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Zva.de - SEO Checker

Overview of the SEO Check

Meta information

62%

Page quality

69%

Page structure

96%

Link structure

51%

Server

77%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.89 s

File size

171.60 kB

Words

639

Media files

Number of links

78 internal / 5 external

Task list of SEO Improvements 4 Tasks

Add a meta description.Very important!
The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Improve the page response time.Tip!

Meta specifications 62% achieved

Title

(Critically important)

Home - ZVA

The page title is too short. (108 pixels of 580 max pixel length) Optimize title

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The meta description is missing.

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.zva.de/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: de

Language defined in HTML: de

Server location: Germany

The following language is defined by HTML: de

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generator	Elementor 3.30.3; features: additional_custom_breakpoints; settings: css_print_method-external, google_font-disabled, font_display-swap
msapplication-TileImage	https://www.zva.de/wp-content/uploads/cropped-zva-favicon-270x270.jpg
article:modified_time	2025-06-18T06:48:17+00:00
lang	de
twitter:card	summary_large_image
og:locale	de_DE
og:type	website
og:title	Home - ZVA
og:description	Augenoptik und Optometrie = Qualität Individualität Präzision Kundenzufriedenheit Innovation Handwerkskunst Gesundheitsservice Verbandsarbeit aktuell Aktuelle Presseinformationen In unserer sich ständig verändernden Welt entwickeln wir die Augenoptik und Optometrie in Deutschland innovativ und verbraucherorientiert weiter und sind der Ansprechpartner für Politik, Gesetzgeber, Krankenkassen, Verbraucher und Industrie. Christian Müller, ZVA-Präsident
og:url	https://www.zva.de/
og:site_name	ZVA
charset	UTF-8

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Page quality 69% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

This page contains 639 words. That's ok.

29.6% of the text are stop words.

The page contains a listing, which indicates a good text layout.

15 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 15.5 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

Some tags are too long. With 241 characters this one is longer than 70 characters:
"in unserer sich ständig verändernden welt entwickeln wir die augenoptik und optometrie in deutschland ..."

Strong and Bold Tags

Image SEO

(Somewhat important)

14 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...t/uploads/zva-logo-WBM-links-250-l-1.svg	ZVA-Logo
...hlung_-2309_shutterstock_ulfwittrock.jpg	No alt attribute provided
...chaft-Gesundheitshandwerke_Titelbild.jpg	No alt attribute provided
/wp-content/uploads/Unknown-scaled.jpeg	No alt attribute provided
/wp-content/uploads/Unknown-1-scaled.jpeg	No alt attribute provided
...ntent/uploads/innungsmitgliedschaft2.jpg	No alt attribute provided
...5_Neue-Meisterverordnung-Augenoptik2.jpg	No alt attribute provided
...ploads/ZVA-Brillenstudie-2024-Cover-.png	No alt attribute provided
...ntent/uploads/Bildungsbericht_Cover-.jpg	No alt attribute provided
..._Tag-der-Sonnenbrille-2025_01-scaled.jpg	No alt attribute provided
...ntent/uploads/Dietrich-Hamann-scaled.jpg	No alt attribute provided
/wp-content/uploads/Cover.jpg	No alt attribute provided
...-der-Augenoptik_ZVA-Peter-Boettcher.jpeg	No alt attribute provided
...2_Christian-Mueller_ZVA-Peter-Magner.jpg	No alt attribute provided
...ads/03_ZVA-MV-2024_Christian-Mueller.jpg	No alt attribute provided

Page structure 96% achieved

H1 heading

(Critically important)

Augenoptik und Optometrie = Qualität Individualität Präzision Kundenzufriedenheit Innovation Handwerkskunst Gesundheitsservice

The H1 heading is too long.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Augenoptik und Optometrie = Qualität Individualität Präzision Kundenzufriedenheit Innovation Handwerkskunst Gesundheitsservice
H2	Verbandsarbeit aktuell
H2	Positionspapiere
H2	Bundestagswahl
H2	Führerscheinsehtest
H2	Hilfmittelversorgung
H2	Vorteile einer Innungsmitgliedschaft
H2	Aktuelle Presseinformationen
H3	Positionspapier: flächendeckende Versorgung GKV
H3	Positionspapier Gesundheitshandwerke
H3	Sehtest für Berufskraftfahrer durch Augenoptiker
H3	Geplante Aufhebung der Festbeträge
H3	Der ZVA als Interessenvertretung seines Handwerks
H3	Neue Meisterprüfungsverordnung stärkt Fachkompetenz
H3	Allensbach-Brillenstudie: Stationäre Augenoptik genießt großes Vertrauen
H3	Fachkräfte im Fokus: ZVA veröffentlicht Berufsbildungsbericht 2025
H3	Tag der Sonnenbrille – Ein Besuch beim Augenoptiker für blendfreie Sicht!
H3	Nachruf auf Dietrich Hamann – engagierter Querkopf mit Herz für die Augenoptik
H3	ZVA-Branchenbericht 2025: Augenoptik mit Umsatzplus – Betriebe kehren Krankenkassen den Rücken
H3	Mit dem Augenoptiker-Handwerk in die Zukunft starten!
H3	ZVA-Mitgliederversammlung 2025: Bewährtes bewahren, Zukunft mitgestalten
H3	Die Augenoptikbranche 2024: Solide Entwicklung in schwierigem Umfeld

Link structure 51% achieved

Internal links

(Important)

Some anchor texts are used more than once.

