Hellofresh.com - SEO Checker

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Overview of the SEO Check
Meta information
84% 
Page quality
49% 
Page structure
70% 
Link structure
70% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.57 s
File size
812.10 kB
Words
1269
Media files
37
Number of links
71 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HelloFresh® Meal Kits | Get 10 Free Meals + Free Breakfast For Life
The page title should be shorter than 580 pixels. It is 618 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
HelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, varies by plan.
The length of the meta description is perfect. (928 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hellofresh.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Ireland
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
apple-mobile-web-app-titleHelloFresh® Meal Kits | Get 10 Free Meals + Free Breakfast For Life
descriptionHelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, varies by plan.
theme-color#FAF8F3
msapplication-TileColor#FAF8F3
thumbnailhttps://cdn.hellofresh.com/us/EarnedMedia/OpenGraphImages/HelloFresh_OpenGraph.png
authorHelloFresh
keywordscooking, HelloFresh
robotsindex,follow
countryUS
next-head-count64
urlhttps://www.hellofresh.com/
langen-us
twitter:cardsummary_large_image
twitter:descriptionHelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, varies by plan.
twitter:titleHelloFresh® Meal Kits | Get 10 Free Meals + Free Breakfast For Life
twitter:imagehttps://cdn.hellofresh.com/us/EarnedMedia/OpenGraphImages/HelloFresh_OpenGraph.png
twitter:domainhttps://www.hellofresh.com/
twitter:urlhttps://www.hellofresh.com/
og:urlhttps://www.hellofresh.com/
og:titleHelloFresh® Meal Kits | Get 10 Free Meals + Free Breakfast For Life
og:descriptionHelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, varies by plan.
og:site_nameHelloFresh
og:localeen-US
og:imagehttps://cdn.hellofresh.com/us/EarnedMedia/OpenGraphImages/HelloFresh_OpenGraph.png
og:image:altHelloFresh
og:image:width1140
og:image:height600
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1269 words. That's ok.
33.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.73 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (812.1 kB).
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
22 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...resh_website/logo/Hello_Fresh_Lockup.pngHelloFresh
...resh_website/logo/Hello_Fresh_Lockup.pngHelloFresh
...esh-HomepageUpdate_2025-07_Content-1.png91% of our customers feel healthier using HelloFresh
...esh-HomepageUpdate_2025-07_Content-2.png93% of our customers feel less stressed at dinner time
...esh-HomepageUpdate_2025-07_Content-3.png98% of our customers save time on meals
...sh_website/us/landing-pages/Step 1-1.gifNo alt attribute provided
...esh_website/us/hp-homepage2025/Step2.gifNo alt attribute provided
...esh_website/us/hp-homepage2025/Step3.gifNo alt attribute provided
...l-fragment/plans/Meat and veggies@3x.jpgNo alt attribute provided
...e/us/funnel-fragment/plans/Veggie@3x.jpgNo alt attribute provided
...el-fragment/plans/Family+friendly@3x.jpgNo alt attribute provided
...-fragment/plans/Fit and wholesome@3x.jpgNo alt attribute provided
...nel-fragment/plans/Quick and easy@3x.jpgNo alt attribute provided
...funnel-fragment/plans/Pescatarian@3x.jpgNo alt attribute provided
.../hp-homepage2025/Eat-Fresh-Feel-Good.pngNo alt attribute provided
...hp-homepage2025/Cook-With-Confidence.pngNo alt attribute provided
...p-homepage2025/Healthier-Made-Easier.pngNo alt attribute provided
...website/us/hp-homepage2025/Review-01.pngNo alt attribute provided
...website/us/hp-homepage2025/Review-02.pngNo alt attribute provided
...website/us/hp-homepage2025/Review-03.pngNo alt attribute provided
...website/us/hp-homepage2025/Review-04.pngNo alt attribute provided
...website/us/hp-homepage2025/Review-05.pngNo alt attribute provided
...website/us/hp-homepage2025/Review-01.pngNo alt attribute provided
...website/us/hp-homepage2025/Review-02.pngNo alt attribute provided
...website/us/hp-homepage2025/Review-03.pngNo alt attribute provided
...website/us/hp-homepage2025/Review-04.pngNo alt attribute provided
...website/us/hp-homepage2025/Review-05.pngNo alt attribute provided
...com/payments/icons/mc_transparent_bg.svgMaster Card payment method image
...lofresh.com/payments/icons/visa_logo.svgVisa payment method image
...fresh.com/payments/icons/discovernet.svgDiscover Net payment method image
...lofresh.com/payments/icons/amex_logo.svgAmerican Express payment method image
...yments/icons/paypal_transparent_bg_2.svgPaypal payment method image
...com/payments/icons/mc_transparent_bg.svgMaster Card payment method image
...lofresh.com/payments/icons/visa_logo.svgVisa payment method image
...fresh.com/payments/icons/discovernet.svgDiscover Net payment method image
...lofresh.com/payments/icons/amex_logo.svgAmerican Express payment method image
...yments/icons/paypal_transparent_bg_2.svgPaypal payment method image

