Fielmann.ch - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
32% 
Page structure
54% 
Link structure
78% 
Server
55% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
1,203.50 kB
Words
1407
Media files
29
Number of links
107 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Deine Brille: Fielmann. Dein Optiker – online und vor Ort.
The length of the page title is perfect. (508 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Grosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓
The length of the meta description is perfect. (871 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fielmann.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-ch
Server location: Ireland
The following language is defined by HTML: de-ch
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionGrosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓
robotsindex,follow
langde-ch
twitter:cardsummary
twitter:descriptionGrosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓
twitter:titleDeine Brille: Fielmann. Dein Optiker – online und vor Ort.
og:titleDeine Brille: Fielmann. Dein Optiker – online und vor Ort.
og:descriptionGrosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 16 text duplicates on this page:
  • Duplicate 1: Kinderhände, Regentropfen, Tennisbälle: Der Brillenalltag steckt volle...
  • Duplicate 2: Bestelle deine individuelle Lieblingssonnenbrille mit Stärke jetzt onl...
  • Duplicate 3: Kostenloser Sehtest beim Kauf einer Brille oder Sonnenbrille mit Sehst...
  • Duplicate 4: Ein Glück musst du nicht auf deine Sonnenbrille verzichten und kannst ...
  • Duplicate 5: Warum ist UV-Schutz überhaupt wichtig und was hat es mit Filterkategor...
  • Duplicate 6: Wir haben hunderte Fassungen im Preis gesenkt: Hol dir deine neue Lieb...
  • Duplicate 7: Exklusiv vor Ort: Kaufe deine neue Brille oder Sonnenbrille in Sehstär...
  • Duplicate 8: Entdecke hier unsere vielfältige Auswahl an Fertiglesebrillen in den g...
This page contains 1407 words. That's ok.
37.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
31 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1203.5 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: *wirklich. immer.
Some tags are too long. With 88 characters this one is longer than 70 characters:
"jetzt für den fielmann newsletter anmelden und 10 % rabatt** auf brillen online sichern."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...campaign_hero_large_desktop_1920x760.jpgMann mit roter Brille und dunklen Haaren, ein Kind ist leicht zu sehen, wie es versucht, nach der Brille zu greifen.
...742fdffadc/hero-l_desktop_1920x760-2.jpgFrau mit Sonnenbrille steht vor Bäumen und einem blauen Himmel.
...idth=544&height=726&quality=75&bg=ffffffFielmann MC 563 SUN CL KARL Fielmann
...idth=544&height=726&quality=75&bg=ffffffAtrea Select + 1 Day Atrea
...idth=544&height=726&quality=75&bg=ffffffLe Specs LSP2552178 Le Specs
...idth=544&height=726&quality=75&bg=ffffffAtrea Excellence 1 Day Spheric Atrea
...idth=544&height=726&quality=75&bg=ffffffFielmann MF 049 SUN CL BEN Fielmann
...0/f4f743f393/hero-s_desktop_1920x560.pngMann mit Sonnenbrillen und lockigem Haar vor einem blauen Himmel.
...5da3f69/grid-format-double-desktop-1.jpgBild mit zwei Personen, beide tragen Brillen.
...06d8c672a/grid-format-double-desktop.jpgZwei Personen mit Sonnenbrillen liegen auf einer grünen Fläche.
...erren_desktop_small_hero_1920x560px_.jpgMann mit Brille sitzt vor einer Töpferscheibe.
...idth=544&height=726&quality=75&bg=ffffffFielmann OU 059 FLEX FA SPENCER Fielmann
...idth=544&height=726&quality=75&bg=ffffffSwarovski SK1007 Swarovski
...idth=544&height=726&quality=75&bg=ffffffFielmann ABC 084 FA BLANCA Fielmann
...idth=544&height=726&quality=75&bg=ffffffBoss 1719 Boss
...idth=544&height=726&quality=75&bg=ffffffFielmann LN 051 CL SAM Fielmann
...d4e5514/luca_004_hero_medium_desktop.pngFrau mit Brille und Smartphone.
...actlenses_portrait_robin_001_384x520.jpgEine Frau mit braunen Haaren
...ontactlenses_sport_still_023_384x520.jpgDrei Packungen Atrea Kontaktlinsen
...sktop_careproducts_still_018_384x520.jpgDrei Packungen Atrea Kontaktlinsenpflegemittel
..._fielmann_pool_shoot_2025-2_1920x560.jpgEine Frau mit blondem Haar, Sonnenbrille und ärmellosem Oberteil steht vor einer sonnenbeschienenen Wand mit Baumschatten.
...idth=544&height=726&quality=75&bg=ffffffSunny Cords Lilly Blue Sunny Cords
...idth=544&height=726&quality=75&bg=ffffffJohans Brillenputztuch Body Johans
...idth=544&height=726&quality=75&bg=ffffffVictoria Collection Etui Canvas Victoria Collection
...idth=544&height=726&quality=75&bg=ffffffSunny Cords Classy C Sunny Cords
...idth=544&height=726&quality=75&bg=ffffffChades Popcord Leo Chades
...idth=544&height=726&quality=75&bg=ffffffIphoria Etui Solid Iphoria
...idth=544&height=726&quality=75&bg=ffffffIphoria Brillenkette Powerful Iphoria
...len_desktop_small_hero_1920x560px_01.jpgPerson mit lockigem Haar und Brille sitzt auf einer Fensterbank, trägt einen hellen Pullover und beige Hose, mit einer Holzpaneel-Wand.

