Givinginstitute.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
61% 
Page structure
68% 
Link structure
38% 
Server
46% 
External factors
100% 
SEO Score
Response time
4.34 s
File size
351.30 kB
Words
1097
Media files
84
Number of links
94 internal / 79 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - The Giving Institute
The length of the page title is perfect. (290 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Giving Institute is the key professional association of for-profit providers who serve the nonprofit sector in amplifying generosity.
The length of the meta description is perfect. (809 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://givinginstitute.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Giving Institute is the key professional association of for-profit providers who serve the nonprofit sector in amplifying generosity.
generatorElementor 3.28.4; features: e_font_icon_svg, additional_custom_breakpoints, e_local_google_fonts, e_element_cache; settings: css_print_method-external, google_font-enabled, font_display-swap
msapplication-TileImagehttps://givinginstitute.org/wp-content/uploads/2024/11/favicon-300x300.png
article:publisherhttps://www.facebook.com/GivingUSA
article:modified_time2025-03-25T14:02:13+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHomepage - The Giving Institute
og:descriptionThe Giving Institute is the key professional association of for-profit providers who serve the nonprofit sector in amplifying generosity.
og:urlhttps://givinginstitute.org/
og:site_nameThe Giving Institute
og:imagehttps://givinginstitute.org/wp-content/uploads/2024/12/Home-About.webp
og:image:width602
og:image:height393
og:image:typeimage/webp
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1097 words. That's ok.
32.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.59 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 19 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
67 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2024/11/logo.svgThe Giving Institute TM
...ontent/uploads/2025/03/Lindaeur_logo.jpgNo alt attribute provided
...ent/uploads/2025/01/Zuri-Group-Logo.webpNo alt attribute provided
.../uploads/2025/01/Winkler-Group-Logo.webpNo alt attribute provided
...25/01/Windmill-Hill-Consulting-Logo.webpNo alt attribute provided
...ds/2025/01/Washburn-McGoldrick-Logo.webpNo alt attribute provided
...tent/uploads/2025/01/Visionary-Logo.webpNo alt attribute provided
/wp-content/uploads/2025/01/TWB-Logo.webpNo alt attribute provided
...ntent/uploads/2025/01/Trusense-Logo.webpNo alt attribute provided
...ads/2025/01/The-Monument-Group-Logo.webpNo alt attribute provided
...ploads/2025/01/The-Lapin-Group-Logo.webpNo alt attribute provided
...ploads/2025/01/The-Hodge-Group-Logo.webpNo alt attribute provided
/wp-content/uploads/2025/01/TAG.webpNo alt attribute provided
...nt/uploads/2025/01/stelter-1024x104.webpNo alt attribute provided
...ads/2025/01/Ruotolo-Associates-Logo.webpNo alt attribute provided
...ntent/uploads/2025/01/Pursuant-Logo.webpNo alt attribute provided
...5/01/Prasad-Consulting-Group-Logo-1.webpNo alt attribute provided
...tent/uploads/2025/01/phonenix-group.webpNo alt attribute provided
...tent/uploads/2025/01/Parisleaf-Logo.webpNo alt attribute provided
...tent/uploads/2025/01/Orr-Group-Logo.webpNo alt attribute provided
/wp-content/uploads/2025/01/onecause.webpNo alt attribute provided
...ontent/uploads/2025/01/Neon-One-Logo.svgNo alt attribute provided
...ntent/uploads/2025/01/Momentive-Logo.svgNo alt attribute provided
...nt/uploads/2025/01/Marts-Lundy-Logo.webpNo alt attribute provided
...ads/2025/01/M.-Gale-Associates-Logo.webpNo alt attribute provided
...content/uploads/2025/01/kinetic-logo.svgNo alt attribute provided
...ads/2025/01/Lighthouse-Counsel-Logo.webpNo alt attribute provided
...ntent/uploads/2025/01/KindsightLogo.webpNo alt attribute provided
/wp-content/uploads/2025/01/KCI-Logo.webpNo alt attribute provided
...n-and-Grossnickle-Associates-Logo-1.webpNo alt attribute provided
