Ibb.unisg.ch - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
75% 
Page structure
58% 
Link structure
62% 
Server
100% 
External factors
3% 
SEO Score
Response time
0.34 s
File size
172.50 kB
Words
881
Media files
25
Number of links
84 internal / 67 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institute of Educational Management and Technologies | IBB-HSG
The page title should be shorter than 580 pixels. It is 588 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
AI in education, digital transformation, digital competences and innovative educational approaches are the thematic focal points of the institute.
The length of the meta description is perfect. (874 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ibb.unisg.ch/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorTYPO3 CMS
descriptionAI in education, digital transformation, digital competences and innovative educational approaches are the thematic focal points of the institute.
authorIBB
viewportwidth=device-width,initial-scale=1,minimum-scale=1, maximum-scale=1, user-scalable=no
robotsindex,follow
revisit-after10 days
apple-mobile-web-app-titleIBB Institute
application-nameIBB Institute
msapplication-config/favicons/browserconfig.xml
theme-color#ffffff
langen
twitter:cardsummary
og:typeTEXT
og:urlhttps://ibb.unisg.ch/en/
og:site_nameIBB
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 881 words. That's ok.
20.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1,minimum-scale=1, maximum-scale=1, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute providedNew Research: Participation in the AI Education Accelerator at Smartfeld
data:[...] Base64No alt attribute providedNew research cooperation: E-CER "AI in Learning and Instruction? Challenges, Opportunities, Transformations (AILI)"
data:[...] Base64Logo des Startup "Brian"New Research Project: Integrating AI chatbots into Social Learning in Higher Education
data:[...] Base64HSG SQUARE AussenansichtNew Research Project: Academic studies by using generative AI
data:[...] Base64Logo des EHB und des SWRElection of Prof. Dr. Sabine Seufert to the Swiss Science Council (SSC) and EHB Council
data:[...] Base64No alt attribute providedProf. Dr. Patrick Emmenegger -New Institute Director at IBB-HSG
data:[...] Base64No alt attribute providedNew Project: Future Learning - Future Learning Location Cooperation
data:[...] Base64No alt attribute providedNew SNSF Project: Next Generation of Digital Support for Academic Writing
data:[...] Base64No alt attribute providedElection of Prof. Dr. Andrea Back as additional Institute Director

Page structure

H1 heading
(Critically important)
Institute for Educational Management and Technologies
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 43 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Institute for Educational Management and Technologies
H2 News
H3 Institutes
H3 Center
H3 New Research: Participation in the AI Education Accelerator at Smartfeld
H3 New research cooperation: E-CER "AI in Learning and Instruction? Challenges, Opportunities, Transformations (AILI)"
H3 New Research Project: Integrating AI chatbots into Social Learning in Higher Education
H3 New Research Project: Academic studies by using generative AI
H3 Election of Prof. Dr. Sabine Seufert to the Swiss Science Council (SSC) and EHB Council
H3 Prof. Dr. Patrick Emmenegger -New Institute Director at IBB-HSG
H3 New Project: Future Learning - Future Learning Location Cooperation
H3 New SNSF Project: Next Generation of Digital Support for Academic Writing
H3 Election of Prof. Dr. Andrea Back as additional Institute Director
H4 Institute
H4 About us
H4 Information
H4 Research
H4 Our Fields of Research
H4 Teaching
H4 Research Labs
H4 "Future Learning" Camps
H4 GOVPET Leading House
H4 Kompetenzzentrum SCIL
H4 SCIL Academy
H4 SCIL Development
H4 How HSG students use ChatGPT
H4 Children’s University: Can robots do our schoolwork?
H4 ChatGPT in Schools (interview with Prof. Seufert starting at min. 20:27)
H4 How ChatGPT & Co. are turning our education system upside down
H4 Impact Camp “Future Learning”
H4 Education systems of the future
H4 Research Duplicate text
H4 Teaching Duplicate text
H4 Research Labs Duplicate text
H4 Competence Centre SCIL
H4 From insight to impact.
