Cloverhr.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
66% 
Page structure
72% 
Link structure
25% 
Server
67% 
External factors
100% 
SEO Score
Response time
0.93 s
File size
274.80 kB
Words
1834
Media files
17
Number of links
200 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HR & Business Advice | Leading HR Agency in Birmingham
The length of the page title is perfect. (529 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We have a passion for delivering HR and Business advice. Get in touch with one of our HR consultants today! We offer the right solutions bespoke to you.
The length of the meta description is perfect. (944 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cloverhr.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe have a passion for delivering HR and Business advice. Get in touch with one of our HR consultants today! We offer the right solutions bespoke to you.
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
generatorWordPress 6.7.2
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
google-site-verificationgxTDQcpHqE7t2rBN3hk1_qhuYdxjjgZhY5mInlaJCDs
msapplication-TileImagehttps://www.cloverhr.co.uk/wp-content/uploads/2021/06/cropped-clover_hr_packages-blossom_plan-270x270.png
article:published_time2023-06-21T11:18:12+00:00
article:modified_time2025-01-23T11:23:21+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleHR & Business Advice | Leading HR Agency in Birmingham
twitter:descriptionWe have a passion for delivering HR and Business advice. Get in touch with one of our HR consultants today! We offer the right solutions bespoke to you.
twitter:imagehttps://www.cloverhr.co.uk/wp-content/uploads/2022/08/clover-connections-web.png
twitter:label1Written by
twitter:data1admin
twitter:label2Time to read
twitter:data240 minutes
og:localeen_GB
og:typewebsite
og:titleHR & Business Advice | Leading HR Agency in Birmingham
og:descriptionWe have a passion for delivering HR and Business advice. Get in touch with one of our HR consultants today! We offer the right solutions bespoke to you.
og:urlhttps://www.cloverhr.co.uk/
og:site_nameClover HR
og:updated_time2025-01-23T11:23:21+00:00
og:imagehttps://www.cloverhr.co.uk/wp-content/uploads/2022/08/clover-connections-web.png
og:image:secure_urlhttps://www.cloverhr.co.uk/wp-content/uploads/2022/08/clover-connections-web.png
og:image:width900
og:image:height624
og:image:altHR
og:image:typeimage/png
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • reccomend => recommend
There are 2 text duplicates on this page:
  • Duplicate: Through honest, focused, responsive and innovative HR support, we will...
This page contains 1834 words. That's ok.
34.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
26 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 92 characters this one is longer than 70 characters:
"our mission is to be outstanding, trusted people advisors and partners to business everyday."
The following tag is repeated too often: our mission is to be outstanding, trusted people advisors and partners to business everyday.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2024/07/full-new-logo-white-300x47-1.pngwhite logo Clover HR
...2024/07/full-new-logo-white-300x47-1.pngwhite logo Clover HR
...t/uploads/2023/12/clover-emblem-2024.pngNo alt attribute provided
...t/uploads/2023/12/clover-emblem-2024.pngNo alt attribute provided
...t/uploads/2023/12/clover-emblem-2024.pngNo alt attribute provided
...t/uploads/2023/12/clover-emblem-2024.pngNo alt attribute provided
...ntent/uploads/2023/03/recommendation.pngNo alt attribute providedrecommendation
...ent/uploads/2023/02/hr_documentation.pngNo alt attribute providedhr_documentation
/wp-content/uploads/2023/02/support.pngsupport vectorsupport
/wp-content/uploads/2023/03/tech.pngNo alt attribute providedtech
...oads/2025/05/shutterstock_2454482081.jpghr professional talking to employee
...oads/2025/04/shutterstock_1946403292.jpggross misconduct meeting
...s/2024/08/NEW-BLOG-IMAGES-2-1024x576.pngNo alt attribute provided
...ssentials_certification-mark_colour-.pngNo alt attribute providedcyberessentials_certification-mark_colour-
...s/2023/12/full-new-logo-white-300x47.pngNo alt attribute providedfull new logo white
Video URLWidthHeight
...ntent/uploads/2020/10/cloverhr-video.mp4

Page structure

H1 heading
(Critically important)
WE HAVE A PASSION FOR DELIVERING HR AND BUSINESS SOLUTIONS
The H1 heading is perfect.
