Heard.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
58% 
Link structure
83% 
Server
65% 
External factors
100% 
SEO Score
Response time
0.98 s
File size
252.30 kB
Words
879
Media files
61
Number of links
106 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Heard Museum | Celebrating Indigenous Creativity
The length of the page title is perfect. (450 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Explore 12 galleries of American Indian art, contemporary and historic, and a world-class museum shop and café. Visit today!
The length of the meta description is perfect. (768 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://heard.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionExplore 12 galleries of American Indian art, contemporary and historic, and a world-class museum shop and café. Visit today!
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article:modified_time2025-04-04T15:06:22+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHeard Museum | Celebrating Indigenous Creativity
og:descriptionExplore 12 galleries of American Indian art, contemporary and historic, and a world-class museum shop and café. Visit today!
og:urlhttps://heard.org/
og:site_nameHeard Museum
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 879 words. That's ok.
20% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Heard Museum
data:[...] Base64An aerial view of the Heard Museum with palm trees and green grass.
data:[...] Base64An icon of three arches.
data:[...] Base64No alt attribute provided
data:[...] Base64Lois and Jerry Jacka photographed at The Window de Canyon de Chelly.
data:[...] Base64No alt attribute provided
data:[...] Base64A basket with a spiral design on it.
data:[...] Base64Silver cuff bracelet with turquoise and multicolored stone inlays, featuring intricate exterior engravings and a slightly curved, open-ended design.
data:[...] Base64A drawing of a fox wearing a leather jacket and blue jeans.
data:[...] Base64A sculpture of the American Indians Veterans National Memorial at dusk.
data:[...] Base64A courtyard with sculptures and a red wall.
data:[...] Base64A museum exhibit room featuring multiple lit chandeliers and display cases containing various sculptures. The wall displays the text "Majestic Figures.
data:[...] Base64A room with wooden logs and a wooden doorway.
data:[...] Base64Shiprock. New Mexico. A rock formation in the desert with a starry sky.
data:[...] Base64Away From Home exhibit with a wooden wall and a map on it.
data:[...] Base64An old black and white photo of a building.
data:[...] Base64A woven vase with black and brown designs.
data:[...] Base64A pair of red beaded Converse sneakers with a design of a Native American and a horse and blue shoestrings.
data:[...] Base64A drawing of a man sitting in a chair.
data:[...] Base64A mannequin wearing a black leather dress and handbag.
data:[...] Base64A sculpture with feathers holding a bag and cattails.
data:[...] Base64A wooden jewelry pendant with a blue and turquoise design.
data:[...] Base64A painting of a coyote wearing a leather jacket with chains and jeans in front of a red brick wall.
data:[...] Base64A 3d image still of a geometric shape with orange and yellow cloudy skies and mountains in the background.
data:[...] Base64A small brown pottery artwork with a flat lip on a white background.
data:[...] Base64A sculpture of a woman in a one piece bathing suit standing on a yellow platform with cars on her legs.
data:[...] Base64A colorful Navajo rug with a cross in the middle.
data:[...] Base64No alt attribute provided
data:[...] Base64Monument Valley
data:[...] Base64No alt attribute provided
data:[...] Base64Hoop Dance Competitor Mateo Ulibarri
data:[...] Base64Silent Disco at the Heard Museum in 2024
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64A group of people sits around a table outdoors, engaging in arts and crafts. A child in the center smiles at the camera, surrounded by colorful materials and beverages.
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Projection on a building wall showing a circular logo that reads "First Friday! At the Heard, PHX AZ," with a central design element and decorative border.
data:[...] Base64No alt attribute provided
data:[...] Base64A young girl with a yellow hair bow weaves on a loom at a table with colorful yarn balls.
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64South Dakota Landscape
data:[...] Base64Chaco Canyon
data:[...] Base64A Native American dancer performs a hoop dance.
data:[...] Base64A group of jars with designs on them.
data:[...] Base64A woman and a child looking at a display of colorful sticks known as Art Fence.
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64A black and white photo of a house with palm trees.