H4 Search
H4 Social Media
H4 Contact
H4 Accreditations
H4 Member of
H6 IBB-HSG
H6 University of St.Gallen
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (67) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.unisg.ch/New window External Subdomain unisg.ch
https://aca.unisg.ch/New window External Subdomain ACA-HSG Institute of Accounting, Control and Auditing
https://ccdi.unisg.ch/New window External Subdomain CCDI-HSG Competence Centre for Diversity and Inclusion
https://erp.unisg.ch/New window External Subdomain ERP-HSG Institute for Economic Research and Policy
https://faa.unisg.ch/New window External Subdomain FAA-HSG Institute for Work and Employment Research
https://gimla.unisg.ch/New window External Subdomain GIMLA-HSG St.Gallen Institute of Management in Latin America
https://ibb.unisg.ch/New window Subdomain IBB-HSG Institute for Educational Management and Technologies
https://ibt.unisg.ch/New window External Subdomain IBT-HSG Institute of Behavioral Science and Technology
https://ics.unisg.ch/New window External Subdomain ICS-HSG Institute of Computer Science
https://icv.unisg.ch/New window External Subdomain ICV-HSG Institut for Computer Science in Vorarlberg
https://ifb.unisg.ch/New window External Subdomain IFB-HSG Institute of Management and Strategy
https://ifpm.unisg.ch/New window External Subdomain IFPM-HSG Center for Energy & Engagement
https://fim.unisg.ch/New window External Subdomain IIDM-HSG Institute for International Management and Diversity Management
https://ile.unisg.ch/New window External Subdomain ILE-HSG Institute for Law and Economics
https://imc.unisg.ch/New window External Subdomain IMC-HSG Institute for Marketing and Customer Insight
https://imo.unisg.ch/New window External Subdomain IMO-HSG Institute for Mobility
https://imp.unisg.ch/New window External Subdomain IMP-HSG Institute for Syscemic Management and Public Governance
https://iorcf.unisg.ch/New window External Subdomain IORCF Institut for Operations Research and Computational Finance
https://ipw.unisg.ch/New window External Subdomain IPW-HSG Institute of Political Science
https://iri.unisg.ch/New window External Subdomain IRI-HSG Institute of Responsible Innovation
https://irm.unisg.ch/New window External Subdomain IRM-HSG Institute of Retail Management
https://irp.unisg.ch/New window External Subdomain IRP-HSG Institute for Legal Studies and Legal Practice
https://item.unisg.ch/New window External Subdomain ITEM-HSG Institute of Technology Management
https://www.ivw.unisg.ch/New window External Subdomain IVW-HSG Institute of Insurance Economics
https://iwe.unisg.ch/New window External Subdomain IWE-HSG Institute for Business Ethics
https://iwi.unisg.ch/New window External Subdomain IWI-HSG Institute of Information Systems and Digital Business
https://iwoe.unisg.ch/New window External Subdomain IWÖ-HSG Institute for Economy and the Environment
https://iwp.unisg.ch/New window External Subdomain IWP-HSG Institute of Business Education and Educational Management
https://kmu.unisg.ch/New window External Subdomain KMU-HSG Swiss Institute of Small Business and Entrepreneurship
https://mcm.unisg.ch/New window External Subdomain MCM-HSG Institute for Media and Communications Management
https://med.unisg.ch/New window External Subdomain MED-HSG School of Medicine
https://opsy.unisg.ch/New window External Subdomain OPSY-HSG Research Institute for Organizational Psychology
https://iscm.unisg.ch/New window External Subdomain PSCM-HSG Institute of Supply Chain Management
https://sbf.unisg.ch/New window External Subdomain SBF-HSG Swiss Institute of Banking and Finance
https://sew.unisg.ch/New window External Subdomain SEW-HSG Swiss Institute for Empirical Economic Research
https://sfs.unisg.ch/New window External Subdomain SFS-HSG Research Institute of Sociology
https://singapore.unisg.ch/New window External Subdomain SGI-HSG Institute of Management in Asia
https://siaw.unisg.ch/New window External Subdomain SIAW-HSG Swiss Institute for International Economics and Applied Economic Research
https://wbz.unisg.ch/New window External Subdomain WBZ-HSG Weiterbildungszentrum Holzweid
https://cfac.unisg.ch/New window External Subdomain CFAC-HSG Center for Aviation Competence
https://cfb.unisg.ch/New window External Subdomain CFB-HSG Center for Family Business
https://cfi.unisg.ch/New window External Subdomain CFI-HSG Center for Innovation
https://cfm.unisg.ch/New window External Subdomain CFM-HSG Center for Mobility
https://chc.unisg.ch/New window External Subdomain CHC-HSG Center for Health Care
https://cls.unisg.ch/New window External Subdomain CLS-HSG Centro Latinoamericano-Suizo de la Universidad de San Gallen
