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Fragrance.org - SEO Checker

Overview of the SEO Check

Meta information

80%

Page quality

95%

Page structure

70%

Link structure

90%

Server

87%

External factors

100%

SEO Score

SEO Score Widget

Response time

5.68 s

File size

123.50 kB

Words

912

Media files

Number of links

26 internal / 31 external

Task list of SEO Improvements 5 Tasks

Improve the page response time.Very important!
Only use 1 H1 Heading in your text.Very important!
Improve the text of the meta description.Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Reduce the number of external links.Tip!

Meta specifications 80% achieved

Title

(Critically important)

The Fragrance Foundation

The length of the page title is perfect. (238 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The Fragrance Foundation is the premier resource for industry expertise, innovation and education, devoted to inspiring the world to discover the artistry and passion of fragrance.

The meta description is too long: 1094 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://fragrance.org/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
description	The Fragrance Foundation is the premier resource for industry expertise, innovation and education, devoted to inspiring the world to discover the artistry and passion of fragrance.
robots	max-image-preview:large
msapplication-TileImage	https://fragrance.org/wp-content/uploads/2019/10/cropped-TFF-favicon_600px-270x270.jpg
lang	en-us
charset	UTF-8

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Easy troubleshooting with optimization suggestions
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Page quality 95% achieved

Content

(Critically important)

This page contains 912 words. That's ok.

25.5% of the text are stop words.

The page contains a listing, which indicates a good text layout.

22 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 16.71 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

5 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...ploads/2019/09/accords-logo-1024x175.png Insecure Content	No alt attribute provided
...ontent/uploads/2025/06/Lindas-Letter.png	No alt attribute provided
/wp-content/uploads/2025/06/Spotlight.png	No alt attribute provided
/wp-content/uploads/2025/06/4.png	No alt attribute provided
...ram-feed-images/fragrancefoundation.webp	No alt attribute provided
...s/instagram-feed-pro/img/placeholder.png	New from @itsbrowngirljane - Lu’Au Hair & Body Mist, featuring notes of banana cream, lei flower and pacific sandalwood. Created by Perfumer @gabi_che @dsmfirmenichfine
...s/instagram-feed-pro/img/placeholder.png	New @annasui Sundae Neon Twist, featuring notes of coral hibiscus, guava ice cream and jasmine. Created by Perfumer #PatriciaBilodeau @symrisefinefragrance
...s/instagram-feed-pro/img/placeholder.png	Introducing @vancleefarpels Moonlight Cherry, featuring notes of rum absolute, cherry, coffee absolute and vanilla. Created by @sidonielancesseur @robertet_group
...s/instagram-feed-pro/img/placeholder.png	@guccibeauty introduces Flora Gorgeous Gardenia Intense, featuring notes of mandarin, gardenia and sandalwood. Created by Perfumer #HonorineBlanc @dsmfirmenichfine
...s/instagram-feed-pro/img/placeholder.png	New from @dsanddurga Pacific Mythic Candle, featuring notes of avocado leaf, bush lily, star jasmine and orchid tree. Created by @davidsethmoltz @dsmfirmenichfine
...s/instagram-feed-pro/img/placeholder.png	@glossier launches new Body Spritz in two scents - Sandstone and Orange Blossom Neroli. Sandstone features notes of clary sage, sandalwood and fig leaf. Created by Perfumer @clementgav23 @dsmfirmenichfine Orange Blossom Neroli features notes of neroli buds, orange blossom and bergamot. Created by Perfumer @dora_baghriche_perfumer @dsmfirmenichfine
...s/instagram-feed-pro/img/placeholder.png	@nestnewyork Forest Rain Candle, featuring notes of fig leaves, waterlily, woods and cooling wet stones. Created by Perfumer @jeromenyc1 @robertet_group
...s/instagram-feed-pro/img/placeholder.png	New from @fueguia1833 Flor de Hueso, featuring notes of tuberose, vanilla, copal, austrocedrus, sandalwood, jasmine and ambrette. Created by @julianbedel
...s/instagram-feed-pro/img/placeholder.png	@maisonirfe Centifolia Rose, feauring notes of rose centifolia, pink pepper, pear, cedarwood and white musk. Created by Perfumer #HonorineBlanc @dsmfirmenichfine

Video URL	Width	Height
...TFF-Website-Video-Desktop-Louie-25-1.mp4
...TFF-Website-HP-Video-Louie-25-Mobile.mp4

Page structure 70% achieved

H1 heading

(Critically important)

