Crueltyfree.peta.org - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
93% 
Page structure
79% 
Link structure
80% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
113.20 kB
Words
686
Media files
4
Number of links
26 internal / 36 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Search for Cruelty-Free Companies, Products, and More | PETA
The length of the page title is perfect. (573 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
There are more than 6,300 companies in our database that don't test on animals, including Dove, e.l.f., Herbal Essences, 100% PURE, Dr. Bronner's, Aveda, and Seventh Generation!
The meta description is too long: 1121 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://crueltyfree.peta.org/
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThere are more than 6,300 companies in our database that don't test on animals, including Dove, e.l.f., Herbal Essences, 100% PURE, Dr. Bronner's, Aveda, and Seventh Generation!
generatorWPML ver:4.7.4 stt:1,3;
cf-cache-tagsccm-5,ccm-post-type-page,ccm-single-post,ccm-landing-page,ccm-home
article:modified_time2022-08-23T08:35:14+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleSearch for Cruelty-Free Companies, Products, and More | PETA
og:localeen_US
og:typewebsite
og:titleSearch for Cruelty-Free Companies, Products, and More | PETA
og:descriptionThere are more than 6,300 companies in our database that don't test on animals, including Dove, e.l.f., Herbal Essences, 100% PURE, Dr. Bronner's, Aveda, and Seventh Generation!
og:urlhttps://crueltyfree.peta.org/
og:site_nameBeauty Without Bunnies
og:imagehttps://crueltyfree.peta.org/wp-content/uploads/PETA_Approved_GATP_COLOR_v2-1.jpg
og:image:width1200
og:image:height800
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 686 words. That's ok.
36.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 102 characters this one is longer than 70 characters:
"welcome to the searchable database of companies that do and that don’t test their products on animals!"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ree-company-theme/assets/images/logo.svgBeauty Without Bunnies Logo
/wp-content/uploads/bwb-logo.svgBeauty Without Bunnies logo
/wp-content/uploads/logo-text.svgOrder PETA'S Free Beauty Without Bunnies Shopping Guide

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Other Ways to Search for Companies and Products
H2 Frequently Asked Questions
H3 Companies That Don’t Test on Animals
H3 Companies That Do Test on Animals
H3 Companies Working for Regulatory Change
H3 Companion-Animal Food Manufacturers
H3 Vegan Companies That Don’t Test on Animals
H3 Cruelty-Free Product Availability by Country/Region
H3 Cruelty-Free Companies by Product Type
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (36) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.peta.org/living/pe...External Subdomain What Is Beauty Without Bunnies?
https://support.peta.org/page/...External Subdomain Pledge to Be Cruelty-Free
https://crueltyfree.peta.org/Subdomain Search for Cruelty-Free Companies
https://www.peta.org/living/pe...External Subdomain Order PETA’s Cruelty-Free Shopping Guide
https://www.peta.org/living/hu...External Subdomain Vegan and Cruelty-Free Coupons
https://www.peta.org/living/fo...External Subdomain Animal Ingredients List
https://www.peta.org/living/External Subdomain Living
https://crueltyfree.peta.org/Subdomain Programs
https://prime.peta.org/New window External Subdomain PETA Prime
https://www.petakids.com/New window External Subdomain PETA Kids
https://www.peta.org/teachkind/External Subdomain TeachKind
https://www.peta.org/donate/wa...External Subdomain Support PETA
https://support.peta.org/page/...External Subdomain Become a Member
https://support.peta.org/page/...External Subdomain Make a Monthly Gift
https://legacy.peta.org/New window External Subdomain Planned Giving
https://www.peta.org/donate/va...External Subdomain Vanguard Society
https://www.peta.org/donate/me...External Subdomain Membership Services
https://www.peta.org/donate/wa...External Subdomain More Ways
https://www.peta.org/about-pet...External Subdomain Report Cruelty to Animals
https://www.peta.org/External Subdomain People for the Ethical Treatment of Animals
https://crueltyfree.peta.org/Subdomain IMG-ALT Beauty Without Bunnies Logo
/companies-dont-testSubdomain Companies That Don’t Test on Animals
/companies-dont-testSubdomain Text duplicate Companies That Don’t Test on Animals
/companies-do-testSubdomain Companies That Do Test on Animals
/companies-do-testSubdomain Text duplicate Companies That Do Test on Animals
/companies-working-for-regulat...Subdomain Companies Working for Regulatory Change
/companies-working-for-regulat...Subdomain Text duplicate Companies Working for Regulatory Change
/companion-animal-food-manufac...Subdomain Companion-Animal Food Manufacturers
/companion-animal-food-manufac...Subdomain Text duplicate Companion-Animal Food Manufacturers
/vegan-companiesSubdomain Vegan Companies That Don’t Test on Animals
/vegan-companiesSubdomain Text duplicate Vegan Companies That Don’t Test on Animals
/faq/not-finding-what-youre-lo...Subdomain Why Can't I Find a Certain Company?
/faq/what-types-of-companies-a...Subdomain What Types of Companies Are on the "Don't Test" List?
/faq/how-does-a-company-get-on...Subdomain How Does a Company Get on PETA's Global Animal Test–Free List?
/faq/how-does-a-company-licens...Subdomain How Does a Company License PETA's Animal Test–Free Logo?
/faq/how-do-i-know-that-these-...Subdomain How Do I Know That These Companies Really Don't Test on Animals?
/faq/what-about-a-product-whos...Subdomain Can I Trust a Product Label That Says, 'No Animal Testing'?
/faq/what-if-a-company-isnt-on...Subdomain What if a Company Isn't on Either of PETA's Lists?
/faq/why-do-some-companies-pro...Subdomain Why Do Some Companies' Product Labels Say, 'No Animal Ingredients,' When, in Fact, the Products Contain Beeswax, Lanolin, Whey, etc.?
/faq/how-often-are-petas-cruel...Subdomain How Often Are PETA's Animal Test–Free Product Lists Updated?
/faq/why-are-these-companies-i...Subdomain Why Are These Companies Included on the 'Do Test' List?
/faq/what-does-working-for-reg...Subdomain What Does 'Working for Regulatory Change' Mean?
/faq/does-petas-list-include-i...Subdomain Does PETA's List Include Individual Animal Test–Free Brands?
https://itunes.apple.com/us/ap...New window External Subdomain Download on the App Store
https://play.google.com/store/...New window External Subdomain Get it on Google Play
https://www.peta.org/about-pet...New window External Subdomain terms and conditions
https://www.peta.org/about-pet...New window External Subdomain Text duplicate terms and conditions
https://support.peta.org/page/...New window External Subdomain opt out here
https://www.peta.org/about-pet...New window External Subdomain privacy policy
http://www.peta.org/living/bea...New window External Subdomain Text duplicate What Is Beauty Without Bunnies?
https://support.peta.org/page/...New window External Subdomain Text duplicate Pledge to Be Cruelty-Free
https://crueltyfree.peta.org/Subdomain Text duplicate Search for Cruelty-Free Companies
http://www.peta.org/living/bea...New window External Subdomain Text duplicate Order PETA’s Cruelty-Free Shopping Guide
http://www.peta.org/living/oth...New window External Subdomain Text duplicate Vegan and Cruelty-Free Coupons
http://www.peta.org/living/bea...New window External Subdomain Text duplicate Animal Ingredients List
https://www.peta.org/about-pet...New window External Subdomain © 2025 PETA. Read Our Full Policy
https://www.peta.org/about-pet...New window External Subdomain Disclaimer
https://www.peta.org/about-pet...New window External Subdomain Privacy Policy
https://www.peta.org/about-pet...New window External Subdomain Contest Terms and Conditions
https://www.peta.org/about-pet...New window External Subdomain Texting Terms and Conditions
https://www.peta.org/about-pet...New window External Subdomain Terms of Use
https://www.peta.org/about-pet...New window External Subdomain Report Website Abuse

