Nielseniq.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
79% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
192.60 kB
Words
790
Media files
2
Number of links
205 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NIQ - The Full View™ of Consumer Intelligence
The length of the page title is perfect. (422 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Identify your next big move with the world's most comprehensive market research and consumer insights.
The length of the meta description is perfect. (647 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://nielseniq.com/global/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Netherlands
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
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parsely-typepost
parsely-pub-date2020-10-16T15:47:17Z
parsely-sectionHome Page
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Page quality

Content
(Critically important)
These Typos were found:
  • cmo => com
This page contains 790 words. That's ok.
22.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 74 characters this one is longer than 70 characters:
"global sales of consumer tech goods to reach nearly $1.29 trillion in 2025"
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4/2024/08/GFK_NLF_July22_EditsHQ-114.jpgNo alt attribute provided
.../09/ask-arthur-homepage-image-2.png?w=82No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Consumer insights, today for a competitive edge, tomorrow
H2 Do you have the Full View?
H2 90+
H2 177M
H2 1,800+
H2 2.48T
H2 Get the Full View of your industry
H2 The IQ Brief: NIQ intelligence, straight to your inbox
H2 Work with us
H2 Solutions
H2 To help you uncover your next
H2 opportunity, innovation, decision.
H2 NIQ Ask Arthur
H3 Trending Insights
H4 How can we help you?
H4 Consumer Packaged Goods
H4 Retail
H4 Technology & Durables
H4 Solutions Spotlight
H5 Navigating tariffs-related uncertainty: What to know
H5 68% of global consumers say private labels are good alternatives to name brands
H5 Shouldn’t innovation growth be more reliable than a coin flip?
H5 Global sales of consumer tech goods to reach nearly $1.29 trillion in 2025
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 7 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://nielseniq.com/global/en/No Text
/global/en/solutions/Solutions
A-TITLE Solutions
/global/en/industries/Industries
A-TITLE Industries
/global/en/solutions/partner-n...Partner Network
A-TITLE Partner Network
/global/en/insights/Insights
A-TITLE Insights
/global/en/careers/Careers
A-TITLE Careers
/global/en/about-us/About
A-TITLE About
https://nielseniq.com/A-TITLE Search
/global/en/about-us/login/A-TITLE Client Login
https://nielseniq.com/global/en/English
https://nielseniq.com/global/es/Español
https://nielseniq.com/global/de/Deutsch
https://nielseniq.com/global/fr/Français
https://nielseniq.com/global/it/Italiano
https://nielseniq.cn/global/zh/External 普通话
https://nielseniq.com/global/pt/Português
https://nielseniq.com/global/ru/Pусский
/global/en/about-us/contact-us/Contact Us
/global/en/solutions/market-me...Market Measurement
A-TITLE Market Measurement
/global/en/solutions/consumer-...Consumer Behavior & Insights
A-TITLE Consumer Behavior & Insights
/global/en/solutions/innovation/Innovation
A-TITLE Innovation
/global/en/solutions/brand-and...Brand & Media
A-TITLE Brand & Media
/global/en/solutions/analytics...Analytics & Activation
A-TITLE Analytics & Activation
/global/en/industries/consumer...Consumer Packaged Goods
A-TITLE Consumer Packaged Goods
/global/en/industries/consumer...Beauty
A-TITLE Beauty