The Fragrance Foundation

Too many H1 headings

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	The Fragrance Foundation
H1	Home
H2	Events
H2	Instagram
H3	fragrancefoundation
H4	THE INSIDE SCOOP: LINDA G. LEVY
H4	SPOTLIGHT: RALPH LAUREN RECEIVES HALL OF FAME HONOR
H4	WHAT THE NOSE KNOWS: DANIELA ANDRIER HONORED AS 2025 LIFETIME ACHIEVEMENT PERFUMER

Link structure 90% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are too many external links (31) on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://fragrance.org/		The Fragrance Foundation
https://fragrance.org/awards/	New window	CLICK HERE FOR 2025 TFF AWARD WINNERS!
https://fragrance.org/about/		About
https://fragrance.org/	Anchor	Mission
https://fragrance.org/	Anchor	Objectives
https://fragrance.org/	Anchor	Who We Are
https://fragrance.org/	Anchor	Our Members
https://fragrance.org/	Anchor	Our History
https://fragrance.org/	Anchor	Press
https://fragrance.org/	Anchor	International
https://fragrance.org/events/		Events
https://fragrance.org/	Anchor Text duplicate	Events
https://fragrance.org/	Anchor	Events Archive
https://fragrance.org/awards/		Awards
https://fragrance.org/	Anchor	Winners
https://fragrance.org/	Anchor	Honorees
/events/fragrance-day/		Fragrance Day
http://www.fragrancefoundation...	New window External Subdomain	Accords
https://fragrance.org/membership/		Membership
https://fragrance.org/education/		Education
/fragranceforwardtff/		#FragranceForwardTFF
https://fragrance.org/awards/		WINNERS FOR THE 2025 FRAGRANCE FOUNDATION AWARDS
https://www.youtube.com/playli...	External Subdomain	RED CARPET COVERAGE
https://gallery.reginaflemingp...	External Subdomain	REGINA FLEMING PHOTOGRPAHY
https://fragrance.org/events/	Text duplicate	Events
http://www.fragrancefoundation...	New window External Subdomain	No Text
https://fragrancefoundationacc...	New window External	THE INSIDE SCOOP: LINDA G. LEVY Lincoln Center set the majestic stage once again for our 52nd Annual Awards that ushered in a triumphant night for all 1,000 ...
https://fragrancefoundationacc...	New window External	SPOTLIGHT: RALPH LAUREN RECEIVES HALL OF FAME HONOR In one of the most memorable moments in TFF Awards history was this year’s Hall of Fame Honoree, Mr. Ralp...
https://fragrancefoundationacc...	New window External	WHAT THE NOSE KNOWS: DANIELA ANDRIER HONORED AS 2025 LIFETIME ACHIEVEMENT PERFUMER What characterizes a Daniela Andrier fragrance? Elegance, intelligence, mo...
https://www.instagram.com/frag...	New window Nofollow External Subdomain	fragrancefoundation 4,267 77,193 Inspiring the world to discover the artistry and passion of fragrance. A-TITLE @fragrancefoundation
https://scontent-sea5-1.cdnins...	Nofollow External Subdomain	Open post by fragrancefoundation with ID 17859194742455763
https://www.instagram.com/p/DM...	New window Nofollow External Subdomain	IMG-ALT New from @itsbrowngirljane - Lu’Au Hair & Body Mist, featuring notes of banana cream, lei flower and pacific sandalwood. Created by Perfumer @gabi_che @dsmfi...
https://scontent-sea1-1.cdnins...	Nofollow External Subdomain	Open post by fragrancefoundation with ID 18069461102089943
https://www.instagram.com/p/DM...	New window Nofollow External Subdomain	IMG-ALT New @annasui Sundae Neon Twist, featuring notes of coral hibiscus, guava ice cream and jasmine. Created by Perfumer #PatriciaBilodeau @symrisefinefragrance
https://scontent-sea1-1.cdnins...	Nofollow External Subdomain	Open post by fragrancefoundation with ID 18072623039477311
https://www.instagram.com/p/DM...	New window Nofollow External Subdomain	IMG-ALT Introducing @vancleefarpels Moonlight Cherry, featuring notes of rum absolute, cherry, coffee absolute and vanilla. Created by @sidonielancesseur @robertet_g...
https://scontent-sea1-1.cdnins...	Nofollow External Subdomain	Open post by fragrancefoundation with ID 17903497149215932
https://www.instagram.com/p/DM...	New window Nofollow External Subdomain	IMG-ALT @guccibeauty introduces Flora Gorgeous Gardenia Intense, featuring notes of mandarin, gardenia and sandalwood. Created by Perfumer #HonorineBlanc @dsmfirmeni...
https://scontent-sea1-1.cdnins...	Nofollow External Subdomain	Open post by fragrancefoundation with ID 17883176211343463
https://www.instagram.com/p/DM...	New window Nofollow External Subdomain	IMG-ALT New from @dsanddurga Pacific Mythic Candle, featuring notes of avocado leaf, bush lily, star jasmine and orchid tree. Created by @davidsethmoltz @dsmfirmenic...
https://scontent-sea1-1.cdnins...	Nofollow External Subdomain	Open post by fragrancefoundation with ID 17886143133302605
https://www.instagram.com/p/DM...	New window Nofollow External Subdomain	IMG-ALT @glossier launches new Body Spritz in two scents - Sandstone and Orange Blossom Neroli. Sandstone features notes of clary sage, sandalwood and fig leaf. Crea...
https://scontent-sea1-1.cdnins...	Nofollow External Subdomain	Open post by fragrancefoundation with ID 17955823856975827
https://www.instagram.com/p/DM...	New window Nofollow External Subdomain	IMG-ALT @nestnewyork Forest Rain Candle, featuring notes of fig leaves, waterlily, woods and cooling wet stones. Created by Perfumer @jeromenyc1 @robertet_group
https://scontent-sea1-1.cdnins...	Nofollow External Subdomain	Open post by fragrancefoundation with ID 17862098706378501
https://www.instagram.com/p/DM...	New window Nofollow External Subdomain	IMG-ALT New from @fueguia1833 Flor de Hueso, featuring notes of tuberose, vanilla, copal, austrocedrus, sandalwood, jasmine and ambrette. Created by @julianbedel
https://scontent-sea1-1.cdnins...	Nofollow External Subdomain	Open post by fragrancefoundation with ID 18280547584262149
https://www.instagram.com/p/DM...	New window Nofollow External Subdomain	IMG-ALT @maisonirfe Centifolia Rose, feauring notes of rose centifolia, pink pepper, pear, cedarwood and white musk. Created by Perfumer #HonorineBlanc @dsmfirmenich...
https://www.instagram.com/frag...	New window Nofollow External Subdomain	Follow on Instagram
https://fragrance.org/contact/		Contact Us
https://fragrance.org/faqs/		FAQs
/privacy-policy/		Privacy Policy
https://www.instagram.com/frag...	New window External Subdomain	Instagram
https://www.facebook.com/TheFr...	New window External Subdomain	Facebook
https://www.linkedin.com/compa...	External Subdomain	LinkedIn
https://www.youtube.com/@thefr...	External Subdomain	Youtube
https://fragrance.org/		No Text

