Executiveoffice-ni.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
100% 
Page structure
45% 
Link structure
60% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
45.50 kB
Words
810
Media files
3
Number of links
54 internal / 40 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | The Executive Office
The length of the page title is perfect. (255 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the home page of the The Executive Office. The Executive Office is part of the Northern Ireland Executive.
The length of the meta description is perfect. (726 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.executiveoffice-ni.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWelcome to the home page of the The Executive Office. The Executive Office is part of the Northern Ireland Executive.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
theme-color#ffffff
langen
og:site_nameThe Executive Office
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 810 words. That's ok.
25.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...th Chancellor - 120825.jpg?itok=7w2ijAkWImage of three people sitting round a table - Pictured left to right are: Finance Minister John O’Dowd, Chancellor Rachel Reeves and deputy First Minister Emma Little-PengellyPictured left to right are: Finance Minister John O’Dowd, Chancellor Rachel Reeves and deputy First Minister Emma Little-Pengelly
...ublic/2025-05/teo-news.png?itok=zxkVlS8-News graphicNews graphic
...07/teo-170725-the-open.jpg?itok=7ho7TRLLImage of two people standing on balcony with scenic view in the background. Pictured at The 153rd Open Golf Championship in Royal Portrush Golf Golf Club are First Minister Michelle O’Neill and deputy First Minister Emma Little-Pengelly.First Minister Michelle O’Neill and deputy First Minister Emma Little-Pengelly pictured at The 153rd Open Golf Championship in Royal Portrush Golf Golf Club.