/global/en/industries/consumer...Beverage Alcohol
A-TITLE Beverage Alcohol
/global/en/industries/consumer...Packaging
A-TITLE Packaging
/global/en/industries/consumer...Pet
A-TITLE Pet
/global/en/industries/digital-...Digital Commerce
A-TITLE Digital Commerce
/global/en/industries/financia...Financial Services
A-TITLE Financial Services
/global/en/industries/public-s...Public Sector
A-TITLE Public Sector
/global/en/industries/media-in...Media
A-TITLE Media
/global/en/industries/retail/Retail
A-TITLE Retail
/global/en/industries/small-an...Small & Medium Business
A-TITLE Small & Medium Business
/global/en/industries/tech-and...Technology & Durables
A-TITLE Technology & Durables
/global/en/landing-page/explor...Explore Our Success Stories
A-TITLE Explore Our Success Stories
/global/en/solutions/partner-n...Become an NIQ partner
A-TITLE Become an NIQ partner
/global/en/solutions/partner-n...Find a partner
A-TITLE Find a partner
https://niq.com/cmo-outlookExternal CMO Outlook
A-TITLE CMO Outlook
https://niq.com/consumer-lifeExternal Consumer Life
A-TITLE Consumer Life
https://niq.com/consumeroutlookExternal Consumer Outlook
A-TITLE Consumer Outlook
/global/en/landing-page/state-...State of Tech & Durables
A-TITLE State of Tech & Durables
/global/en/insights/technology...Artificial Intelligence
A-TITLE Artificial Intelligence
/global/en/insights/brand-stra...Brand Strategy
A-TITLE Brand Strategy
/global/en/insights/consumer-b...Consumer Behavior
A-TITLE Consumer Behavior
/global/en/insights/data-scien...Data Technology
A-TITLE Data Technology
/global/en/insights/health-wel...Health & Wellness
A-TITLE Health & Wellness
/global/en/insights/industry-t...Industry Trends
A-TITLE Industry Trends
/global/en/insights/e-commerce/Omnichannel/E-commerce
A-TITLE Omnichannel/E-commerce
/global/en/insights/pricing-an...Pricing & Promotion
A-TITLE Pricing & Promotion
/global/en/insights/product-in...Product Innovation
A-TITLE Product Innovation
/global/en/insights/sustainabi...Sustainability/ESG
A-TITLE Sustainability/ESG
/global/en/landing-page/newsle...The IQ Brief newsletter: Sign up now
A-TITLE The IQ Brief newsletter: Sign up now
/global/en/careers/early-caree...Early Careers
A-TITLE Early Careers
/global/en/careers/nielseniq-u...NIQ University
A-TITLE NIQ University
/global/en/careers/our-company...Our Principles
A-TITLE Our Principles
/global/en/about-us/corporate-...Corporate Citizenship
A-TITLE Corporate Citizenship
/global/en/careers/life-at-niq...Our Stories
A-TITLE Our Stories
/global/en/about-us/our-teams/Our Teams
A-TITLE Our Teams
/global/en/about-us/global-off...All Locations
A-TITLE All Locations
/global/en/careers/careers-in-...India
A-TITLE India
/global/en/jobs/Search All Jobs
A-TITLE Search All Jobs
/global/en/news-center/Company News
A-TITLE Company News
/global/en/events/Events
A-TITLE Events
/global/en/about-us/diversity-...Diversity, Equity & Inclusion
A-TITLE Diversity, Equity & Inclusion
/global/en/about-us/leadership/Leadership
A-TITLE Leadership
/global/en/about-us/corporate-...Text duplicate Corporate Citizenship
A-TITLE Corporate Citizenship
/global/en/landing-page/the-ec...See how we deliver the Full View
A-TITLE See how we deliver the Full View
/global/en/solutions/Text duplicate Solutions
A-TITLE Solutions
/global/en/industries/Text duplicate Industries
A-TITLE Industries
/global/en/solutions/partner-n...Text duplicate Partner Network
A-TITLE Partner Network
/global/en/insights/Text duplicate Insights
A-TITLE Insights
/global/en/careers/Text duplicate Careers
A-TITLE Careers
/global/en/about-us/Text duplicate About
A-TITLE About
