dssmith.com | Website SEO Review

Response time

0.44 s

File size

249.00 kB

Words

1200

Media files

17

Number of links

281 internal / 8 external

Meta specifications 100% achieved

Title

(Critically important)

DS Smith – Packaging, Paper, Recycling

The length of the page title is perfect. (363 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

DS Smith is an international packaging company, offering sustainable, plastic-free packaging, integrated recycling services, and sustainable paper products.

The length of the meta description is perfect. (957 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.dssmith.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: Sweden

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The specified alternate links have no errors.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width
robots	noodp,noydir
description	DS Smith is an international packaging company, offering sustainable, plastic-free packaging, integrated recycling services, and sustainable paper products.
facebook-domain-verification	x7z1ltazrbrmqkzwkry4f431u770si
lang	en
twitter:card	summary
twitter:site	@dssmithgroup
twitter:creator	@dssmithgroup
og:site_name	DSSmith.com Corporate
og:title	DS Smith – Packaging, Paper, Recycling
og:type	Website
og:url	https://www.dssmith.com
og:description	DS Smith is an international packaging company, offering sustainable, plastic-free packaging, integrated recycling services, and sustainable paper products.
og:locale	en
og:locale:alternate	en_US
og:image	https://www.dssmith.com/Static/gfx/dssmith-og-logo.png
og:image:type	image/png
og:image:width	300
og:image:height	300
Content-Type	text/html; charset=UTF-8
X-UA-Compatible	IE=edge

Page quality 69% achieved

Content

(Critically important)

There are 8 text duplicates on this page:

Duplicate 1: International Paper and DS Smith are uniting to create the global lead...
Duplicate 2: Our latest research uncovers the scale of plastic used in e-commerce c...
Duplicate 3: Our first-of-its-kind research shows more should be done to replace pl...
Duplicate 4: The UK doesn’t have one standard system of collecting recycling and wa...

This page contains 1200 words. That's ok.

24.9% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

10 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

The average number of words per sentence of 19.75 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

14 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/Static/dist/gfx/ds-logo-color.svg	DS Smith Logo
...ght=600&rmode=crop&scale=both&quality=70	No alt attribute provided
...aign+ID/705bedfe00e111f08dad8a8eab1b0cd0	No alt attribute provided
...ZjI1NGRkNjcxMWVmODY3MTRlNjY5NDM0OGM0OQ==	No alt attribute provided
...OGRkNjM3ZWUxMWYwOWZmMDNlYmZlZTU5Y2Q4NA==	Four recycling bins
...ght=600&rmode=crop&scale=both&quality=70	No alt attribute provided
...aign+ID/705bedfe00e111f08dad8a8eab1b0cd0	No alt attribute provided
...ZjI1NGRkNjcxMWVmODY3MTRlNjY5NDM0OGM0OQ==	No alt attribute provided
...OGRkNjM3ZWUxMWYwOWZmMDNlYmZlZTU5Y2Q4NA==	Four recycling bins
...ght=600&rmode=crop&scale=both&quality=70	No alt attribute provided
...ght=600&rmode=crop&scale=both&quality=70	No alt attribute provided
...ght=600&rmode=crop&scale=both&quality=70	No alt attribute provided
...ght=600&rmode=crop&scale=both&quality=70	No alt attribute provided
...ght=400&rmode=crop&scale=both&quality=70	No alt attribute provided
...ght=400&rmode=crop&scale=both&quality=70	No alt attribute provided
...ght=400&rmode=crop&scale=both&quality=70	No alt attribute provided
...ght=400&rmode=crop&scale=both&quality=70	No alt attribute provided

Page structure 27% achieved

H1 heading

(Critically important)

