Cost.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
66% 
Page structure
62% 
Link structure
70% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.65 s
File size
63.20 kB
Words
1905
Media files
17
Number of links
127 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
COST - Council On State Taxation
The length of the page title is perfect. (305 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
viewportwidth=device-width, initial-scale=1
langen
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: The Council On State Taxation (COST) and the State Tax Research Instit...
  • Duplicate 2: Businesses paid $1,096.2 billion in state and local taxes in FY2023, a...
This page contains 1905 words. That's ok.
26.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
25 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 24.32 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 127 characters this one is longer than 70 characters:
"now is a great time to start planning your conference attendance for 2025 and use any unspent budget d..."
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/globalassets/logo_cost.svglogologo
...balassets/cost/slider/thune-mw-image.jpgNo alt attribute provided
...lassets/cost/slider/boomerang-effect.pngNo alt attribute provided
...s/cost/cost-events/2025-events-image.pngNo alt attribute provided
/globalassets/cost/slider/fy23-header.pngNo alt attribute provided
...alassets/cost/slider/bierbaum-slider.pngNo alt attribute provided
.../slider/disaster-relief-slider-image.jpgNo alt attribute provided
...cost/slider/e-invoicing-slider-image.pngNo alt attribute provided
...cost/slider/frieden-fair-share-image.pngNo alt attribute provided
...assets/cost/slider/mwwcr-paper-image.pngNo alt attribute provided
...slider/digital-business-slider-image.pngNo alt attribute provided
...slider/2023-scorecard-homepage-image.jpgNo alt attribute provided
/globalassets/cost/slider/fy23-header.pngNo alt attribute provided
...ts/cost/slider/mn-stn-article-header.pngNo alt attribute provided
...ts/cost/slider/homepage-slider-image.pngNo alt attribute provided
https://www.cost.org/images/blank-image.gifbooks background
/globalassets/logo_cost.svglogologo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 FeatureThe Mobile Workforce Act Introduced in the U.S. Senate April 10, 2025
H2 FeatureThe Boomerang Effect of the Business ‘Fair Share’ Tax Debate (Tax Notes State, February 10, 2025) February 10, 2025
H2 Feature2025 COST Events...At A Glance January 1, 2025
H2 Feature2024 State and Local Business Tax Burden Study December 20, 2024
H2 FeatureDeborah Bierbaum Awarded for Excellence in State Taxation by COST September 25, 2024
H2 FeatureTracking Chart: State and Local Disaster Relief Guidance December 19, 2024
H2 FeatureIs E-Invoicing Relevant In The US State Sales Tax Context? May 23, 2024
H2 FeatureWearing Blinders in the Debate Over Business’s ‘Fair Share’ of State Taxes (Tax Notes State, April 8, 2024) April 8, 2024
H2 FeatureCOST & STRI Release Paper Evaluating Mandatory Worldwide Combined Reporting March 8, 2024
H2 FeatureDigital-Business Input Exemptions: Lessons from Sales Tax History January 29, 2024
H2 FeatureCOST Scorecard: The Best and Worst of State Tax Administration (2023) December 29, 2023
H2 Feature2024 State and Local Business Tax Burden Study December 20, 2024 Duplicate text
H2 FeatureMinnesota's New Approach to Taxing Foreign Income Is Unfair and Unwise (Tax Notes State, August 21, 2023) August 21, 2023
H2 Upcoming National Meeting
H2 Newsletters & Media
H2 Legislative Alert
H2 Cost Conscious
H2 Twitter
H2 Featured Resources
H2 Amicus Briefs
H2 COST Studies, Articles & Reports
H2 COST Comments & Testimony
H2 Have questions? Contact Us.