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Icon of the Instagram logo.
data:[...] Base64Icon of the Facebook logo.
data:[...] Base64Icon of the Twitter X logo.
data:[...] Base64Icon of the YouTube logo.
data:[...] Base64Icon of the Trip Advisor logo.

Page structure

H1 heading
(Critically important)
Indigenous Creativity
The H1 heading is perfect.
Headings
(Important)
There are 64 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Indigenous Creativity
H2 Experience
H2 WELCOME TO THE HEARD MUSEUM
H3 Members Get Perks!
H3 Current Exhibitions
H3 Our Collections
H3 Upcoming Events
H3 Membership Has Its Benefits
H3 Stories
H3 Explore the Heard Museum Shop
H4 Bob Haozous: A Retrospective View
H4 Storyteller: The Photography of Jerry Jacka
H4 Hoop Dance!
H4 Heart of the Community: Baskets from the Basha Family Collection of American Indian Art
H4 Adorned with Memory: Jewelry from the Basha Family Collection of American Indian Art
H4 Harry Fonseca: Transformations
H4 American Indian Veterans National Memorial
H4 The Third Dimension: Sculptural Stories in Stone and Bronze
H4 Majestic Figures: Contemporary Sculptures by Native American Artists
H4 HOME: Native People in the Southwest
H4 Substance of Stars
H4 Away From Home: American Indian Boarding School Stories
H4 Heard Museum History in the 1929 Gallery
H4 Baskets
H4 Beadwork
H4 Drawings & Prints
H4 Fashion
H4 Hopi Katsina Dolls
H4 Jewelry
H4 Paintings
H4 Photography, Film & Video
H4 Pottery
H4 Sculpture
H4 Textiles
H4 Beyond “Indian Art”: Panel Discussion with Bob Haozous & Guests
H4 95 Years of Collecting at the Heard Museum
H4 Subscribe to our newsletter
H4 Location
H4 Hours
H4 About the Heard
H4 Contact Us
H5 Memorial Day Ceremony
H5 Guild Travel Program | Monument Valley & Canyon de Chelly
H5 Heardlings Art Cart: Photography
H5 Curator Talk — Hoop Dance!
H5 First Friday: Silent Disco Redux
H5 Heardlings Art Cart: Haozous Silhouette Collage
H5 Creative Aging — Student Artist Showcase & Celebration
H5 Free Family Summer Saturday: Make Music Phoenix
H5 Curator Talk — Adorned with Memory: Jewelry from the Basha Family Collection of American Indian Art
H5 Curator Talk — Heart of the Community: Baskets from the Basha Family Collection of American Indian Art
H5 Virtual Art Talk: Comedian, Writer, and Director Joey Clift
H5 Free Family Summer Saturday: Drive and Shine
H5 Curator Talk — Heard Museum History in the 1929 Gallery
H5 Heardlings Art Cart: Zen Bear Magnets
H5 First Friday
H5 Heardlings Art Cart: Wheeling & Sealing
H5 Free Family Summer Saturday
H5 Heardlings Art Cart: Tag Your Bag
H5 Grand Time Together: Family Fun for All Ages
H5 Guild Travel Program | The Great Buffalo Roundup of the Black Hills
H5 Guild Travel Program | Trail of the Ancients Scenic Byway
H5 World Championship Hoop Dance Contest
H5 Indian Fair & Market
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://heard.org/Anchor Skip to content
https://heard.org/IMG-ALT Heard Museum
https://heard.ticketapp.org/po...New window External Subdomain Buy tickets
https://heard.org/tickets/Tickets
https://heard.org/plan/Plan Your Visit
https://heard.org/here/While You're Here
https://heard.org/shop/Shop
https://heard.org/dining/Dining
https://heard.org/accessibility/Accessibility
https://heard.org/faqs/FAQs
https://heard.org/benefits/Become a Member
https://heard.org/exhibitionsExhibitions
/exhibitions/past-exhibitions/Past Exhibitions
https://heard.org/events/Events
/event/world-championship-hoop...World Championship Hoop Dance Contest
/event/indian-fair-and-market/Indian Fair & Market
/plan-an-event-at-the-heard/Plan an Event at the Heard
https://heard.org/courtyard-cafe/Courtyard Café
https://heard.org/family-fun/New window Family Fun