Stronger Together

Too many H1 headings

The H1 heading is too short (17 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Stronger Together
H1	Stronger Together Duplicate text
H2	Our Offering
H2	Our Experts
H2	We care about sustainability
H2	Redefining Packaging for a Changing World
H2	Who we are
H2	What we do
H2	Get in touch
H3	About
H3	Products & Services
H3	Investors
H3	Sustainability
H3	Media
H3	Careers
H3	Offer
H3	51% of supermarket food and drink is packaged in unnecessary plastic
H3	UK Recycling Systems Explained
H3	51% of supermarket food and drink is packaged in unnecessary plastic Duplicate text
H3	UK Recycling Systems Explained Duplicate text
H3	Packaging Solutions
H3	Paper Products
H3	Recycling Services
H3	Point of Sale Display Solutions
H3	What is Recyclability and what are the Benefits?
H3	PPWR: The Packaging and Packaging Waste Regulation Explained
H3	Recycling Technology Innovations Revealed
H3	Innovating in Barrier Technology
H3	Packaging Solutions Duplicate text
H3	Containerboard
H3	Recycling Services Duplicate text
H3	Investor information
H3	Join DS Smith
H3	Get in touch Duplicate text

Link structure 63% achieved

Internal links

(Important)

Baselink: /

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 8 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.dssmith.com/		IMG-ALT DS Smith Logo A-TITLE Back to home page
https://www.dssmith.com/company		About
/company/who-we-are		Our Purpose and who we are
/company/our-innovation		Our Innovation
/innovation-partnerships		Innovation Partnerships
/company/our-innovation/supply...		Understanding Supply Chain Challenges
/company/suppliers		Supplier Information
/company/suppliers/responsible...		Responsible Sourcing
/company/suppliers/responsible...		Speak Up Policy
/company/suppliers/general-ter...		General Terms and Conditions
/company/locations		Where we operate
/products-services		Products & Services
/products-services/packaging-s...		Packaging Solutions
/products-services/packaging-s...		Packaging Innovation
/products-services/packaging-s...		Retail Packaging
/products-services/packaging-s...		Transport & Transit packaging
/products-services/packaging-s...		Retail and Shelf Ready Packaging
/products-services/packaging-s...		Consumer Packaging
/products-services/packaging-s...		Industrial packaging
/products-services/packaging-s...		Transport & Transit
/products-services/packaging-s...		Heavy Duty Packaging
/products-services/packaging-s...		Fibre Based Pallets
/products-services/packaging-s...		Automotive standard packaging
/products-services/packaging-s...		Multi-material packaging
/products-services/packaging-s...		Dangerous goods packaging
/products-services/packaging-s...		E-commerce
/products-services/packaging-s...		Safe Sender
/products-services/packaging-s...		Tape Back
/products-services/packaging-s...		Protective Packaging
/products-services/packaging-s...		Traceability
/products-services/packaging-s...		Customer Experience
/products-services/packaging-s...		Pack range optimisation
/products-services/packaging-s...		Reusable and returnable
/products-services/packaging-s...		Industries
/products-services/packaging-s...		Consumer goods
/products-services/packaging-s...		Industrial solutions
/products-services/packaging-s...		Services
/products-services/packaging-s...		Customer Collaboration
/sustainability/how-to-make-yo...		How to make your packaging circular
/products-services/packaging-s...		Supply Chain Analysis
/products-services/packaging-s...		DISCS testing
/products-services/packaging-s...		Cardboard pooling solution
/products-services/packaging-s...		PACE
/products-services/packaging-s...		ParceLive
/media/our-stories/2024/5/ppwr...		PPWR Circular Packaging by design
/products-services/recycling-s...		Recycling Services
/products-services/recycling-s...		Recycling and Waste Management services
/products-services/recycling-s...		Total Waste Management
/products-services/recycling-s...		Cardboard Recycling
