Fairtest.org - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
34% 
Page structure
95% 
Link structure
87% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.20 s
File size
308.10 kB
Words
598
Media files
6
Number of links
64 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
FairTest Home - Fairtest
There are word repetitions in the page title.
The length of the page title is perfect. (215 pixels out of 580 max pixel length)
Meta description
(Critically important)
FairTest advocates against the misuse and overuse of standardized tests in education and for more effective and beneficial ways of assessing students and schools.
The meta description is too long: 1009 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://fairtest.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionFairTest advocates against the misuse and overuse of standardized tests in education and for more effective and beneficial ways of assessing students and schools.
robotsmax-image-preview:large
generatorElementor 3.13.4; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, a11y_improvements, additional_custom_breakpoints; settings: css_print_method-internal, google_font-enabled, font_display-auto
cdp-version1.4.0
msapplication-TileImagehttps://fairtest.org/wp-content/uploads/2022/08/cropped-Fairtest-2-270x270.png
langen-us
twitter:cardsummary_large_image
twitter:site@FairTestOffice
twitter:titleFairTest Home - Fairtest
twitter:descriptionFairTest advocates against the misuse and overuse of standardized tests in education and for more effective and beneficial ways of assessing students and schools.
twitter:creator@FairTestOffice
twitter:imagehttps://fairtest.org/wp-content/uploads/2021/10/cropped-logo3.png
og:localeen_US
og:site_nameFairtest - National Center for Fair & Open Testing
og:typewebsite
og:titleFairTest Home - Fairtest
og:descriptionFairTest advocates against the misuse and overuse of standardized tests in education and for more effective and beneficial ways of assessing students and schools.
og:urlhttps://fairtest.org/
og:imagehttps://fairtest.org/wp-content/uploads/2021/10/cropped-logo3.png
og:image:secure_urlhttps://fairtest.org/wp-content/uploads/2021/10/cropped-logo3.png
og:image:width339
og:image:height110
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
These Typos were found:
  • lsat => last
The average number of words per sentence of 36 words is high.
This page contains 598 words. That's ok.
27.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 23 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/2021/10/cropped-logo3.pngFairtest
...hot-2021-11-11-at-3.47.29-PM-768x523.pngNo alt attribute provided
...hot-2021-11-11-at-3.43.35-PM-768x525.pngNo alt attribute provided
...content/uploads/2021/11/donateicon-1.jpgNo alt attribute provided
...content/uploads/2021/11/reporticon-1.jpgNo alt attribute provided
...ntent/uploads/2021/10/fairtestfooter.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Get Involved
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Get Involved
H2 Welcome to FairTest
H2 What's New
H2 2,100 +
H2 FairTest Report: Why College Admissions Should Remain Test Optional or Test Free
H2 FairTest/NEA Report: Promoting Equity & Excellence Through Performance Based Assessment
H2 K-12
H2 Higher Education
H2 Recent Stories
H2 Assessment for Equity and Excellence
H2 Reflections on SXSW EDU 2025: Let’s Pay Attention to What Educators Schools and Districts Are Already Doing Before We Wash Them in Innovation and Technology
H2 FairTest Response to DOE Office of Civil Rights Letter Dated 2/14/25
H2 New FairTest Fact Sheet: Portrait of a Graduate: Wall Poster or Game Changer
H2 Press Release: Massachusetts & New York Reject Graduation Exam Requirements; Only Six States Maintain Mandatory Exit Tests For Diploma
H2 Performance Assessment Transforming a District: The Anaheim Approach
H2 NACAC Panels Emphasize the Benefits of Test Optional/Free Policies
H2 FairTest on Panel Discussing “Higher Admissions”
H2 What’s Behind College Admission and Navigating The Admissions Process
H2 Members of the Media
H2 FairTest
H2 Support
H3 Test-Optional/Test-Free schools for 2025
H3 Donate
H3 View Fact Sheets
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://fairtest.org/IMG-ALT Fairtest
https://fairtest.org/Home
https://fairtest.org/k-12/K-12 Homepage
/federal-legislationFederal Policy Reform
/essa-no-child-left-behindEvery Student Succeeds Act (ESSA)
/doe-regulationsDOE Regulations
/new-legislationNew Legislation
/state-policy-reformState Policy Reform
/get-involved-opting-outOpting Out
/get_involved-k-12Assessment Reform Network
/standardized-testing-and-stud...Students with Disabilities
/model-legislationModel Legislation
/authentic-assessmentAuthentic Assessment
https://fairtest.org/higher-ed/Higher Ed Homepage
/undergraduate-admissions-testingUndergraduate Admissions Testing
/test-optionalTest Optional Admissions
/test-optional-list/Test Optional List
https://fairtest.org/sat/SAT (Digital)
https://fairtest.org/act/ACT