https://fr.unisg.ch/New window External Subdomain FR-HSG Competence Center for the History of Public Law at the University of St. Gallen
https://fsi.unisg.ch/New window External Subdomain FSI-HSG Center for Financial Services Innovation
https://gce.unisg.ch/New window External Subdomain GCE-HSG Center for Governance and Culture in Europe
https://gcei.unisg.ch/New window External Subdomain GCEI-HSG Global Center for Entrepreneurship & Innovation
https://hdz.unisg.ch/New window External Subdomain HDZ-HSG Center for Higher Education
https://iscm-scf-lab.unisg.ch/New window External Subdomain ISCM-SCFLAB-HSG Supply Chain Finance Lab of Swiss Post
https://imp-smartgovernmentlab...New window External Subdomain SGL-HSG Smart Government Lab
https://ibb.unisg.ch/en/No Text
https://ibb.unisg.ch/en/Anchor Institute
https://ibb.unisg.ch/en/Anchor Research
https://ibb.unisg.ch/en/Anchor Teaching
https://ibb.unisg.ch/en/Anchor Research Labs
https://ibb.unisg.ch/en/Anchor Kompetenzzentrum SCIL
/en/institute/about-us/team/Kontakt
A-TITLE Kontakt
https://ibb.unisg.ch/de/German
A-TITLE German
https://ibb.unisg.ch/en/English
A-TITLE English
/en/institute/Institute Overview
/en/institute/Overview
/en/institute/about-us/About us
A-TITLE About us
/en/institute/about-us/Text duplicate Overview
/en/institute/about-us/team/Team
A-TITLE Team
/en/institute/about-us/scienti...Advisory Board
A-TITLE Advisory Board
/en/institute/information/Information
A-TITLE Information
/en/institute/information/Text duplicate Overview
/en/institute/information/loca...Location Map
A-TITLE Location Map
/en/institute/information/annu...Annual Reports
A-TITLE Annual Reports
https://ibb.unisg.ch/en/research/Research Overview
https://ibb.unisg.ch/en/research/Text duplicate Overview
/en/research/our-fields-of-res...Our Fields of Research
A-TITLE Our Fields of Research
/en/research/our-fields-of-res...Text duplicate Overview
/en/research/our-fields-of-res...Digital Transformation
A-TITLE Digital Transformation
/en/research/our-fields-of-res...Digital Competences
A-TITLE Digital Competences
/en/research/our-fields-of-res...Gender & Technology
A-TITLE Gender & Technology
/en/research/our-fields-of-res...AI & Robotics
A-TITLE AI & Robotics
/en/research/publications/Publications
A-TITLE Publications
https://ibb.unisg.ch/en/teaching/Teaching Overview
https://ibb.unisg.ch/en/teaching/Text duplicate Overview
/en/teaching/our-teaching-appr...Our Teaching Approach
A-TITLE Our Teaching Approach
/en/teaching/training-in-busin...Training in Business Education
A-TITLE Training in Business Education
/en/teaching/lectures-at-the-hsg/Lectures at the HSG
A-TITLE Lectures at the HSG
/en/teaching/bachelors-and-mas...Bachelor's and Master's Thesis
A-TITLE Bachelor's and Master's Thesis
/en/research-labs/Research Labs Overview
/en/research-labs/Text duplicate Overview
/en/research-labs/future-work-...Future Work & Skills Lab
A-TITLE Future Work & Skills Lab
/en/research-labs/ai-in-educat...AI in Education Lab
A-TITLE AI in Education Lab
/en/research-labs/future-learn..."Future Learning" Camps
A-TITLE "Future Learning" Camps
/en/research-labs/future-learn...Text duplicate Overview
/en/research-labs/future-learn...Smartfeld Camps
A-TITLE Smartfeld Camps
/en/research-labs/future-learn...HSG Camps
A-TITLE HSG Camps
/en/research-labs/govpet-leadi...GOVPET Leading House
A-TITLE GOVPET Leading House
/en/research-labs/govpet-leadi...Text duplicate Overview
/en/research-labs/govpet-leadi...Research Program
A-TITLE Research Program
/en/research-labs/govpet-leadi...Team Members
A-TITLE Team Members
/en/research-labs/govpet-leadi...Text duplicate Advisory Board
A-TITLE Advisory Board
/en/research-labs/govpet-leadi...News and Events
A-TITLE News and Events
/en/research-labs/govpet-leadi...Text duplicate Publications
A-TITLE Publications
/en/research-labs/govpet-leadi...Network
A-TITLE Network
/en/research-labs/govpet-leadi...Contact
A-TITLE Contact
/en/kompetenzzentrum-scil/Kompetenzzentrum SCIL Overview
/en/kompetenzzentrum-scil/Text duplicate Overview
/en/kompetenzzentrum-scil/scil...SCIL Academy
A-TITLE SCIL Academy
/en/kompetenzzentrum-scil/scil...Text duplicate Overview
/en/kompetenzzentrum-scil/scil...Trend- & Community Day
A-TITLE Trend- & Community Day
/en/kompetenzzentrum-scil/scil...SCIL Weiterbildungen - Termine
A-TITLE SCIL Weiterbildungen - Termine
/en/kompetenzzentrum-scil/scil...Blended Learning Design
A-TITLE Blended Learning Design
/en/kompetenzzentrum-scil/scil...Hinweise zur Lern- / Arbeitsumgebung
A-TITLE Hinweise zur Lern- / Arbeitsumgebung
/en/kompetenzzentrum-scil/scil...Allgemeine Geschäftsbedingungen (AGB)
A-TITLE Allgemeine Geschäftsbedingungen (AGB)
