Fidelity.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
73% 
Page structure
58% 
Link structure
25% 
Server
29% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
120.30 kB
Words
1704
Media files
15
Number of links
146 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fidelity International | ISAs, Shares, Funds & Pensions (SIPPs)
The length of the page title is perfect. (564 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Fidelity could help maximise your investments with our expert guidance, wide fund range & competitive pricing. Financial advice, ISAs, SIPPs & more.
The length of the meta description is perfect. (921 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fidelity.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionFidelity could help maximise your investments with our expert guidance, wide fund range & competitive pricing. Financial advice, ISAs, SIPPs & more.
keywordsEmpty
facebook-domain-verificationghupp6oxoqr0xyr4ri91tm3qc25zmc
google-site-verificationlUwWQEQckgCk_tkhfbespqI2fyKsVNastDxPBmdo0ww
langen

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1704 words. That's ok.
31.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: important information
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...fil_site_assets/images/f-logo-mobile.pngFidelity International logo
...draw.jpg__1200x535_q85_subsampling-2.jpgPlus win up to £20,000 in our ISA Prize draw. T&Cs apply
/media/Careers/images/icons/blue-laptop.pngNone
...d8-dc71-4ba6-bb89-ed470713089b/login.svgNone
...-417c-9c94-fd552a7df6c5/choose_funds.svgNone
...7-22c6-4830-808c-7bfaf32b816b/advice.svgNone
...265a-4c7a-b1cc-f14c573f81b0/get_help.svgNone
...44c1-4f3f-8bce-6c10fe7db018/transfer.svgNone
...ns/Quick links/Learn-About-Investing.svgNone
...41c9-8f06-e3d34d1070e5/fees__charges.svgNone
...ges/icons/Quick links/About-Fidelity.svgNone
...e_assets/images/fil-instagram-new-x2.pngInstagram