Headings
(Important)
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 WE HAVE A PASSION FOR DELIVERING HR AND BUSINESS SOLUTIONS
H2 DELIVERING SUPERB HR CONSULTANCY SERVICES
H2 HR SUPPORT SERVICES BASED IN WORCESTERSHIRE, BIRMINGHAM, CARDIFF, MANCHESTER AND LONDON
H2 GET YOUR HR HEALTH CHECK
H2 OUR VALUES - THE 4 P'S
H2 HR SUPPORT
H2 HR SERVICES
H2 HR CONSULTANCY
H2 HR RECRUITMENT
H2 YOUR TRUSTED PEOPLE ADVISORS
H2 Your trusted people advisers
H2 WE LOVE TO WORK WITH SMEs!
H2 CLOVER HR BLOG
H2 The 7 Key Benefits of Outsourcing HR Services for SMEs
H2 What Is Gross Misconduct?
H2 The Dangers of Relying on AI for HR Advice: Why Human Expertise Is Crucial for SMEs
H2 LOCAL PRESENCE, NATIONAL REACH AND INTERNATIONAL STANDARDS
H3 IS YOUR BUSINESS GDPR COMPLIANT?
H3 OUR MISSION
H3 Our Mission
H3 WHAT OUR CLIENTS SAY …
H3 HR SUPPORT FOR SMALL BUSINESSES
H3 LEARN SOMETHING NEW
H3 ADD VALUE TO YOUR BUSINESS THROUGH EXEMPLARY HR!
H4 HR RETAINED SERVICES
H4 HR CONSULTANCY SERVICES
H4 CLOVER RECRUITMENT
H4 CLOVER COMPLIANCE
H4 PASSION
H4 PERSONAL
H4 PEOPLE
H4 PERFORMANCE
H4 Need support with their people challenges
H4 Are a growing business that needs help to build structure and process to support their growth
H4 Need to ensure HR compliance
H4 Empty heading
H4 CYBER ESSENTIALS CERTIFIED
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.cloverhr.co.uk/Subdomain IMG-ALT white logo Clover HR
/hr-services/Subdomain HR Services
/outsourced-hr-services/Subdomain Outsourced HR Services
/hr-services/hr-documentation/Subdomain HR Documentation
/hr-services/performance-manag...Subdomain Performance Management
/hr-services/absence-management/Subdomain Absence Management
/hr-services/employee-wellbeing/Subdomain Employee Wellbeing
/business-hr/Subdomain Business HR
/brands/clover-assessments/Subdomain Assessments
/brands/clover-coaching/Subdomain Coaching
/brands/clover-training/Subdomain Training
/brands/clover-cv/Subdomain CVs
/brands/clover-health-and-safety/Subdomain Health & Safety
/brands/mediation/Subdomain Mediation
/data-protection/Subdomain Compliance
/hr-services/support/Subdomain HR Support
/sectors/Subdomain Speciality Sectors
/sectors/manufacturing/Subdomain Manufacturers
/sectors/engineering/Subdomain Engineers
/sectors/distribution/Subdomain Distributors
/sectors/it/Subdomain IT
/sectors/not-for-profit/Subdomain Charities
/sectors/architects/Subdomain Architects
/sectors/accountants/Subdomain Accountants
/sectors/financial-advisers/Subdomain Financial Advisers
/hr-healthcheck/Subdomain HR Healthcheck
/hr-services/breathe-hr/Subdomain HR Software
/hr-consultancy/Subdomain HR Consultancy
/hr-packages/Subdomain HR Packages and Retainers
/hr-consultancy/Subdomain Text duplicate HR Consultancy
/hr-consultancy/business-change/Subdomain Business Changes
/hr-consultancy/diversity-cons...Subdomain Diversity Consulting
/hr-consultancy/employee-engag...Subdomain Employee Engagement
/hr-consultancy/employment-tri...Subdomain Employment Tribunal
/hr-consultancy/leadership-dev...Subdomain Leadership Development
/hr-consultancy/merger-acquisi...Subdomain Merger & Acquisition Advice
/hr-consultancy/organisation-d...Subdomain Organisational Design
/brands/recruitment/Subdomain Recruitment
/brands/recruitment/commercial/Subdomain Commercial Recruitment
/brands/recruitment/construction/Subdomain Construction
/brands/recruitment/engineering/Subdomain Engineering
/brands/recruitment-services/it/Subdomain Text duplicate IT