Page structure

H1 heading
(Critically important)
THE BEST WAY TO COOK DINNER JUST GOT BETTER
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 THE BEST WAY TO COOK DINNER JUST GOT BETTER
H1 COOK BETTER. EAT WELL. FEEL GREAT.
H1 More questions about our meal delivery services?
H2 Whatever your week looks like, dinner’s covered.
H2 91% of our customers feel healthier using HelloFresh
H2 93% of our customers feel less stressed at dinner time
H2 98% of our customers save time on meals
H2 Dinner’s easy as 1, 2, 3
H2 Make it match your taste— now with 100+ weekly recipes.
H2 MEAT & VEGGIES
H2 VEGGIE
H2 FAMILY MENU
H2 FIT & WHOLESOME
H2 QUICK & EASY
H2 PESCATARIAN
H2 Dinner should always be this easy
 and delicious.
H2 Why millions love HelloFresh
H2 Not hungry yet?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hellofresh.com/Anchor Skip to main content
https://www.hellofresh.com/IMG-ALT HelloFresh
https://www.hellofresh.com/plansOur Plans
/about/about-usAbout Us
https://stories.hellofresh.com/External Subdomain Our Stories
/about/how-it-worksHow It Works
https://www.hellofresh.com/menusOur Menus
/recipesCookbook and Recipes
/recipes/vegetarian-recipesVegetarian Recipes
https://www.hellofresh.com/giftGift Cards
/about/sustainabilitySustainability
/about/sustainability/sustaina...Our sustainability team
/about/sustainability/packagingRecycling and Packaging
/about/sustainability/cut-back...Cut back on food waste
/about/sustainability/reduce-y...Reduce your carbon footprint
/about/sustainability/suppliersSuppliers
/pages/sustainability/beyond-t...Social impact
/pages/hunger-mattersHunger matters
/pages/hellofresh-for-teamsSubdomain HelloFresh for Teams
https://www.hellofresh.com/loginLog in
https://www.hellofresh.com/Text duplicate IMG-ALT HelloFresh
https://www.hellofresh.com/loginText duplicate Log in
https://www.hellofresh.com/plansText duplicate Our Plans
/about/about-usText duplicate About Us
https://www.hellofresh.com/menusText duplicate Our Menus
/recipesText duplicate Cookbook and Recipes
/recipes/vegetarian-recipesText duplicate Vegetarian Recipes
/about/faqHelp Center
/contact-usContact
https://www.hellofresh.com/giftText duplicate Gift Cards
/pages/hellofresh-for-teamsSubdomain Text duplicate HelloFresh for Teams
https://www.hellofresh.com/See Pricing & Plans
/plans?mealsize=3-2&discount_c...Text duplicate See Pricing & Plans
/about/menus-and-plansSee what’s on the menu
/plans?mealsize=3-2&discount_c...Text duplicate See Pricing & Plans
https://www.hellofresh.com/Text duplicate See Pricing & Plans
/about/sustainability/packagingSubdomain Explore the recycling and packaging page
/pages/unidaysNew window Students
/eat/fresh-times-blogNew window Blog
/recipesNew window Recipes
/pages/hero-discountsNew window Hero Discounts
/pages/sitemapNew window Recipe Directory
/about/california-transparency...New window California Supply Chains Act
/eat/hubNew window Delivery Options
https://www.hellofreshgroup.com/New window External Subdomain HelloFresh Group
/about/sustainabilityNew window Text duplicate Sustainability
https://careers.hellofresh.com/New window External Subdomain Careers
/about/pressNew window Press
/about/working-at-hellofreshNew window Working at HelloFresh
/recipe-developersNew window Recipe Developers
https://docs.google.com/forms/...New window External Subdomain Partner
/about/influencer-programNew window Subdomain Influencers
/about/affiliatesNew window Subdomain Affiliates
/about/faqNew window Help Center & FAQ
/about/partnershipsNew window Partnership Inquiries
https://hb.hellofresh.com/corp...New window External Subdomain Corporate Sales
https://www.hellofresh.com/Do Not Sell or Share My Personal Information
/pages/unidaysNew window Text duplicate Students
/eat/fresh-times-blogNew window Text duplicate Blog
/recipesNew window Text duplicate Recipes
/pages/hero-discountsNew window Text duplicate Hero Discounts
/pages/sitemapNew window Text duplicate Recipe Directory
/about/california-transparency...New window Text duplicate California Supply Chains Act
/eat/hubNew window Text duplicate Delivery Options
https://www.hellofreshgroup.com/New window External Subdomain Text duplicate HelloFresh Group
/about/sustainabilityNew window Text duplicate Sustainability
https://careers.hellofresh.com/New window External Subdomain Text duplicate Careers
/about/pressNew window Text duplicate Press
/about/working-at-hellofreshNew window Text duplicate Working at HelloFresh
/recipe-developersNew window Text duplicate Recipe Developers
https://docs.google.com/forms/...New window External Subdomain Text duplicate Partner
/about/influencer-programNew window Subdomain Text duplicate Influencers
/about/affiliatesNew window Subdomain Text duplicate Affiliates
/about/faqNew window Text duplicate Help Center & FAQ
/about/partnershipsNew window Text duplicate Partnership Inquiries
https://hb.hellofresh.com/corp...New window External Subdomain Text duplicate Corporate Sales
https://www.hellofresh.com/Text duplicate Do Not Sell or Share My Personal Information
/about/termsandconditionsNew window Terms and Conditions
/about/privacyNew window Privacy
/about/accessibilityNew window Accessibility
https://www.facebook.com/Hello...New window External Subdomain No Text
https://twitter.com/HelloFreshNew window External No Text
https://instagram.com/hellofreshNew window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hellofresh.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.57 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (812 kB).

