Disneystore.co.uk - SEO Checker

Overview of the SEO Check
Meta information
90% 
Page quality
54% 
Page structure
43% 
Link structure
68% 
Server
73% 
External factors
100% 
SEO Score
Response time
0.98 s
File size
177.70 kB
Words
286
Media files
12
Number of links
53 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Disney Store UK | Discover and Buy Official Merchandise
The length of the page title is perfect. (511 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Disney Store is home to official merchandise, from Disney clothes to unique homeware. Shopping to find gifts for Disney fans just got easier.
The length of the meta description is perfect. (861 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.disneystore.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionDisney Store is home to official merchandise, from Disney clothes to unique homeware. Shopping to find gifts for Disney fans just got easier.
keywordsDisney Store
google-site-verificationiN71GQHTaIdqgvpu2djxuhqZRD05Z3gBGXGdToR3Als
langen
og:imagehttps://cdn-ssl.s7.disneystore.com/is/image/ShopDisney/ds-logo-social?wid=1200
og:typewebsite
og:site_namedisneystore.co.uk
og:titleDisney Store | Official Site for Disney Merchandise
og:urlhttps://www.disneystore.co.uk
og:descriptionshopDisney online is now disneystore.co.uk, the ultimate Disney shopping destination! Shop for costumes, clothes, toys, collectibles, decor, movies and more.
x-ua-compatibleie=edge
Content-Security-Policyupgrade-insecure-requests
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
There are only 286 words on this page. Good pages should have about 800 words of useful content.
26.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Whiskers & Woofs
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Whiskers & Woofs
H1 Snuggle Season Never Ends
H1 From Experiment to Icon
H1 Worth melting for.
H2 Empty heading
H2 Magical Offers
H2 Shop Adventure Essentials
H2 Empty heading
H3 My Bag ()
H3 Selected Playtime Favourites Now £15
H3 25% Off Selected Homeware Items
H5 Added to Wish List
H5 Search
H6 Recent
H6 Top Products
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.
LinkAttributesAnchor text
https://support.disneystore.co...External Subdomain Free Delivery over £50 • Free Returns • Hundreds of Click & Collect Locations
/westfield-londonSubdomain The Magic Has Arrived At Westfield White City!
/offersSubdomain All Offers
https://www.disneystore.co.uk/A-TITLE Home Logo
https://www.disneyplus.com/en-...New window External Subdomain Disney+
https://disney.co.uk/New window External Disney.co.uk
/store-locatorNew window Store Locator
https://support.disneystore.co...New window External Subdomain Help
/order-lookupSubdomain Check Order Status
/wish-listSubdomain My Wish List 0
https://www.disneystore.co.uk/bagSubdomain My Bag 0
A-TITLE View Bag
/wish-listSubdomain View Wish List
https://www.disneystore.co.uk/newNew
A-TITLE New
https://www.disneystore.co.uk/newShop All
A-TITLE Shop All New
/saleSale
A-TITLE Sale
/toys-and-fancy-dressToys & Fancy Dress
A-TITLE Toys & Fancy Dress
/toys-and-fancy-dressText duplicate Shop All
A-TITLE Shop All Toys & Fancy Dress
/fashionFashion
A-TITLE Fashion
/fashionText duplicate Shop All
A-TITLE Shop All Fashion
/home-and-stationeryHome
A-TITLE Home
/home-and-stationeryText duplicate Shop All
A-TITLE Shop All Home
/collectiblesCollectibles
A-TITLE Collectibles
/collectiblesText duplicate Shop All
A-TITLE Shop All Collectibles
/giftsGifts
A-TITLE Gifts
/giftsText duplicate Shop All
A-TITLE Shop All Gifts
/characters-and-moviesCharacters & Movies
A-TITLE Characters & Movies
/characters-and-moviesText duplicate Shop All
A-TITLE Shop All Characters & Movies
/offersOffers
A-TITLE Offers
https://www.disneystore.co.uk/Anchor My Account
/on/demandware.store/Sites-sho...Subdomain Info & Settings
/on/demandware.store/Sites-sho...Subdomain Order History
/on/demandware.store/Sites-sho...Subdomain Wish List
/ocapi/cc/logoutLog Out
/disneyplusNew window Text duplicate Disney+
https://disney.co.uk/New window External Text duplicate Disney.co.uk
https://disneyoutlet.co.uk/New window External Outlet
/order-lookupNew window Subdomain Text duplicate Check Order Status
https://support.disneystore.co...New window External Subdomain Text duplicate Help
https://www.disneystore.co.uk/bagSubdomain My Bag ()
https://www.disneystore.co.uk/bagSubdomain View My Bag
/searchNo Text
/new?srule=most-popularNew & Trending
A-TITLE New & Trending
/characters-and-movies/disney/...Stitch
A-TITLE Stitch
/toys-and-fancy-dress/toysToys
A-TITLE Toys
/toys-and-fancy-dress/fancy-dressFancy Dress
A-TITLE Fancy Dress
/fashionText duplicate Fashion
A-TITLE Fashion
/home-and-stationery/homeHomeware
A-TITLE Homeware
/home-and-stationery/stationeryStationery
A-TITLE Stationery
/collectiblesText duplicate Collectibles
A-TITLE Collectibles
/giftsText duplicate Gifts
A-TITLE Gifts
/uniquely-disney?srule=newestSubdomain NEW! Whiskers & Woofs A pawsitively perfect collection. Shop Now
/saleSubdomain No Text
/offersSubdomain Shop All Offers
/offers/promotion9Subdomain ENDS 28TH JULY AT 6.30AM Selected Playtime Favourites Now £15 Shop Now
IMG-ALT Background image of Selected Playtime Favourites Now £15
/offers/promotion10Subdomain ENDS 4TH AUGUST AT 6.30AM 25% Off Selected Homeware Items Shop Now
IMG-ALT Background image of 25% Off Selected Homeware Items
/uniquely-disney/urupocha-chanSubdomain NEW ARRIVAL ALERT! Snuggle Season Never Ends New soft toys from Japan just landed! Shop Now
IMG-ALT Snuggle Season Never Ends
/characters-and-movies/disney/...Subdomain From Experiment to Icon Say Aloha to new film-inspired favourites. Shop Now
IMG-ALT Background image of From Experiment to Icon
/back-to-schoolSubdomain Shop Back to School
/summer-shop/summerSubdomain Shop Summer
/new?srule=most-popularSubdomain Worth melting for. Shop Now
IMG-ALT Background image of Worth melting for.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.disneystore.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.98 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (178 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
accept-rangesbytes
x-dw-request-base-idB2GO1xDNgWgBAAB_
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
content-encodinggzip
cf-cache-statusDYNAMIC
servercloudflare
cf-ray964526233a4bea22-IAD
content-length34994
dateThu, 24 Jul 2025 17:31:03 GMT
varyAccept-Encoding
set-cookie142 Characters
x-disney-akamai-ruleSet Path Cookie
akamai-grn0.b52a3517.1753378263.1877a0f9
x-queueit-connectorakamai
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 744 referring domains.
This page has 9,366 backlinks.
This page has backlinks from 477 different ip addresses.