/products-services/recycling-s...		Paper Recycling
/products-services/recycling-s...		Plastics Recycling
/products-services/recycling-s...		Recyclability Evaluation Service
/products-services/recycling-s...		Complete Range of Recycling Equipment
/products-services/recycling-s...		Solutions by Sector
/products-services/recycling-s...		Pharmaceutical Sector
/products-services/recycling-s...		Public Sector
/products-services/recycling-s...		Automotive
/products-services/recycling-s...		Paper Mills
/products-services/recycling-s...		Print and Publishing
/products-services/recycling-s...		Manufacturing
/products-services/recycling-s...		Retail
/products-services/recycling-s...		Materials Trading
/products-services/recycling-s...		Recycling Services Brochure
/products-services/recycling-s...		Quality of Raw Materials
/products-services/recycling-s...		Closed Loop Recycling
/products-services/paper-products		Paper Products
/products-services/paper-produ...		Containerboard
/products-services/paper-produ...		Coated Papers
/products-services/paper-produ...		Dual-use grades
/products-services/paper-produ...		Medium/Fluting grades
/products-services/paper-produ...		Kraftliners
/products-services/paper-produ...		White Liners
/products-services/paper-produ...		Brown Liners
/products-services/paper-produ...		Our Services
/products-services/paper-produ...		Technical Services
/products-services/paper-produ...		Vendor-Managed Inventories
/products-services/paper-produ...		Supply Chain Services
/products-services/paper-produ...		Product Safety
/products-services/paper-produ...		Product Quality
/products-services/paper-produ...		Paper Catalogue
/products-services/paper-produ...		Our Certifications
/company/locations/our-paper-m...		Our Paper Mills
/products-services/paper-produ...		Paper Facts
/products-services/paper-produ...		Paper Reel Measurements - Weight & Length Calculator
/products-services/paper-produ...		Compression Strength
/products-services/paper-produ...		Conversion Factors
/products-services/paper-produ...		Paper Calculation
/media/our-stories/2020/7/how-...		How is Paper Made? Our Paper Production Process
/paper/offering/products/speci...		Speciality Papers
/products-services/pos-solutions		Retail Marketing Services
/products-services/pos-solutio...		Displays And Point Of Sale
/products-services/pos-solutio...		Products
/products-services/pos-solutio...		Capabilities
/products-services/pos-solutio...		Technology
/products-services/pos-solutio...		Full End-To-End Retail Services
/products-services/pos-solutio...		Shopper Trends & Insights
/products-services/packaging-m...		Packaging machinery
/products-services/packaging-m...		Packaging Systems in brief
/products-services/packaging-m...		End-of-line packaging machines
/products-services/packaging-m...		Case formers
/products-services/packaging-m...		Tray formers
/products-services/packaging-m...		Partition inserters
/products-services/packaging-m...		Case packers
/products-services/packaging-m...		Case sealers
/products-services/packaging-m...		Bag-in-box
/products-services/packaging-m...		Robotic solutions
/products-services/packaging-m...		Complete line solutions
/products-services/packaging-m...		Expertise
/products-services/packaging-m...		Design team
/products-services/packaging-m...		Mandrel concept
/products-services/packaging-m...		Cavity design
/products-services/packaging-m...		Centring devices
/products-services/packaging-m...		Multi-piece packaging
/products-services/packaging-m...		Markets
/products-services/packaging-m...		Fmcg
/products-services/packaging-m...		Pharmaceutical & medical
/products-services/packaging-m...		Industry, logistics & e-commerce
/products-services/packaging-m...	Text duplicate	Services
/products-services/packaging-m...		Auditing
/products-services/packaging-m...		Training
/products-services/packaging-m...		After-sales service
/products-services/packaging-m...		Second-hand machines