/wp-content/uploads/2025/01/huron.webpNo alt attribute provided
...nt/uploads/2025/01/heatonsmith-logo.webpNo alt attribute provided
...s/2025/01/Hallett-Philanthropy-Logo.webpNo alt attribute provided
...nt/uploads/2025/01/Grants-Plus-Logo.webpNo alt attribute provided
.../uploads/2025/01/Graham-Pelton-Logo.webpNo alt attribute provided
...nt/uploads/2025/01/Giving-Docs-Logo.webpNo alt attribute provided
...loads/2025/01/Gail-Perry-Group-Logo.webpNo alt attribute provided
...ntent/uploads/2025/01/Foster-Avenue.webpNo alt attribute provided
/wp-content/uploads/2025/01/duhman-1.webpNo alt attribute provided
.../uploads/2025/01/Donor-Perfect-Logo.webpNo alt attribute provided
...loads/2025/01/Curtis-Group-The-Logo.webpNo alt attribute provided
/wp-content/uploads/2025/01/CRAMERLOGO.webpNo alt attribute provided
...tent/uploads/2025/01/cooper-coleman.webpNo alt attribute provided
...content/uploads/2025/01/Classy-Logo.webpNo alt attribute provided
...uploads/2025/01/CCSFundraising-Logo.webpNo alt attribute provided
...ds/2025/01/Carlson-Fundraising-Logo.webpNo alt attribute provided
...s/2025/01/Campbell-and-Company-Logo.webpNo alt attribute provided
/wp-content/uploads/2025/01/BPS-Logo.pngNo alt attribute provided
/wp-content/uploads/2025/01/BWF-Logo.webpNo alt attribute provided
...025/01/Burcham-Solutions-Group-Logo.webpNo alt attribute provided
...dge-Philanthropic-Consulting-Logo-1.webpNo alt attribute provided
...ntent/uploads/2025/01/Bonterra-Logo.webpNo alt attribute provided
...nt/uploads/2025/01/Blackbaud-Logo-1.webpNo alt attribute provided
...s/2025/01/Biedermann-Group-The-Logo.webpNo alt attribute provided
...nt/uploads/2025/01/BetterUnite-Logo.webpNo alt attribute provided
...ploads/2025/01/bene-logo-1-1024x235.webpNo alt attribute provided
/wp-content/uploads/2025/01/BDI-Logo.webpNo alt attribute provided
...01/Aly-Sterling-Philanthropy-Logo-1.webpNo alt attribute provided
/wp-content/uploads/2025/01/arhtur.webpNo alt attribute provided
...t/uploads/2025/01/Alford-Group-Logo.webpNo alt attribute provided
...ontent/uploads/2024/12/virtuous-logo.svgvirtuous logo
...ent/uploads/2024/12/bloomerang-logo.webpbloomerang logo
...ent/uploads/2024/11/donorsearch-logo.svgdonorsearch logo
...ds/2024/11/advancementresources-logo.svgadvancementresources logo
...nt/uploads/2024/11/Accordant-Logo_2.webpNo alt attribute provided
/wp-content/uploads/2024/12/Home-About.webppanel speakers for the Giving summer symposium
/wp-content/uploads/2024/11/hands.webphands
/wp-content/uploads/2024/11/about-us.webpGiving members at the summer symposium dinner
...ontent/uploads/2025/01/Rectangle-247.jpgJim Bush headshot
...ontent/uploads/2025/01/Rectangle-246.jpgSarah Dave headshot
...ontent/uploads/2025/01/Rectangle-244.jpgKate Roosevelt headshot
...ontent/uploads/2025/01/Rectangle-243.jpgCHERIAN KOSHY headshot
...ontent/uploads/2024/11/Rectangle-245.jpgWhitney Norman headshot
...sel-Blog-2025-Featured-Image-768x301.pngNo alt attribute provided
...BDI-Blog-2025-Featured-Image-768x301.pngNo alt attribute provided
.../uploads/2024/11/placeholder-768x480.pngplaceholder
.../06/Aly-Sterling-Blog-2025-1-768x402.pngNo alt attribute provided
...ght-Blog-2025-Featured-Image-768x301.pngNo alt attribute provided
...tes-Blog-2025-Featured-Image-768x301.pngNo alt attribute provided
...use-Blog-2025-Featured-Image-768x301.pngNo alt attribute provided
...One-Blog-2025-Featured-Image-768x301.pngNo alt attribute provided
...ds/2024/11/2024-GUSA-Report-Cover-1.webp2024 GUSA Report Cover
...wendy-mcgrady-named-2024-2026-chair.webpwendy-mcgrady-named-2024-2026-chair
...tent/uploads/2024/11/logo-full-white.svglogo full white

Page structure

H1 heading
(Critically important)
Amplifying Generosity
Too many H1 headings
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Amplifying Generosity
H1 Developing Extraordinary Leaders
H1 Championing Thought Leadership
H1 Summer Symposium
H1 Education and Board Meeting
H2 Who We Serve
H2 Why Choose a Giving Institute Member Firm?
