Givingusa.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
74% 
Page structure
60% 
Link structure
50% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.56 s
File size
100.70 kB
Words
991
Media files
43
Number of links
45 internal / 54 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Giving USA | A public service initiative of the Giving Institute
The length of the page title is perfect. (534 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://givingusa.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
generatorPowered by Slider Revolution 6.7.35 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
msapplication-TileImagehttps://givingusa.org/wp-content/uploads/2021/06/cropped-GUSAfavicon-270x270.jpg
article:published_time2020-04-24T17:53:04+00:00
article:modified_time2025-06-24T17:01:40+00:00
langen-us
twitter:cardsummary
twitter:titleGiving USA
og:localeen_US
og:site_nameGiving USA | A public service initiative of the Giving Institute
og:typearticle
og:titleGiving USA
og:urlhttps://givingusa.org/
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 991 words. That's ok.
34.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 91 characters this one is longer than 70 characters:
"heidi b. jark, managing director & vice president the foundation office at fifth third bank"
Image SEO
(Somewhat important)
24 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...14/12/GUSA-web-logo-4-e1420067553947.jpgGiving USA
...14/12/GUSA-web-logo-4-e1420067553947.jpgGiving USA
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided2025-15-promo
...s/2015/01/blackbaud_cmyk_graysmaller.pngNo alt attribute provided
...oomerang-Logo_Horizontal_RGB_Color-1.pngNo alt attribute provided
...ntent/uploads/2020/04/BWF-horizontal.pngNo alt attribute provided
...ploads/2015/01/Campbell-and-Company-.pngNo alt attribute provided
...ploads/2023/03/CCS-Logo-Primary-CMYK.pngNo alt attribute provided
...nt/uploads/2025/06/DAFgiving360-Blue.pngNo alt attribute provided
...oads/2016/06/DonorSearch_Logo_Main-2.pngNo alt attribute provided
...s/2015/01/Dunhamandcompany-Primary-1.pngNo alt attribute provided
.../06/Huron_Consulting_Group_logo.svg_.pngNo alt attribute provided
/wp-content/uploads/2015/01/ML_logo_RGB.pngNo alt attribute provided
...6/06/AlfordGroup_Logo_Color_RGB_1200.pngNo alt attribute provided
...ploads/2021/05/Biedermann-Group-Logo.pngNo alt attribute provided
...ads/2025/06/GUSA2025_Collection_gray.jpgNo alt attribute provided
...2022/05/web-circle-2-Special-Reports.pngNo alt attribute provided
...iving-USA-Data-Tableau-Visualization.pngNo alt attribute provided
...4/06/GUSA2024_Powerpoint-1500x1500-1.jpgNo alt attribute provided
/wp-content/uploads/2022/05/Play.pngplay video
/wp-content/uploads/2022/05/Play.pngplay video
...Perry-Group-Blog-2025-Featured-Image.pngNo alt attribute provided
...actor-Group-Blog-2025-Featured-Image.pngNo alt attribute provided
...aham-Pelton-Blog-2025-Featured-Image.pngNo alt attribute provided
/wp-content/uploads/2022/05/quote.pngNo alt attribute provided
...ontent/uploads/2015/01/susan-ingmire.jpgSusan Ingmire
/wp-content/uploads/2022/05/quote.pngNo alt attribute provided
/wp-content/uploads/2015/01/amy-comer.jpgAmy Comer
/wp-content/uploads/2022/05/quote.pngNo alt attribute provided
/wp-content/uploads/2015/01/heidi-jark.jpgHeidi Jark
/wp-content/uploads/2022/05/quote.pngNo alt attribute provided
...ntent/uploads/2015/01/eileen-heisman.jpgEileen Heisman
...oomerang-Logo_Horizontal_RGB_Color-1.pngBloomerang
...ploads/2023/03/CCS-Logo-Primary-CMYK.pngCCS Fundraising
.../06/Huron_Consulting_Group_logo.svg_.pngHuron Consulting Group
...ds/2024/06/GUSA2024_Book-1500x1500-1.jpg2024 Annual Report
...24/06/GUSA2024_Key-Findings1500x1500.jpg2024 Key Findings
.../06/GUSA2024_Infographic-1500x1500-1.jpg2024 Infographic
...4/06/GUSA2024_Powerpoint-1500x1500-2.jpg2024 Comprehensive Presentation PowerPoint
...SA2024_DataTables-1500x1500_PreOrder.jpg2024 Data Tables
.../06/GUSA2024_LibraryRate-1500x1500-1.jpg2024 Library Rate
Video URLWidthHeight
...ube.com/embed/q5_HFslnSPU?feature=oembed500281