/brands/recruitment/estate-agent/Subdomain Estate Agents & Property Managers
/brands/recruitment/startups/Subdomain Startups
/brands/recruitment-services/g...Subdomain Graduates
/brands/recruitment/hr/Subdomain HR
https://www.cloverhr.co.uk/about/Subdomain About
/about/our-amazing-team/Subdomain Our Team
/locations/Subdomain Offices
/birmingham/Subdomain Birmingham
/bristol/Subdomain Bristol
/cardiff/Subdomain Cardiff
/edinburgh/Subdomain Edinburgh
/glasgow/Subdomain Glasgow
https://www.cloverhr.co.uk/leeds/Subdomain Leeds
/leicester/Subdomain Leicester
/liverpool/Subdomain Liverpool
/london/Subdomain London
/manchester/Subdomain Manchester
/newcastle/Subdomain Newcastle
/nottingham/Subdomain Nottingham
/oxford/Subdomain Oxford
/staffordshire/Subdomain Staffordshire
/warwickshire/Subdomain Warwickshire
/worcestershire/Subdomain Worcester
/yorkshire/Subdomain Yorkshire
/testimonials/Subdomain Testimonials
https://www.cloverhr.co.uk/blog/Subdomain Resources
https://www.cloverhr.co.uk/blog/Subdomain Blog
/upcoming-webinars/Subdomain Upcoming Webinars
/employer-guides/Subdomain Employer Guides
/podcasts/Subdomain Podcasts
/contact/Subdomain Contact
https://www.cloverhr.co.uk/Subdomain Text duplicate IMG-ALT white logo Clover HR
/hr-services/Subdomain Text duplicate HR Services
/outsourced-hr-services/Subdomain Text duplicate Outsourced HR Services
/hr-services/hr-documentation/Subdomain Text duplicate HR Documentation
/hr-services/performance-manag...Subdomain Text duplicate Performance Management
/hr-services/absence-management/Subdomain Text duplicate Absence Management
/hr-services/employee-wellbeing/Subdomain Text duplicate Employee Wellbeing
/business-hr/Subdomain Text duplicate Business HR
/brands/clover-assessments/Subdomain Text duplicate Assessments
/brands/clover-coaching/Subdomain Text duplicate Coaching
/brands/clover-training/Subdomain Text duplicate Training
/brands/clover-cv/Subdomain Text duplicate CVs
/brands/clover-health-and-safety/Subdomain Text duplicate Health & Safety
/brands/mediation/Subdomain Text duplicate Mediation
/data-protection/Subdomain Text duplicate Compliance
/hr-services/support/Subdomain Text duplicate HR Support
/sectors/Subdomain Text duplicate Speciality Sectors
/sectors/manufacturing/Subdomain Text duplicate Manufacturers
/sectors/engineering/Subdomain Text duplicate Engineers
/sectors/distribution/Subdomain Text duplicate Distributors
/sectors/it/Subdomain Text duplicate IT
/sectors/not-for-profit/Subdomain Text duplicate Charities
/sectors/architects/Subdomain Text duplicate Architects
/sectors/accountants/Subdomain Text duplicate Accountants
/sectors/financial-advisers/Subdomain Text duplicate Financial Advisers
/hr-healthcheck/Subdomain Text duplicate HR Healthcheck
/hr-services/breathe-hr/Subdomain Text duplicate HR Software
/hr-consultancy/Subdomain Text duplicate HR Consultancy
/hr-packages/Subdomain Text duplicate HR Packages and Retainers
/hr-consultancy/Subdomain Text duplicate HR Consultancy
/hr-consultancy/business-change/Subdomain Text duplicate Business Changes
/hr-consultancy/diversity-cons...Subdomain Text duplicate Diversity Consulting
/hr-consultancy/employee-engag...Subdomain Text duplicate Employee Engagement
/hr-consultancy/employment-tri...Subdomain Text duplicate Employment Tribunal
/hr-consultancy/leadership-dev...Subdomain Text duplicate Leadership Development
/hr-consultancy/merger-acquisi...Subdomain Text duplicate Merger & Acquisition Advice
