoam Free
https://www.idmobile.co.uk/5g5G
/datarolloverData Rollover
/help-and-advice/cappingBill Capping
/help-and-advice/wifi-callingWi-Fi Calling
https://community.idmobile.co....External Subdomain iD Perks NEW
https://community.idmobile.co....New window External Subdomain Help & Support
https://community.idmobile.co.uk/New window External Subdomain iD Community
/help-and-advice/coverageCheck network coverage
https://community.idmobile.co....New window External Subdomain Service status
/legal/accessibilityAccessibility
/help-and-advice/returns-cance...Returns
/blog/guides/best-waterproof-p...Best water-resistant phones 2025
/blog/guides/best-mid-range-ph...Best mid-range phones 2025
/blog/reviews/samsung-galaxy-s...Galaxy S25 Edge review
/blog/reviews/google-pixel-9a-...Google Pixel 9a review
https://www.idmobile.co.uk/blogView all blog posts
/beta/basketBasket
https://my.idmobile.co.uk/New window External Subdomain Log in
/sim-only-dealsView SIM only deals
/shop/phones/pay-monthlyView Pay monthly phones
/shop/phones/pay-monthlyText duplicate View Pay monthly phones
/shop/plans/sim-only-dealsText duplicate View SIM only deals
https://www.idmobile.co.uk/saveidmobile.co.uk/save
/price-increasesidmobile.co.uk/price-increases
/sim-only-dealsAward-Winning SIM Plans iD Mobile SIM Only From £6 p/m £0 upfront cost SIM only price lock No annual price rises View all deals
IMG-ALT iD Mobile Award Winning SIM Only Plan
/shop/pay-monthly/apple-iphone...Great Value Apple iPhone 16 From £35.99 p/m £19 upfront cost Monthly price will increase by £1.50 each April. View all deals
IMG-ALT Apple iPhone 16
/shop/pay-monthly/apple-iphone-15Great Value Apple iPhone 15 From £32.99 p/m £9 upfront cost Monthly price will increase by £1.50 each April. View all deals
IMG-ALT Apple iPhone 15
/shop/pay-monthly/google-pixel-9a£50 Currys Giftcard Google Pixel 9a From £22.99 p/m £9 upfront cost Monthly price will increase by £1.50 each April. View all deals
IMG-ALT Google Pixel 9a
/shop/phones/pay-monthlyphone
/sim-only-dealsSIM
https://www.idmobile.co.uk/why-idFind out more
https://www.idmobile.co.uk/why-idWhy iD
https://www.idmobile.co.uk/saveAverage Save
/help-and-advice/coverageText duplicate Coverage Checker
/mobile-network-speedsMobile Network Speeds
/help-and-advice/complaints-pr...Complaints Procedure
/help-and-advice/product-deliveryText duplicate Delivery
https://community.idmobile.co....External Subdomain Leaving iD
https://community.idmobile.co....External Subdomain Returns & Cancellations
https://community.idmobile.co....External Subdomain Text duplicate Help & Support
/discover-id/store-locatorStore Locator
http://idmobile.aklamio.com/?s...External Subdomain Text duplicate Refer a Friend
/student-discountStudent Discount
/careersCareers
/shop/phones/pay-monthlyText duplicate Pay Monthly Phones
/sim-only-dealsSIM Only
/upgradesText duplicate Upgrades
/refurbished-phonesRefurbished Mobile Phones
/mobile-phone-accessoriesMobile Phone Accessories
/sim-free-phonesText duplicate SIM Free Phones
/sim-only-deals/pay-as-you-goPay as You Go
/legal/privacy-and-cookiesPrivacy and Cookies
/legal/terms-and-conditionsTerms & Conditions
/legal/terms-of-useWebsite Terms of Use
/sitemapSitemap
/help-and-advice/list-of-chargesList of Charges
https://www.currysplc.com/medi...External Subdomain Modern Slavery Statement
https://media.secure-mobiles.c...External Subdomain Section 172 Statement
https://media.secure-mobiles.c...External Subdomain Summary of General Condition C8
/legal/accessibilityText duplicate Accessibility
https://community.idmobile.co....New window External Subdomain Data Usage Explained
https://community.idmobile.co.uk/External Subdomain Visit now
https://www.facebook.com/idmob...New window Nofollow External Subdomain No Text
https://www.instagram.com/idmo...New window Nofollow External Subdomain No Text
https://twitter.com/id_mobile_ukNew window Nofollow External No Text
/legal/privacy-and-cookiescookie policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.idmobile.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.57 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (145 kB).

HTTP Response Header

NameValue
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x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
set-cookie68 Characters
expires0
cache-controlno-cache, no-store, must-revalidate, private
pragmano-cache
x-xss-protection1; mode=block
referrer-policyorigin-when-cross-origin
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 251 referring domains.
This page has 6,538 backlinks.
This page has backlinks from 187 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /planFeatureContent/
Disallow: /shop/phones/IDW*
Disallow: /search*
Disallow: /start
Disallow: /beta/basket*
Disallow: /shop/upgrades*
Disallow: /buy*
Disallow: /shop/plans*
Disallow: /trade-in/*
Disallow: /offers/*
Disallow: /blp/*

User-agent: Googlebot
Disallow: /planFeatureContent/
Disallow: /shop/phones/IDW*
Disallow: /search*
Disallow: /start
Disallow: /beta/basket*
Disallow: /shop/upgrades*
Disallow: /buy*
Disallow: /shop/plans*
Disallow: /trade-in/*
Disallow: /offers/*
Disallow: /blp/*

User-agent: AdsBot-Google
Disallow:

User-agent: Googlebot-Image
Disallow:

Sitemap: https://www.idmobile.co.uk/sitemap.xml

Similar sites

Search preview

www.idmobile.co.uk
Pay Monthly Phone & SIM Offers | SIM & Mobile Phone Contrac...
Get one of our fantastic value pay monthly phone contracts or SIM only deals with iD Mobile with free next day delivery on our pay monthly phones. All iD mobile contracts come with data rollover, EU roaming, and bill caps to help keep you in control.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
iD Mobile81%Check
SIM79%Check
Mobile76%Check
Mobile Phone69%Check
SIM Mobile Phone Contracts66%Check
Mobile Phone Contracts65%Check
SIM Free65%Check
Pay Monthly Phone SIM64%Check
Mobile Phones62%Check
Phone61%Check
Show more keywords and terms

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