/collection/baskets/Baskets
/collection/beadwork/Beadwork
/collection/drawings-and-prints/Drawings & Prints
/collection/fashion/Fashion
/collection/hopi-katsina-dolls/Hopi Katsina Dolls
/collection/jewelry/Jewelry
/collection/painting/Paintings
/collection/photography-film-a...Photography, Film & Video
/collection/pottery/Pottery
/collection/sculpture/Sculpture
/collection/textiles/Textiles
https://heard.org/learn/library/Library
/library/archives/Archives
/native-american-artists-resou...Native American Artists Resource Collection
/library/digital-library/Digital Library
https://heard.org/school-visits/School Visits
/teacher-resources/Teacher Resources
https://heard.org/stories/Stories
https://heard.org/benefits/Benefits
https://heard.org/membership-faq/Text duplicate FAQs
/make-a-donation/Make a Donation
https://heard.org/moondance/Moondance
/heard-museum-guild/Heard Museum Guild
https://www.heardmuseumshop.com/New window External Subdomain Text duplicate Shop
https://heard.ticketapp.org/po...External Subdomain Buy Tickets
https://heard.org/benefits/Membership
/make-a-donation/Donate
https://heard.ticketapp.org/po...New window External Subdomain Text duplicate Buy tickets
/visit/plan-your-visit/View hours and directions
/exhibition/bob-haozous/Bob Haozous: A Retrospective View Through November 30, 2025
/exhibition/storyteller/Storyteller: The Photography of Jerry Jacka Through October 12, 2025
IMG-ALT Lois and Jerry Jacka photographed at The Window de Canyon de Chelly.
/exhibition/hoop-dance/Hoop Dance! Through November 2, 2025
/exhibition/heart-of-the-commu...Heart of the Community: Baskets from the Basha Family Collection of American Indian Art Through March 8, 2026
IMG-ALT A basket with a spiral design on it.
/exhibition/adorned-with-memory/Adorned with Memory: Jewelry from the Basha Family Collection of American Indian Art Through March 8, 2026
IMG-ALT Silver cuff bracelet with turquoise and multicolored stone inlays, featuring intricate exterior engravings and a slightly curved, open-ended design.
/exhibition/harry-fonseca/Harry Fonseca: Transformations Through April 19, 2026
IMG-ALT A drawing of a fox wearing a leather jacket and blue jeans.
/exhibition/veterans-national-...American Indian Veterans National Memorial
IMG-ALT A sculpture of the American Indians Veterans National Memorial at dusk.
/exhibition/the-third-dimensio...The Third Dimension: Sculptural Stories in Stone and Bronze
IMG-ALT A courtyard with sculptures and a red wall.
/exhibition/majestic-figures/Majestic Figures: Contemporary Sculptures by Native American Artists
IMG-ALT A museum exhibit room featuring multiple lit chandeliers and display cases containing various sculptures. The wall displays the text "Majestic Figures.
/exhibition/home-native-people...HOME: Native People in the Southwest
IMG-ALT A room with wooden logs and a wooden doorway.
/exhibition/substance-of-stars/Substance of Stars
IMG-ALT Shiprock. New Mexico. A rock formation in the desert with a starry sky.
https://boardingschool.heard.org/External Subdomain Away From Home: American Indian Boarding School Stories
IMG-ALT Away From Home exhibit with a wooden wall and a map on it.
/exhibition/1929-gallery/Heard Museum History in the 1929 Gallery
IMG-ALT An old black and white photo of a building.
https://heard.org/exhibitionsView all exhibitions
/collection/baskets/Text duplicate Baskets
IMG-ALT A woven vase with black and brown designs.
/collection/beadwork/Text duplicate Beadwork
IMG-ALT A pair of red beaded Converse sneakers with a design of a Native American and a horse and blue shoestrings.
/collection/drawings-and-prints/Text duplicate Drawings & Prints
IMG-ALT A drawing of a man sitting in a chair.
