Crueltyfreeinternational.org - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
52% 
Page structure
100% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
59.80 kB
Words
433
Media files
11
Number of links
43 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cruelty Free International Homepage | Cruelty Free International
There are word repetitions in the page title.
The length of the page title is perfect. (575 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://crueltyfreeinternational.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org); Commerce 2
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 433 words on this page. Good pages should have about 800 words of useful content.
32.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 115 characters this one is longer than 70 characters:
"help us end animal testing worldwide by taking part in our move for the millions fundraising challenge..."
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nal_core/img/skin/logo/fallback_logo.pngCruelty Free International logo
...anner_1920_x_1080_px_2.png?itok=DkRIn1poNo alt attribute provided
...amme_homepagebanner-10.png?itok=r1UiDHsnCosmetics products on a pink background with the leaping bunny logo in the corner
..._ongrass_homepage-06_0.png?itok=TL49Ck5-Brown bunny on grass
...-08/homepage_beagle-04.png?itok=a2svURAPface of cute small beagle - Photo by Marcus Wallis on Unsplash
...ry-ctoa-tile-640x960px.jpg?itok=kPuCmBbnOne of our ambassadors
...eb_-_vallance_meeting_.png?itok=H77GNOoLNo alt attribute provided
...05/web_-_uk_parliament.png?itok=S86igBm6No alt attribute provided
...ic/2025-05/web_invest_.png?itok=ZhTkUrhqNo alt attribute provided
...e_banner_background-06.png?itok=gUUUcB2fNo alt attribute provided
...nal_core/img/skin/logo/fallback_logo.pngCruelty Free International logo

Page structure

H1 heading
(Critically important)
Cruelty Free International Homepage
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Cruelty Free International Homepage
H2 Site Navigation
H2 FUNDRAISE FOR ANIMALS TODAY
H2 Cruelty Free International works to create a world where no animals suffer in a laboratory.
H2 The Leaping Bunny Programme
H2 Take actionfor animals
H2 Be a hero for animals
H2 Celebrities, ambassadors, politicians
H2 News & updates
H2 We meet with UK Science Minister Lord Vallance on phase-out of animal testing
H2 We took our updated Replace Animal Tests (RAT) List to Parliament
H2 New study reveals scale and severity of ‘force-feeding’ chemicals to animals during tests
H2 Site footer. Includes: Newsletter signup, Social links, Simplified sitemap navigation and Secondary navigation.
H3 Utility Nav
H3 Site Search
H3 192.1 million animals
H3 207,724 tests
H3 9.6 million animals
H3 Simplified sitemap navigation
H3 Get the latest from us
H3 Connect
H3 Small Print
H4 Privacy and T's & C's
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/Anchor Skip to navigation
/IMG-ALT Cruelty Free International logo
/about-cruelty-free-internationalWhat we do
/make-changeMake a change
https://crueltyfreeinternation...External Shop
/donateDonate
https://crueltyfreeinternation...External Subdomain Move for the Millions
/about-animal-testingFind out more
/about-animal-testing/facts-an...The facts & figures
/about-animal-testing/alternat...Discover non-animal methods
/leapingbunnySearch Leaping Bunny brands
/leaping-bunny-programme/apply...Become Leaping Bunny approved
/make-changeTake action for animals
/ways-you-can-helpIMG-ALT face of cute small beagle - Photo by Marcus Wallis on Unsplash
/ways-you-can-helpBe a hero for animals
/ways-you-can-helphomepage secondary call to action 1Help animals today
/our-ambassadorsIMG-ALT One of our ambassadors
/our-ambassadorsCelebrities, ambassadors, politicians
/our-ambassadorsSecondary homepage call to action 2Find out more about our ambassadors
/latest-news-and-updatesNews & updates
/latest-news-and-updates/we-me...No Text
/latest-news-and-updates/we-me...We meet with UK Science Minister Lord Vallance on phase-out of animal testing
/latest-news-and-updates/we-me...We meet with UK Science Minister Lord Vallance on phase-out of animal testing Read more
/latest-news-and-updates/we-to...No Text
/latest-news-and-updates/we-to...We took our updated Replace Animal Tests (RAT) List to Parliament
/latest-news-and-updates/we-to...We took our updated Replace Animal Tests (RAT) List to ParliamentRead more
/latest-news-and-updates/new-s...No Text
/latest-news-and-updates/new-s...New study reveals scale and severity of ‘force-feeding’ chemicals to animals during tests
/latest-news-and-updates/new-s...New study reveals scale and severity of ‘force-feeding’ chemicals to animals during tests Read more
/Text duplicate IMG-ALT Cruelty Free International logo
/make-changeText duplicate Make a change
/about-cruelty-free-internationalText duplicate What we do
/go-cruelty-free-leaping-bunnyLeaping Bunny Programme
/leaping-bunny-programme/apply...Apply for the Leaping Bunny
/contact-usContact us
/media-centreMedia centre
/work-usWork for us
/donateText duplicate Donate
/ways-you-can-help/fundraise-a...Fundraise
/gifts-willsLegacy
https://crueltyfreeinternation...External Text duplicate Shop
/what-we-do/cruelty-free-inter...Cruelty Free International Trust
https://crueltyfreeeurope.org/External Cruelty Free Europe
/email-sign-pageSign up
https://www.facebook.com/Cruel...New window External Subdomain facebook
http://www.youtube.com/c/Cruel...New window External Subdomain youtube
https://twitter.com/crueltyfre...New window External twitter
https://www.linkedin.com/compa...New window External Subdomain linkedin
https://www.instagram.com/crue...New window External Subdomain Text duplicate twitter
/privacy-policyPrivacy policy
/cookie-noticeTerms of use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://crueltyfreeinternational.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (60 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html; charset=UTF-8
cache-controlmax-age=3600, public
dateWed, 21 May 2025 09:53:50 GMT
x-drupal-dynamic-cacheHIT
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 21 May 2025 10:05:31 GMT
etagW/"1747821931"
varyCookie
x-generatorDrupal 10 (https://www.drupal.org)
x-commerce-core2
x-serverc1-web01
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 729 referring domains.
This page has 757,787 backlinks.
This page has backlinks from 476 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cruelty86%Check
Free86%Check
International86%Check
Cruelty Free86%Check
Free International86%Check
Cruelty Free International86%Check
Cruelty Free International Homepage81%Check
International Homepage76%Check
Homepage63%Check
million47%Check
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