Dovetail.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
74% 
Page structure
58% 
Link structure
42% 
Server
44% 
External factors
100% 
SEO Score
Response time
0.42 s
File size
384.30 kB
Words
984
Media files
117
Number of links
185 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Customer Insights Hub — Dovetail
The length of the page title is perfect. (309 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The flexible Customer Insights Hub for teams and businesses that get you from data to insights fast, no matter the research method.
The length of the meta description is perfect. (811 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://dovetail.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
generatorGatsby 5.14.1
descriptionThe flexible Customer Insights Hub for teams and businesses that get you from data to insights fast, no matter the research method.
keywordsdovetail, research analysis, research methods, research ops, user research, ux analysis, ux research, ux researcher, ux design, product management
langen
twitter:cardsummary_large_image
twitter:site@hidovetail
twitter:creator@hidovetail
twitter:imagehttps://dovetail.com/_gatsby/image/8d2579ad9346288ceaccd647eeced7e5/af0ef7853044a5ae0ea0a098142aa790/Home.png?u=https%3A%2F%2Fimages.ctfassets.net%2Fmmu68mmhtb17%2F3ZqaoYzuXJSSxlhtxWK8XS%2F17db0a9faa0b5fa83adbd530e2695643%2FHome.png&a=w%3D1200%26h%3D600%26fm%3Dpng%26q%3D75&cd=2024-10-10T00%3A28%3A43.040Z
og:typewebpage
og:titleCustomer Insights Hub — Dovetail
og:descriptionThe flexible Customer Insights Hub for teams and businesses that get you from data to insights fast, no matter the research method.
og:logohttps://dovetail.com/logo.png
og:imagehttps://dovetail.com/_gatsby/image/8d2579ad9346288ceaccd647eeced7e5/af0ef7853044a5ae0ea0a098142aa790/Home.png?u=https%3A%2F%2Fimages.ctfassets.net%2Fmmu68mmhtb17%2F3ZqaoYzuXJSSxlhtxWK8XS%2F17db0a9faa0b5fa83adbd530e2695643%2FHome.png&a=w%3D1200%26h%3D600%26fm%3Dpng%26q%3D75&cd=2024-10-10T00%3A28%3A43.040Z
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 984 words. That's ok.
26.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.31 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
75 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...275a640100b76f1e7e01a1c612cf4/Notion.svgNotion
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...a028e33fe27ea2c5e51594869b666/zapier.svgZapier
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...0291f283c32485509cac14a7/Pressreader.svgPressReader
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...68221c4c7a8d5fddbd2/Emoji_Chat_1_1_1.svgNo alt attribute provided
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Video URLWidthHeight
...3f73a5f01ddd2eceedcb08160/launch-nav.mp4
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Page structure

H1 heading
(Critically important)
Build better products with continuous customer intelligence
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 74 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Build better products with continuous customer intelligence
H2 Our latest AI-powered innovations
H2 Data in, intelligence out. Powered by AI.
H2 Instant insights where everyone is working
H2 Hear the voice of your customer in messy product feedback
H2 Find the next person to talk to, fast
H2 Powering critical decisions at the Fortune 500
H2 Centralize every touch point
H2 Flexible enough to meet every team’s needs
H2 The ROI of Dovetail
H2 Trusted and loved by users
H2 Unlock customer intelligence for your organization
H2 Product
H2 Roles
H2 Resources
H2 Solutions
H2 Launches
H2 Community
H2 Topics
H2 Company
H2 Help
H2 Product Duplicate text
H2 Resources Duplicate text
H2 Roles Duplicate text
H2 Company Duplicate text
H2 Help Duplicate text
H2 Launches Duplicate text
H2 Community Duplicate text
H2 Solutions Duplicate text
H2 Topics Duplicate text
H3 Automatic analysis
H3 Discover insights
H3 Chat with your data
H3 For product managers
H6 Platform
H6 Projects
H6 Channels
H6 Ask
H6 Recruit
H6 Integrations
H6 Research repository
H6 Qualitative data analysis
H6 Thematic analysis software
H6 User research
H6 Voice of customer
H6 Researchers
H6 Designers
H6 Product managers
H6 Customer experience
H6 See all roles
H6 Finance
H6 Healthcare
H6 Watch a demo
H6 Blog
H6 Guides
H6 Outlier
H6 Changelog
H6 Partners
H6 Community Duplicate text
H6 Events
H6 Webinars
H6 Careers
H6 Help center
H6 Academy
H6 Experts
H6 Eric Liu
H6 Roy Olende
H6 Rody Van Vianen
H6 TrustRadius Verified User
H6 Marisa T.