Page structure

H1 heading
(Critically important)
Be invested from the start of the tax year
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 56 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Be invested from the start of the tax year
H2 What would you like to do today?
H2 How would you like to invest?
H2 Markets & insights
H2 Be fraud aware
H2 Be fraud aware Duplicate text
H3 Investment accounts
H3 Financial advice & support
H3 Funds
H3 Shares
H3 Pensions & retirement
H3 Could our financial advisers help you?
H3 ISA Calculator
H3 Drawdown your pension however you like
H4 Important notice: deep fakes
H4 Stocks and Shares ISA
H4 Start saving in a SIPP
H4 Reasons to choose Fidelity
H4 Show me a few ideas
H4 Show me expert picks
H4 Show me everything you offer
H4 Bond markets take fright again over US borrowing – the week ahead
H4 Watch - Week in the markets - 19 May 2025
H4 The Warren Buffett gems you haven’t heard before
H5 Investment accounts Duplicate text
H5 Services
H5 Funds & shares
H5 About Fidelity & support
H6 Adult accounts
H6 Adult accounts Duplicate text
H6 Child accounts
H6 Child accounts Duplicate text
H6 Choosing Fidelity
H6 Choosing Fidelity Duplicate text
H6 Fidelity’s Services
H6 Fidelity’s Services Duplicate text
H6 Guides
H6 Guides Duplicate text
H6 Guidance and tools
H6 Guidance and tools Duplicate text
H6 Choose your funds
H6 Choose your funds Duplicate text
H6 Tools and information
H6 Tools and information Duplicate text
H6 Share dealing
H6 Share dealing Duplicate text
H6 Choose your shares
H6 Choose your shares Duplicate text
H6 Tools and information Duplicate text
H6 Tools and information Duplicate text
H6 Pensions, tax & tools
H6 Pensions, tax & tools Duplicate text
H6 Saving for retirement
H6 Saving for retirement Duplicate text
H6 Approaching / In retirement
H6 Approaching / In retirement Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
/clients?intref=site_selector_...Investing with an adviser
https://adviserservices.fideli...External Subdomain Fidelity Adviser Solutions
https://professionals.fidelity...External Subdomain Fidelity for Investment Professionals
https://retirement.fidelity.co...External Subdomain Workplace Pensions - UK employee
https://retirement-internation...External Subdomain Workplace Pensions - International employee
https://retirement-employer.fi...External Subdomain Workplace Pensions - Employers
/open-account/?intcmp=masthead...Open an account
https://page.ei.fidelity.co.uk...New window External Subdomain Free investor emails
/help-and-support/Help & support
/register/Register for online access
/secure/dashboardBack to account summary
/log-out/Log out
/secure/accounts?_=7Log in
https://www.fidelity.co.uk/Anchor Skip Header
A-TITLE Skip header
https://www.fidelity.co.uk/No Text
https://www.fidelity.co.uk/IMG-ALT Fidelity International logo
/currentoffers/Current offers
A-TITLE Current offers
/services/Investment accounts Overview
/stocks-and-shares-isa/Stocks and Shares ISA
/services/sipp/Self-Invested Personal Pension (SIPP)
/services/investment-account/Investment Account
/junior-isa/Junior ISA
/junior-sipp/Junior SIPP
/services/why-fidelity/Why invest with us
/currentoffers/Text duplicate Current offers
/services/charges-fees/Fees and charges
/open-account/Text duplicate Open an account
/transfer/Transfer investments
/invest-soonerBe invested from the start of the tax year
A-TITLE Be invested from the start of the tax year
/services/advice/Financial advice & support Overview
/services/advice/Financial advice
/fidelity-retirement-service/Retirement
/services/wealth/Wealth Management
/fidelity-investor-centre/Investor Centre (London)
/what-to-do-when-someone-dies/Bereavement
/investing-for-beginners/Investing for beginners
/planning-guidance/investment-...Principles for good investing
/tax-allowances/Tax allowances
/sustainable-and-esg-investing/Sustainable investing
/planning-guidance/choosing-yo...Choosing investments
/planning-guidance/find-an-acc...Choosing accounts
/stocks-and-shares-isa-calcula...ISA calculator
/retirement/calculators/Retirement calculators
/planning-guidance/life-events...Receiving an inheritance
/four-fund-ideas/?intcmp=megam...See four investment ideas for 2025
A-TITLE See four investment ideas for 2025
https://www.fidelity.co.uk/funds/Funds Overview
/planning-guidance/investment-...Investment Finder: over 3,000 funds
/funds/our-favourites-selected...Select 50: funds selected by experts
/four-fund-ideas/Tom's picks: Four fund ideas
/funds/find-fund-based-risk/Navigator: diversified fund ideas
/funds/easy-invest/Easy Invest: a low-cost ISA fund
/funds/retirement-builder/Retirement Builder: a fund idea for pensions
/fund-prices/Fund prices
/funds/fund-updates/Investment updates
/planning-guidance/chart-compare/Chart and compare
/shares/investing-in-shares/?i...Buy and sell shares online
A-TITLE Buy and sell shares online
/shares/Shares Overview
/shares/investing-in-shares/Investing in shares
/shares/fees-and-charges/Dealing fees and charges
/transfer/stock-plan-account-i...Stock plan transfer
/planning-guidance/investment-...Search over 2,000 shares
/international-shares/International shares
/shares/etfs/Exchange-traded funds (ETFs)
/shares/investment-trusts/Investment trusts
/shares/ftse-100/Share prices and markets
/planning-guidance/chart-compare/Chart and compare shares
/shares/stock-market-news/Stock market news
/shares/shareholder-perks-and-...Shareholder perks
/stock-plan-guidance/Stock plan guidance
/transfer/pension/?intcmp=mega...Transfer a pension to Fidelity
A-TITLE Transfer a pension to Fidelity
/retirement/Pensions & retirement Overview
/services/sipp/Open a SIPP
/junior-sipp/Open a Junior SIPP
/transfer/pension/Transfer a pension
/retirement/access-your-pension/Withdraw money from a SIPP
/retirement/pension-allowances/Pension tax allowances
/retirement/calculators/Text duplicate Retirement calculators
/passing-wealth/Inheritance planning
/retirement/saving-in-your-20s...Saving tips based on age
/self-employed-pensions/Pensions for self employed
/fidelity-retirement-service/Speak to a specialist
/approaching-retirement/retire...Creating a retirement plan
/tax-free-cash-from-pension/Taking tax-free cash
/pension-drawdown/Pension drawdown
/approaching-retirement/annuit...Annuities
/retirement/investing-in-retir...Investing in retirement
/investment-pathways/Investment Pathways
/markets-insights/Markets & insights
/invest-sooner/?intcmp=hero_Ot...Be invested sooner
/staying-secure/deepfakes/Learn about deep fakes
/open-account/?intcmp=enhanced...Text duplicate Open an account
/secure/accounts?_=7Log in to my account
/planning-guidance/choosing-yo...Choose an investment
/fidelity-retirement-service/?...Get retirement advice
