Next.shropshire.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
54% 
Page structure
54% 
Link structure
86% 
Server
65% 
External factors
90% 
SEO Score
Response time
0.97 s
File size
36.10 kB
Words
495
Media files
6
Number of links
69 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shropshire Council
The page title is too short. (170 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Explore Shropshire Council's website, giving you the tools and information you need for the services we provide.
The length of the meta description is perfect. (689 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionExplore Shropshire Council's website, giving you the tools and information you need for the services we provide.
google-site-verificationDFCbS8d-9lvI5DP9NEZtQOxC-74kbnSbW3TFrTo3SwI
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
There are only 495 words on this page. Good pages should have about 800 words of useful content.
24.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...jur/logo.svg?width=280&v=1da4a235fd0a130Shropshire Council
...format=webp&quality=85&v=1dc0230e118fff0Shropshire Local
...format=webp&quality=85&v=1db35e3d822cfd0Share your thoughts
...road.jpg?rmode=crop&width=640&height=320Next phase of Buildwas highway work set to begin
...x683.jpg?rmode=crop&width=640&height=320UKSPF-funded initiatives earn national recognition
...lage.jpg?rmode=crop&width=640&height=320Plans to transform Shrewsbury Sports Village are submitted

Page structure

H1 heading
(Critically important)
Welcome to Shropshire Council
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Shropshire Council
H2 Popular
H2 Pay
H2 Apply
H2 Report
H2 Our services
H2 Shropshire Local
H2 Share your thoughts
H2 News and updates
H2 Legal
H2 Using this site
H2 Connect with us
H3 Recycling and rubbish
H3 Planning and development
H3 Council tax
H3 Roads, travel and parking
H3 Libraries
H3 Schools, education and learning
H3 Jobs and careers
H3 Births, deaths and ceremonies
H3 Benefits
H3 Adult social care
H3 Children and families
H3 Elections
H3 Housing
H3 Business and licensing
H3 Communities and safety
H3 Leisure, culture and tourism
H3 Environment
H3 Council and democracy
H3 Next phase of Buildwas highway work set to begin
H3 UKSPF-funded initiatives earn national recognition
H3 Plans to transform Shrewsbury Sports Village are submitted
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.

