Harpoonbrewery.com - SEO Checker

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Overview of the SEO Check
Meta information
85% 
Page quality
53% 
Page structure
58% 
Link structure
50% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
295.10 kB
Words
293
Media files
110
Number of links
48 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Harpoon
The page title is too short. (148 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Brewers of New England's Original IPA: Harpoon IPA. Employee Owned.
The length of the meta description is perfect. (446 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://harpoonbrewery.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, user-scalable=yes, maximum-scale=2
facebook-domain-verification4o0faopgfac6dwuijk4sk587jqn9k4
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionBrewers of New England's Original IPA: Harpoon IPA. Employee Owned.
tec-api-versionv1
tec-api-originhttps://harpoonbrewery.com
article:publisherhttps://www.facebook.com/TheHarpoonBrewery
article:modified_time2025-08-02T12:53:17+00:00
twitter:cardsummary_large_image
twitter:site@harpoonbrewery
og:localeen_US
og:typewebsite
og:titleHome - Harpoon
og:descriptionBrewers of New England's Original IPA: Harpoon IPA. Employee Owned.
og:urlhttps://harpoonbrewery.com/
og:site_nameHarpoon
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 293 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 8.2 words is low.
15% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, user-scalable=yes, maximum-scale=2" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
35 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ntent/uploads/2019/03/header-icon-01.pngNo alt attribute provided
/wp-content/uploads/2020/06/IPA-12CAN.pngNo alt attribute provided
...Lager-16oz-Can-open-472x1199-9e0eb35.pngNo alt attribute provided
...ent/uploads/2019/02/Arctic-Ale-glass.pngNo alt attribute provided
.../HFF23-12oz-Can-Mock-316x601-ed283f8.pngNo alt attribute provided
...ntent/uploads/2019/03/header-icon-02.pngNo alt attribute provided
.../uploads/2025/04/Boston-Brewery-tile.pngNo alt attribute provided
...s/2025/04/Boston-Brewery-garden-tile.pngNo alt attribute provided
...Screenshot-2025-06-19-at-10.46.29-AM.pngNo alt attribute provided
...9/01/Windsor-VT-thumb-e1554127321949.pngNo alt attribute provided
...ntent/uploads/2019/03/header-icon-03.pngNo alt attribute provided
...tent/uploads/2020/04/BLOG-HEADER-IPA.jpgNo alt attribute provided
/wp-content/uploads/2020/04/festweb2.jpgNo alt attribute provided
...4/Harpoon-Logo_white-600x289-68a4c70.pngNo alt attribute provided
...ntent/uploads/2019/03/header-icon-04.pngNo alt attribute provided
...9/03/History-Header-2-e1554127713914.pngNo alt attribute provided
.../03/Careers-header-23-e1554127884535.pngNo alt attribute provided
...ploads/2025/02/012Harpoon5-Miler2025.jpgNo alt attribute provided
...ntent/uploads/2019/03/header-icon-05.pngNo alt attribute provided
...oads/2025/05/Private-Events-5-scaled.jpgNo alt attribute provided
...Harpoon-Helps2-03-1-1-e1554126872514.pngNo alt attribute provided
/wp-content/uploads/2022/08/ofest-web.pngNo alt attribute provided
/wp-content/uploads/2020/01/Trivia-VT.pngNo alt attribute provided
...ntent/uploads/2019/03/header-icon-06.pngNo alt attribute provided
...500-891a-87b279210ea7-e1554126812281.jpgNo alt attribute provided
...nt/uploads/2019/03/BIB_U_front2_540x.jpgNo alt attribute provided
...s/2019/03/method_get_s_stout-full-v2.jpgNo alt attribute provided
...ontent/uploads/2019/03/IMG_0053_540x.jpgNo alt attribute provided
...4/Harpoon-Logo_white-600x289-68a4c70.pngNo alt attribute provided
/wp-content/uploads/2019/01/ma.pngNo alt attribute provided
...hatGPT-Image-Jun-13-2025-01_47_20-PM.pngNo alt attribute provided
