Firescotland.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
44% 
Page structure
95% 
Link structure
91% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
26.40 kB
Words
294
Media files
6
Number of links
42 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Scottish Fire and Rescue Service
The length of the page title is perfect. (299 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are the national fire and rescue service for Scotland, committed to ensuring the safety and wellbeing of the people of Scotland.
The length of the meta description is perfect. (799 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.firescotland.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
descriptionWe are the national fire and rescue service for Scotland, committed to ensuring the safety and wellbeing of the people of Scotland.
langen
twitter:titleHome
twitter:descriptionWe are the national fire and rescue service for Scotland, committed to ensuring the safety and wellbeing of the people of Scotland.
twitter:imagehttps://www.firescotland.gov.uk/static/img/og-image.png
twitter:cardsummary_large_image
twitter:siteEmpty
twitter:creatorEmpty
og:titleHome
og:descriptionWe are the national fire and rescue service for Scotland, committed to ensuring the safety and wellbeing of the people of Scotland.
og:imagehttps://www.firescotland.gov.uk/static/img/og-image.png
og:image:secure_urlhttps://www.firescotland.gov.uk/static/img/og-image.png
og:urlhttps://www.firescotland.gov.uk/
og:site_nameEmpty
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 294 words on this page. Good pages should have about 800 words of useful content.
36.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/img/sfrs-colour.svgNo alt attribute provided
/static/img/logo-white.pngNo alt attribute provided
/static/img/sfrs-colour.svgNo alt attribute provided
/static/img/logo-white.pngNo alt attribute provided
...th=500&height=281&rnd=133777192827470000Two firefighters wearing breathing apparatus
...th=500&height=281&rnd=133953260835200000Multiple fire engines in a row

Page structure

H1 heading
(Critically important)
Working together for a safer Scotland
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Working together for a safer Scotland
H2 Quick links
H2 Careers
H2 Service Delivery Review
H2 Careers Duplicate text
H2 In an emergency always call 999.
H2 About SFRS
H2 About this site
H2 Follow us
H3 Make a difference
H3 We are carrying out a Service Delivery Review to look at ways of reshaping and modernising the organisation.
H3 Our roles
H4 Being a firefighter
H4 Firefighter control
H4 Support roles
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.firescotland.gov.uk/Anchor Skip to main content
/service-delivery-review/Find our about our Service Delivery Review
https://www.firescotland.gov.uk/No Text
/at-home/Home safety
/outdoors/Outdoors
/businesses-and-landlords/Businesses and landlords
/careers/Careers
/news/News
/contact-us/Contact us
/at-home/Text duplicate Home safety
/outdoors/Text duplicate Outdoors
/businesses-and-landlords/Text duplicate Businesses and landlords
/careers/Text duplicate Careers
/news/Text duplicate News
/contact-us/Text duplicate Contact us
/your-area/Your area
/about/About SFRS
/get-involved/Get Involved
/access-to-information/publica...Publication scheme
/publications/Search our publications
/about/board-and-committees/sf...SFRS Board
/about/board-and-committees/bo...Board members
/about/board-and-committees/co...Committee meetings
/contact-us/home-fire-safety-v...Book a home fire safety visit
/contact-us/find-a-fire-station/Find your local fire station
/get-involved/consultations/Consultations
/publications/Text duplicate Search our publications
/about/Text duplicate About SFRS
/careers/Start your new career
/service-delivery-review/Service Delivery Review
/careers/current-vacancies/Current vacancies
/careers/being-a-firefighter/Being a firefighter
/careers/firefighter-control/Firefighter control
/careers/support-roles/Support roles
/about/Text duplicate About SFRS
/careers/Text duplicate Careers
/contact-us/Text duplicate Contact us
/about/board-and-committees/Board and committees
/about/statistics/Incident and organisational statistics
/accessibility-statement/Accessibility statement
/cookies-policy/Cookies policy
/privacy-policy/Privacy policy
https://www.facebook.com/firescotExternal Subdomain Visit our Facebook page
https://twitter.com/fire_scotExternal Visit our X page
https://www.instagram.com/fire...External Subdomain Visit our Instagram
https://www.youtube.com/user/O...External Subdomain Visit our Youtube channel
https://www.linkedin.com/compa...External Subdomain Visit us on LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.firescotland.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (26 kB).

HTTP Response Header

NameValue
dateSat, 02 Aug 2025 12:00:47 GMT
content-typetext/html; charset=utf-8
content-security-policydefault-src 'self';script-src 'self' 'unsafe-inline' 'unsafe-eval' wss https://www.gstatic.com https://www.google.com https://maps.googleapis.com www.google-analytics.com www.googletagmanager.com tagmanager.google.com https://ajax.aspnetcdn.com;style-src 'self' 'unsafe-inline' p.typekit.net use.typekit.net fonts.gstatic.com fast.fonts.net fonts.googleapis.com www.googletagmanager.com;img-src 'self' data: *.googleapis.com *.ggpht.com https://maps.googleapis.com https://maps.gstatic.com www.google-analytics.com www.googletagmanager.com www.gravatar.com ssl.gstatic.com www.gstatic.com;media-src 'self';frame-src 'self' *.youtube.com https://player.vimeo.com https://www.google.com;font-src 'self' data: use.typekit.net fonts.gstatic.com fast.fonts.net;connect-src 'self' wss://localhost:44363 wss https://maps.googleapis.com stats.g.doubleclick.net www.google-analytics.com region1.google-analytics.com dc.services.visualstudio.com;base-uri 'self';child-src 'self';worker-src 'self';report-uri https://stormid.report-uri.com/r/d/csp/enforce
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-download-optionsnoopen
x-frame-optionsSameOrigin
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 247 referring domains.
This page has 7,668 backlinks.
This page has backlinks from 195 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /data/
Disallow: /install/
Disallow: /masterpages/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/
Disallow: /site-improve-access/

Sitemap: https://www.firescotland.gov.uk/sitemap.xml

Similar sites

Search preview

www.firescotland.gov.uk
Scottish Fire and Rescue Service
We are the national fire and rescue service for Scotland, committed to ensuring the safety and wellbeing of the people of Scotland.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
fire79%Check
Scotland73%Check
Service68%Check
Fire and Rescue66%Check
Fire Safety64%Check
Service Delivery56%Check
Service Delivery Review52%Check
Get50%Check
Working50%Check
safer50%Check
Show more keywords and terms

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