Page structure

H1 heading
(Critically important)
DEINE BRILLE FÜR CHF 91.50!
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 DEINE BRILLE FÜR CHF 91.50!
H1 Deine Brille: Fielmann. Dein Optiker – online und vor Ort.
H2 Dein Sommer-Duo
H2 Brillen
H2 Sonnenbrillen
H2 Deine Brille
H2 Der Augen-Check-Up bei Fielmann
H2 Leistungen & Garantien
H2 Kontaktlinsen
H2 Atrea Kontaktlinsen
H2 Atrea Pflegemittel
H2 Einladung zum kostenlosen Hörtest
H2 GRATIS SEHTEST.
H2 Brillenaccessoires
H2 Fertiglesebrillen
H2 Mode, Qualität und faire Preise
H2 Computer-Sehtest bei Ihrem Optiker
H2 Fachwissen: Fielmann
H2 Brillen virtuell anprobieren
H2 Unser neuer Service: der Augen-Check-Up bei Fielmann.
H2 Garantiert günstige Kontaktlinsen bei Ihrem Augenoptiker.
H2 Mehr verstehen. Der Hörakustik-Service von Fielmann.
H2 Unser Kundenservice
H2 Entdecke unsere internationalen Online-Shops
H3 Unser Sortiment
H3 Kundenservice
H3 Allgemein
H3 Unternehmen
H3 Zahlungsarten
H3 Leistungen & Garantien Duplicate text
H3 Fielmann in deiner Nähe
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.fielmann.ch/No Text
https://www.fielmann.ch/brillen/Brillen
/sonnenbrillen/Sonnenbrillen
/designer-highlights/Designer
/kontaktlinsen/Kontaktlinsen
/hoerakustik/Hörakustik
https://www.fielmann.ch/service/Beratung
https://appointments.fielmann....External Subdomain Termin buchen
/niederlassungen/No Text
https://www.fielmann.ch/signin/No Text
https://www.fielmann.ch/wishlist/No Text
https://www.fielmann.ch/basket/No Text
/deine-brille/Jetzt Services entdecken
https://www.fielmann.ch/brillen/Online kaufen
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
https://www.fielmann.ch/brillen/Text duplicate Online kaufen
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/sonnenbrillen/sonnenbrillen-m...Jetzt online kaufen
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/niederlassungen/Niederlassung finden
https://appointments.fielmann....New window External Subdomain Text duplicate Termin buchen
/niederlassungen/Text duplicate Niederlassung finden
/sonnenbrillen/Text duplicate Online kaufen
/p/fielmann-mc-563-sun-cl-karl...IMG-ALT Fielmann MC 563 SUN CL KARL Fielmann
/p/fielmann-mc-563-sun-cl-karl...Fielmann Fielmann MC 563 SUN CL KARL CHF 69.50
/p/atrea-select-1-day-30-29343/IMG-ALT Atrea Select + 1 Day Atrea
/p/atrea-select-1-day-30-29343/Atrea Atrea Select + 1 Day CHF 19.90
/p/le-specs-lsp2552178-2552178...IMG-ALT Le Specs LSP2552178 Le Specs
/p/le-specs-lsp2552178-2552178...Le Specs Le Specs LSP2552178 CHF 69.50
/p/atrea-excellence-1-day-sphe...IMG-ALT Atrea Excellence 1 Day Spheric Atrea
/p/atrea-excellence-1-day-sphe...Atrea Atrea Excellence 1 Day Spheric 2 Grössen abCHF 32.90
/p/fielmann-mf-049-sun-cl-ben-...IMG-ALT Fielmann MF 049 SUN CL BEN Fielmann
/p/fielmann-mf-049-sun-cl-ben-...Fielmann Fielmann MF 049 SUN CL BEN CHF 159.50
/ratgeber/sonnenbrillen/Online-Ratgeber
https://appointments.fielmann....External Subdomain persönlich vor Ort
/ratgeber/sonnenbrillen/Zum Sonnenbrillen-Ratgeber
/ratgeber/sonnenbrillen/Text duplicate Online-Ratgeber
https://appointments.fielmann....External Subdomain Text duplicate persönlich vor Ort
https://www.fielmann.ch/brillen/Text duplicate Online kaufen
/sonnenbrillen/Text duplicate Online kaufen
/brillen/basis-kollektion/Text duplicate Online kaufen
/newsletter/Zur Newsletter-Anmeldung
https://www.fielmann.ch/brillen/Jetzt konfigurieren
/p/fielmann-ou-059-flex-fa-spe...IMG-ALT Fielmann OU 059 FLEX FA SPENCER Fielmann
/p/fielmann-ou-059-flex-fa-spe...Fielmann Fielmann OU 059 FLEX FA SPENCER abCHF 73.50 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/swarovski-sk1007-4013-gold-...IMG-ALT Swarovski SK1007 Swarovski
/p/swarovski-sk1007-4013-gold-...Swarovski Swarovski SK1007 abCHF 194.00 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/fielmann-abc-084-fa-blanca-...IMG-ALT Fielmann ABC 084 FA BLANCA Fielmann
/p/fielmann-abc-084-fa-blanca-...Fielmann Fielmann ABC 084 FA BLANCA abCHF 93.50 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/boss-1719-1ed-grun-27587/IMG-ALT Boss 1719 Boss
/p/boss-1719-1ed-grun-27587/Boss Boss 1719 abCHF 284.00 inkl. Basic-Gläser, Montage und Brillenversicherung*
/p/fielmann-ln-051-cl-sam-fm49...IMG-ALT Fielmann LN 051 CL SAM Fielmann
