Civilservice.blog.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
91% 
Page structure
95% 
Link structure
90% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.91 s
File size
70.10 kB
Words
971
Media files
11
Number of links
59 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Civil Service – The Civil Service does the practical and administrative work of government. More than half of all civil servants provide services direct to the public.
The page title should be shorter than 580 pixels. It is 1442 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The Civil Service does the practical and administrative work of government. More than half of all civil servants provide services direct to the public.
The length of the meta description is perfect. (899 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#0b0c0c
robotsmax-image-preview:large
descriptionThe Civil Service does the practical and administrative work of government. More than half of all civil servants provide services direct to the public.
langen
twitter:cardsummary_large_image
twitter:creator@UKCivilService
twitter:site@UKCivilService
twitter:titleCivil Service
twitter:descriptionWelcome to Civil Service - see blog posts
twitter:imagehttps://g.twimg.com/Twitter_logo_blue.png
og:imagehttps://civilservice.blog.gov.uk/wp-content/themes/gds-blogs/build/govuk-assets/images/govuk-opengraph-image.png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 971 words. That's ok.
33.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: read more
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...86/2014/09/civil-service-logo-110x80.jpgCivil Service
...s/sites/86/2026/03/Option-3-1024x768.jpgSusanna McGibbon, Civil Service Faith and Belief Champion
...trategy-Interim-Estate-Director-FCDO.pnga blue and green map of the UK on the left. On the right hand side, there is 3 pictures. One of Lynda Rawsthorne, one of Marion Francis and one of Alison Wilson
.../86/2026/03/2017-female-perm-secs-1.jpeg2017 Female Permanent Secretaries pose for a portrait in front of a grey wall
...-Romeo-HMP1-High-Resolution-1024x592.jpgDame Antonia Romeo
...t-Street-Exterior-square-1-1024x957.jpegManchester First Street Hub Exterior square
...oads/sites/86/2026/02/1-2-1-1024x805.jpgCivil Servants attending Leeds Good Work, Health and Skills Summit sat at tables clapping
...6/2026/02/pexels-angela-roma-7364071.jpgNo alt attribute provided
.../02/Valentines-day-collage-for-csw-4.pngValentines Day collage of civil servants on what they love about the Civil Service
...shot-2026-02-10-at-10.34.52-1024x676.pngCollage of civil servants on Why we love the Civil Service
...nt/uploads/sites/86/2025/11/RobMills.jpgRob Mills is an Accounting Technician in the Cabinet Office Digital Finance team

Page structure

H1 heading
(Critically important)
Blog: Civil Service
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Blog: Civil Service
H2 A Champion’s farewell: Celebrating faith, belief and belonging in the Civil Service
H2 A Champion’s farewell: Celebrating faith, belief and belonging in the Civil Service Duplicate text
H2 How women across the UK are powering Government from Places for Growth
H2 Two Photos, Seven Decades of Progress
H2 A message from the Cabinet Secretary
H2 North West pioneers place-based cross-sector leadership programme
H2 A year of partnership and progress for the Leeds Health and Social Care Hub
H2 A Snapshot of Lunar New Year Celebrations in East & South East Asia
H2 Part 2 - Why we love the Civil Service
H2 Why We Love the Civil Service
H2 Holocaust Memorial Day 2026 – My Family’s Story - Dalya Wittenberg
H2 Swapping spreadsheets for spades with Northumberland Wildlife Trust
H2 Related content and links
H2 Useful links
H3 The Civil Service
H3 Categories
H3 Sign up and manage updates
H3 Work for us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://civilservice.blog.gov.uk/Anchor Skip to main content
https://www.gov.uk/External A-TITLE Go to the GOV.UK homepage
https://www.blog.gov.uk/External Subdomain Blog