14 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 5 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.zva.de/	Anchor	Zum Inhalt springen
https://www.zva.de/	Subdomain	IMG-ALT ZVA-Logo
https://www.zva.de/der-verband/	Subdomain	Der Verband
https://www.zva.de/der-beruf/	Subdomain	Der Beruf
/der-beruf/ausbildung/	Subdomain	Ausbildung
/der-beruf/fortbildung/	Subdomain	Fortbildung
https://www.zva.de/der-beruf/		Spezialisten
https://www.zva.de/branchendaten/	Subdomain	Branchendaten
/branchendaten/statistische-er...	Subdomain	Statistische Erhebungen
https://www.zva.de/optometrie/	Subdomain	Optometrie
https://www.zva.de/presse/	Subdomain	Presse
/service-kontakt/	Subdomain	Service/Kontakt
https://www.zva.de/intern/	Subdomain	Mitgliederbereich
https://www.zva.de/der-verband/	Subdomain Text duplicate	Der Verband
https://www.zva.de/der-beruf/	Subdomain Text duplicate	Der Beruf
/der-beruf/ausbildung/	Subdomain Text duplicate	Ausbildung
/der-beruf/fortbildung/	Subdomain Text duplicate	Fortbildung
https://www.zva.de/der-beruf/	Text duplicate	Spezialisten
https://www.zva.de/branchendaten/	Subdomain Text duplicate	Branchendaten
/branchendaten/statistische-er...	Subdomain Text duplicate	Statistische Erhebungen
https://www.zva.de/optometrie/	Subdomain Text duplicate	Optometrie
https://www.zva.de/presse/	Subdomain Text duplicate	Presse
/service-kontakt/	Subdomain Text duplicate	Service/Kontakt
https://www.zva.de/intern/	Subdomain Text duplicate	Mitgliederbereich
/zva-beitrag/positionspapier-f...	Subdomain	No Text
/zva-beitrag/positionspapier-f...	Subdomain	Positionspapier: flächendeckende Versorgung GKV
/zva-beitrag/positionspapier-f...	Subdomain	Lesen
/zva-beitrag/positionspapier-g...	Subdomain	No Text
/zva-beitrag/positionspapier-g...	Subdomain	Positionspapier Gesundheitshandwerke
/zva-beitrag/positionspapier-g...	Subdomain Text duplicate	Lesen
/zva-beitrag/sehtest-fuer-beru...	Subdomain	No Text
/zva-beitrag/sehtest-fuer-beru...	Subdomain	Sehtest für Berufskraftfahrer durch Augenoptiker
/zva-beitrag/sehtest-fuer-beru...	Subdomain Text duplicate	Lesen
/zva-beitrag/geplante-aufhebun...	Subdomain	No Text
/zva-beitrag/geplante-aufhebun...	Subdomain	Geplante Aufhebung der Festbeträge
/zva-beitrag/geplante-aufhebun...	Subdomain Text duplicate	Lesen
/zva-beitrag/der-zva-als-inter...	Subdomain	No Text
/zva-beitrag/der-zva-als-inter...	Subdomain	Der ZVA als Interessenvertretung seines Handwerks
/zva-beitrag/der-zva-als-inter...	Subdomain Text duplicate	Lesen
/news/neue-meisterpruefungsver...	Subdomain	No Text
/news/neue-meisterpruefungsver...	Subdomain	Neue Meisterprüfungsverordnung stärkt Fachkompetenz
/news/neue-meisterpruefungsver...	Subdomain	22. Juli 2025
/news/neue-meisterpruefungsver...	Subdomain	Pressemeldung lesen
/news/allensbach-brillenstudie...	Subdomain	No Text
/news/allensbach-brillenstudie...	Subdomain	Allensbach-Brillenstudie: Stationäre Augenoptik genießt großes Vertrauen
/news/allensbach-brillenstudie...	Subdomain	30. Juni 2025
/news/allensbach-brillenstudie...	Subdomain Text duplicate	Pressemeldung lesen
/news/fachkraefte-im-fokus-zva...	Subdomain	No Text
/news/fachkraefte-im-fokus-zva...	Subdomain	Fachkräfte im Fokus: ZVA veröffentlicht Berufsbildungsbericht 2025
/news/fachkraefte-im-fokus-zva...	Subdomain	27. Juni 2025
/news/fachkraefte-im-fokus-zva...	Subdomain Text duplicate	Pressemeldung lesen
/news/tag-der-sonnenbrille-aug...	Subdomain	No Text
/news/tag-der-sonnenbrille-aug...	Subdomain	Tag der Sonnenbrille – Ein Besuch beim Augenoptiker für blendfreie Sicht!
/news/tag-der-sonnenbrille-aug...	Subdomain	25. Juni 2025
/news/tag-der-sonnenbrille-aug...	Subdomain Text duplicate	Pressemeldung lesen
/news/nachruf-dietrich-hamann/	Subdomain	No Text
/news/nachruf-dietrich-hamann/	Subdomain	Nachruf auf Dietrich Hamann – engagierter Querkopf mit Herz für die Augenoptik
/news/nachruf-dietrich-hamann/	Subdomain	10. Juni 2025
/news/nachruf-dietrich-hamann/	Subdomain Text duplicate	Pressemeldung lesen
/news/zva-branchenbericht-2025/	Subdomain	No Text
/news/zva-branchenbericht-2025/	Subdomain	ZVA-Branchenbericht 2025: Augenoptik mit Umsatzplus – Betriebe kehren Krankenkassen den Rücken
/news/zva-branchenbericht-2025/	Subdomain	8. Mai 2025
/news/zva-branchenbericht-2025/	Subdomain Text duplicate	Pressemeldung lesen
/news/mit-dem-augenoptiker-han...	Subdomain	No Text
/news/mit-dem-augenoptiker-han...	Subdomain	Mit dem Augenoptiker-Handwerk in die Zukunft starten!
/news/mit-dem-augenoptiker-han...	Subdomain	18. März 2025
/news/mit-dem-augenoptiker-han...	Subdomain Text duplicate	Pressemeldung lesen
/news/zva-mitgliederversammlun...	Subdomain	No Text
/news/zva-mitgliederversammlun...	Subdomain	ZVA-Mitgliederversammlung 2025: Bewährtes bewahren, Zukunft mitgestalten
/news/zva-mitgliederversammlun...	Subdomain	12. März 2025
/news/zva-mitgliederversammlun...	Subdomain Text duplicate	Pressemeldung lesen
/news/augenoptikbranche-solide...	Subdomain	No Text
/news/augenoptikbranche-solide...	Subdomain	Die Augenoptikbranche 2024: Solide Entwicklung in schwierigem Umfeld
/news/augenoptikbranche-solide...	Subdomain	31. Januar 2025
/news/augenoptikbranche-solide...	Subdomain Text duplicate	Pressemeldung lesen
https://www.zva.de/impressum/	Subdomain	Impressum
/datenschutzerklaerung/	Subdomain	Datenschutzerklärung
https://www.zva.de/disclaimer/	Subdomain	Disclaimer
https://www.innungsoptiker.de/	New window External Subdomain	Innungsoptiker.de
https://www.akademie-der-augen...	New window External Subdomain	ZVA-Bildungszentrum
https://hfak.de/	New window External	HFAK
https://www.doz-verlag.de/	New window External Subdomain	DOZ Verlag
https://coe-campus.de/	New window External	COE Campus