H3 2025 SALT Technology Workshop
H3 ISSUE 25-22; May 14, 2025
H3 ISSUE 25-08; April 25, 2025
H3 Amazon Services LLC v. Department of Revenue
H3 2025 State and Local Amnesty Programs
H3 COST’s Letter to the Governor – Veto Request for S.B. 1113 – ITFA Violation and Internal Consistency
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.cost.org/IMG-ALT logo
/community/job-bank/Job Bank
A-TITLE Job Bank
https://www.cost.org/events/Events Calendar
A-TITLE Events Calendar
/about-cost/contact-us/Contact Us
A-TITLE Contact Us
/login?ReturnUrl=/Login
https://www.cost.org/about-cost/About COST
A-TITLE About COST
/about-cost/staff/Staff
A-TITLE Staff
/about-cost/board/COST Board of Directors
A-TITLE COST Board of Directors
/about-cost/board/criteria-for...Criteria For Selection
A-TITLE Criteria For Selection
/about-cost/board/past-board-m...Past Board Members
A-TITLE Past Board Members
/about-cost/board/board-standi...Board Standing Committees
A-TITLE Board Standing Committees
/about-cost/board/articles-and...Articles and Bylaws
A-TITLE Articles and Bylaws
/state-tax-resources/cost-poli...COST Policy Positions
A-TITLE COST Policy Positions
/state-tax-resources/policy-to...Policy Toolkits
A-TITLE Policy Toolkits
/about-cost/stri/State Tax Research Institute
A-TITLE State Tax Research Institute
/about-cost/stri/stri-board/STRI Officers and Board
A-TITLE STRI Officers and Board
/about-cost/stri/stri-studies-...STRI Studies and Reports
A-TITLE STRI Studies and Reports
/about-cost/stri/contribute/Contribute
A-TITLE Contribute
/about-cost/stri/articles-and-...Text duplicate Articles and Bylaws
A-TITLE Articles and Bylaws
/about-cost/paul-frankel-excel...COST/Paul Frankel Excellence in State Taxation Award
A-TITLE COST/Paul Frankel Excellence in State Taxation Award
/about-cost/alumni/Alumni
A-TITLE Alumni
/about-cost/contact-us/Text duplicate Contact Us
A-TITLE Contact Us
/corporate-membership/Corporate Membership
A-TITLE Corporate Membership
/corporate-membership/member-b...Member Benefits
A-TITLE Member Benefits
/corporate-membership/joinrenew/Join/Renew
A-TITLE Join/Renew
/corporate-membership/member-e...Member Employee Access
A-TITLE Member Employee Access
https://members.cost.org/myacc...External Subdomain My COST Profile
A-TITLE My COST Profile
http://members.cost.org/COST/J...External Subdomain New User?
A-TITLE New User?
https://members.cost.org/mbrdi...External Subdomain Member Directory
A-TITLE Member Directory
https://community.cost.org/com...External Subdomain Members Forum
A-TITLE Members Forum
/practitioner-partners/Practitioner Partners
A-TITLE Practitioner Partners
/practitioner-partners/practit...Practitioner Benefits
A-TITLE Practitioner Benefits
/practitioner-partners/joinrenew/Text duplicate Join/Renew
A-TITLE Join/Renew
https://members.cost.org/pract...External Subdomain Practitioner Directory
A-TITLE Practitioner Directory
/state-tax-resources/practitio...Practitioner Articles
A-TITLE Practitioner Articles
/practitioner-partners/submit-...Submit an Article
A-TITLE Submit an Article
https://community.cost.org/com...External Subdomain "Ask a Salt Practitioner" Forum
A-TITLE 'Ask a Salt Practitioner' Forum
/practitioner-partners/sponsor...Sponsorship Opportunities
A-TITLE Sponsorship Opportunities
/practitioner-partners/50-stat...50 State Developments Outline
A-TITLE 50 State Developments Outline
/state-tax-resources/State Tax Resources
A-TITLE State Tax Resources
/state-tax-resources/cost-poli...Text duplicate COST Policy Positions
A-TITLE COST Policy Positions
/state-tax-resources/policy-to...Text duplicate Policy Toolkits
A-TITLE Policy Toolkits
/state-tax-resources/cost-amic...COST Amicus Briefs
A-TITLE COST Amicus Briefs
/state-tax-resources/cost-stud...COST/STRI Studies, Articles And Reports
A-TITLE COST/STRI Studies, Articles And Reports
/state-tax-resources/cost-comm...COST Comments and Testimony
A-TITLE COST Comments and Testimony
/state-tax-resources/bill-trac...Bill Tracking
A-TITLE Bill Tracking
/state-tax-resources/quarterly...Quarterly Enacted Legislation Roundups
A-TITLE Quarterly Enacted Legislation Roundups
/state-tax-resources/significa...Significant State Tax Cases
A-TITLE Significant State Tax Cases
/state-tax-resources/other-sta...Other State Tax Studies, Articles & Reports
A-TITLE Other State Tax Studies, Articles & Reports