/wp-content/uploads/2019/01/vt.pngNo alt attribute provided
/wp-content/uploads/2019/01/logo.pngNo alt attribute provided
/wp-content/uploads/2019/01/craft.pngNo alt attribute provided
.../uploads/2024/03/certified-evergreen.pngNo alt attribute provided
...t/uploads/2021/04/Harpoon-Logo_white.pngHarpoon
...sets/images/admin/Original_Logo_Icon.svgtoggle icon
...ibility-onetap/assets/images/english.pngen
...sibility-onetap/assets/images/german.pngde
...ibility-onetap/assets/images/spanish.pnges
...sibility-onetap/assets/images/french.pngfr
...sibility-onetap/assets/images/italia.pngit
...sibility-onetap/assets/images/poland.pngpl
...ibility-onetap/assets/images/swedish.pngse
...bility-onetap/assets/images/finnland.pngfi
...bility-onetap/assets/images/portugal.pngpt
...ibility-onetap/assets/images/rumania.pngro
...ility-onetap/assets/images/slowenien.pngsk
...bility-onetap/assets/images/slowakia.pngsi
...lity-onetap/assets/images/netherland.pngnl
...sibility-onetap/assets/images/danish.pngdk
...sibility-onetap/assets/images/greece.pnggr
...ssibility-onetap/assets/images/czech.pngcz
...ility-onetap/assets/images/hungarian.pnghu
...lity-onetap/assets/images/lithuanian.pnglt
...ibility-onetap/assets/images/latvian.pnglv
...bility-onetap/assets/images/estonian.pngee
...ibility-onetap/assets/images/croatia.pnghr
...ibility-onetap/assets/images/ireland.pngie
...ility-onetap/assets/images/bulgarian.pngbg
...bility-onetap/assets/images/norwegan.pngno
...ibility-onetap/assets/images/turkish.pngtr
...lity-onetap/assets/images/indonesian.pngid
...ility-onetap/assets/images/brasilian.pngpt-br
...bility-onetap/assets/images/japanese.pngja
...sibility-onetap/assets/images/korean.pngko
...tap/assets/images/chinese-simplified.pngzh
...sibility-onetap/assets/images/arabic.pngar
...ibility-onetap/assets/images/russian.pngru
...ssibility-onetap/assets/images/hindi.pnghi
...ility-onetap/assets/images/ukrainian.pnguk
...ibility-onetap/assets/images/serbian.pngsr
...p//assets/images/icon-drop-down-menu.pngicon drop down menu
...ibility-onetap/assets/images/english.pngflag
...sibility-onetap/assets/images/german.pngflag
...ibility-onetap/assets/images/spanish.pngflag
...sibility-onetap/assets/images/french.pngflag
...sibility-onetap/assets/images/italia.pngflag
...sibility-onetap/assets/images/poland.pngflag
...ibility-onetap/assets/images/swedish.pngflag
...bility-onetap/assets/images/finnland.pngflag
...bility-onetap/assets/images/portugal.pngflag
...ibility-onetap/assets/images/rumania.pngflag
...bility-onetap/assets/images/slowakia.pngflag
...ility-onetap/assets/images/slowenien.pngflag
...lity-onetap/assets/images/netherland.pngflag
...sibility-onetap/assets/images/danish.pngflag
...sibility-onetap/assets/images/greece.pngflag
...ssibility-onetap/assets/images/czech.pngflag
...ility-onetap/assets/images/hungarian.pngflag
...lity-onetap/assets/images/lithuanian.pngflag
...ibility-onetap/assets/images/latvian.pngflag
...bility-onetap/assets/images/estonian.pngflag
...ibility-onetap/assets/images/croatia.pngflag
...ibility-onetap/assets/images/ireland.pngflag
...ility-onetap/assets/images/bulgarian.pngflag
...bility-onetap/assets/images/norwegan.pngflag
...ibility-onetap/assets/images/turkish.pngflag
...lity-onetap/assets/images/indonesian.pngflag
...ility-onetap/assets/images/brasilian.pngflag
...bility-onetap/assets/images/japanese.pngflag
...sibility-onetap/assets/images/korean.pngflag
...tap/assets/images/chinese-simplified.pngflag
...sibility-onetap/assets/images/arabic.pngflag
...ibility-onetap/assets/images/russian.pngflag
...ssibility-onetap/assets/images/hindi.pngflag
...ility-onetap/assets/images/ukrainian.pngflag
...ibility-onetap/assets/images/serbian.pngflag
Video URLWidthHeight
...1&loop=1&controls=1&playlist=ATe-NZXdkeI