Server configuration 77% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.zva.de/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.89 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (172 kB).

Page Speed

HTTP Response Header

Name	Value
date	Thu, 24 Jul 2025 03:16:47 GMT
server	Apache
link	<https://www.zva.de/wp-json/>; rel="https://api.w.org/", <https://www.zva.de/wp-json/wp/v2/pages/847>; rel="alternate"; title="JSON"; type="application/json", <https://www.zva.de/>; rel=shortlink
vary	Accept-Encoding
content-encoding	gzip
content-length	32023
content-type	text/html; charset=UTF-8
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 111 referring domains.

This page has 1,720 backlinks.

This page has backlinks from 79 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.zva.de/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.zva.de

Home - ZVA

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
ZVA	70%	Check
Augenoptik	56%	Check
Optometrie	55%	Check
Augenoptik und Optometrie	55%	Check
Handwerks	54%	Check
Service	50%	Check
Qualität	50%	Check
Individualität	50%	Check
Präzision	50%	Check
Kundenzufriedenheit	50%	Check
Innovation	50%	Check
Handwerkskunst	50%	Check
Gesundheitsservice	50%	Check
Augenoptiker und Optometristen	48%	Check
Positionspapier	44%	Check
Augenoptiker	43%	Check
aktuell	43%	Check
Sehtest	43%	Check
Krankenkassen	43%	Check
Beruf	43%	Check
Versorgung	43%	Check
im Fokus	42%	Check
Stationäre Augenoptik genießt	41%	Check
Gesundheitshandwerke	40%	Check
Neue	40%	Check

Show more keywords and terms

Automatically check zva.de including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Zva.de - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 62% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check zva.de including all subpages at once!

Page quality 69% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 96% achieved

(Critically important)

(Important)

Heading structure

Link structure 51% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 77% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check zva.de including all subpages at once!

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