https://civilservice.blog.gov.uk/Subdomain Civil Service
https://www.gov.uk/government/...External Text duplicate Civil Service
/2026/03/18/a-champions-farewe...Subdomain A Champion’s farewell: Celebrating faith, belief and belonging in the Civil Service
/2026/03/18/a-champions-farewe...Subdomain IMG-ALT Susanna McGibbon, Civil Service Faith and Belief Champion
/2026/03/18/a-champions-farewe...Subdomain Text duplicate A Champion’s farewell: Celebrating faith, belief and belonging in the Civil Service
/2026/03/18/a-champions-farewe...Subdomain Read more of A Champion’s farewell: Celebrating faith, belief and belonging in the Civil Service
/2026/03/19/how-women-across-t...Subdomain How women across the UK are powering Government from Places for Growth
/author/kathryn-mccarter/Subdomain Kathryn McCarter
A-TITLE Posts by Kathryn McCarter
/category/places-for-growth/Subdomain Places for Growth
/2026/03/19/how-women-across-t...Subdomain Read more of How women across the UK are powering Government from Places for Growth
/2026/03/08/from-35-to-61-a-st...Subdomain Two Photos, Seven Decades of Progress
/author/antonia-romeo/Subdomain Antonia Romeo, Cabinet Secretary and Head of the Civil Service
A-TITLE Posts by Antonia Romeo, Cabinet Secretary and Head of the Civil Service
/category/civil-service-leaders/Subdomain Civil Service Leaders
/category/leadership-in-action/Subdomain Leadership in Action
/2026/03/08/from-35-to-61-a-st...Subdomain Read more of Two Photos, Seven Decades of Progress
/2026/02/20/a-message-from-the...Subdomain A message from the Cabinet Secretary
/author/antonia-romeo/Subdomain Text duplicate Antonia Romeo, Cabinet Secretary and Head of the Civil Service
A-TITLE Posts by Antonia Romeo, Cabinet Secretary and Head of the Civil Service
/category/civil-service-leaders/Subdomain Text duplicate Civil Service Leaders
/2026/02/20/a-message-from-the...Subdomain Read more of A message from the Cabinet Secretary
/2026/02/19/north-west-pioneer...Subdomain North West pioneers place-based cross-sector leadership programme
/author/kathryn-mccarter/Subdomain Text duplicate Kathryn McCarter
A-TITLE Posts by Kathryn McCarter
/category/places-for-growth/Subdomain Text duplicate Places for Growth
/2026/02/19/north-west-pioneer...Subdomain Read more of North West pioneers place-based cross-sector leadership programme
/2026/02/18/a-year-of-partners...Subdomain A year of partnership and progress for the Leeds Health and Social Care Hub
/author/kathryn-mccarter/Subdomain Text duplicate Kathryn McCarter
A-TITLE Posts by Kathryn McCarter
/category/places-for-growth/Subdomain Text duplicate Places for Growth
/2026/02/18/a-year-of-partners...Subdomain Read more of A year of partnership and progress for the Leeds Health and Social Care Hub
/2026/02/17/a-snapshot-of-luna...Subdomain A Snapshot of Lunar New Year Celebrations in East & South East Asia
/author/aggie-michael/Subdomain Aggie Michael
A-TITLE Posts by Aggie Michael
/category/uncategorized/Subdomain Uncategorized
/2026/02/17/a-snapshot-of-luna...Subdomain Read more of A Snapshot of Lunar New Year Celebrations in East & South East Asia
/2026/02/17/a-snapshot-of-luna...Subdomain Anchor 2 comments
/2026/02/13/part-2-why-we-love...Subdomain Part 2 - Why we love the Civil Service
/author/lorraine-mcbride-edito...Subdomain Lorraine McBride, senior editor, Civil Service Blog team
A-TITLE Posts by Lorraine McBride, senior editor, Civil Service Blog team
/category/uncategorized/Subdomain Text duplicate Uncategorized
/2026/02/13/part-2-why-we-love...Subdomain Read more of Part 2 - Why we love the Civil Service
/2026/02/12/❤️❤️-why-we-love-t...Subdomain Why We Love the Civil Service
/author/lorraine-mcbride-edito...Subdomain Text duplicate Lorraine McBride, senior editor, Civil Service Blog team
A-TITLE Posts by Lorraine McBride, senior editor, Civil Service Blog team
/category/uncategorized/Subdomain Text duplicate Uncategorized
/2026/02/12/❤️❤️-why-we-love-t...Subdomain Read more of Why We Love the Civil Service