H6 Alessandro C.
H6 G2 Verified User
H6 G2 Verified User Duplicate text
H6 Gonzalo M. Gonzales
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://dovetail.com/Dovetail logo
/product/platform/Platform The AI customer insights hub that drives product decisions
/product/projects/Projects Turn conversations, docs, and surveys into instant insights
/product/channels/Channels See trends from customer feedback in real-time
/product/ask-dovetail/Ask New Bring your customers to life in Slack and Microsoft Teams
/product/recruit/Recruit Beta Easily find and track research participants in one place
/integrations/Integrations Connect 25+ tools to share insights with your team
/launch/spring-25/Spring launch 2025
https://dovetail.com/next/No Text
/solution/research-repository/Research repository
/solution/qualitative-data-ana...Qualitative data analysis
/solution/thematic-analysis-so...Thematic analysis software
/solution/user-research/User research
/solution/voice-of-customer-so...Voice of customer
/role/researcher/Researchers
/role/designer/Designers
/role/product-manager/Product managers
/role/customer-experience/Customer experience
https://dovetail.com/role/See all roles
/industry/finance/Finance
/industry/healthcare/Healthcare
/events/live-demo/Watch a demo See Dovetail in action
https://dovetail.com/blog/Blog Hear from our team
https://dovetail.com/guides/Guides Explore industry resources
https://dovetail.com/outlier/New window Outlier Get inspired
https://dovetail.com/changelog/Changelog See our latest releases
https://dovetail.com/partners/Partners Take insights to new heights
https://dovetail.com/community/Community Events and slack group
https://dovetail.com/events/Events Live and virtual events
https://dovetail.com/webinars/Webinars Learn about our product
https://dovetail.com/careers/Careers Join the Dovetail team
https://dovetail.com/help/Help center Find the answers
https://dovetail.com/academy/Academy Learn best practices
https://dovetail.com/experts/Experts Receive specialized support
https://dovetail.com/enterprise/Enterprise
https://dovetail.com/pricing/Pricing
https://dovetail.com/customers/Customers
/contact-sales/Contact sales
https://dovetail.com/start/Go to app
https://dovetail.com/start/New window Log in
https://dovetail.com/auth/signup/Get Dovetail free
https://dovetail.com/menu/Menu
https://dovetail.com/Anchor Build better products with continuous customer intelligence
https://dovetail.com/auth/signup/Text duplicate Get Dovetail free
/request-a-demo/Book a demo
/customers/breville/IMG-ALT Breville
/customers/atlassian/IMG-ALT Atlassian
/customers/okta/IMG-ALT Okta
/customers/canva/IMG-ALT Canva
/customers/zapier/IMG-ALT Zapier
/launch/spring-25/Explore launch
https://dovetail.com/Anchor Data in, intelligence out. Powered by AI.