/hr-consultancy/organisation-d...Subdomain Text duplicate Organisational Design
/brands/recruitment/Subdomain Text duplicate Recruitment
/brands/recruitment/commercial/Subdomain Text duplicate Commercial Recruitment
/brands/recruitment/construction/Subdomain Text duplicate Construction
/brands/recruitment/engineering/Subdomain Text duplicate Engineering
/brands/recruitment-services/it/Subdomain Text duplicate IT
/brands/recruitment/estate-agent/Subdomain Text duplicate Estate Agents & Property Managers
/brands/recruitment/startups/Subdomain Text duplicate Startups
/brands/recruitment-services/g...Subdomain Text duplicate Graduates
/brands/recruitment/hr/Subdomain Text duplicate HR
https://www.cloverhr.co.uk/about/Subdomain Text duplicate About
/about/our-amazing-team/Subdomain Text duplicate Our Team
/locations/Subdomain Text duplicate Offices
/birmingham/Subdomain Text duplicate Birmingham
/bristol/Subdomain Text duplicate Bristol
/cardiff/Subdomain Text duplicate Cardiff
/edinburgh/Subdomain Text duplicate Edinburgh
/glasgow/Subdomain Text duplicate Glasgow
https://www.cloverhr.co.uk/leeds/Subdomain Text duplicate Leeds
/leicester/Subdomain Text duplicate Leicester
/liverpool/Subdomain Text duplicate Liverpool
/london/Subdomain Text duplicate London
/manchester/Subdomain Text duplicate Manchester
/newcastle/Subdomain Text duplicate Newcastle
/nottingham/Subdomain Text duplicate Nottingham
/oxford/Subdomain Text duplicate Oxford
/staffordshire/Subdomain Text duplicate Staffordshire
/warwickshire/Subdomain Text duplicate Warwickshire
/worcestershire/Subdomain Text duplicate Worcester
/yorkshire/Subdomain Text duplicate Yorkshire
/testimonials/Subdomain Text duplicate Testimonials
https://www.cloverhr.co.uk/blog/Subdomain Text duplicate Resources
https://www.cloverhr.co.uk/blog/Subdomain Text duplicate Blog
/upcoming-webinars/Subdomain Text duplicate Upcoming Webinars
/employer-guides/Subdomain Text duplicate Employer Guides
/podcasts/Subdomain Text duplicate Podcasts
/contact/Subdomain Text duplicate Contact
/hr-services/Subdomain Discover Our Services
/hr-packages/Subdomain View our bespoke packages >
/hr-consultancy/Subdomain View our HR consultancy services >
/brands/recruitment/Subdomain View our recruitment services >
/data-protection/Subdomain View how we protect your data >
/hr-healthcheck/Subdomain FIND OUT MORE
/hr-services/Subdomain Services we offer
/hr-services/support/Subdomain Support
/hr-services/Subdomain Services
/hr-consultancy/Subdomain Consultancy
/brands/recruitment/Subdomain Text duplicate Recruitment
/hr-services/Subdomain All of our services
/data-protection/Subdomain Data protection policy
/about/our-amazing-team/Subdomain employers of choice
https://www.cloverhr.co.uk/about/Subdomain ABOUT CLOVER HR
/about/our-amazing-team/Subdomain Text duplicate employers of choice
https://www.cloverhr.co.uk/about/Subdomain Text duplicate ABOUT CLOVER HR
https://search.google.com/loca...New window Nofollow External Subdomain Leave us a review
/contact/New window Subdomain Work with us
https://www.cloverhr.co.uk/blog/Subdomain More helpful HR articles
/blog/the-7-key-benefits-of-ou...Subdomain IMG-ALT hr professional talking to employee
/blog/the-7-key-benefits-of-ou...Subdomain The 7 Key Benefits of Outsourcing HR Services for SMEs
/blog/the-7-key-benefits-of-ou...Subdomain Trivial anchor text
Read More
/blog/what-is-gross-misconduct/Subdomain IMG-ALT gross misconduct meeting
/blog/what-is-gross-misconduct/Subdomain What Is Gross Misconduct?
