Dutchbros.com - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
58% 
Page structure
44% 
Link structure
93% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
53.80 kB
Words
209
Media files
10
Number of links
37 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Dutch Bros
The page title is too short. (169 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Dutch Bros Coffee is a drive-through coffee chain headquartered in Grants Pass, Oregon, with company-owned and franchise locations throughout the United States.
The meta description is too long: 1014 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionDutch Bros Coffee is a drive-through coffee chain headquartered in Grants Pass, Oregon, with company-owned and franchise locations throughout the United States.
keywordsdutch bros, coffee, drive-thru, coffee shops
robotsindex, follow
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#f0f5fb
msapplication-config/themes/custom/dutchbros/favicon/browserconfig.xml
theme-color#f0f5fb
langen
twitter:cardsummary
twitter:site@DutchBros
fb:app_id2647062388909282
og:site_nameDutch Bros
og:typewebsite
og:urlhttps://www.dutchbros.com/
og:titleDutch Bros | Homepage
og:descriptionDutch Bros Coffee is a drive-through coffee chain headquartered in Grants Pass, Oregon, with company-owned and franchise locations throughout the United States.
og:imagehttps://files.dutchbros.com/logos/primary_logo_windmill_blue_meta.png
charsetutf-8

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Page quality

Content
(Critically important)
There are only 209 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
These Typos were found:
  • thru => through
The average number of words per sentence of 6.5 words is low.
18.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...fault/files/2025-06/firecracker-logo.pngfirecracker rebel
.../files/2025-02/dutch-faves-home-card.jpgdutch faves
.../files/2025-02/dutch-rebel-home-card.jpgdutch bros rebel
...les/2025-02/dutch-classics-home-card.jpgdutch classics
...les/2025-06/merch-home-block-desktop.jpgregulars club merch
...iles/2025-06/merch-home-block-mobile.jpgregulars club merch
...files/2025-02/order-now-home-desktop.jpgMobile App
.../files/2025-02/order-now-home-mobile.jpgMobile App
...es/2025-02/dutch-cheers-home-desktop.jpgRewards
...les/2025-02/dutch-cheers-home-mobile.jpgRewards

