Employment-studies.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
68% 
Page structure
60% 
Link structure
92% 
Server
31% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
35.30 kB
Words
402
Media files
4
Number of links
56 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institute for Employment Studies (IES)
The length of the page title is perfect. (340 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
IES is an independent, apolitical, international centre of research and consultancy in employment policy and human resource issues.
The length of the meta description is perfect. (812 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationxrt8cAC074qo9DOy5N7nbDdT_zRoqxjAT3dVg36Ueeo
viewportwidth=device-width, initial-scale=1.0
descriptionIES is an independent, apolitical, international centre of research and consultancy in employment policy and human resource issues.
langen
twitter:cardsummary
twitter:site@EmploymtStudies
twitter:titleInstitute for Employment Studies (IES)
twitter:descriptionIES is an independent, apolitical, international centre of research and consultancy in employment policy and human resource issues.
twitter:imagehttp://www.employment-studies.co.uk/sites/all/themes/ies/assets/images/og-img.png
twitter:creator@EmploymtStudies
og:site_nameInstitute for Employment Studies (IES)
og:descriptionIES is an independent, apolitical, international centre of research and consultancy in employment policy and human resource issues.
og:titleInstitute for Employment Studies (IES)
og:typewebsite
og:urlhttp://www.employment-studies.co.uk/
og:imagehttp://www.employment-studies.co.uk/assets/images/og-img.png
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 402 words on this page. Good pages should have about 800 words of useful content.
28.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
IES is a leading independent centre for research and evidence-based consultancy. We provide insights on employment and human resource management topics to help improve policy and practice.
The H1 heading is too long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 IES is a leading independent centre for research and evidence-based consultancy. We provide insights on employment and human resource management topics to help improve policy and practice.
H2 News and commentary
H2 IES HR Network
H2 What we do
H2 Sign up to our newsletter
H3 Labour Market Statistics, August 2025
H3 Is your organisation change-vulnerable or change-smart?
H3 Spending Review: comment from the Institute for Employment Studies
H3 Continuing professional development
H3 Evaluation
H3 Evidence and literature reviews
H3 International research and analysis
H3 Labour market analysis and forecasting
H3 Qualitative data collection and analysis
H3 Quantitative econometric analysis
H3 Support and consultancy for employers
H3 Surveys
H3 institute for employment studies
H3 Site tools
H3 Site navigation
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
/Anchor Skip Content
/IMG-ALT Logo
/Anchor
/about-usAbout us
/contact-usContact us
/userLog in
http://twitter.com/EmploymtStu...New window External
https://www.linkedin.com/compa...New window External Subdomain
/about-us/un-aperçu-de-iesFR
IMG-ALT fr_flag
/about-us/ies-auf-deutschDEU
IMG-ALT deu_flag
/what-we-know-aboutWhat we know about
/what-we-doWhat we do
/ies-staffOur People
/publicationsPublications
/news-pressNews & Press
/what-we-do/hr-networkMembership
/events-public-page/eventsEvents
/news-pressAll news
/news-press/ies-reflectsAll blogs
/covid-19-resources-2/COVID-19 Resources
/resource/labour-market-statis...Labour Market Statistics, August 2025
/resource/labour-market-statis...Trivial anchor text
Read more
/news/your-organisation-change...Is your organisation change-vulnerable or change-smart?
/news/your-organisation-change...Full story
/news/spending-review-comment-...Spending Review: comment from the Institute for Employment Studies
/news/spending-review-comment-...Text duplicate Full story
http://twitter.com/EmploymtStu...External @EmploymtStudies
https://twitter.com/intent/use...New window External Follow us
/what-we-do/hr-networkJoin the network
/userLogin
/what-we-doText duplicate What we do
/continuing-professional-devel...Continuing professional development
/evaluationEvaluation
/evidence-and-literature-reviewsEvidence and literature reviews
/international-research-and-an...International research and analysis
/labour-market-analysis-and-fo...Labour market analysis and forecasting
/qualitative-data-collection-a...Qualitative data collection and analysis
/quantitative-and-econometric-...Quantitative econometric analysis
/consultancy-employersSupport and consultancy for employers
/surveysSurveys
http://www.fatbeehive.com/char...External Subdomain Charity web design
/accessibilityAccessibility
/sitemapSite map
/about-website/privacy-policyPrivacy policy
/what-we-know-aboutAreas of work
/what-we-doServices
/ies-staffOur people
/publicationsText duplicate Publications
/news-pressText duplicate News & Press
/search-our-siteSearch IES
/contact-usText duplicate Contact us
/about-usText duplicate About us
/news-press/ies-news-emailRegister for news
/about-us/un-aperçu-de-iesen Francais
/about-us/ies-auf-deutschauf Deutsch
/about-us/about-siteAbout the site
/what-we-do/eventsText duplicate Events
/what-we-do/hr-networkText duplicate Membership
/our-people/vacanciesVacancies
/news-press/ies-news-emailSign up now
/about-site/cookie-policymore information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.employment-studies.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (35 kB).

HTTP Response Header

NameValue
cache-controlno-cache, must-revalidate
content-languageen
content-typetext/html; charset=utf-8
dateWed, 13 Aug 2025 18:33:33 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
set-cookie201 Characters
traceresponse00-185b67423571978d9961d88ad53a5987-06a72c892e58336f-01
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (http://drupal.org)
x-platform-clusterzcj5battefnn4-master-7rqtwti
x-platform-processormbr6uxqrcjdc5elnje37rjhvsm
x-platform-routeriul7i5obe4yfz2qq7pyzq5girm
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 198 referring domains.
This page has 1,109 backlinks.
This page has backlinks from 184 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Search preview

www.employment-studies.co.uk
Institute for Employment Studies (IES)
IES is an independent, apolitical, international centre of research and consultancy in employment policy and human resource issues.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
employment93%Check
IES91%Check
Employment Studies80%Check
employment policy79%Check
Institute Employment73%Check
Institute Employment Studies71%Check
Studies68%Check
research68%Check
consultancy68%Check
policy62%Check

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