/p/fielmann-ln-051-cl-sam-fm49...Fielmann Fielmann LN 051 CL SAM abCHF 93.50 inkl. Basic-Gläser, Montage und Brillenversicherung*
/augen-check-up/Augenvorsorge
https://appointments.fielmann....External Subdomain Jetzt Termin buchen
https://www.fielmann.ch/service/Mehr erfahren
/kontaktlinsen/Text duplicate Online kaufen
/kontaktlinsen/marken/atrea/Text duplicate Online kaufen
/kontaktlinsen/kontaktlinsenpf...Text duplicate Online kaufen
https://appointments.fielmann....External Subdomain Text duplicate Jetzt Termin buchen
https://appointments.fielmann....External Subdomain Text duplicate Jetzt Termin buchen
https://www.fielmann.ch/zubehoer/Text duplicate Online kaufen
/p/sunny-cords-lilly-blue-29132/IMG-ALT Sunny Cords Lilly Blue Sunny Cords
/p/sunny-cords-lilly-blue-29132/Sunny Cords Sunny Cords Lilly Blue CHF 62.50
/p/johans-brillenputztuch-body...IMG-ALT Johans Brillenputztuch Body Johans
/p/johans-brillenputztuch-body...Johans Johans Brillenputztuch Body CHF 16.50
/p/victoria-collection-etui-ca...IMG-ALT Victoria Collection Etui Canvas Victoria Collection
/p/victoria-collection-etui-ca...Victoria Collection Victoria Collection Etui Canvas CHF 13.50
/p/sunny-cords-classy-c-29137/IMG-ALT Sunny Cords Classy C Sunny Cords
/p/sunny-cords-classy-c-29137/Sunny Cords Sunny Cords Classy C CHF 43.50
/p/chades-popcord-leo-27304/IMG-ALT Chades Popcord Leo Chades
/p/chades-popcord-leo-27304/Chades Chades Popcord Leo CHF 10.90
/p/iphoria-etui-solid-11900/IMG-ALT Iphoria Etui Solid Iphoria
/p/iphoria-etui-solid-11900/Iphoria Iphoria Etui Solid CHF 49.90
/p/iphoria-brillenkette-powerf...IMG-ALT Iphoria Brillenkette Powerful Iphoria
/p/iphoria-brillenkette-powerf...Iphoria Iphoria Brillenkette Powerful CHF 34.90
/brillen/fertiglesebrillen/Text duplicate Online kaufen
/service/brillenversicherung/Trivial anchor text
hier
https://www.fielmann.ch/fielmann.ch
/service/sehtest/Mehr über den kostenlosen Computer-Sehtest
/ratgeber/wissen/Wissen
/sonnenbrillen/Text duplicate Sonnenbrillen
/augen-check-up/Mehr über den Augen-Check-Up bei Fielmann
/kontaktlinsen/Mehr über Kontaktlinsen
/hoerakustik/hoergeraete/Mehr über Hörgeräte bei Fielmann
https://service.fielmann.ch/hc...External Subdomain Zum Kontaktformular
https://www.fielmann.at/External Subdomain Fielmann.at
https://www.fielmann.de/External Subdomain Fielmann.de
https://www.fielmann.pl/External Subdomain Fielmann.pl
https://www.fielmann.cz/External Subdomain Fielmann.cz
/sonnenbrillen/damensonnenbril...Damensonnenbrillen
/sonnenbrillen/herrensonnenbri...Herrensonnenbrillen
/kontaktlinsen/tageslinsen/Tageslinsen
/kontaktlinsen/wochenlinsen/Wochenlinsen
/kontaktlinsen/monatslinsen/Monatslinsen
/brillen/basis-kollektion/Komplettpreis
/brillen/damenbrillen/Damenbrillen
/brillen/herrenbrillen/Herrenbrillen
/brillen/lesebrillen/Lesebrillen
/ratgeber/brillen/gleitsichtbr...Gleitsichtbrillen
https://service.fielmann.ch/hc...External Subdomain Text duplicate Zum Kontaktformular
https://service.fielmann.ch/hc...External Subdomain Fragen & Antworten
/service/retoure/Rückgabe/Retoure
/niederlassungen/Niederlassungssuche
/service/termin-buchen/Text duplicate Termin buchen
/service/fuehrerschein-sehtest/Führerschein-Sehtest
/hoerakustik/Text duplicate Hörakustik
/service/auftragsstatus/Brillen-Auftragsstatus
/impressum/Impressum
/datenschutz/Datenschutz
https://www.fielmann.ch/agb/AGB
https://www.fielmann-group.com...New window External Subdomain Presse
https://www.fielmann-group.com...New window External Subdomain Investor Relations
https://career.fielmann.com/New window External Subdomain Ausbildung
https://career.fielmann.com/New window External Subdomain Karriere
https://www.fielmann-group.com...New window External Subdomain Über Fielmann
/service/brillenversicherung/Die Brillenversicherung
/service/sehtest/Sehtest
/service/geld-zurueck-garantie/Geld-zurück-Garantie
/service/drei-jahres-garantie/Drei-Jahres-Garantie
/service/zufriedenheitsgarantie/Zufriedenheitsgarantie
/niederlassungen/stadt/zh/zuer...Optiker in Zürich
/niederlassungen/bern/3011-wai...Optiker in Bern
/niederlassungen/stadt/bs/basel/Optiker in Basel
/niederlassungen/luzern/6004-w...Optiker in Luzern
/niederlassungen/winterthur/84...Optiker in Winterthur
/niederlassungen/thun/3600-bae...Optiker in Thun
/niederlassungen/st-gallen/900...Optiker in St. Gallen
/niederlassungen/Weitere Städte anzeigen