https://www.dssmithepack.co.uk/	External Subdomain	Buy Online
https://www.dssmith.com/investors		Investors
/investors/results-and-present...		Results and Presentations
/investors/results-and-present...	Text duplicate	Results and Presentations
/investors/results-presentatio...		Annual Report
/investors/results-presentatio...		Previous annual reports
/investors/investor-information		Investor Information
/investors/investor-informatio...		RNS Statements
/investors/investor-informatio...		Debt Investors
/investors/investor-informatio...		Euro Medium Term Note Programme Base Prospectus
/investors/investor-informatio...		Green Finance Framework
/sustainability/reporting-hub		ESG information
/sustainability/sustainability...		Sustainability Strategy
/sustainability/reporting-hub/...		Sustainability Report
/sustainability/reporting-hub/...		ESG Databook
/sustainability/reporting-hub/...		Task Force on Climate-Related Financial Disclosures (TCFD)
/sustainability/reporting-hub/...		EU Taxonomy
/sustainability/reporting-hub/...		Our ESG Ratings
/investors/shareholder-informa...		Shareholder Information
/investors/shareholder-informa...		Shareholder Queries
/investors/shareholder-informa...		Dividends
/sustainability/reporting-hub	Text duplicate	ESG information
/sustainability/sustainability...	Text duplicate	Sustainability Strategy
/sustainability/sustainability...		Circularity
/sustainability/sustainability...		Carbon
/sustainability/sustainability...		People & Communities
/sustainability/sustainability...		Nature
/sustainability/reporting-hub/...	Text duplicate	Sustainability Report
/sustainability/reporting-hub/...	Text duplicate	ESG Databook
/sustainability/reporting-hub/...	Text duplicate	Task Force on Climate-Related Financial Disclosures (TCFD)
/sustainability/reporting-hub/...	Text duplicate	EU Taxonomy
/sustainability/reporting-hub/...	Text duplicate	Our ESG Ratings
/investors/corporate-governance		Corporate governance
/investors/corporate-governanc...		UK Gender Pay Reporting
/investors/corporate-governanc...		Policies
/investors/corporate-governanc...		Subsidiary Disclosures
/sustainability		Sustainability
/sustainability/sustainability...	Text duplicate	Sustainability Strategy
/sustainability/sustainability...	Text duplicate	Circularity
/sustainability/sustainability...	Text duplicate	Carbon
/sustainability/sustainability...	Text duplicate	People & Communities
/sustainability/sustainability...	Text duplicate	Nature
/sustainability/circular-economy		Circular Economy Leadership
/sustainability/circular-econo...		Learn about the Circular Economy
/sustainability/circular-econo...		What is the Circular Economy?
/sustainability/circular-econo...		What you can do to support the Circular Economy
/sustainability/building-stron...		Circular Economy Lesson Plan
/sustainability/circular-econo...		Your business & the Circular Economy
/sustainability/circular-econo...		Why the Circular Economy is best for business
/sustainability/circular-econo...		How to bring your business into the Circular Economy
/sustainability/circular-econo...		DS Smith & the Circular Economy
/sustainability/circular-econo...		Investing into the Circular Economy
/sustainability/circular-econo...		12 ways we are innovating to deliver the Circular Economy
/sustainability/circular-econo...		Building an ecosystem to deliver the Circular Economy
/sustainability/circular-econo...		Ellen MacArthur Foundation Partnership
/media/it-begins-with-me		It Begins With Me
/sustainability/building-stron...	Text duplicate	Circular Economy Lesson Plan
/sustainability/building-stron...		Building Strong Foundations
/sustainability/building-stron...		Looking after people and our communities
/sustainability/building-stron...		Caring for our people
/sustainability/building-stron...		Sourcing Sustainably
/sustainability/building-stron...		Supplier Standards
/sustainability/building-stron...		Fibre Sourcing
/sustainability/building-stron...		Water Stewardship