Page structure

H1 heading
(Critically important)
Firecracker Rebel
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Firecracker Rebel
H1 DUTCH BROS® DRIVE THRU FAVES
H2 Dutch Faves
H2 Dutch Bros Rebel®
H2 Coffee Classics
H3 SHOP DUTCHWEAR®
H3 Order Ahead
H3 Earn Rewards
H5 Download our app to start earning free drinks!
H5 Download our app to start earning free drinks! Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.dutchbros.com/Anchor Skip to main content
/locationsLocations
https://www.dutchbros.com/menuMenu
https://www.dutchbros.com/rewardsRewards
/gift-cardsGift Cards
https://shop.dutchbros.com/New window External Subdomain Shop Dutch
https://www.dutchbros.com/Go to the Homepage
/locationsLocator
https://www.dutchbros.com/menuDrink Menu
https://www.dutchbros.com/Text duplicate Go to the Homepage
/locationsText duplicate Locations
https://www.dutchbros.com/menuText duplicate Menu
https://www.dutchbros.com/rewardsText duplicate Rewards
/gift-cardsText duplicate Gift Cards
https://shop.dutchbros.com/New window External Subdomain Text duplicate Shop Dutch
https://play.google.com/store/...New window External Subdomain Google App
https://apps.apple.com/us/app/...New window External Subdomain Apple App
https://www.facebook.com/dutch...New window External Subdomain Dutch Bros on Facebook
https://www.instagram.com/dutc...New window External Subdomain Dutch Bros on Instagram
https://www.tiktok.com/@dutchb...New window External Subdomain Dutch Bros on TikTok
https://go.dutchbros.link/fBX0...External Subdomain ORDER NOW
/menu/seasonal-drinksVIEW MENU
/menu/dutch-favesIMG-ALT dutch faves
/menu/dutch-favesDutch Faves
/menu/dutch-bros-rebel-energy-...IMG-ALT dutch bros rebel
/menu/dutch-bros-rebel-energy-...Dutch Bros Rebel®
/menu/coffee-classicsIMG-ALT dutch classics
/menu/coffee-classicsCoffee Classics
https://www.dutchbros.com/menuSee Full Menu
A-TITLE See Full Menu
https://go.dutchbros.link/e/zk...External Subdomain IMG-ALT regulars club merch
https://go.dutchbros.link/e/zk...External Subdomain Text duplicate IMG-ALT regulars club merch
https://go.dutchbros.link/e/zk...External Subdomain SHOP NOW
A-TITLE shop
/order-aheadIMG-ALT Mobile App
/order-aheadText duplicate IMG-ALT Mobile App
https://go.dutchbros.link/x6IM...External Subdomain Order Now
A-TITLE Order Now
https://www.dutchbros.com/rewardsText duplicate IMG-ALT Rewards
https://www.dutchbros.com/rewardsText duplicate IMG-ALT Rewards
https://go.dutchbros.link/eS7n...External Subdomain Download Now
A-TITLE Download Now
/terms-of-serviceterms and conditions.
https://www.dutchbros.com/Dutch Bros logo
/contact-us/Contact Us
/employmentCareers
/our-storyNew window Subdomain Our Story
/our-impactOur Impact
/news-eventsNews & Events
https://investors.dutchbros.com/New window External Subdomain Investors
https://shop.dutchbros.com/New window External Subdomain Text duplicate Shop Dutch
/menu/nutrition-infoNew window Subdomain Nutrition
https://play.google.com/store/...New window External Subdomain Text duplicate Google App
https://apps.apple.com/us/app/...New window External Subdomain Text duplicate Apple App
/terms-of-serviceTerms of Service
/user-content-termsUGC T+C
/privacy-policyPrivacy Policy
/digital-accessibilityAccessibility Statement
https://www.requesteasy.com/63...New window External Subdomain Do Not Share My Personal Information
https://www.facebook.com/dutch...New window External Subdomain Text duplicate Dutch Bros on Facebook
https://www.instagram.com/dutc...New window External Subdomain Text duplicate Dutch Bros on Instagram
https://www.tiktok.com/@dutchb...New window External Subdomain Text duplicate Dutch Bros on TikTok

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dutchbros.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (54 kB).

HTTP Response Header

NameValue
dateWed, 02 Jul 2025 19:57:13 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=1800, public
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
from-originsame
last-modifiedWed, 02 Jul 2025 18:25:13 GMT
strict-transport-securitymax-age=300
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-drupal-dynamic-cacheHIT
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe2-a-7d5b69868b-nzcf7
x-styx-req-ide521748e-5771-11f0-ba36-ce653f943b1b
x-served-bycache-chi-kigq8000155-CHI, cache-lcy-eglc8600076-LCY
x-cacheHIT, HIT
x-cache-hits7, 0
x-timerS1751486233.374378,VS0,VE92
varyAccept-Encoding, Cookie, Cookie, Cookie
age117
via1.1 varnish, 1.1 varnish
cf-cache-statusDYNAMIC
set-cookie279 Characters
servercloudflare
cf-ray9590b5fe4da8d71e-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,128 referring domains.
This page has 38,697 backlinks.
This page has backlinks from 813 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Sitemap: https://www.dutchbros.com/sitemap.xml
Sitemap: https://www.dutchbros.com/locations/sitemap1.xml

Similar sites

Search preview

www.dutchbros.com
Home | Dutch Bros
Dutch Bros Coffee is a drive-through coffee chain headquartered in Grants Pass, Oregon, with company-owned and franchise locations throughout the United States.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Dutch79%Check
Bros79%Check
Dutch Bros79%Check
Dutch Bros Coffee69%Check
Rebel58%Check
Firecracker54%Check
Coffee50%Check
DRIVE50%Check
Locations46%Check
FAVES46%Check
Show more keywords and terms

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