/2026/01/23/holocaust-memorial...Subdomain Holocaust Memorial Day 2026 – My Family’s Story - Dalya Wittenberg
/author/civil-service/Subdomain Text duplicate Civil Service
A-TITLE Posts by Civil Service
/category/uk-civil-service/Subdomain UK Civil Service
/2026/01/23/holocaust-memorial...Subdomain Read more of Holocaust Memorial Day 2026 – My Family’s Story - Dalya Wittenberg
/2026/01/23/holocaust-memorial...Subdomain Anchor 4 comments
/2025/12/04/swapping-spreadshe...Subdomain Swapping spreadsheets for spades with Northumberland Wildlife Trust
/author/rob-mills/Subdomain Rob Mills
A-TITLE Posts by Rob Mills
/category/uncategorized/Subdomain Text duplicate Uncategorized
/2025/12/04/swapping-spreadshe...Subdomain Read more of Swapping spreadsheets for spades with Northumberland Wildlife Trust
/2025/12/04/swapping-spreadshe...Subdomain Anchor 1 comment
/page/2/Subdomain Page 2
/page/150/Subdomain Page 150
/page/2/Subdomain Next page
/blog-comment-and-moderation-g...Subdomain Comment Moderation Policy
/category/civil-service-leaders/Subdomain Text duplicate Civil Service Leaders
https://www.gov.uk/government/...External Find out about job sharing
/civil-service-race-forum/Subdomain Civil Service Race Forum
/civil-service-disability-netw...Subdomain Civil Service Disability Network
/subscribe/Email
/feed/Subdomain Atom
https://www.civilservicejobs.s...External Subdomain Civil Service jobs
https://www.civil-service-care...External Subdomain Discover careers in the Civil Service
https://www.faststream.gov.uk/External Subdomain Civil Service Fast Stream
https://www.gov.uk/civil-servi...External Apprenticeships
https://www.blog.gov.uk/External Subdomain All GOV.UK blogs
https://www.blog.gov.uk/all-po...External Subdomain All GOV.UK blog posts
https://www.gov.uk/External GOV.UK
https://www.gov.uk/government/...External All departments
https://www.blog.gov.uk/access...External Subdomain Accessibility statement
https://www.blog.gov.uk/cookies/External Subdomain Cookies
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://civilservice.blog.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.91 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateWed, 22 Apr 2026 00:44:11 GMT
x-xss-protection1; mode=block
content-encodinggzip
servernginx
x-tid461a09c2680644809385ad53a1692c08
x-hid51376f0e32bb
content-security-policydefault-src https: 'self' data: blob:; font-src https: data:; img-src https: data:; script-src https: 'self' data: blob: 'unsafe-inline' 'unsafe-eval'; style-src https: 'unsafe-inline'; frame-src 'self' blob: https: data:; worker-src https: 'self' data: blob:; report-uri https://dxw.report-uri.com/r/d/csp/enforce;
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x-content-type-optionsnosniff
x-cacheMiss from cloudfront
via1.1 1feab8d6a8e5cc920c359b62fd33d3de.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P8
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x-amz-cf-idYONs8izTlnpdxjA-XKvYkrMPPGBpWtnX5IHf4W9CYyqboSPJDUbXZQ==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 184 referring domains.
This page has 245 backlinks.
This page has backlinks from 52 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://civilservice.blog.gov.uk/sitemap.xml
User-agent: Twitterbot
Disallow: 
Disallow: */xmlrpc.php
Disallow: */wp-*.php
Disallow: */trackback/
Disallow: *?wptheme=
Disallow: *?comments=
Disallow: *?replytocom
Disallow: */comment-page-
Disallow: *?s=
plugins/

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civilservice.blog.gov.uk
Civil Service – The Civil Service does the practical and administra...
The Civil Service does the practical and administrative work of government. More than half of all civil servants provide services direct to the public.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Civil93%Check
Service93%Check
Civil Service93%Check
civil servants78%Check
Public Service76%Check
civil servants provide71%Check
GOV70%Check
civil servants provide services69%Check
Blog63%Check
work62%Check
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