Page structure

H1 heading
(Critically important)
Giving USA
Too many H1 headings
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Giving USA
H1 Giving USA Duplicate text
H2 Your Giving USA Annual Report Subscription Provides Complete Access to our Extensive Library of Products and Resources that Leaders in Philanthropy Rely On
H2 Arm yourself with the most robust set of data and insights on giving in America.
H2 The Power of Shared Intelligence
H2 The Changing Landscape in Philanthropy
H2 Latest Insights
H2 What Fundraising Professionals Are Saying
H2 We acknowledge our 2025 Platinum Supporters, Bloomerang, CCS Fundraising, and Huron Consulting Group, for their generous support of this year’s publication.
H2 Available Now to Subscribers
H2 Access shared intelligence from your inbox
H3 Giving USA Annual Report on Philanthropy
H3 Special Reports
H3 Giving USA Data Tableau Visualization
H3 Subscriber Only Webinars
H3 How to Talk About Giving USA So Board Members Will Listen
H3 Have we been here before?
H3 Do You Need a Feasibility Study? 5 Nonprofit Considerations
H3 2024 Annual Report
H3 2024 Key Findings
H3 2024 Infographic
H3 2024 Comprehensive Presentation PowerPoint
H3 2024 Data Tables
H3 2024 Library Rate
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (54) on this page.