/state-tax-resources/practitio...Text duplicate Practitioner Articles
A-TITLE Practitioner Articles
/state-tax-resources/useful-li...Useful Links
A-TITLE Useful Links
/state-tax-resources/fta-direc...FTA Directory
A-TITLE FTA Directory
/state-tax-resources/salt-glos...SALT Glossary of Terms
A-TITLE SALT Glossary of Terms
/state-tax-resources/Legislati...Legislative Tracking Charts and Maps
A-TITLE Legislative Tracking Charts and Maps
/state-tax-resources/COSTs-Pro...COST’s Proactive Legislative Initiatives
A-TITLE COST’s Proactive Legislative Initiatives
/state-tax-resources/30-Day-Sa...30-Day Safe Harbor for Traveling Employees
A-TITLE 30-Day Safe Harbor for Traveling Employees
https://www.cost.org/news/News
A-TITLE News
/news/cost-conscious/COST Conscious
A-TITLE COST Conscious
/news/cost-conscious/issue-25-...ISSUE 25-05; March 14, 2025
A-TITLE ISSUE 25-05; March 14, 2025
/news/legislative-alert/Legislative Alert
A-TITLE Legislative Alert
/news/legislative-alert/issue-...ISSUE 25-21; May 7, 2025
A-TITLE ISSUE 25-21; May 7, 2025
/news/legislative-alert/issue-...ISSUE 25-14; March 25, 2025
A-TITLE ISSUE 25-14; March 25, 2025
/news/practioner-connection/Practitioner Connection
A-TITLE Practitioner Connection
/news/social-media/Social Media
A-TITLE Social Media
/news/bill-tracking/Text duplicate Bill Tracking
A-TITLE Bill Tracking
https://www.cost.org/events/Events
A-TITLE Events
/events/post-event/Post an Event
A-TITLE Post an Event
/events/events-calendar-search/COST Events
A-TITLE COST Events
/events/non-cost-events-calend...Non-COST Events
A-TITLE Non-COST Events
/events/past-cost-events/Past COST Events
A-TITLE Past COST Events
/events/2025-and-beyond/2025 and Beyond
A-TITLE 2025 and Beyond
/events/Louisiana-Special-Sess...Louisiana Special Session State & Local Tax Update Webinar
A-TITLE Louisiana Special Session State & Local Tax Update Webinar
/events/Louisiana-Special-Sess...General Information
A-TITLE General Information
/events/Louisiana-Special-Sess...Agenda
A-TITLE Agenda
/events/2025-spring-conference...2025 Spring Conference / Audit Session
A-TITLE 2025 Spring Conference / Audit Session
/events/2025-spring-conference...Text duplicate General Information
A-TITLE General Information
/events/2025-spring-conference...Text duplicate Agenda
A-TITLE Agenda
/events/2025_salt_basics_school/2025 SALT Basics School
A-TITLE 2025 SALT Basics School
/events/2025_salt_basics_schoo...Text duplicate General Information
A-TITLE General Information
/events/2025_salt_basics_schoo...Registration Information
A-TITLE Registration Information
/events/2025_salt_basics_schoo...Text duplicate Agenda
A-TITLE Agenda
/events/2025-intermediateadvan...2025 Intermediate/Advanced State Income Tax School
A-TITLE 2025 Intermediate/Advanced State Income Tax School
/events/2025-intermediateadvan...Text duplicate General Information
A-TITLE General Information
/events/2025-intermediateadvan...Text duplicate Registration Information
A-TITLE Registration Information
/events/2025-intermediateadvan...Text duplicate Agenda
A-TITLE Agenda
/events/2025-intermediateadvan...2025 Intermediate/Advanced Sales & Use Tax School
A-TITLE 2025 Intermediate/Advanced Sales & Use Tax School
/events/2025-intermediateadvan...Text duplicate General Information
A-TITLE General Information
/events/2025-intermediateadvan...Text duplicate Registration Information
A-TITLE Registration Information
/events/2025-intermediateadvan...Text duplicate Agenda
A-TITLE Agenda
/events/2025-SALT-Technology-W...2025 SALT Technology Workshop
A-TITLE 2025 SALT Technology Workshop
/events/2025-SALT-Technology-W...Text duplicate General Information
A-TITLE General Information
/events/2025-SALT-Technology-W...Text duplicate Registration Information
A-TITLE Registration Information
/events/2025_property_tax_work...2025 Property Tax Workshop
A-TITLE 2025 Property Tax Workshop
/events/2025_property_tax_work...Text duplicate General Information
A-TITLE General Information
/events/2025_property_tax_work...Text duplicate Registration Information
A-TITLE Registration Information
/events/56th-annual-meeting/56th Annual Meeting
A-TITLE 56th Annual Meeting
/events/56th-annual-meeting/Ge...Text duplicate General Information
A-TITLE General Information
/events/56th-annual-meeting/Re...Text duplicate Registration Information