/graduate-school-testingGraduate Admissions Testing
https://fairtest.org/greGRE
https://fairtest.org/gmat/GMAT
https://fairtest.org/lsatLSAT
https://fairtest.org/mcatMCAT
/rankings-boycott/Rankings
/category/news/News
/category/press-releases/Press Releases
https://fairtest.org/blog/Blog
/category/fairtest-in-the-news/Fairtest in the News
https://fairtest.org/aboutAbout Us
https://fairtest.org/historyHistory
https://fairtest.org/current-workCurrent Work
https://fairtest.org/staffStaff
https://fairtest.org/contactContact
https://fairtest.org/donate/New window DONATE
A-TITLE Donate
/test-optional-list/Test Optional Colleges
/test-optional-list/New window Explore More
/wp-content/uploads/2024/03/Te...New window FairTest Test Optional Report
/wp-content/uploads/2024/02/NE...FairTest/NEA Report
https://fairtest.org/k-12/New window Learn More
https://fairtest.org/higher-ed/Text duplicate Learn More
https://fairtest.org/donate/No Text
https://fairtest.org/donate/Donate
https://fairtest.org/factsheets/No Text
https://fairtest.org/factsheets/View Fact Sheets
/assessment-for-equity-and-exc...Assessment for Equity and Excellence September 8, 2022 by Harry Feder
A-TITLE Assessment for Equity and Excellence
/reflections-on-sxsw-edu-2025-...Reflections on SXSW EDU 2025: Let’s Pay Attention to What Educators Schools and Districts Are Already Doing Before We Wash Them in Innovation and Technology ...
A-TITLE Reflections on SXSW EDU 2025: Let’s Pay Attention to What Educators Schools and Districts Are Already Doing Before We Wash Them in Innovation and Technology
/fairtest-response-to-doe-offi...FairTest Response to DOE Office of Civil Rights Letter Dated 2/14/25 February 25, 2025 by Harry Feder
A-TITLE FairTest Response to DOE Office of Civil Rights Letter Dated 2/14/25
/new-fairtest-fact-sheet-portr...New FairTest Fact Sheet: Portrait of a Graduate: Wall Poster or Game Changer January 28, 2025 by Harry Feder
A-TITLE New FairTest Fact Sheet: Portrait of a Graduate: Wall Poster or Game Changer
/massachusetts-only-six-states...Press Release: Massachusetts & New York Reject Graduation Exam Requirements; Only Six States Maintain Mandatory Exit Tests For Diploma November 13, 2024 by H...
A-TITLE Press Release: Massachusetts & New York Reject Graduation Exam Requirements; Only Six States Maintain Mandatory Exit Tests For Diploma
/performance-assessment-transf...Performance Assessment Transforming a District: The Anaheim Approach October 31, 2024 by Harry Feder
A-TITLE Performance Assessment Transforming a District: The Anaheim Approach
/a-review-of-panels-at-the-nac...NACAC Panels Emphasize the Benefits of Test Optional/Free Policies October 30, 2024 by Akil Bello
A-TITLE NACAC Panels Emphasize the Benefits of Test Optional/Free Policies
/fairtest-on-panel-discussing-...FairTest on Panel Discussing “Higher Admissions” October 24, 2024 by Harry Feder
A-TITLE FairTest on Panel Discussing “Higher Admissions”
/whats-behind-college-admissio...What’s Behind College Admission and Navigating The Admissions Process September 18, 2024 by FairTest
A-TITLE What’s Behind College Admission and Navigating The Admissions Process
https://www.facebook.com/FairTestExternal Subdomain No Text
https://twitter.com/FairTestOf...External No Text
https://fairtest.org/No Text
https://fairtest.org/Text duplicate Home
https://fairtest.org/k-12K-12
https://fairtest.org/higher-ed/Higher Education
/test-optional-list/Text duplicate Test Optional List
/category/news/Text duplicate News
https://fairtest.org/aboutAbout Fairtest
https://fairtest.org/donate/Text duplicate Donate
https://fairtest.org/get_involvedAct Now!
https://fairtest.org/contactText duplicate Contact

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://fairtest.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.20 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 21 CSS files. This may affect the page load time negatively.
This page loads 23 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (308 kB).

HTTP Response Header

NameValue
dateMon, 19 May 2025 03:12:14 GMT
serverApache
x-powered-byPHP/7.4.33
link<https://fairtest.org/>; rel=shortlink
strict-transport-securitymax-age=63072000; includeSubDomains
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
varyAccept-Encoding
content-encodinggzip
content-length33097
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 282 referring domains.
This page has 1,470 backlinks.
This page has backlinks from 237 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: * 
Crawl-Delay: 20

Similar sites

Search preview

fairtest.org
FairTest Home - Fairtest
FairTest advocates against the misuse and overuse of standardized tests in education and for more effective and beneficial ways of assessing students and schools.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fairtest81%Check
FairTest works59%Check
Test Optional58%Check
Test Free58%Check
schools54%Check
tests50%Check
Education50%Check
Higher Education48%Check
Students46%Check
standardized46%Check
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