Page structure

H1 heading
(Critically important)
Welcome to The Executive Office
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to The Executive Office
H2 Main navigation
H2 Translation help
H2 Featured
H2 Quick links
H2 Follow us
H2 Our responsibilities
H2 Social Change
H2 Strategic Investment and Regeneration
H2 Making Government Work
H2 Ending Violence Against Women and Girls
H2 Co-operation
H2 Promoting Northern Ireland
H2 Sponsorship
H2 Good Relations and Social Change
H2 Statistics and Research
H2 We work with these bodies
H2 Our documents
H2 Access to information
H2 About us
H2 Corporate information
H2 Contact us
H2 General Contact
H2 Press Office (media enquiries)
H2 Department footer links
H3 Select a language
H3 Ministers outline Executive priorities to Chancellor
H3 New Commissioner for Victims & Survivors appointed
H3 Ministers welcome major benefits and opportunities as The Open returns to the north coast
H3 Our publications
H3 Our consultations
H4 TEO 2024-2025 Annual Report and Accounts
H4 Executive 2nd Response to the Covid-19 Module 1 Report July 2025
H4 Guidance to ‘Specified Public Service Bodies’ on Sections 2 and 6 of the Period Products (Free Provision) Act (Northern Ireland) 2022
H4 Consultation on The Executive Office Budget Allocation for 2024-2025 - Equality Impact Assessment
H4 Truth Recovery – Public Consultation on a statutory Public Inquiry and Financial Redress Scheme
H4 Public Consultation on the New Strategy for Victims and Survivors
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
There are too many external links (40) on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
/Home
/topicsTopics
/publicationsPublications
/consultationsConsultations
/contactContact
/translations?urlTranslate this page
https://translate.google.com/t...External Subdomain Arabic — عربي
https://translate.google.com/t...External Subdomain Chinese (Simplified) — 中文简体
https://translate.google.com/t...External Subdomain Chinese (Traditional) — 中文繁體
https://translate.google.com/t...External Subdomain Dutch — Nederlands
https://translate.google.com/t...External Subdomain Filipino — Filipino
https://translate.google.com/t...External Subdomain French — Français
https://translate.google.com/t...External Subdomain German — Deutsch
https://translate.google.com/t...External Subdomain Hungarian — Magyar
https://translate.google.com/t...External Subdomain Irish — Gaeilge
https://translate.google.com/t...External Subdomain Italian — Italiano
https://translate.google.com/t...External Subdomain Latvian — Latviešu
https://translate.google.com/t...External Subdomain Lithuanian — Lietuvių kalba
https://translate.google.com/t...External Subdomain Polish — Polski
https://translate.google.com/t...External Subdomain Portuguese — Português
https://translate.google.com/t...External Subdomain Romanian — Română
https://translate.google.com/t...External Subdomain Russian — Русский
https://translate.google.com/t...External Subdomain Slovak — Slovenčina
https://translate.google.com/t...External Subdomain Spanish — Español
https://translate.google.com/t...External Subdomain Ukrainian — Українська
/news/ministers-outline-execut...Ministers outline Executive priorities to Chancellor 12 August 2025 The deputy First Minister and Finance Minister met with Chancellor Rachel Reeves in Belfa...
IMG-ALT Image of three people sitting round a table - Pictured left to right are: Finance Minister John O’Dowd, Chancellor Rachel Reeves and deputy First Minister Em...
/news/new-commissioner-victims...New Commissioner for Victims & Survivors appointed 4 August 2025 The First Minister and deputy First Minister appoint Joe McVey as the new Commissioner for V...
IMG-ALT News graphic
/news/ministers-welcome-major-...Ministers welcome major benefits and opportunities as The Open returns to the north coast 17 July 2025 The First Minister and deputy First Minister have welc...
IMG-ALT Image of two people standing on balcony with scenic view in the background. Pictured at The 153rd Open Golf Championship in Royal Portrush Golf Golf Club are...
/newsMore news...
https://www.northernireland.go...External Subdomain Northern Ireland Executive
/articles/northern-ireland-civ...Northern Ireland Civil Service Board
/topics/good-relations-and-soc...Together: Building a United Community
/articles/victims-and-survivorsVictims and Survivors Unit
/articles/truth-recovery-desig...Truth Recovery Design Panel
/articles/social-investment-fundSocial Investment Fund
/topics/delivering-social-chan...Delivering Social Change Signature Programmes
/articles/information-manageme...FOI and Accessing Information
/articles/civil-contingenciesCivil Contingencies
https://x.com/ExecOfficeNIExternal X
https://www.facebook.com/Execu...External Subdomain Facebook
https://www.instagram.com/exec...External Subdomain Instagram
/topics/social-changeSocial Change The Delivering Social Change framework co-ordinates key actions across government to take forward work on priority social policy areas
/topics/strategic-investment-a...Strategic Investment and Regeneration Strategic Investment, Regeneration and International Relations Division, Maze/Long Kesh, Regeneration Sites, Strategic ...
/topics/making-government-workMaking Government Work Programme for Government, Budget, improving public services, civil contingencies, public appointments, information management and Repo...
/topics/ending-violence-agains...Ending Violence Against Women and Girls Ending all forms of violence, abuse, and harm against women and girls is one of the most pressing challenges facing o...
/topics/co-operationCo-operation British/Irish, Joint Ministerial Committee, North/South, European Policy and Co-ordination
/topics/promoting-northern-ire...Promoting Northern Ireland International relations, NI Bureau in Washington, NI Bureau in China and Office of the Northern Ireland Executive in Brussels.
/topics/sponsorshipSponsorship Honours and congratulatory messages - how Honours are awarded, how to nominate someone you think deserves an award and how congratulatory message...
/topics/good-relations-and-soc...Good Relations and Social Change Good relations and social change, building a united community.
/topics/statistics-and-researchStatistics and Research Analytical Unit supports the Executive and TEO to use data effectively, for making better policies and adapting to change, leading to...
http://www.equalityni.org/HomeExternal Subdomain Equality Commission for NI
http://mazelongkesh.com/External Maze/Long Kesh Development Corporation
http://www.cvsni.org/External Subdomain Commission for Victims and Survivors for Northern Ireland
http://www.victimsservice.org/External Subdomain Victims and Survivors Service
http://www.community-relations...External Subdomain Northern Ireland Community Relations
http://www.nijac.gov.uk/External Subdomain NI Judicial Appointments Commission
http://sibni.org/External Strategic Investment Board
/publications/teo-2024-2025-an...TEO 2024-2025 Annual Report and Accounts Published 22 July 2025
/publications/executive-2nd-re...Executive 2nd Response to the Covid-19 Module 1 Report July 2025 Published 18 July 2025
/publications/guidance-specifi...Guidance to ‘Specified Public Service Bodies’ on Sections 2 and 6 of the Period Products (Free Provision) Act (Northern Ireland) 2022 Published 4 July 2025
/publicationsSee all our publications
/consultations/consultation-ex...Consultation on The Executive Office Budget Allocation for 2024-2025 - Equality Impact Assessment Consultation closed
/consultations/truth-recovery-...Truth Recovery – Public Consultation on a statutory Public Inquiry and Financial Redress Scheme Consultation closed
/consultations/public-consulta...Public Consultation on the New Strategy for Victims and Survivors Consultation closed
/consultationsSee all our consultations
/articles/information-manageme...Freedom of Information (FOI)
/articles/executive-office-pub...Publication Scheme
/articles/about-executive-officeRead more about the department
/articles/about-departmentAbout the Department
/articles/public-appointmentsPublic Appointments
/articles/complaints-procedureComplaints procedure
/articles/financial-informationFinancial Information
/publications/departmental-org...Organisation chart
/articles/teo-privacy-noticeTEO Privacy Notice
/articles/social-media-policy-...Social media policy
/forms/feedbackfeedback form
/contactSee all contacts
/articles/crown-copyright-exec...Crown copyright
/articles/terms-and-conditions...Terms and Conditions
/articles/your-privacy-executi...Privacy
/articles/cookies-executiveofficeCookies
/articles/accessibility-statem...Accessibility
https://www.northernireland.go...External Subdomain The Northern Ireland Executive
/The Executive Office
https://www.daera-ni.gov.uk/External Subdomain Department of Agriculture, Environment and Rural Affairs
https://www.communities-ni.gov...External Subdomain Department for Communities
https://www.education-ni.gov.uk/External Subdomain Department for Education
https://www.economy-ni.gov.uk/External Subdomain Department for the Economy
https://www.finance-ni.gov.uk/External Subdomain Department of Finance
https://www.infrastructure-ni....External Subdomain Department for Infrastructure
https://www.health-ni.gov.uk/External Subdomain Department for Health
https://www.justice-ni.gov.uk/External Subdomain Department of Justice
https://nidirect.gov.uk/External nidirect.gov.uk — the official government website for Northern Ireland citizens