A-TITLE Registration Information
/events/2025_canadian_tax_work...2025 Canadian Tax Workshop For U.S. Companies
A-TITLE 2025 Canadian Tax Workshop For U.S. Companies
/events/2025_canadian_tax_work...Text duplicate General Information
A-TITLE General Information
/events/2025_canadian_tax_work...Text duplicate Registration Information
A-TITLE Registration Information
https://www.cost.org/community/Community
A-TITLE Community
https://community.cost.org/com...External Subdomain Text duplicate Members Forum
A-TITLE Members Forum
https://community.cost.org/dir...External Subdomain Text duplicate Member Directory
A-TITLE Member Directory
https://community.cost.org/men...External Subdomain COST Mentoring Program
A-TITLE COST Mentoring Program
https://community.cost.org/com...External Subdomain Text duplicate "Ask a Salt Practitioner" Forum
A-TITLE 'Ask a Salt Practitioner' Forum
https://community.cost.org/pra...External Subdomain Text duplicate Practitioner Directory
A-TITLE Practitioner Directory
/community/job-bank/Text duplicate Job Bank
A-TITLE Job Bank
/community/post-job/Post A Job
A-TITLE Post A Job
https://www.thune.senate.gov/p...External Subdomain Sen. Thune Announcement
https://www.cortezmasto.senate...External Subdomain Sen. Cortez Masto Announcement
/globalassets/cost/state-tax-r...Read Article
/globalassets/cost/slider/2025...Click Here For Details
/globalassets/cost/state-tax-r...View Study
/about-cost/paul-frankel-excel...More Award Details
/state-tax-resources/bill-trac...View Tracking Chart
/globalassets/cost/state-tax-r...Text duplicate View Study
/globalassets/cost/state-tax-r...Text duplicate Read Article
/globalassets/cost/state-tax-r...View Paper
/globalassets/cost/state-tax-r...Text duplicate Read Article
/globalassets/cost/state-tax-r...Text duplicate View Study
/globalassets/cost/state-tax-r...Text duplicate View Study
/globalassets/cost/state-tax-r...Text duplicate Read Article
/events/2025-SALT-Technology-W...Text duplicate 2025 SALT Technology Workshop
/events/2025-SALT-Technology-W...More Information
https://community.cost.org/men...External Subdomain No Text
/news/legislative-alert/issue-...ISSUE 25-22; May 14, 2025
/news/legislative-alert/More Issues
A-TITLE More Issues
/news/cost-conscious/issue-25-...ISSUE 25-08; April 25, 2025
/news/cost-conscious/Text duplicate More Issues
A-TITLE More Issues
https://twitter.com/COSTNewsExternal Tweets by @COSTNews
/globalassets/cost/state-tax-r...Amazon Services LLC v. Department of Revenue
/state-tax-resources/cost-amic...More Amicus Briefs
A-TITLE More Amicus Briefs
/globalassets/cost/state-tax-r...2025 State and Local Amnesty Programs
/state-tax-resources/cost-stud...More Studies, Articles & Reports
A-TITLE More Studies, Articles & Reports
/globalassets/cost/state-tax-r...COST’s Letter to the Governor – Veto Request for S.B. 1113 – ITFA Violation and Internal Consistency
/state-tax-resources/cost-comm...More Comments & Testimony
A-TITLE More Comments & Testimony
https://www.cost.org/Text duplicate IMG-ALT logo
/cdn-cgi/l/email-protectionEmail Us
/terms--conditions/Terms & Conditions
A-TITLE Terms & Conditions
/privacy-policy/Privacy Policy
A-TITLE Privacy Policy
https://www.cost.org/sitemap/Sitemap
A-TITLE Sitemap
https://www.facebook.com/cost.orgNew window External Subdomain A-TITLE Facebook
http://www.twitter.com/COSTNewsNew window External Subdomain A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cost.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.65 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (63 kB).

HTTP Response Header

NameValue
dateWed, 21 May 2025 11:37:05 GMT
content-typetext/html; charset=utf-8
cache-controlprivate
varyAccept-Encoding
set-cookie74 Characters
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cf-cache-statusDYNAMIC
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statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 56 referring domains.
This page has 415 backlinks.
This page has backlinks from 52 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
COST72%Check
2025 COST61%Check
Tax59%Check
COST Events58%Check
COST Conscious57%Check
COST Letter57%Check
State Tax55%Check
COST Board55%Check
State53%Check
Income Tax53%Check
Show more keywords and terms

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