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://crueltyfree.peta.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (113 kB).

HTTP Response Header

NameValue
dateWed, 21 May 2025 10:09:16 GMT
content-typetext/html; charset=UTF-8
edge-cache-controlmax-age=7200
cache-controlmax-age=7200
link<https://crueltyfree.peta.org/wp-json/>; rel="https://api.w.org/", <https://crueltyfree.peta.org/wp-json/wp/v2/pages/5>; rel="alternate"; title="JSON"; type="application/json", <https://crueltyfree.peta.org/>; rel=shortlink
x-content-type-optionsnosniff
strict-transport-securitymax-age=2592000; preload
permissions-policymidi=(),accelerometer=(), gyroscope=(), magnetometer=(), fullscreen=*
content-security-policydefault-src 'unsafe-inline' 'unsafe-eval' 'self' data: *; frame-ancestors 'self' https://*.peta.org https://*.peta2.com https://*.petalatino.com https://*.animalrahat.com
referrer-policyno-referrer-when-downgrade
last-modifiedWed, 21 May 2025 08:12:10 GMT
cf-cache-statusHIT
age3021
set-cookie274 Characters
server-timingcfCacheStatus;desc="HIT"
varyAccept-Encoding
servercloudflare
cf-ray9433470008448cf9-CDG
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 607 referring domains.
This page has 4,093 backlinks.
This page has backlinks from 454 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Global Rules

User-Agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

# Sitemaps

Sitemap: https://crueltyfree.peta.org/sitemap_index.xml

Similar sites

Search preview

crueltyfree.peta.org
Search for Cruelty-Free Companies, Products, and More | PETA
There are more than 6,300 companies in our database that don't test on animals, including Dove, e.l.f., Herbal Essences, 100% PURE, Dr. Bronner's, Aveda, and Seventh Generation!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Free74%Check
Companies67%Check
Test Free66%Check
Animal Test Free63%Check
Cruelty-Free Companies61%Check
PETA60%Check
test59%Check
Animals59%Check
Product58%Check
Cruelty-Free56%Check
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