H2 Harness the power of shared intelligence for the greater good.
H2 Join
H2 Member Testimonials
H2 Events
H2 Upcoming Events
H2 News
H2 Campaigns Undergirded by Best Practices Will Continue to Advance Philanthropy
H2 Goodbye Pyramid… Hello Trapezoid! What the changing shape of fundraising means for Rescue Missions
H2 June Chair Letter
H2 3 Strategic Planning Steps for Private Family Foundations
H2 Why Unified Tools Are Essential for Modern Fundraising
H2 The Great Fundraising Disruptors
H2 Still Skeptical About Auction Fundraising? This New Data Might Change Your Mind
H2 Generosity Is Evolving. Are We Paying Attention?
H2 Fund the research that fuels philanthropy in the United States.
H3 Become a Giving Institute Member Today!
H3 2025 Giving USA Sponsor
H3 Wendy McGrady Named 2024-2026 Chair of Giving USA Foundation
H4 GIVING INSTITUTE MEMBERS
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (79) on this page.

Found links on this page

LinkAttributesAnchor text
https://givinginstitute.org/Anchor Skip to content
https://givinginstitute.org/IMG-ALT The Giving Institute TM
https://givingusa.org/New window External Giving USA Foundation
/contact/Contact
https://givinginstitute.org/Anchor No Text
https://members.givinginstitut...External Subdomain Sign In
/about-us/About
/about-us/Who We Are
/about-us/Leadership
/gi-board-of-directors/Board of Directors
/about-us/Text duplicate Giving USA Foundation
/about-us/The Generosity Commission
/about-us/History
/about-us/Strategic Plan
/about-us/Commitment to Diversity
/about-us/Ethical Principles of The Giving Institute
/public-policy/Public Policy
/connect/Connect
/connect/Why Choose A GI Member?
/connect/How to Choose Counsel
/connect/Current Members
/connect/Advanced Member Search
/learn/Learn
/learn/Giving USA Data and Reports
https://www.thegenerositycommi...External Subdomain The Generosity Commission Report
/learn/BLOG – Member Insights
/learn/Webinars
/learn/Summer Symposium
/learn/Mentor Series
https://givinginstitute.org/join/Join
https://givinginstitute.org/join/Becoming A Giving Institute Member Firm
https://givinginstitute.org/join/Joining The Giving Institute
/connect/Text duplicate Current Members
https://givinginstitute.org/join/Member Testimonials
/news-and-events/News & Events
/news-and-events/News
/news-and-events/Upcoming Events
https://givinginstitute.org/give/Give
https://givinginstitute.org/give/The Giving USA Foundation
/about-us/Text duplicate About
/about-us/Text duplicate Who We Are
/about-us/Text duplicate Leadership
/gi-board-of-directors/Text duplicate Board of Directors
/about-us/Text duplicate Giving USA Foundation
/about-us/Text duplicate The Generosity Commission
/about-us/Text duplicate History
/about-us/Text duplicate Strategic Plan
/about-us/Text duplicate Commitment to Diversity
/about-us/Text duplicate Ethical Principles of The Giving Institute
/public-policy/Text duplicate Public Policy
/connect/Text duplicate Connect
/connect/Text duplicate Why Choose A GI Member?