/en/kompetenzzentrum-scil/scil...SCIL Fachcoaching
A-TITLE SCIL Fachcoaching
/en/kompetenzzentrum-scil/scil...SCIL Development
A-TITLE SCIL Development
/en/kompetenzzentrum-scil/scil...Text duplicate Overview
/en/kompetenzzentrum-scil/scil...Innovationskreise & Entwicklungspartnerschaften
A-TITLE Innovationskreise & Entwicklungspartnerschaften
/en/kompetenzzentrum-scil/scil...SCIL Research
A-TITLE SCIL Research
/en/kompetenzzentrum-scil/scil...SCIL Publikationen
A-TITLE SCIL Publikationen
/en/kompetenzzentrum-scil/neui...Neuigkeiten von SCIL
A-TITLE Neuigkeiten von SCIL
/en/newsuebersicht/detail/news...Subdomain - 02.07.2025 - 12:15 New Research: Participation in the AI Education Accelerator at Smartfeld
/en/newsuebersicht/detail/news...Subdomain - 21.03.2024 - 10:55 New research cooperation: E-CER "AI in Learning and Instruction? Challenges, Opportunities, Transformations (AILI)"
/en/newsuebersicht/detail/news...Subdomain - 05.12.2023 - 11:58 New Research Project: Integrating AI chatbots into Social Learning in Higher Education
IMG-ALT Logo des Startup "Brian"
/en/newsuebersicht/detail/news...Subdomain - 28.11.2023 - 12:15 New Research Project: Academic studies by using generative AI
IMG-ALT HSG SQUARE Aussenansicht
/en/newsuebersicht/detail/news...Subdomain - 24.11.2023 - 10:49 Election of Prof. Dr. Sabine Seufert to the Swiss Science Council (SSC) and EHB Council
IMG-ALT Logo des EHB und des SWR
/en/newsuebersicht/detail/news...Subdomain - 10.02.2023 - 14:41 Prof. Dr. Patrick Emmenegger -New Institute Director at IBB-HSG
/en/newsuebersicht/detail/news...Subdomain - 03.10.2022 - 10:09 New Project: Future Learning - Future Learning Location Cooperation
/en/newsuebersicht/detail/news...Subdomain - 03.01.2022 - 15:32 New SNSF Project: Next Generation of Digital Support for Academic Writing
/en/newsuebersicht/detail/news...Subdomain - 08.07.2021 - 10:22 Election of Prof. Dr. Andrea Back as additional Institute Director
https://ibb.unisg.ch/en/research/Research More information!
https://ibb.unisg.ch/en/teaching/Teaching More information!
/en/research-labs/Research Labs More information!
/en/kompetenzzentrum-scil/Competence Centre SCIL More Information!
https://ibb.unisg.ch/en/Anchor No Text
https://www.unisg.ch/en/univer...New window External Subdomain From insight to impact.
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/@ibb-h...New window External Subdomain No Text
https://www.linkedin.com/schoo...New window External Subdomain No Text
https://www.youtube.com/user/H...New window External Subdomain No Text
https://www.instagram.com/unis...New window External Subdomain No Text
https://www.facebook.com/HSGUn...New window External Subdomain No Text
https://bsky.app/profile/unisg.chNew window External No Text
https://www.unisg.ch/en/univer...New window External Subdomain No Text
https://www.unisg.ch/en/univer...New window External Subdomain No Text
https://www.unisg.ch/en/univer...New window External Subdomain No Text
https://akkreditierungsrat.ch/...New window External No Text
https://www.unisg.ch/en/univer...New window External Subdomain No Text
https://www.unisg.ch/en/univer...New window External Subdomain No Text
https://www.unisg.ch/en/univer...New window External Subdomain No Text
https://www.unisg.ch/en/univer...New window External Subdomain No Text
/en/institute/information/loca...Text duplicate Kontakt
A-TITLE Kontakt
/en/privatsphaereneinstellung/Privatsphäreneinstellung
A-TITLE Privatsphäreneinstellung

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ibb.unisg.ch/en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (173 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=utf-8
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content-encodinggzip
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External factors

This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 1 backlinks.
This page only has few backlinks from 1 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Sitemap: https://ibb.unisg.ch/sitemaps/ibb_unisg_ch/de/sitemap.xml
Sitemap: https://ibb.unisg.ch/sitemaps/ibb_unisg_ch/en/sitemap.xml

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ibb.unisg.ch
Institute of Educational Management and Technologies | IBB-HSG
AI in education, digital transformation, digital competences and innovative educational approaches are the thematic focal points of the institute.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Institute79%Check
Education79%Check
Educational73%Check
Educational Management68%Check
AI Education68%Check
Management62%Check
Research Institute62%Check
Institute Director62%Check
Technologies61%Check
Swiss Institute61%Check
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