Found links on this page

LinkAttributesAnchor text
https://givingusa.org/IMG-ALT Giving USA
https://store.givingusa.org/cartExternal Subdomain No Text
https://store.givingusa.org/External Subdomain Store
https://givingusa.org/about/About
https://givingusa.org/about/About Giving USA
https://store.givingusa.org/pa...External Subdomain Annual Subscription
/board-of-directors/Board of Directors
/legacy-society/Legacy Society
https://givingusa.org/supporters/Sponsors
/the-generosity-commission/The Generosity Commission
https://givingusa.org/insights/Insights
/giving-usa-limited-data-table...Visualizations
https://store.givingusa.org/co...External Subdomain Special Reports
https://givingusa.org/insights/Blog
/about/press/Press
https://givingusa.org/events/Events
/about/support-giving-usa/Give
https://givingusa.org/about/faq/FAQs
https://store.givingusa.org/ac...External Subdomain Subscriber Login
https://store.givingusa.org/pa...External Subdomain Subscribe
https://givingusa.org/Text duplicate IMG-ALT Giving USA
https://store.givingusa.org/External Subdomain Text duplicate Store
https://givingusa.org/about/Text duplicate About
https://givingusa.org/about/Text duplicate About Giving USA
https://store.givingusa.org/pa...External Subdomain Text duplicate Annual Subscription
/board-of-directors/Text duplicate Board of Directors
/legacy-society/Text duplicate Legacy Society
https://givingusa.org/supporters/Supporters
/the-generosity-commission/Text duplicate The Generosity Commission
https://givingusa.org/insights/Text duplicate Insights
https://store.givingusa.org/co...External Subdomain Text duplicate Special Reports
https://givingusa.org/insights/Text duplicate Blog
/about/press/Text duplicate Press
https://givingusa.org/events/Text duplicate Events
/about/support-giving-usa/Text duplicate Give
https://givingusa.org/about/faq/Text duplicate FAQs
https://store.givingusa.org/pa...External Subdomain Text duplicate Subscribe
https://store.givingusa.org/ac...External Subdomain Text duplicate Subscriber Login
https://store.givingusa.org/se...External Subdomain No Text
https://store.givingusa.org/ac...External Subdomain No Text
https://store.givingusa.org/cartExternal Subdomain No Text
https://store.givingusa.org/pa...External Subdomain Subscribe Now!
https://www.blackbaud.com/New window External Subdomain No Text
https://bloomerang.co/New window External No Text
https://www.bwf.com/New window External Subdomain No Text
http://www.campbellcompany.com/New window External Subdomain No Text
http://www.ccsfundraising.com/New window External Subdomain No Text
https://www.dafgiving360.org/New window External Subdomain No Text
https://www.donorsearch.net/New window External Subdomain No Text
http://www.dunhamandcompany.com/New window External Subdomain No Text
https://www.huronconsultinggro...New window External Subdomain No Text
http://martsandlundy.com/New window External No Text
http://alford.com/New window External No Text
https://biedermanngroup.com/New window External No Text
https://store.givingusa.org/pa...External Subdomain Giving USA Annual Report on Philanthropy
https://store.givingusa.org/pa...External Subdomain No Text
https://store.givingusa.org/co...External Subdomain No Text
https://store.givingusa.org/co...External Subdomain Text duplicate Special Reports
/giving-usa-limited-data-table...Giving USA Data Tableau Visualization
/giving-usa-limited-data-table...No Text
https://store.givingusa.org/pa...External Subdomain No Text
https://store.givingusa.org/pa...External Subdomain Subscriber Only Webinars
https://store.givingusa.org/pa...External Subdomain Subscribe Now
https://store.givingusa.org/pa...External Subdomain Subscribe Today!
/how-to-talk-about-giving-usa-...No Text
/how-to-talk-about-giving-usa-...How to Talk About Giving USA So Board Members Will Listen
/how-to-talk-about-giving-usa-...Trivial anchor text
Read more
/have-we-been-here-before/No Text
/have-we-been-here-before/Have we been here before?
/have-we-been-here-before/Text duplicate Trivial anchor text
Read more
/nonprofit-feasibility-study-c...No Text
/nonprofit-feasibility-study-c...Do You Need a Feasibility Study? 5 Nonprofit Considerations
/nonprofit-feasibility-study-c...Text duplicate Trivial anchor text
Read more
https://store.givingusa.org/pa...External Subdomain Subscribe Today
https://bloomerang.co/New window External IMG-ALT Bloomerang
http://www.ccsfundraising.com/New window External Subdomain IMG-ALT CCS Fundraising
https://www.huronconsultinggro...New window External Subdomain IMG-ALT Huron Consulting Group
/about/support-giving-usa/Become A Supporter
https://givingusa.org/supporters/View All Supporters
https://store.givingusa.org/pa...External Subdomain IMG-ALT 2024 Annual Report
https://store.givingusa.org/pa...External Subdomain View Product
https://store.givingusa.org/co...External Subdomain IMG-ALT 2024 Key Findings
https://store.givingusa.org/co...External Subdomain Text duplicate View Product
https://store.givingusa.org/co...External Subdomain IMG-ALT 2024 Infographic
https://store.givingusa.org/co...External Subdomain Text duplicate View Product
https://store.givingusa.org/co...External Subdomain IMG-ALT 2024 Comprehensive Presentation PowerPoint
https://store.givingusa.org/co...External Subdomain Text duplicate View Product
https://store.givingusa.org/co...External Subdomain IMG-ALT 2024 Data Tables
https://store.givingusa.org/co...External Subdomain Text duplicate View Product
https://store.givingusa.org/co...External Subdomain IMG-ALT 2024 Library Rate
https://store.givingusa.org/co...External Subdomain Text duplicate View Product
/cdn-cgi/l/email-protection[email protected]
https://givingusa.org/contact/Contact
/terms-of-service/Terms of Service
/return-policy/Return Policy
/privacy-policy/Privacy Policy
https://www.facebook.com/Givin...New window External Subdomain No Text
https://twitter.com/GivingUSA?...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://givingusa.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.56 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (101 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 05:53:26 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
p3pCP="NOI"
expiresThu, 19 Nov 1981 08:52:00 GMT
pragmano-cache
link<https://givingusa.org/wp-json/>; rel="https://api.w.org/"
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 2
x-cache-groupnormal
cf-cache-statusDYNAMIC
servercloudflare
cf-ray9641283cbc646986-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 781 referring domains.
This page has 4,630 backlinks.
This page has backlinks from 558 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Crawl-delay: 10

Sitemap: https://givingusa.org/sitemap.xml
Sitemap: https://givingusa.org/sitemap.rss

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Giving86%Check
USA86%Check
Giving USA86%Check
Giving USA Data72%Check
Giving USA Annual72%Check
Giving USA report72%Check
Giving USA releases71%Check
Giving Institute67%Check
Giving USA Annual Report66%Check
Giving USA Data Tableau66%Check
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