Fairstone.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
88% 
Page structure
95% 
Link structure
60% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
167.90 kB
Words
717
Media files
10
Number of links
62 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Specialist Financial Advice and Planning | Fairstone
The length of the page title is perfect. (461 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Fairstone is a full-service wealth management house, incorporating one of the UK’s largest Chartered financial planning and advice firms.
The length of the meta description is perfect. (843 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fairstone.co.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
format-detectiontelephone=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionFairstone is a full-service wealth management house, incorporating one of the UK’s largest Chartered financial planning and advice firms.
generatorWordPress 6.9.1
msapplication-TileImagehttps://www.fairstone.co.uk/wpblobe464e547d2/wp-content/uploads/2022/07/cropped-b2c-favicon-512x512-1-1-270x270.webp
article:publisherhttps://www.facebook.com/fairstonegroup
article:modified_time2026-03-04T09:37:06+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@FairstoneGroup
og:localeen_GB
og:typewebsite
og:titleHomepage
og:descriptionFairstone is a full-service wealth management house, incorporating one of the UK’s largest Chartered financial planning and advice firms.
og:urlhttps://www.fairstone.co.uk/
og:site_nameFairstone
og:imagehttps://www.fairstone.co.uk/wpblobe464e547d2/wp-content/uploads/2021/07/article-1-scaled.jpg?ms=no
og:image:width2560
og:image:height1707
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 717 words. That's ok.
32.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.54 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ent/themes/fairstone/img/phone-green.svgPhone Icon
...ent/themes/fairstone/img/phone-green.svgGreen Phone Icon
.../08/chartered-financial-planner-logo.pngGold Chartered Financial Planner logo
...24/02/independent-financial-advisor.webpIndependent Financial Adviser
.../wp-content/uploads/2024/02/defaqto.webpDefaqto 5-star logo
...ploads/2025/12/Blog-header-image-FC.webpPerson holding a pen circling a date on a calendarBlog header image FC
...Pensions-for-children-image-Dec25-1.webpA man and two children outside smiling while they water plantsPensions-for-children-image-Dec25-1
...tent/uploads/2025/12/Trump-Tariffs-3.jpgAn older couple in a home setting look at something on the screen of a mobile phone which the woman is holdingEarly retirement
...s/2025/11/Tax-free-pension-lump-sums.jpgNo alt attribute providedTax free pension lump sums
...11/Tax-free-pension-lump-sums-3-002.webpFinancial adviser sitting at a desk with a retired couple, reviewing paperwork in an office.Tax-free-pension-lump-sums-3-002

