Hw.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
67% 
Link structure
93% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
770.80 kB
Words
636
Media files
23
Number of links
40 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Heriot-Watt University
The length of the page title is perfect. (266 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Heriot-Watt is a specialist university in Edinburgh with a global presence. We create world renowned, innovative research and highly employable graduates.
The length of the meta description is perfect. (956 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hw.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionHeriot-Watt is a specialist university in Edinburgh with a global presence. We create world renowned, innovative research and highly employable graduates.
IDL:ProjectIdwebsite
IDL:EntryId0645e346-702d-48e7-b777-764b15779f07
viewportwidth=device-width,initial-scale=1
theme-color#0A3E65
generatorContensis
langen
og:site_nameHeriot-Watt University
og:urlhttps://www.hw.ac.uk/
og:titleHome
og:descriptionHeriot-Watt is a specialist university in Edinburgh with a global presence. We create world renowned, innovative research and highly employable graduates.
og:typewebsite
og:localeen_GB
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 636 words. That's ok.
32.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (770.8 kB).
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...b7.jpg?w=1760&h=652&fit=crop&q=75&f=webpNo alt attribute provided
...8b.jpg?w=1760&h=652&fit=crop&q=75&f=webpNo alt attribute provided
...c9.jpg?w=1760&h=652&fit=crop&q=75&f=webpNo alt attribute provided
...0d.jpg?w=1760&h=652&fit=crop&q=75&f=webpNo alt attribute provided
...df6.jpg?w=700&h=360&fit=crop&q=75&f=webpNo alt attribute provided
...cb4.jpg?w=700&h=360&fit=crop&q=75&f=webpNo alt attribute provided
...11a.jpg?w=700&h=360&fit=crop&q=75&f=webpNo alt attribute provided
...5fa.jpg?w=640&h=480&fit=crop&q=75&f=webpNo alt attribute provided
...b8c.jpg?w=640&h=480&fit=crop&q=75&f=webpNo alt attribute provided
...91.jpeg?w=640&h=480&fit=crop&q=75&f=webpNo alt attribute provided
...928.jpg?w=640&h=480&fit=crop&q=75&f=webpNo alt attribute provided
...bc4.jpg?w=640&h=480&fit=crop&q=75&f=webpNo alt attribute provided
...e50.jpg?w=640&h=480&fit=crop&q=75&f=webpNo alt attribute provided
...671.jpg?w=640&h=480&fit=crop&q=75&f=webpmalaysia-study-ug-banner
...f96.jpg?w=640&h=480&fit=crop&q=75&f=webpA group of students is climbing a hill
...3a5.jpg?w=640&h=480&fit=crop&q=75&f=webpHWU-13319-1-2500x1667
...408.jpg?w=700&h=360&fit=crop&q=75&f=webpNo alt attribute provided
...7f0.jpg?w=700&h=360&fit=crop&q=75&f=webpNo alt attribute provided
...25c.jpg?w=700&h=360&fit=crop&q=75&f=webpNo alt attribute provided
...38b.jpg?w=700&h=360&fit=crop&q=75&f=webpNo alt attribute provided
...Map.svg?2ef77d925414cbf870d2bbf8b4f276b2No alt attribute provided
...@2x.png?fb613f5ec3a83316ef719d9b51d1e1a1Athena Swan Bronze
...ard.png?8fef2c95fb40abc1db30e70f7fc37d79Armed Forces Covenant Employer Recognition Scheme Gold Award