/collection/fashion/Text duplicate Fashion
IMG-ALT A mannequin wearing a black leather dress and handbag.
/collection/katsina-dolls/Text duplicate Hopi Katsina Dolls
IMG-ALT A sculpture with feathers holding a bag and cattails.
/collection/jewelry/Text duplicate Jewelry
IMG-ALT A wooden jewelry pendant with a blue and turquoise design.
/collection/painting/Text duplicate Paintings
IMG-ALT A painting of a coyote wearing a leather jacket with chains and jeans in front of a red brick wall.
/collection/photography-film-a...Text duplicate Photography, Film & Video
IMG-ALT A 3d image still of a geometric shape with orange and yellow cloudy skies and mountains in the background.
/collection/pottery/Text duplicate Pottery
IMG-ALT A small brown pottery artwork with a flat lip on a white background.
/collection/sculpture/Text duplicate Sculpture
IMG-ALT A sculpture of a woman in a one piece bathing suit standing on a yellow platform with cars on her legs.
/collection/textiles/Text duplicate Textiles
IMG-ALT A colorful Navajo rug with a cross in the middle.
/event/memorial-day-2025/May 26 Performances & Demos Memorial Day Ceremony 10:00 am – 4:00 pm
/event/guild-travel-navajo-nat...May 28 30 Outdoor Events Guild Travel Program | Monument Valley & Canyon de Chelly
IMG-ALT Monument Valley
/event/heardlings-art-cart-pho...May 30 Free Events Heardlings Art Cart: Photography 10:00 am – 12:00 pm
/event/curator-talk-hoop/Jun 5 Lectures & Workshops Curator Talk — Hoop Dance! 11:30 am – 12:00 pm
IMG-ALT Hoop Dance Competitor Mateo Ulibarri
/event/silent-disco/Jun 6 First Friday First Friday: Silent Disco Redux 4:00 pm – 8:00 pm
IMG-ALT Silent Disco at the Heard Museum in 2024
/event/heardlings-haozous/Jun 11 FREE with Regular Admission Heardlings Art Cart: Haozous Silhouette Collage 10:00 am – 12:00 pm
/event/creative-aging-showcase/Jun 14 Free Events Creative Aging — Student Artist Showcase & Celebration 10:00 am – 4:00 pm
/event/summer-saturday-make-mu...Jun 21 Free Events Free Family Summer Saturday: Make Music Phoenix 10:00 am – 4:00 pm
/event/curator-talk-basha-jewe...Jun 24 Lectures & Workshops Curator Talk — Adorned with Memory: Jewelry from the Basha Family Collection of American Indian Art 11:30 am – 12:00 pm
/event/curator-talk-basha-bask...Jul 10 Lectures & Workshops Curator Talk — Heart of the Community: Baskets from the Basha Family Collection of American Indian Art 11:30 am – 12:00 pm
/event/virtual-art-talk-joey-c...Jul 16 Free Events Virtual Art Talk: Comedian, Writer, and Director Joey Clift 12:00 pm – 1:00 pm
/event/ffss-july25/Jul 19 Free Events Free Family Summer Saturday: Drive and Shine 10:00 am – 4:00 pm
IMG-ALT A group of people sits around a table outdoors, engaging in arts and crafts. A child in the center smiles at the camera, surrounded by colorful materials and...
/event/curator-talk-1929-gallery/Jul 22 Lectures & Workshops Curator Talk — Heard Museum History in the 1929 Gallery 11:30 am – 12:00 pm
/event/heardlings-art-cart-zen...Jul 23 FREE with Regular Admission Heardlings Art Cart: Zen Bear Magnets 10:00 am – 12:00 pm
/event/first-friday/Aug 1 First Friday First Friday 5:00 pm – 9:00 pm
IMG-ALT Projection on a building wall showing a circular logo that reads "First Friday! At the Heard, PHX AZ," with a central design element and decorative border.