/connect/Text duplicate How to Choose Counsel
/connect/Text duplicate Current Members
/connect/Text duplicate Advanced Member Search
/learn/Text duplicate Learn
/learn/Text duplicate Giving USA Data and Reports
https://www.thegenerositycommi...External Subdomain Text duplicate The Generosity Commission Report
/learn/Text duplicate BLOG – Member Insights
/learn/Text duplicate Webinars
/learn/Text duplicate Summer Symposium
/learn/Text duplicate Mentor Series
https://givinginstitute.org/join/Text duplicate Join
https://givinginstitute.org/join/Text duplicate Becoming A Giving Institute Member Firm
https://givinginstitute.org/join/Text duplicate Joining The Giving Institute
/connect/Text duplicate Current Members
https://givinginstitute.org/join/Text duplicate Member Testimonials
/news-and-events/Text duplicate News & Events
/news-and-events/Text duplicate News
/news-and-events/Text duplicate Upcoming Events
https://givinginstitute.org/give/Text duplicate Give
https://givinginstitute.org/give/Text duplicate The Giving USA Foundation
https://www.jcainc.com/New window External Subdomain No Text
https://generis.com/New window External No Text
https://www.theinclusionfirm.com/New window External Subdomain No Text
https://www.purposepossible.com/New window External Subdomain No Text
https://www.kaspick.com/New window External Subdomain No Text
https://www.russellphilanthrop...New window External Subdomain No Text
https://www.humanitru.com/New window External Subdomain No Text
https://health-giving.com/New window External No Text
https://cgcgiving.com/New window External No Text
https://www.lindauerglobal.com/New window External Subdomain No Text
https://zurigroup.com/New window External No Text
https://winklergroup.com/New window External No Text
https://whillconsulting.com/New window External No Text
https://www.wash-mcg.com/New window External Subdomain No Text
https://visionaryphilanthropy....New window External No Text
https://www.twbfundraising.com/New window External Subdomain No Text
https://www.truesense.com/New window External Subdomain No Text
https://themonumentgroup.net/New window External No Text
https://www.thelapingroup.com/New window External Subdomain No Text
https://hodge-group.com/New window External No Text
https://theangelettigroup.com/New window External No Text
https://www.stelter.com/New window External Subdomain No Text
https://ruotoloassociates.com/New window External No Text
https://www.pursuant.com/New window External Subdomain No Text
https://www.prasadconsulting.com/New window External Subdomain No Text
https://phoenixphilanthropy.com/New window External No Text
https://parisleaf.com/New window External No Text
https://orrgroup.com/New window External No Text
https://www.onecause.com/New window External Subdomain No Text
https://neonone.com/New window External No Text
https://momentivesoftware.com/New window External No Text
https://martsandlundy.com/New window External No Text
https://www.mgale.co/New window External Subdomain No Text
https://www.kineticfundraising...New window External Subdomain No Text
https://www.lighthousecounsel....New window External Subdomain No Text
https://kindsight.io/welcome/New window External No Text
https://kciphilanthropy.com/New window External No Text
https://www.jgacounsel.com/New window External Subdomain No Text
https://www.huronconsultinggro...New window External Subdomain No Text
https://heatonsmithgroup.com/New window External No Text
https://www.hallettphilanthrop...New window External Subdomain No Text
https://grantsplus.com/New window External No Text
http://www.grahampelton.com/New window External Subdomain No Text
https://www.about.givingdocs.com/New window External Subdomain No Text
https://gailperrygroup.com/New window External No Text
https://fosteravenue.com/New window External No Text
https://www.dunhamandcompany.com/New window External Subdomain No Text
https://www.donorperfect.com/New window External Subdomain No Text
http://www.curtisgroupconsulta...New window External Subdomain No Text
https://www.cramerphilanthropy...New window External Subdomain No Text
https://www.coopercoleman.com/New window External Subdomain No Text