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Study with us
H2 Our campuses
H2 Personalised virtual experience
H2 86.8% of our research is ranked world-leading and internationally excellent.
H2 Our Sports
H2 Shaping the future of Sustainability
H2 Edinburgh Business School
H2 Why Heriot -Watt?
H2 #HeriotWattUni
H2 Popular links
H2 Information links
H3 Foundation year study
H3 Undergraduate study
H3 Postgraduate study
H3 Edinburgh
H3 Orkney
H3 Scottish Borders
H3 Dubai
H3 Malaysia
H3 Heriot-Watt Online
H3 iNetZ+ Net Zero and Beyond
H3 The Lyell Centre
H3 The National Robotarium
H3 Health and Care Technologies
H3 A global university
H3 Our rankings
H3 Your career
H3 @instagram #HeriotWattUni
H3 @facebook #HeriotWattUni
H3 @tiktok #HeriotWattUni
H3 @bluesky #HeriotWattUni
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hw.ac.uk/Skip to main content
https://www.hw.ac.uk/No Text
/study/clearingJoin us in 2025
https://search.hw.ac.uk/s/sear...External Subdomain Browse our programmes
/shaping-futuresTrivial anchor text
Read more
/news/2025/kayakers-and-paddle...Read this news article
/study/global-collegeFoundation year study
/study/undergraduateUndergraduate study
/postgraduate-studyPostgraduate study
/campuses/edinburghEdinburgh
/campuses/orkneyOrkney
/campuses/scottish-bordersScottish Borders
https://www.hw.ac.uk/dubaiDubai
https://www.hw.ac.uk/malaysiaMalaysia
https://www.hw.ac.uk/onlineHeriot-Watt Online
https://explore.hw.ac.uk/External Subdomain Start your tour
/research-enterprise/global/ac...iNetZ+ Net Zero and Beyond
/research-enterprise/global/su...The Lyell Centre
/research-enterprise/global/dr...The National Robotarium
/research-enterprise/global-re...Subdomain Health and Care Technologies
https://www.hw.ac.uk/about/sportSport at Heriot-Watt
/news/blog/2024/sustainability...Sustainability progress
https://www.hw.ac.uk/ebsStudy with EBS
/study/why-study-at-heriot-wat...A global university
/study/why-study-at-heriot-wat...Our rankings
/study/why-study-at-heriot-wat...Your career
https://www.instagram.com/heri...External Subdomain @instagram #HeriotWattUni
https://www.facebook.com/Herio...External Subdomain @facebook #HeriotWattUni
https://www.tiktok.com/@_herio...External Subdomain @tiktok #HeriotWattUni
https://bsky.app/profile/herio...External @bluesky #HeriotWattUni
/campuses/edinburgh/maps-direc...Text duplicate Edinburgh
/campuses/scottish-borders/map...Text duplicate Scottish Borders
/campuses/orkney/maps-directionsText duplicate Orkney
https://www.hw.ac.uk/dubai/visitText duplicate Dubai
/malaysia/about/contact-usText duplicate Malaysia
/online/about/contact.htmSubdomain Online
https://www.linkedin.com/edu/s...New window External Subdomain No Text
https://www.facebook.com/herio...New window External Subdomain No Text
https://bsky.app/profile/herio...New window External No Text
https://www.instagram.com/heri...New window External Subdomain No Text
https://www.youtube.com/user/H...New window External Subdomain No Text
https://www.tiktok.com/@_herio...New window External Subdomain No Text
https://enzj.fa.em3.oracleclou...New window External Subdomain Jobs
/alumni/giving-backGive
https://www.campusclothing.co....New window External Subdomain Shop
https://canvas.hw.ac.uk/New window External Subdomain Canvas
/study/how-to-apply/academic-c...Academic calendar
/uk/services/information-servi...Subdomain Library
/uk/about/policies/complaints.htmSubdomain Complaints procedure
/uk/services/information-gover...Subdomain FoI
/uk/services/information-gover...Subdomain Privacy
/uk/about/policies/accessibili...Subdomain Accessibility
/uk/about/policies/cookies.htmSubdomain Cookies
https://www.hwstatus.info/New window External Subdomain System status
/uk/services/equality-diversit...Subdomain IMG-ALT Athena Swan Bronze
/study/widening-access/armed-f...IMG-ALT Armed Forces Covenant Employer Recognition Scheme Gold Award

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hw.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (771 kB).

HTTP Response Header

NameValue
dateTue, 29 Jul 2025 12:56:19 GMT
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x-contensis-viewer-groups
surrogate-controlmax-age=3600
x-is-iis-fallbackfalse
request-handler-metricsrouteInfoFetch: 11 ms (nodeLookup: 7ms, getRouteInfoFetch: 4ms), generalRequestFetch: 270 ms, fallbackRequest 0 ms
x-version-no568
alt-svch3=":443";ma=60;
x-origin-serverbackend-coordinator
content-typetext/html; charset=utf-8
content-encodinggzip
x-hostlive-heriotwatt.cloud.contensis.com
x-grace72h
x-backend-ttl3600.000
x-varnish661722606 659864132
x-varnish-authenticationskip
x-age1100
cache-controlpublic, max-age=3600
accept-rangesbytes
content-length161097
x-server-namez-heriotwatt-CACHE1
strict-transport-securitymax-age=15768000
x-geoip-country-codeDE
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,940 referring domains.
This page has 341,422 backlinks.
This page has backlinks from 1,377 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.hw.ac.uk
Home | Heriot-Watt University
Heriot-Watt is a specialist university in Edinburgh with a global presence. We create world renowned, innovative research and highly employable graduates.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Heriot-Watt63%Check
university62%Check
Heriot-Watt University62%Check
Edinburgh56%Check
global52%Check
global study51%Check
research50%Check
Edinburgh campus50%Check
University offers48%Check
Edinburgh Scotland47%Check
Show more keywords and terms

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