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fielmann.ch/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (1,204 kB).

HTTP Response Header

NameValue
dateFri, 27 Jun 2025 18:34:31 GMT
content-typetext/html;charset=utf-8
set-cookie178 Characters
servernginx
varyAccept-Encoding
last-modifiedFri, 27 Jun 2025 18:31:51 GMT
etagW/"VTHQeoSF5v"
cache-controlmax-age=600
x-powered-bySCAYLE Storefront by SCAYLE Commerce Engine - www.scayle.com
strict-transport-securitymax-age=31536000; includeSubDomains
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 34 referring domains.
This page has 68 backlinks.
This page has backlinks from 22 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: *
Disallow: */checkout/
Disallow: */success/
Disallow: /account/
Disallow: /wishlist/
Disallow: /basket/
Disallow: /order/
Disallow: /search/
Sitemap: https://www.fielmann.ch/sitemap_index.xml
User-agent: BLEXBot
User-agent: dotbot
User-agent: MJ12bot
User-agent: Barkrowler
User-agent: Optimizer
Disallow: /

Similar sites

Search preview

www.fielmann.ch
Deine Brille: Fielmann. Dein Optiker – online und vor Ort.
Grosse Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Computer-Sehtest✓

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brille86%Check
Fielmann74%Check
Neue Brille64%Check
Brillen63%Check
Le Specs61%Check
Ort59%Check
Sehtest59%Check
Brillen online59%Check
Online58%Check
Brillen und Kontaktlinsen58%Check
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