/sustainability/building-stron...		Community Affairs
/sustainability/building-stron...		Biodiversity
/sustainability/building-stron...		Sustainability Education
/sustainability/building-stron...		Designing for our Community
/sustainability/building-stron...	Text duplicate	Circular Economy Lesson Plan
/sustainability/building-stron...		Charitable Foundation
/sustainability/reporting-hub		ESG Reporting Hub
/sustainability/reporting-hub/...	Text duplicate	Sustainability Report
/sustainability/reporting-hub/...		Net Zero Transition Plan
/sustainability/reporting-hub/...	Text duplicate	ESG Databook
/sustainability/reporting-hub/...	Text duplicate	Task Force on Climate-Related Financial Disclosures (TCFD)
/sustainability/reporting-hub/...	Text duplicate	EU Taxonomy
/sustainability/reporting-hub/...	Text duplicate	Policies
/sustainability/reporting-hub/...	Text duplicate	Our ESG Ratings
/sustainability/building-stron...	Text duplicate	Circular Economy Lesson Plan
/sustainability/how-to-make-yo...	Text duplicate	How to make your packaging circular
/sustainability/how-to-make-yo...		Circular Design Metrics
/sustainability/how-to-make-yo...		Optimize your packaging
/sustainability/how-to-make-yo...		100% recyclable
/sustainability/how-to-make-yo...		Replacing Problem Plastics
https://www.dssmith.com/media		Media
/media/our-stories		Our Stories
/media/our-stories/2024/5/ppwr...		PPWR: The Packaging and Packaging Waste Regulation Explained
/media/wasted-paper		Wasted Paper: A Path to Better Recycling
/media/media-contact		Media contact
https://www.dssmith.com/careers		Careers
/careers/life-at-ds-smith		Life at DS Smith
/careers/life-at-ds-smith/our-...		Our Culture & Values
/careers/life-at-ds-smith/dive...		Diversity, Equity & Inclusion
/careers/life-at-ds-smith/dive...		International Women's Day
/careers/life-at-ds-smith/dive...		Gender  Diversity
/careers/life-at-ds-smith/rewa...		Reward, Recognition & Benefits
/careers/life-at-ds-smith/care...		Career Development
/careers/early-career		Early Careers
/careers/early-career/our-grad...		Our Graduate Programmes
/careers/early-career/our-appr...		Our Apprenticeships
/careers/our-team		Our Team
/careers/our-team/careers-in-m...		Careers in Manufacturing, Operations, Production
/careers/our-team/careers-in-c...		Careers in Corporate functions & shared services
/careers/our-team/careers-in-s...		Careers in Sales and Marketing
/careers/our-team/careers-in-s...		Careers in Sustainability
/careers/our-team/careers-in-i...		Careers in Innovation, Research & Development
/careers/our-team/careers-in-s...		Careers in Supply Chain & Procurement
/careers/our-team/careers-in-i...		Careers in Information & Technology
/careers/apply		Apply for a job
/careers/apply/hints-and-tips		Application Hints & Tips
/careers/locations		Locations
/investors/possible-offer-for-...		Offer
/investors/possible-offer-for-...		Offer for DS Smith Plc by International Paper Company
/international-paper-combination		About the International Paper + DS Smith Combination
/international-paper-combinati...		Customer Centre
/international-paper-combinati...		Supplier Centre
https://www.dssmith.com/contact		Contact us
https://www.dssmithepack.co.uk/	External Subdomain	Buy online
https://www.dssmith.com/	Anchor	Worldwide
/international-paper-combination		Learn about our combination
/media/our-stories/2025/7/maki...		Making Fibre Fashionable – one delivery at a time Our latest research uncovers the scale of plastic used in e-commerce clothing packaging, and sheds light on...
/media/our-stories/2024/10/mat...		51% of supermarket food and drink is packaged in unnecessary plastic Our first-of-its-kind research shows more should be done to replace plastics in packagin...
/media/our-stories/2025/6/uk-r...		UK Recycling Systems Explained The UK doesn’t have one standard system of collecting recycling and waste materials. We break down the different types. IMG-ALT Four recycling bins