Page structure

H1 heading
(Critically important)
Delivering intelligent wealth management solutions for your lifetime financial journey
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Delivering intelligent wealth management solutions for your lifetime financial journey
H2 Unsure where to start?
H2 How we can help you grow, plan and protect your financial future
H2 As a Fairstone client, you can be assured that you will always receive the highest quality advice and service
H2 Matching you with the right local adviser for your needs
H2 1 easy steps
H2 Guides & tips
H3 Investing
H3 Financial Planning
H3 Investing Duplicate text
H3 Financial planning
H3 The financial calendar for 2026
H3 Pensions for children and grandchildren: the gift that keeps giving
H3 Early retirement: how to plan, save and choose the right pension options
H3 Family finances: how to budget, save and plan for your child’s future
H3 Cashflow modelling: a roadmap to your financial destination
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://www.fairstonegroup.co.uk/External Subdomain Join our partnership
/what-makes-us-different/About us
/our-advisers/Our advisers
/our-locations/Our locations
/our-team/Our team
/what-makes-us-different/What makes us different
/guides-tips/Guides & tips
https://fairstone.co.uk/Anchor Tools
/recite-me-guide/Guide
https://www.fairstone.co.uk/No Text
/service/investment-planning/Investment planning
/investment-management/Investment management
/service/retirement-planning/Retirement planning
/service/estate-planning/Estate planning
/service/mortgage-advice/Mortgage advice
/service/financial-protection/Financial protection
/service/corporate-financial-p...Corporate financial planning
/match-me-to-an-adviser/Match me to an adviser
https://www.fairstone.co.uk/No Text
/service/investment-planning/Text duplicate Investment planning
/investment-management/Text duplicate Investment management
/service/retirement-planning/Text duplicate Retirement planning
/service/estate-planning/Text duplicate Estate planning
/service/mortgage-advice/Text duplicate Mortgage advice
/service/financial-protection/Text duplicate Financial protection
/service/corporate-financial-p...Text duplicate Corporate financial planning
https://www.fairstonegroup.co.uk/External Subdomain Text duplicate Join our partnership
/what-makes-us-different/Text duplicate About us
/our-advisers/Text duplicate Our advisers
/our-locations/Text duplicate Our locations
/our-team/Text duplicate Our team
/what-makes-us-different/Text duplicate What makes us different
/guides-tips/Text duplicate Guides & tips
https://fairstone.co.uk/Anchor Text duplicate Tools
/recite-me-guide/Text duplicate Guide
/match-me-to-an-adviser/Text duplicate Match me to an adviser
/match-me-to-an-adviser/Text duplicate Match me to an adviser
/our-advisers/Text duplicate Our advisers
/service/investment-management/investment management
/service/estate-planning/estate planning
/service/investment-planning/Text duplicate Investment planning
/service/investment-management/Text duplicate Investment management
/service/retirement-planning/Text duplicate Retirement planning
/service/estate-planning/Text duplicate Estate planning
/service/mortgage-advice/Text duplicate Mortgage advice
/service/financial-protection/Text duplicate Financial protection
/service/corporate-financial-p...Text duplicate Corporate financial planning
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
/match-me-to-an-adviser/Text duplicate Match me to an adviser
/match-me-to-an-adviser/Text duplicate Match me to an adviser
/guides-tips/View all
/guide/the-financial-calendar-...No Text
/guide/pensions-for-children-g...No Text
/guide/early-retirement-how-to...No Text
/guide/family-finances-budgeti...No Text
/guide/cashflow-modelling-a-ro...No Text
/guides-tips/Text duplicate View all
https://www.fairstone.co.uk/No Text
/privacy-policy/Privacy Policy
/how-to-make-a-complaint/How to make a complaint
https://www.fairstonegroup.co.uk/External Subdomain Fairstone Group
/mineral/Mineral by Fairstone
/fairstone-private-wealth/Fairstone Private Wealth
/clone-firm-alert/Clone firm alert
/modern-slavery-act-statement/Modern Slavery Act Transparency Statement
https://www.fairstonegroup.co....External Subdomain Careers
/scam-awareness/Reporting a scam
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/fairs...New window External Subdomain No Text
https://www.instagram.com/fair...New window External Subdomain No Text
https://twitter.com/FairstoneG...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://fairstone.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (168 kB).

HTTP Response Header

NameValue
dateSun, 08 Mar 2026 01:39:24 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=555, public
content-encodinggzip
etag"d0de403c0046ca2f490474b63a48cf9e"
expiresSun, 08 Mar 2026 01:48:39 GMT
last-modifiedSun, 08 Mar 2026 00:48:39 GMT
pragmapublic
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-powered-byPHP/8.3.29
link<https://www.fairstone.co.uk/wp-json/>; rel="https://api.w.org/"
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policystrict-origin
permissions-policygeolocation=(),midi=(),sync-xhr=(),microphone=(),camera=(),magnetometer=(),gyroscope=(),fullscreen=(self)
x-azure-ref20260308T013924Z-r15c679d9d5pzbrlhC1FRA02ss0000000mxg00000000e774
x-cacheCONFIG_NOCACHE
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 57 referring domains.
This page has 160 backlinks.
This page has backlinks from 28 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.fairstone.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

fairstone.co.uk
Specialist Financial Advice and Planning | Fairstone
Fairstone is a full-service wealth management house, incorporating one of the UK’s largest Chartered financial planning and advice firms.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Financial82%Check
Fairstone79%Check
Financial Planning75%Check
Financial Advice73%Check
Financial Management73%Check
Financial planning advice71%Check
planning69%Check
Planning Advice69%Check
lifetime financial67%Check
Chartered financial planning67%Check
Show more keywords and terms

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