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
There are 48 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Locations Near You
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Accessibility Adjustments
H3 Sign up for our newsletter:
H3 Bigger Text
H3 Cursor
H3 Letter Spacing
H3 Readable Font
H3 Align Text
H3 Line Height
H3 Grayscale
H3 Brightness
H3 Invert Colors
H3 Highlight Links
H3 Stop Animations
H3 Hide Images
H3 Reading Mask
H3 Reading Line
H3 Highlight Al
H4 Drifting To A Store Near You
H4 Pickleball Social Club
H4 Release Party
H5 Beers
H5 Available Now
H5 Limited
H5 Retired
H5 Seasonal
H5 Visit Us
H5 Boston Brewery
H5 Boston Common Beer Garden
H5 Manchester Brewery
H5 Vermont Brewery
H5 Beer Finder
H5 Find Harpoon Beer
H5 Harpoon Events
H5 Who We Are
H5 New England's Original
H5 Careers
H5 Harpoon Helps
H5 Events
H5 Host a Private Event
H5 Vermont Tap Room Events
H5 Harpoon Festivals
H5 Boston Beer Hall Happenings
H5 Shop
H5 New Items
H5 Apparel
H5 Drinkware
H5 Souvenirs
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
/beers/?category=available-nowAvailable Now
/beers/?category=limitedLimited
/beers/?category=retiredRetired
/beers/?category=seasonalSeasonal
/boston-brewery/Boston Brewery
/harpoon-beer-garden/Boston Common Beer Garden
/manchester-brewery/Manchester Brewery
/windsor-brewery/Vermont Brewery
/beer-finder/Find Harpoon Beer
/events/Harpoon Events
https://harpoonbrewery.com/No Text
/who-we-are/history/New England's Original
https://mbbccareers.com/New window External Careers
/harpoon-helps/Harpoon Helps
/private-events/Host a Private Event
/events/category/brewery-event...Vermont Tap Room Events
/festivals/Harpoon Festivals
/events/category/brewery-event...Boston Beer Hall Happenings
https://shop.harpoonbrewery.co...External Subdomain New Items
https://shop.harpoonbrewery.co...External Subdomain Apparel
https://shop.harpoonbrewery.co...External Subdomain Drinkware
https://shop.harpoonbrewery.co...External Subdomain Souvenirs
https://www.google.com/maps/se...New window External Subdomain No Text
https://harpoonbrewery.com/No Text
/who-we-are/beers/Beers
/beers/?category=available-nowText duplicate Available Now
/beers/?category=limitedText duplicate Limited
/beers/?category=retiredText duplicate Retired
/beers/?category=seasonalText duplicate Seasonal
/boston-brewery/Text duplicate Boston Brewery
/manchester-brewery/Harpoon at Queen City Center
/windsor-brewery/Windsor Brewery
/beer-finder/Beer Finder
/beer-finder/Text duplicate Find Harpoon Beer
/events/Text duplicate Harpoon Events
/who-we-are/history/Who We Are
/who-we-are/history/New England’s Original
/who-we-are/careers/Text duplicate Careers
/harpoon-helps/Text duplicate Harpoon Helps
/private-events/Text duplicate Host a Private Event
/events/category/brewery-event...Text duplicate Vermont Tap Room Events
/festivals/Text duplicate Harpoon Festivals
/events/category/brewery-event...Text duplicate Boston Beer Hall Happenings
https://harpoonbrewery.com/shop/Shop
https://shop.harpoonbrewery.co...External Subdomain Text duplicate New Items
https://shop.harpoonbrewery.co...External Subdomain Text duplicate Apparel
https://shop.harpoonbrewery.co...External Subdomain Text duplicate Drinkware
https://shop.harpoonbrewery.co...External Subdomain Text duplicate Souvenirs
https://www.youtube.com/watch?...External Subdomain Learn More!
/beer/daydrifter/Drifting To A Store Near You New Beer Alert!
https://hubsportsboston.com/pi...External Anchor Pickleball Social Club Leagues, clinics, court rentals, private events, and more!
/?post_type=tribe_events&p=101...Release Party Celebrate International Beer Day with the return of Harpoon x L.L.Bean Lager!
/boston-brewery/No Text
/manchester-brewery/No Text
/windsor-brewery/No Text
/contact-us/Contact Us
/terms-conditions/Terms & Conditions
/privacy-policy/Privacy Policy
https://harpoonbrewery.com/blog/Blog
http://mbbccareers.com/New window External Text duplicate Careers
/accessibility/Accessibility
https://www.yellingmule.com/se...New window External Subdomain Yelling Mule
https://www.yellingmule.com/New window External Subdomain Boston Web Design
A-TITLE Boston Web Design
https://www.muleforce.com/New window External Subdomain Ransomware Protection
A-TITLE Ransomware Protection
https://www.instagram.com/harp...New window External Subdomain No Text
https://www.facebook.com/TheHa...New window External Subdomain No Text
https://www.youtube.com/user/f...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://mbbccareers.com/External Trivial anchor text
HERE
https://wponetap.com/New window External OneTap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://harpoonbrewery.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (295 kB).

HTTP Response Header

NameValue
dateSun, 03 Aug 2025 11:19:30 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://harpoonbrewery.com/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-tec-api-originhttps://harpoonbrewery.com
x-tec-api-roothttps://harpoonbrewery.com/wp-json/tribe/events/v1/
x-tec-api-versionv1
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 3
x-cache-groupnormal
cf-cache-statusDYNAMIC
servercloudflare
cf-ray96956b9c5b18d085-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 172 referring domains.
This page has 296 backlinks.
This page has backlinks from 60 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://harpoonbrewery.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

harpoonbrewery.com
Home - Harpoon
Brewers of New England's Original IPA: Harpoon IPA. Employee Owned.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Harpoon81%Check
Brewery56%Check
New54%Check
New England54%Check
Original52%Check
or older47%Check
Boston44%Check
Events44%Check
Beer43%Check
Vermont43%Check
Show more keywords and terms

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