/product/projects/Explore projects
https://dovetail.com/Anchor Instant insights where everyone is working
/product/ask-dovetail/Explore Ask Dovetail
https://dovetail.com/Anchor Hear the voice of your customer in messy product feedback
/product/channels/Explore Channels
https://dovetail.com/Anchor Find the next person to talk to, fast
/product/recruit/Explore Recruit
https://dovetail.com/Anchor Powering critical decisions at the Fortune 500
https://dovetail.com/enterprise/Explore enterprise
/contact-sales/Text duplicate Contact sales
https://dovetail.com/Anchor Centralize every touch point
/integrations/Explore integrations
https://dovetail.com/Anchor Flexible enough to meet every team’s needs
/role/product-manager/Learn more
https://dovetail.com/Anchor The ROI of Dovetail
/resources/industry-reports/20...Read the Forrester Report
https://dovetail.com/Anchor Trusted and loved by users
https://dovetail.com/auth/signup/Text duplicate Get Dovetail free
/request-a-demo/Text duplicate Book a demo
/product/platform/Platform
/product/projects/Projects
/product/channels/Channels
/product/ask-dovetail/Ask Dovetail
/product/recruit/Recruit
/integrations/Integrations
https://dovetail.com/enterprise/Text duplicate Enterprise
https://dovetail.com/analysis/Analysis
https://dovetail.com/insights/Insights
https://dovetail.com/pricing/Text duplicate Pricing
https://heydovetail.notion.sit...New window External Subdomain Roadmap
/role/researcher/Text duplicate Researchers
/role/designer/Text duplicate Designers
/role/product-manager/Text duplicate Product managers
/role/customer-experience/Text duplicate Customer experience
https://dovetail.com/role/sales/Sales
/role/customer-success/Customer success
/role/product-marketer/Product marketers
https://dovetail.com/buy/Proposal builder
https://dovetail.com/guides/Ebooks
https://dovetail.com/tools/Free tools
https://dovetail.com/blog/Blog
https://dovetail.com/partners/Partners
https://dovetail.com/experts/Experts
https://dovetail.com/referrals/Refer a lead
/blog/product-updates/Product updates
/events/live-demo/Watch a demo
https://dovetail.com/outlier/New window Outlier
/solution/research-repository/Text duplicate Research repository
https://dovetail.com/analysis/Text duplicate Analysis
/solution/user-research/Text duplicate User research
/solution/voice-of-customer-so...Text duplicate Voice of customer
/solution/thematic-analysis-so...Text duplicate Thematic analysis software
/solution/ux-research-platform/UX research platform
/solution/market-research-plat...Market research platform
/launch/spring-25/Spring ’25
https://dovetail.com/launch/3/Dovetail 3.0
/launch/magic/Magic
https://dovetail.com/customers/Text duplicate Customers
https://dovetail.com/community/Slack community
https://dovetail.com/community/Events
https://dovetail.com/research/Research methods
/customer-research/Customer research
https://dovetail.com/ux/User experience (UX)
/product-development/Product development
/market-research/Market research
https://dovetail.com/surveys/Surveys
/employee-experience/Employee experience
/patient-experience/Patient experience
https://dovetail.com/company/About us
https://dovetail.com/careers/Careers
/help/categories/legal-and-pri...Legal
https://dovetail.com/help/Help center
https://dovetail.com/academy/Dovetail Academy
/contact-sales/Text duplicate Contact sales
/request-a-demo/Request a demo
https://trust.dovetail.com/New window External Subdomain Trust center
https://status.dovetail.com/New window External Subdomain Status
https://developers.dovetail.com/New window External Subdomain API docs
https://dovetail.com/changelog/Changelog
https://instagram.com/hidovetailNew window External No Text
https://au.linkedin.com/compan...New window External Subdomain No Text
https://twitter.com/hidovetail/New window External No Text
https://www.youtube.com/c/HiDo...New window External Subdomain No Text
/product/platform/Text duplicate Platform
/product/projects/Text duplicate Projects
/product/channels/Text duplicate Channels
/product/ask-dovetail/Text duplicate Ask Dovetail
/product/recruit/Text duplicate Recruit
/integrations/Text duplicate Integrations