/event/heardlings-art-cart-whe...Aug 13 FREE with Regular Admission Heardlings Art Cart: Wheeling & Sealing 10:00 am – 12:00 pm
/event/ffss-aug25/Aug 16 Free Events Free Family Summer Saturday 10:00 am – 4:00 pm
IMG-ALT A young girl with a yellow hair bow weaves on a loom at a table with colorful yarn balls.
/event/heardlings-art-cart-tag...Sep 7 FREE with Regular Admission Heardlings Art Cart: Tag Your Bag 10:00 am – 12:00 pm
/event/grand-time-together/Sep 7 Performances & Demos Grand Time Together: Family Fun for All Ages 10:00 am – 4:00 pm
/event/guild-travel-black-hills/Sep 23 28 Outdoor Events Guild Travel Program | The Great Buffalo Roundup of the Black Hills
IMG-ALT South Dakota Landscape
/event/guild-travel-chaco/Oct 20 23 Outdoor Events Guild Travel Program | Trail of the Ancients Scenic Byway
IMG-ALT Chaco Canyon
/event/world-championship-hoop...Feb 14 15 Signature Event World Championship Hoop Dance Contest
IMG-ALT A Native American dancer performs a hoop dance.
https://heard.org/event/fair/Mar 7 8 Signature Event Indian Fair & Market
IMG-ALT A group of jars with designs on them.
/events-and-classesView all events
/support__trashed/benefits/Join today
https://heard.org/learn/storiesView all stories
/beyond-indian-art/Beyond “Indian Art”: Panel Discussion with Bob Haozous & Guests The Heard Museum recently hosted a panel featuring Bob Haozous, Roxanne Swentzell, and Joseph...
/95-years-of-collecting-at-the...95 Years of Collecting at the Heard Museum Discover how the Heard Museum collection has been transformed over the years, from the initial works collected by ...
IMG-ALT A black and white photo of a house with palm trees.
https://www.heardmuseumshop.com/New window External Subdomain Shop now
https://www.instagram.com/hear...New window External Subdomain IMG-ALT Icon of the Instagram logo.
https://www.facebook.com/Heard...New window External Subdomain IMG-ALT Icon of the Facebook logo.
https://twitter.com/HeardMuseumNew window External IMG-ALT Icon of the Twitter X logo.
https://www.youtube.com/user/H...New window External Subdomain IMG-ALT Icon of the YouTube logo.
https://www.tripadvisor.com/At...New window External Subdomain IMG-ALT Icon of the Trip Advisor logo.
https://maps.app.goo.gl/pfJ9iH...External Subdomain 2301 N. Central Ave.
/mission-history/Mission & History
/board-of-trustees/Board of Trustees
/tribal-relations/Tribal Relations
https://heard.org/privacy-policy/Privacy Policy
https://heard.org/contact-us/Contact Us
/plan-an-event-at-the-heard/Text duplicate Plan an Event at the Heard
/ticket-donation-requests/Ticket Donation Requests
https://heard.org/press/Press
/career-opportunities/Career Opportunities
https://heard.org/sitemap/Sitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://heard.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.98 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (252 kB).

HTTP Response Header

NameValue
dateMon, 26 May 2025 21:59:12 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
accept-chSec-CH-UA-Mobile
x-orig-cache-controlno-cache
x-nitro-cacheHIT
x-nitro-cache-fromdrop-in
x-nitro-rev43b43ad
link<https://heard.org/nitropack_static>; rel=preconnect
x-cache-ctime1748022440
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 45
x-cache-groupbot
cf-cache-statusDYNAMIC
set-cookie275 Characters
servercloudflare
cf-ray946089cbeba79e8d-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,226 referring domains.
This page has 17,405 backlinks.
This page has backlinks from 857 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://heard.org/sitemap_index.xml
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heard.org
Heard Museum | Celebrating Indigenous Creativity
Explore 12 galleries of American Indian art, contemporary and historic, and a world-class museum shop and café. Visit today!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Heard70%Check
Museum70%Check
Heard Museum70%Check
Indigenous62%Check
Indigenous Creativity62%Check
Creativity61%Check
museum shop61%Check
Heard Museum Guild60%Check
Indian58%Check
art58%Check
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