Robots.txt

User-agent: *

# Standard rules and HTML pages
Disallow: *OneID-Responder*
Disallow: /search*
Disallow: /*Product-ShowQuickView*
Disallow: /*Product-Variation*
Disallow: /Product-SizeChart*
Disallow: /Promotion-Details*
Disallow: /secure*
Disallow: /*pmin*
Disallow: /*pmax*
Disallow: /null$
Disallow: /my-bag*
Disallow: /account*
Disallow: /register*
Disallow: /wishlist*
Disallow: /payment*
Disallow: /billing*
Disallow: /shipping*
Disallow: /order*
Disallow: /product-print*
Disallow: /contentsearch*
Disallow: *?*q=*
Disallow: *prefn* 
Disallow: *prefv*

# Non-critical resources
Disallow: /on/demandware.static/*/internal/jscript/dwanalytics
Disallow: /on/demandware.static/*/internal/jscript/dwac
Disallow: /on/demandware.store/*/__Analytics-Start
Disallow: /on/demandware.static/*/js/search.js
Disallow: /on/demandware.store/*/Wishlist-GetListJson

# PLP pagination
Allow: *?page=*&prefn1=memberGroups
Allow: *?page=*&prefn1=allowed_country
Disallow: /search?page=*&prefn1=memberGroups
Disallow: /search?page=*&prefn1=allowed_country
Disallow: /on/demandware.store/*/Search-ShowAjax

# Indexable internal search pages
Allow: /search?q=star+wars+game$
Allow: /search?q=star+wars+costumes$
Allow: /search?q=disney+game$
Allow: /search?q=marvel+game$
Allow: /search?q=toy+story+fancy+dress$
Allow: /search?q=toy+story+costumes$
Allow: /search?q=encanto+playset$
Allow: /search?q=buzz+lightyear+fancy+dress$
Allow: /search?q=aladdin+fancy+dress$
Allow: /search?q=avatar+figures$
Allow: /search?q=dolls+house$
Allow: /search?q=duck+teddy$
Allow: /search?q=duck+plush$
Allow: /search?q=princess+dolls$
Allow: /search?q=lion+teddy$
Allow: /search?q=toy+playset$
Allow: /search?q=outdoor+playsets$
Allow: /search?q=duck+soft+toy$
Allow: /search?q=lion+soft+toy$
Allow: /search?q=mouse+teddy$


User-agent: AdsBot-Google-Mobile
Disallow: /secure*
Disallow: /my-bag*
Disallow: /search*
Disallow: /account*
Disallow: /register*
Disallow: /wishlist*
Disallow: /payment*
Disallow: /billing*
Disallow: /shipping*
Disallow: /order*
Disallow: /product-print*


User-agent: AdsBot-Google
Disallow: /secure*
Disallow: /my-bag*
Disallow: /search*
Disallow: /account*
Disallow: /register*
Disallow: /wishlist*
Disallow: /payment*
Disallow: /billing*
Disallow: /shipping*
Disallow: /order*
Disallow: /product-print*


Sitemap: https://www.disneystore.co.uk/sitemap_index.xml

Search preview

www.disneystore.co.uk
Disney Store UK | Discover and Buy Official Merchandise
Disney Store is home to official merchandise, from Disney clothes to unique homeware. Shopping to find gifts for Disney fans just got easier.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Disney71%Check
Disney Store70%Check
Store69%Check
Disney Store UK66%Check
Shop52%Check
Homeware52%Check
Whiskers50%Check
Woofs50%Check
Gifts46%Check
find46%Check

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Cookie Policy

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