/media/our-stories		More stories
/media/our-stories	Text duplicate	More stories
/international-paper-combination	Text duplicate	Learn about our combination
/media/our-stories/2025/7/maki...	Text duplicate	Making Fibre Fashionable – one delivery at a time Our latest research uncovers the scale of plastic used in e-commerce clothing packaging, and sheds light on...
/media/our-stories/2024/10/mat...	Text duplicate	51% of supermarket food and drink is packaged in unnecessary plastic Our first-of-its-kind research shows more should be done to replace plastics in packagin...
/media/our-stories/2025/6/uk-r...	Text duplicate	UK Recycling Systems Explained The UK doesn’t have one standard system of collecting recycling and waste materials. We break down the different types. IMG-ALT Four recycling bins
/media/our-stories	Text duplicate	More stories
/media/our-stories	Text duplicate	More stories
/products-services/packaging-s...	Text duplicate	Packaging Solutions
/products-services/paper-products	Text duplicate	Paper Products
/products-services/recycling-s...	Text duplicate	Recycling Services
/products-services/pos-solutions		Point of Sale Display Solutions
/media/our-stories/2024/8/what...		What is Recyclability and what are the Benefits? By Jonathan Edmunds, Head of Recyclability, Sustainability, and Government Affairs at DS Smith
/media/our-stories/2024/5/ppwr...		PPWR: The Packaging and Packaging Waste Regulation Explained By Susana Braz, Head of Government Affairs at DS Smith
/recycling/about/media-centre/...		Recycling Technology Innovations Revealed By Stephanie Dalton, Innovation Manager at DS Smith
/paper/about/media-centre/2022...		Innovating in Barrier Technology By Susana Aucejo, Surface & Barrier Director at DS Smith
/sustainability/sustainability...		Find out more
/products-services/packaging-s...		Packaging Solutions Partner with us for your packaging needs. More info A-TITLE Packaging Solutions
/products-services/paper-produ...		Containerboard Explore our complete range of containerboard paper grades More info A-TITLE Containerboard
/products-services/recycling-s...		Recycling Services How we can help you waste less and recycle more. More info A-TITLE Recycling Services
https://www.dssmith.com/investors		Investor information Results, presentations and shareholder information. More info A-TITLE Investor information
/careers/apply		Join DS Smith Discover your new career in Packaging, Paper and Recycling. Apply now A-TITLE Join DS Smith
/get-in-touch		Get in touch Contact us for sales and media enquiries. Contact us A-TITLE Get in touch
https://www.dssmith.com/company		About DS Smith A-TITLE About DS Smith
https://www.internationalpaper...	New window External Subdomain	About International Paper A-TITLE About International Paper
/international-paper-combination		IP & DS Smith Combination A-TITLE IP & DS Smith Combination
/investors/investor-information	Text duplicate	Investors A-TITLE Investors
/sustainability	Text duplicate	Sustainability A-TITLE Sustainability
/media/media-contact	Text duplicate	Media A-TITLE Media
https://www.dssmith.com/careers	Text duplicate	Careers A-TITLE Careers
/products-services/packaging-s...		Packaging solutions A-TITLE Packaging solutions
/products-services/paper-products		Paper products A-TITLE Paper products
/products-services/recycling-s...		Recycling services A-TITLE Recycling services
/company/locations		Our locations A-TITLE Our locations
/get-in-touch	Text duplicate	Contact us
https://www.linkedin.com/compa...	External Subdomain	No Text
https://twitter.com/dssmithgroup	External	No Text
https://www.youtube.com/user/D...	External Subdomain	No Text
https://www.facebook.com/dssmi...	External Subdomain	No Text
https://www.instagram.com/dssm...	External Subdomain	No Text
/tools/privacy-policy		Privacy Policy
/tools/cookies-policy		Cookies Policy
https://www.dssmith.com/site-map		Site map
/investors/corporate-governanc...	New window	Modern Slavery Statement