https://www.classy.org/New window External Subdomain No Text
https://www.ccsfundraising.com/New window External Subdomain No Text
https://carlson-fundraising.com/New window External No Text
http://www.campbellcompany.com/New window External Subdomain No Text
https://bpsfundraising.com/New window External No Text
https://www.bwf.com/New window External Subdomain No Text
https://burchamsolutionsgroup....New window External No Text
https://bridgephilanthropiccon...New window External No Text
https://www.donordrive.com/New window External Subdomain No Text
https://www.blackbaud.com/New window External Subdomain No Text
https://biedermanngroup.com/New window External No Text
https://www.betterunite.com/New window External Subdomain No Text
https://benefactorgroup.com/New window External No Text
https://brewerdirect.com/New window External No Text
http://alysterling.com/New window External No Text
http://www.arthuralley.com/New window External Subdomain No Text
http://www.alford.com/New window External Subdomain No Text
https://virtuoussoftware.com/New window External IMG-ALT virtuous logo
https://bloomerang.com/New window External IMG-ALT bloomerang logo
https://donorsearch.net/New window External IMG-ALT donorsearch logo
https://www.advancementresourc...New window External Subdomain IMG-ALT advancementresources logo
https://www.accordanthealth.com/New window External Subdomain No Text
/about-us/Learn More
/connect/Connect Here
/learn/Find Out More Here
https://givinginstitute.org/join/Join here
/testimonialsView All Testimonials
/news-and-events/View Events Calendar
/event/education-and-board-mee...November 6, 2025 Education and Board Meeting
/news/member-insights/Member Insights
/campaigns-undergirded-by-best...Text duplicate Learn More
/news/member-insights/Text duplicate Member Insights
/goodbye-pyramid-hello-trapezo...Text duplicate Learn More
/news/institute-news/Institute News
/june-chair-letter-2/Text duplicate Learn More
/news/member-insights/Text duplicate Member Insights
/3-strategic-planning-steps-fo...Text duplicate Learn More
/news/member-insights/Text duplicate Member Insights
/why-unified-tools-are-essenti...Text duplicate Learn More
/news/member-insights/Text duplicate Member Insights
/the-great-fundraising-disrupt...Text duplicate Learn More
/news/member-insights/Text duplicate Member Insights
/still-skeptical-about-auction...Text duplicate Learn More
/news/member-insights/Text duplicate Member Insights
/generosity-is-evolving-are-we...Text duplicate Learn More
https://givinginstitute.org/give/New window Give Here
https://givingusa.org/about/su...New window External Text duplicate Learn More
https://givingusa.org/wendy-mc...External Trivial anchor text
Read more
/privacy-policies/Legal & Privacy Policies
/privacy-policies/Text duplicate Legal & Privacy Policies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://givinginstitute.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (4.34 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 28 CSS files. This may affect the page load time negatively.
This page loads 19 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (351 kB).

HTTP Response Header

NameValue
dateSun, 29 Jun 2025 22:53:40 GMT
serverApache/2.4.62 (Debian)
link<https://givinginstitute.org/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding
content-encodinggzip
content-length41673
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 88 referring domains.
This page has 143 backlinks.
This page has backlinks from 47 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://givinginstitute.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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givinginstitute.org
Homepage - The Giving Institute
The Giving Institute is the key professional association of for-profit providers who serve the nonprofit sector in amplifying generosity.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Giving81%Check
Institute81%Check
Giving Institute81%Check
Giving Institute Member69%Check
Generosity66%Check
Amplifying Generosity65%Check
Giving USA64%Check
Amplifying62%Check
Giving Institute Member Firm62%Check
Giving USA Foundation56%Check
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