Found links on this page

LinkAttributesAnchor text
https://next.shropshire.gov.uk/Anchor Skip to content
https://www.shropshire.gov.uk/External Subdomain IMG-ALT Shropshire Council
https://www.surveymonkey.co.uk...External Subdomain feedback
/council-tax/paying-your-counc...Pay your council tax
/jobs-and-careers/Jobs and careers
/recycling-and-rubbish/when-is...Find your bin collection day
/parking/pay-or-appeal-a-penal...Pay or appeal a penalty charge notice
/planning/applications/viewing...View planning applications
https://www.shropshire.gov.uk/...External Subdomain Find your local councillor
/libraries/Libraries
/benefits/apply-for-housing-be...Apply for benefits
https://www.shropshire.gov.uk/...External Subdomain Pay
https://www.shropshire.gov.uk/...External Subdomain Apply
https://www.shropshire.gov.uk/...External Subdomain Report
/recycling-and-rubbish/Recycling and rubbish
/recycling-and-rubbish/when-is...Check your bin collection day
/recycling-and-rubbish/order-a...Order a replacement bin or container
/recycling-and-rubbish/househo...Find your nearest household recycling centre
/planning/Planning
/building-control/Building control
https://www.shropshire.gov.uk/...External Subdomain Planning policy
/council-tax/Council tax
/council-tax/paying-your-counc...Paying your council tax
/council-tax/moving-house/Moving house
/council-tax/council-tax-disco...Save money on your bill
/parking/Parking
/roads-and-highways/Roads and highways
/public-transport/Public transport
/libraries/Text duplicate Libraries
/libraries/find-a-library/Find your nearest library
/libraries/join-the-library/Join a library
https://libraries.shropshire.g...External Subdomain Log in to your library account
/schools-and-education/Schools and education in Shropshire
/school-admissions/School admissions
/free-school-meals/Free school meals
/jobs-and-careers/Text duplicate Jobs and careers
https://careers.shropshire.gov...External Subdomain Browse current job vacancies
/upskill-shropshire/apprentice...Apprenticeships at Shropshire Council
/jobs-and-careers/why-work-for...Why work for us?
/births-deaths-and-ceremonies/Births, deaths and ceremonies
/births-deaths-and-ceremonies/...Registering a birth
/births-deaths-and-ceremonies/...Register a death
/births-deaths-and-ceremonies/...Ceremonies and celebrations
/benefits/Benefits
/benefits/what-benefits-can-i-...What help can I claim from the council?
/benefits/apply-for-housing-be...Apply for housing benefit or council tax support
/benefits/what-can-affect-my-b...Report a change in circumstances
/adult-social-care/Adult social care
/adult-social-care/first-point...First point of contact
/adult-social-care/schemes-and...Schemes and teams
/adult-social-care/adult-socia...Adult social care and you
/childrens-social-care-and-hea...Children's social care and health
/early-years-and-childcare/Early years and childcare
/early-help/Early help
/elections-and-electoral-regis...Elections
https://www.shropshire.gov.uk/...External Subdomain Register to vote
https://www.shropshire.gov.uk/...External Subdomain See election results for your area
https://www.shropshire.gov.uk/...External Subdomain See current vacancies and by-elections
/housing/Housing
/housing/housing-options-and-h...Housing options and homelessness
/environmental-health/private-...Information for tenants and landlords of private sector rented housing
/housing/private-sector-housing/Private sector housing
https://www.shropshire.gov.uk/...External Subdomain Find or apply for a licence
/business-rates/pay-your-busin...Pay your business rates
/doing-business-with-us/Find out about doing business with Shropshire Council
/crime-and-anti-social-behaviour/Get advice on antisocial behaviour and crime
https://www.shropshire.gov.uk/...External Subdomain Get support and advice during the cost of living crisis
/trading-standards/Report an issue to trading standards
/leisure-culture-and-tourism/Leisure, culture and tourism
/leisure-culture-and-tourism/s...Find your nearest leisure centre
https://www.shropshiremuseums....External Subdomain Visit Shropshire's museums and attractions
http://www.shropshiresgreatout...External Subdomain Explore Shropshire's great outdoors
/environment/Environment
/environment/pest-control/Pest control
/environment/trees-woodlands-a...Trees, woodlands and hedges
/environment/historic-environm...Historic environment
/open-data/Open Data
/privacy/Privacy
/access-to-information/Access to information
/customer-services/Shropshire Local
/customer-services/Trivial anchor text
Read more
https://www.shropshire.gov.uk/...New window External Subdomain Share your thoughts
https://www.shropshire.gov.uk/...New window External Subdomain Text duplicate Trivial anchor text
Read more
https://newsroom.shropshire.go...External Subdomain Next phase of Buildwas highway work set to begin
https://newsroom.shropshire.go...External Subdomain UKSPF-funded initiatives earn national recognition
https://newsroom.shropshire.go...External Subdomain Plans to transform Shrewsbury Sports Village are submitted
https://newsroom.shropshire.go...New window External Subdomain All news
https://www.shropshire.gov.uk/...External Subdomain Privacy policies
https://www.shropshire.gov.uk/...External Subdomain Cookie policy
https://www.shropshire.gov.uk/...External Subdomain Terms and conditions
https://www.shropshire.gov.uk/...External Subdomain Accessibility statement
https://www.shropshire.gov.uk/...External Subdomain Data protection and FOIs
/customer-services/ways-to-con...Subdomain Contact us
/feedback/Feedback and complaints
/jobs-and-careers/Text duplicate Jobs and careers
https://newsroom.shropshire.go...External Subdomain Newsroom
/open-data/Open data
https://shropshire.maps.arcgis...External Subdomain Maps
https://www.twitter.com/ShropC...External Subdomain Follow us on Twitter
A-TITLE Follow us on Twitter
https://www.facebook.com/shrop...External Subdomain Follow us on Facebook
A-TITLE Follow us on Facebook
https://www.instagram.com/shro...External Subdomain Follow us on Instagram
A-TITLE Follow us on Instagram
https://uk.linkedin.com/compan...New window External Subdomain Follow us on LinkedIn
A-TITLE Follow us on LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://next.shropshire.gov.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.97 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (36 kB).

HTTP Response Header

NameValue
cache-controlno-cache
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
x-content-type-optionsnosniff
x-frame-optionsSameOrigin
referrer-policystrict-origin
content-security-policydefault-src 'self';script-src 'self' 'nonce-Vhon59zYnWf27LU/ouAgM+Te' https://*.googletagmanager.com https://www.youtube.com https://siteimproveanalytics.com;object-src 'none';style-src 'self' 'nonce-EHBNdDCQbg2qwJPRYEg7rTMT';img-src 'self' data: https://*.google-analytics.com https://*.googletagmanager.com https://tile.openstreetmap.org https://*.siteimproveanalytics.io;frame-src 'self' https://www.youtube.com https://player.vimeo.com https://shropshire.maps.arcgis.com https://storymaps.arcgis.com https://experience.arcgis.com https://forms.office.com https://portal-gb.one.network/prd-portal-one-network/embed/ https://*.data.gov.uk;font-src 'self';connect-src 'self' https://*.google-analytics.com https://*.analytics.google.com https://*.googletagmanager.com;base-uri 'self'
set-cookie112 Characters
x-powered-by
server
strict-transport-securitymax-age=31535999
dateTue, 05 Aug 2025 08:28:41 GMT
content-length9996
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 30 referring domains.
This page has 111 backlinks.
This page has backlinks from 23 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Search preview

            next.shropshire.gov.uk
Shropshire Council

Explore Shropshire Council's website, giving you the tools and information you need for the services we provide.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Shropshire93%Check
Shropshire Council86%Check
Council79%Check
Explore Shropshire71%Check
Shropshire Local69%Check
council tax60%Check
services50%Check
Welcome50%Check
Information46%Check
Explore46%Check
  
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