/help-and-support/?intcmp=enha...Get help with my account
/transfer/?intcmp=enhancedlist...Text duplicate Transfer investments
/planning-guidance/investment-...Learn about investing
/services/charges-fees/?intcmp...View fees and charges
/services/why-fidelity/?intcmp...Find out about Fidelity
/services/advice/Fidelity’s advisers
/services/advice/?intcmp=featu...More on financial advice
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/stocks-and-shares-isa-calcula...Use ISA Calculator
/pension-drawdown/?intcmp=mini...Find out more
/fidelity-retirement-service/retirement team
/markets-insights/markets/global/Global
/markets-insights/markets/glob...Bond markets take fright again over US borrowing – the week ahead
/markets-insights/markets/global/Text duplicate Global
/markets-insights/markets/glob...Watch - Week in the markets - 19 May 2025
/markets-insights/markets/mark...Markets
/markets-insights/markets/mark...The Warren Buffett gems you haven’t heard before
/markets-insights/?intcmp=card...Learn more about the markets
https://www.actionfraud.police...New window External Subdomain Action Fraud
/staying-secure/Subdomain Read more about common threats and what you can do to protect yourself
https://www.actionfraud.police...New window External Subdomain Text duplicate Action Fraud
/staying-secure/Subdomain Text duplicate Read more about common threats and what you can do to protect yourself
https://www.actionfraud.police...New window External Subdomain Text duplicate Action Fraud
https://www.actionfraud.police...New window External Subdomain Text duplicate Action Fraud
/staying-secure/Text duplicate Read more about common threats and what you can do to protect yourself
/stocks-and-shares-isaText duplicate Stocks and Shares ISA
/services/sipp/Text duplicate Self-Invested Personal Pension (SIPP)
/services/investment-account/Text duplicate Investment Account
/junior-isa/Text duplicate Junior ISA
/junior-sipp/Text duplicate Junior SIPP
/services/advice/Text duplicate Financial advice
/fidelity-retirement-service/Text duplicate Retirement
/services/wealth/Text duplicate Wealth Management
/planning-guidance/choosing-yo...Text duplicate Choosing investments
https://www.fidelity.co.uk/funds/Funds
/shares/investing-in-shares/Shares
/international-shares/Text duplicate International shares
/planning-guidance/investment-...Search over 6,000 funds and shares
/funds/our-favourites-selected...Text duplicate Select 50: funds selected by experts
/funds/find-fund-based-risk/Text duplicate Navigator: diversified fund ideas
/funds/easy-invest/Text duplicate Easy Invest: a low-cost ISA fund
/funds/retirement-builder/Text duplicate Retirement Builder: a fund idea for pensions
/about-fidelity/About Fidelity International
/help-and-support/Text duplicate Help & support
/contact/Contact us
https://www.fidelity.co.uk/forms/Forms
/what-to-do-when-someone-dies/Text duplicate Bereavement
/help-vulnerable-customers/Helping vulnerable customers
/public-complaints-procedure/Complaints procedure
/preference-centre/Preference centre
https://www.fidelityinternatio...New window External Subdomain Fidelity global sites
https://careers.fidelityintern...New window External Subdomain Fidelity Careers
https://retirement.fidelity.co...New window External Subdomain Workplace Pensions
https://mediacentre.fidelity.c...New window External Subdomain Press and media
/accessibility/Accessibility
/fidelity-conflicts-of-interes...Conflicts of interest statement
/media/PI UK/pdf/target-market...New window Consumer Duty Target Market
/media/PI UK/pdf/value-assessm...New window Consumer Duty Value Assessment Statement
/cookie-policy/Cookie policy
https://www.fidelityinternatio...New window External Subdomain Diversity, Equity & Inclusion
https://www.fidelityinternatio...New window External Subdomain Diversity, Equity & Inclusion Reports
/media/PI UK/pdf/legal/Direct_...New window Doing Business with Fidelity
/investing-fidelity-funds/Investing in Fidelity funds
/legal/before-you-invest/Legal information
/media/PI UK/pdf/modern-slaver...New window Modern slavery
/mutual-respect-policy/Mutual respect policy
/privacy-policy/Privacy statement
https://www.fidelityinternatio...New window External Subdomain Remuneration policy
/staying-secure/Staying secure
/statutory-and-regulatory-disc...Statutory and Regulatory disclosures
https://www.fidelityinternatio...New window External Subdomain Whistleblowing programme
https://register.fca.org.uk/s/...New window External Subdomain Financial Conduct Authority (FCA)
https://www.linkedin.com/compa...New window External Subdomain No Text
https://instagram.com/fidelity...New window External IMG-ALT Instagram
https://www.facebook.com/profi...New window External Subdomain No Text
https://twitter.com/fidelity_uk/New window External No Text
https://www.youtube.com/user/F...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fidelity.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (120 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length123179
connectionclose
dateMon, 19 May 2025 17:07:13 GMT
expiresMon, 19 May 2025 17:07:13 GMT
cache-controlmax-age=0, no-cache, no-store, must-revalidate, private
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set-cookie155 Characters
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http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 415 referring domains.
This page has 15,127 backlinks.
This page has backlinks from 352 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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User-agent: Baiduspider-video
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User-agent: SearchmetricsBot
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User-agent: trendkite-akashic-crawler
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User-agent: Googlebot-News
Allow: /markets-insights/*
Disallow: /

User-agent: *
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Allow: /assets/images/
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Host: www.fidelity.co.uk
Sitemap: https://www.fidelity.co.uk/sitemap.xml

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www.fidelity.co.uk
Fidelity International | ISAs, Shares, Funds & Pensions (SIPPs)
Fidelity could help maximise your investments with our expert guidance, wide fund range & competitive pricing. Financial advice, ISAs, SIPPs & more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fidelity81%Check
ISA72%Check
fund66%Check
Fidelity International66%Check
SIPP61%Check
Fidelity or Legal60%Check
Investment59%Check
impersonating Fidelity59%Check
ISA calculator57%Check
Interest Investment ISA Bond56%Check
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