https://dovetail.com/enterprise/Text duplicate Enterprise
https://dovetail.com/analysis/Text duplicate Analysis
https://dovetail.com/insights/Text duplicate Insights
https://dovetail.com/pricing/Text duplicate Pricing
https://heydovetail.notion.sit...New window External Subdomain Text duplicate Roadmap
https://dovetail.com/buy/Text duplicate Proposal builder
https://dovetail.com/guides/Text duplicate Ebooks
https://dovetail.com/tools/Text duplicate Free tools
https://dovetail.com/blog/Text duplicate Blog
https://dovetail.com/partners/Text duplicate Partners
https://dovetail.com/experts/Text duplicate Experts
https://dovetail.com/referrals/Text duplicate Refer a lead
/blog/product-updates/Text duplicate Product updates
/events/live-demo/Text duplicate Watch a demo
https://dovetail.com/outlier/New window Text duplicate Outlier
/role/researcher/Text duplicate Researchers
/role/designer/Text duplicate Designers
/role/product-manager/Text duplicate Product managers
/role/customer-experience/Text duplicate Customer experience
https://dovetail.com/role/sales/Text duplicate Sales
/role/customer-success/Text duplicate Customer success
/role/product-marketer/Text duplicate Product marketers
https://dovetail.com/company/Text duplicate About us
https://dovetail.com/careers/Text duplicate Careers
/help/categories/legal-and-pri...Text duplicate Legal
https://dovetail.com/help/Text duplicate Help center
https://dovetail.com/academy/Text duplicate Dovetail Academy
/contact-sales/Text duplicate Contact sales
/request-a-demo/Text duplicate Request a demo
https://trust.dovetail.com/New window External Subdomain Text duplicate Trust center
https://status.dovetail.com/New window External Subdomain Text duplicate Status
https://developers.dovetail.com/New window External Subdomain Text duplicate API docs
https://dovetail.com/changelog/Text duplicate Changelog
/launch/spring-25/Text duplicate Spring ’25
https://dovetail.com/launch/3/Text duplicate Dovetail 3.0
/launch/magic/Text duplicate Magic
https://dovetail.com/customers/Text duplicate Customers
https://dovetail.com/community/Text duplicate Slack community
https://dovetail.com/community/Text duplicate Events
/solution/research-repository/Text duplicate Research repository
https://dovetail.com/analysis/Text duplicate Analysis
/solution/user-research/Text duplicate User research
/solution/voice-of-customer-so...Text duplicate Voice of customer
/solution/thematic-analysis-so...Text duplicate Thematic analysis software
/solution/ux-research-platform/Text duplicate UX research platform
/solution/market-research-plat...Text duplicate Market research platform
https://dovetail.com/research/Text duplicate Research methods
/customer-research/Text duplicate Customer research
https://dovetail.com/ux/Text duplicate User experience (UX)
/product-development/Text duplicate Product development
/market-research/Text duplicate Market research
https://dovetail.com/surveys/Text duplicate Surveys
/employee-experience/Text duplicate Employee experience
/patient-experience/Text duplicate Patient experience
https://instagram.com/hidovetailNew window External No Text
https://au.linkedin.com/compan...New window External Subdomain No Text
https://twitter.com/hidovetail/New window External No Text
https://www.youtube.com/c/HiDo...New window External Subdomain No Text
/help/user-terms-of-service/Terms
/help/privacy-policy/Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://dovetail.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (384 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length393484
accept-rangesbytes
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; hit
dateSun, 27 Jul 2025 10:14:21 GMT
permissions-policybrowsing-topics=()
referrer-policystrict-origin-when-cross-origin
serverDovetail
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-content-type-optionsnosniff
x-frame-optionsDENY
x-nf-request-id01K15P0NX80C3VSE69GC42KANX
x-xss-protection1; mode=block
etag"2a26c72e6f2e59cedccc4464817f66a4-ssl"
via1.1 b9b04d42286133992b582a519d8da04e.cloudfront.net (CloudFront)
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