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.executiveoffice-ni.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

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last-modifiedWed, 13 Aug 2025 13:55:15 GMT
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 266 referring domains.
This page has 1,127 backlinks.
This page has backlinks from 156 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
# NICS custom
# Files
Disallow: /*.pdf
Disallow: /*.doc
Disallow: /*.docx
Disallow: /*.xls
Disallow: /*.xlsx
Disallow: /*.xlsm
Disallow: /*.ppt
Disallow: /*.pptx
Disallow: /*.odt
Disallow: /*.ods
Disallow: /*.odp
Disallow: /*.dot
Disallow: /*.zip
# Paths (no clean URLs)
Disallow: /consultations?*
Disallow: /news?*
Disallow: /press-releases?*
Disallow: /publications?*
Allow: /consultations?page=*
Allow: /news?page=*
Allow: /press-releases?page=*
Allow: /publications?page=*
# Paths (clean URLs)
Disallow: /consultations/type/
Disallow: /consultations/topic/
Disallow: /consultations/date/
Disallow: /news/type/
Disallow: /news/topic/
Disallow: /news/date/
Disallow: /news/feed/
Disallow: /press-releases/type/
Disallow: /press-releases/topic/
Disallow: /press-releases/date/
Disallow: /publications/type/
Disallow: /publications/topic/
Disallow: /publications/date/
# TODO add sitemaps

Search preview

www.executiveoffice-ni.gov.uk
Home | The Executive Office
Welcome to the home page of the The Executive Office. The Executive Office is part of the Northern Ireland Executive.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Executive89%Check
Office89%Check
Executive Office89%Check
Ireland Executive72%Check
Welcome66%Check
Northern Ireland Executive66%Check
Press Office65%Check
Northern54%Check
Ireland54%Check
Northern Ireland54%Check

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