/blog/what-is-gross-misconduct/Subdomain Text duplicate Trivial anchor text
Read More
/the-dangers-of-relying-on-ai-...Subdomain No Text
/the-dangers-of-relying-on-ai-...Subdomain The Dangers of Relying on AI for HR Advice: Why Human Expertise Is Crucial for SMEs
/the-dangers-of-relying-on-ai-...Subdomain Text duplicate Trivial anchor text
Read More
https://online.fliphtml5.com/l...New window Nofollow External Subdomain DOWNLOAD OUR BROCHURE
/hr-services/Subdomain HR Support and Advice
/hr-healthcheck/Subdomain HR Healthcheck Audit
/hr-services/breathe-hr/Subdomain Text duplicate HR Software
/hr-packages/Subdomain HR Packages
/recruitment/Subdomain Text duplicate Recruitment
/hr-consultancy/business-change/Subdomain Business Change
/hr-services/Subdomain Text duplicate HR Support and Advice
/hr-services/hr-documentation/Subdomain Text duplicate HR Documentation
/hr-services/performance-manag...Subdomain Text duplicate Performance Management
/hr-services/absence-management/Subdomain Text duplicate Absence Management
/hr-services/employee-wellbeing/Subdomain Text duplicate Employee Wellbeing
/hr-services/breathe-hr/Subdomain Breathe HR
/brands/recruitment/Subdomain Recruitment Service
/brands/recruitment/commercial/Subdomain Text duplicate Commercial Recruitment
/brands/recruitment/startups/Subdomain Recruitment for Startups
/brands/recruitment-services/it/Subdomain Recruitment for IT
/brands/recruitment/hr/Subdomain HR Recruitment
https://www.cloverhr.co.uk/blog/Subdomain Text duplicate Blog
/podcasts/Subdomain Text duplicate Podcasts
/employer-guides/Subdomain Text duplicate Employer Guides
/about/our-amazing-team/Subdomain Text duplicate Our Team
https://jobs.cloverhr.co.uk/External Subdomain Careers
/charity-partner/Subdomain Charity Partner
/privacy-notice/Subdomain Privacy Notice
/client-code-of-conduct/Subdomain Client Code of Conduct
/quality-policy/Subdomain Quality Policy
/health-safety-policy/Subdomain Health & Safety Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cloverhr.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.93 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (275 kB).

HTTP Response Header

NameValue
dateFri, 16 May 2025 14:19:01 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
serverBunnyCDN-DE1-1080
cdn-pullzone3745216
cdn-uid1341050b-9905-43fa-b57d-da5ce972a209
cdn-requestcountrycodeDE
cache-controlpublic, max-age=0, s-maxage=2592000
link<https://www.cloverhr.co.uk/wp-json/>; rel="https://api.w.org/", <https://www.cloverhr.co.uk/wp-json/wp/v2/pages/15520>; rel="alternate"; title="JSON"; type="application/json", <https://www.cloverhr.co.uk/>; rel=shortlink
cdn-proxyver1.27
cdn-requestpullsuccessTrue
cdn-requestpullcode200
cdn-cachedat05/16/2025 14:19:01
cdn-edgestorageid1081
x-edge-rule-match-infocache-anonymous-html
cdn-requestid5013e9e756b9eeabd553e310a35205ab
cdn-cacheBYPASS
cdn-status200
cdn-requesttime2
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 80 referring domains.
This page has 230 backlinks.
This page has backlinks from 76 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.cloverhr.co.uk/sitemap_index.xml

Similar sites

Search preview

www.cloverhr.co.uk
HR & Business Advice | Leading HR Agency in Birmingham
We have a passion for delivering HR and Business advice. Get in touch with one of our HR consultants today! We offer the right solutions bespoke to you.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HR BUSINESS91%Check
Business82%Check
DELIVERING HR82%Check
HR Business advice82%Check
HR advice80%Check
Clover HR79%Check
HR Support74%Check
HR Services73%Check
Business Advice73%Check
HR Consultancy73%Check
Show more keywords and terms

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