Server configuration 98% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.dssmith.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (249 kB).

Page Speed

HTTP Response Header

Name	Value
date	Tue, 29 Jul 2025 21:33:31 GMT
content-type	text/html; charset=utf-8
access-control-expose-headers	Request-Context
cache-control	no-cache,no-store
expires	-1
pragma	no-cache
set-cookie	248 Characters
strict-transport-security	max-age=31536000; includeSubDomains
request-context	appId=cid-v1:13bb2a55-f059-49c4-a8fc-3984dff31d9b
x-frame-options	SAMEORIGIN
x-content-type-options	nosniff
referrer-policy	strict-origin-when-cross-origin
permissions-policy	camera=(), microphone=(), geolocation=(self "https://google.com"), payment=(self)
reporting-endpoints	csp-endpoint="https://www.dssmith.com/api/reporting/", default="https://www.dssmith.com/api/reporting/"
report-to	{ "group": "csp-endpoint","max_age": 10886400,"endpoints": [{ "url": "https://www.dssmith.com/api/reporting/" }] }
content-security-policy	script-src 'self' 'unsafe-eval' 'unsafe-inline' 'strict-dynamic' 'nonce-05f021f3-d2bc-43ce-a2cf-097f98de5262' http: https: ; object-src 'none' ; frame-src 'self' www.googletagmanager.com www.recaptcha.net td.doubleclick.net .svc.dynamics.com e.issuu.com www.youtube.com de7.i-grasp.com .investis.com streamio.com .streamio.com tourmake.it player.vimeo.com kuula.co dssmarketing.viewin360.co sway.office.com app.inevent.uk dssmith.g3dlabs.com youtu.be prezi.com x.adroll.com www.facebook.com .cdn.optimizely.com inevent.uk typeform.com *.typeform.com; frame-ancestors 'self' https://cmp.optimizely.com; base-uri 'self' ; report-uri https://www.dssmith.com/api/reporting/; report-to csp-endpoint;
x-permitted-cross-domain-policies	none
cross-origin-embedder-policy	unsafe-none
cross-origin-opener-policy	unsafe-none
cross-origin-resource-policy	same-site
cf-cache-status	DYNAMIC
server	cloudflare
cf-ray	966fbc306ec52a43-CDG
content-encoding	gzip
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 766 referring domains.

This page has 4,162 backlinks.

This page has backlinks from 633 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: * 
Disallow: /fr/plastics/notre-offre/solutions-de-distribution-et-de-conditionnement-souples/flexible-packaging-rapak/

Sitemap: https://www.dssmith.com/index-Sitemap.xml

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www.dssmith.com

DS Smith – Packaging, Paper, Recycling

DS Smith is an international packaging company, offering sustainable, plastic-free packaging, integrated recycling services, and sustainable paper products.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
DS Smith	76%	Check
Smith	75%	Check
DS Smith Packaging	75%	Check
Recycling	70%	Check
Packaging	68%	Check
Paper Recycling	68%	Check
International Paper DS Smith	65%	Check
Paper	63%	Check
recycling services	62%	Check
DS Smith Combination	62%	Check
Paper Products	60%	Check
Sustainable Packaging	58%	Check
Offer	56%	Check
Recycling Systems	56%	Check
Recycling Technology	56%	Check
Packaging Solutions	55%	Check
Packaging Systems	55%	Check
Packaging Company	55%	Check
Recycling Waste	55%	Check
International Paper	55%	Check
Services	54%	Check
Products	54%	Check
plastic	54%	Check
Products and Services	54%	Check
Redefining Packaging	54%	Check

Show more keywords and terms

Dssmith.com - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 100% achieved

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(Nice to have)

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Meta tags

Automatically check dssmith.com including all subpages at once!

Page quality 69% achieved

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(Nice to have)

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Media list

Page structure 27% achieved

(Critically important)

(Important)

Heading structure

Link structure 63% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 98% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

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Most important keywords

Automatically check dssmith.com including all subpages at once!

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