HTTP Response Header

NameValue
dateTue, 29 Jul 2025 06:34:39 GMT
content-typetext/html; charset=utf-8
cf-ray966a977c6ae2468e-CDG
cf-cache-statusHIT
age812
cache-controlpublic, max-age=14400
content-languageen-US
expiresTue, 29 Jul 2025 10:34:39 GMT
set-cookie68 Characters
strict-transport-securitymax-age=63072000
varyAccept-Encoding
x-content-type-optionsnosniff
x-matched-path/landing-pages/[...page]
x-powered-byNext.js
x-vercel-cacheMISS
x-vercel-idcdg1::dub1::kspd7-1753770066769-c94f0372d35f
server-timingcf-cache-status;desc=HIT, vercel-cache-status;desc=MISS, cf-colo;desc=
servercloudflare
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 3,732 referring domains.
This page has 26,600 backlinks.
This page has backlinks from 2,560 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /box-week*
Disallow: /images/intfood/thermomix/HF_icon_thermomix.svg*
Disallow: /de/cms/Thermomix_Badge_rect_small.png*
Disallow: /at/cms/Thermomix_Badge_rect_small.png*
Disallow: /recipes/search/?q*
Disallow: /my-account
#Disallow: /*?*page=
#Disallow: /*?*email=
#Disallow: /*?*resetKey=
#Disallow: /*?*u=
#Disallow: /login*
Allow: /my-account/deliveries/menu

Sitemap: https://www.hellofresh.com/sitemap_index.xml
Sitemap: https://www.hellofresh.com/sitemap_transactional_pages.xml
Sitemap: https://www.hellofresh.com/sitemap_recipe_collections.xml
Sitemap: https://www.hellofresh.com/sitemap_recipe_pages.xml
Sitemap: https://www.hellofresh.com/sitemap_others.xml

Similar sites

Search preview

www.hellofresh.com
HelloFresh® Meal Kits | Get 10 Free Meals + Free Breakfast For Life
HelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, varies by plan.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HelloFresh81%Check
HelloFresh meal74%Check
HelloFresh meal kits71%Check
meal68%Check
Meal Kit64%Check
meal kits64%Check
meals62%Check
Free Meals60%Check
kits58%Check
10 Free Meals57%Check
Show more keywords and terms

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