Server configuration 87% achieved

HTTP redirects

(Critically important)

This page redirects to "https://fragrance.org/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is very slow (5.68 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (124 kB).

Page Speed

HTTP Response Header

Name	Value
server	nginx
date	Thu, 24 Jul 2025 21:47:59 GMT
content-type	text/html; charset=UTF-8
vary	Accept-Encoding
set-cookie	53 Characters
x-xss-protection	1
x-content-type-options	nosniff
link	<https://fragrance.org/wp-json/>; rel="https://api.w.org/"
x-powered-by	WP Engine
x-cacheable	SHORT
cache-control	max-age=600, must-revalidate
x-cache	MISS
x-cache-group	normal
content-encoding	br
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 245 referring domains.

This page has 1,119 backlinks.

This page has backlinks from 209 different ip addresses.

Backlinks

Links from Wikipedia

Melanie Martinez

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Crawl-delay: 10

Sitemap: https://fragrance.org/wp-sitemap.xml

Similar sites

Search preview

fragrance.org

The Fragrance Foundation

The Fragrance Foundation is the premier resource for industry expertise, innovation and education, devoted to inspiring the world to discover the artistry and passion of fragrance.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Fragrance	93%	Check
Fragrance Foundation	86%	Check
Foundation	79%	Check
2025 FRAGRANCE FOUNDATION	72%	Check
Education	46%	Check
industry	46%	Check
Innovation	46%	Check
Inspiring	46%	Check
world	46%	Check
discover	46%	Check
artistry	46%	Check
passion	46%	Check
Perfumer	40%	Check
fragrancefoundation	40%	Check
Instagram	40%	Check
LINDA	40%	Check
Lifetime Achievement Perfumer	39%	Check
2025 LIFETIME ACHIEVEMENT PERFUMER	39%	Check
Lauren	38%	Check
Andrier	38%	Check
Events	38%	Check
Ralph	38%	Check
Hall	38%	Check
Fame	38%	Check
Daniela	38%	Check

Show more keywords and terms

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Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

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Fragrance.org - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check fragrance.org including all subpages at once!

Page quality 95% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 70% achieved

(Critically important)

(Important)

Heading structure

Link structure 90% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 87% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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Cookie Policy