/global/en/solutions/market-me...Text duplicate Market Measurement
A-TITLE Market Measurement
/global/en/solutions/consumer-...Text duplicate Consumer Behavior & Insights
A-TITLE Consumer Behavior & Insights
/global/en/solutions/innovation/Text duplicate Innovation
A-TITLE Innovation
/global/en/solutions/brand-and...Text duplicate Brand & Media
A-TITLE Brand & Media
/global/en/solutions/analytics...Text duplicate Analytics & Activation
A-TITLE Analytics & Activation
/global/en/industries/consumer...Text duplicate Consumer Packaged Goods
A-TITLE Consumer Packaged Goods
/global/en/industries/consumer...Text duplicate Beauty
A-TITLE Beauty
/global/en/industries/consumer...Text duplicate Beverage Alcohol
A-TITLE Beverage Alcohol
/global/en/industries/consumer...Text duplicate Packaging
A-TITLE Packaging
/global/en/industries/consumer...Text duplicate Pet
A-TITLE Pet
/global/en/industries/digital-...Text duplicate Digital Commerce
A-TITLE Digital Commerce
/global/en/industries/financia...Text duplicate Financial Services
A-TITLE Financial Services
/global/en/industries/public-s...Text duplicate Public Sector
A-TITLE Public Sector
/global/en/industries/media-in...Text duplicate Media
A-TITLE Media
/global/en/industries/retail/Text duplicate Retail
A-TITLE Retail
/global/en/industries/small-an...Text duplicate Small & Medium Business
A-TITLE Small & Medium Business
/global/en/industries/tech-and...Text duplicate Technology & Durables
A-TITLE Technology & Durables
/global/en/landing-page/explor...Text duplicate Explore Our Success Stories
A-TITLE Explore Our Success Stories
/global/en/solutions/partner-n...Text duplicate Become an NIQ partner
A-TITLE Become an NIQ partner
/global/en/solutions/partner-n...Text duplicate Find a partner
A-TITLE Find a partner
https://niq.com/cmo-outlookExternal Text duplicate CMO Outlook
A-TITLE CMO Outlook
https://niq.com/consumer-lifeExternal Text duplicate Consumer Life
A-TITLE Consumer Life
https://niq.com/consumeroutlookExternal Text duplicate Consumer Outlook
A-TITLE Consumer Outlook
/global/en/landing-page/state-...Text duplicate State of Tech & Durables
A-TITLE State of Tech & Durables
/global/en/insights/technology...Text duplicate Artificial Intelligence
A-TITLE Artificial Intelligence
/global/en/insights/brand-stra...Text duplicate Brand Strategy
A-TITLE Brand Strategy
/global/en/insights/consumer-b...Text duplicate Consumer Behavior
A-TITLE Consumer Behavior
/global/en/insights/data-scien...Text duplicate Data Technology
A-TITLE Data Technology
/global/en/insights/health-wel...Text duplicate Health & Wellness
A-TITLE Health & Wellness
/global/en/insights/industry-t...Text duplicate Industry Trends
A-TITLE Industry Trends
/global/en/insights/e-commerce/Text duplicate Omnichannel/E-commerce
A-TITLE Omnichannel/E-commerce
/global/en/insights/pricing-an...Text duplicate Pricing & Promotion
A-TITLE Pricing & Promotion
/global/en/insights/product-in...Text duplicate Product Innovation
A-TITLE Product Innovation
/global/en/insights/sustainabi...Text duplicate Sustainability/ESG
A-TITLE Sustainability/ESG
/global/en/landing-page/newsle...Text duplicate The IQ Brief newsletter: Sign up now
A-TITLE The IQ Brief newsletter: Sign up now
/global/en/careers/early-caree...Text duplicate Early Careers
A-TITLE Early Careers
/global/en/careers/nielseniq-u...Text duplicate NIQ University
A-TITLE NIQ University
/global/en/careers/our-company...Text duplicate Our Principles
A-TITLE Our Principles
/global/en/about-us/corporate-...Text duplicate Corporate Citizenship
A-TITLE Corporate Citizenship
/global/en/careers/life-at-niq...Text duplicate Our Stories
A-TITLE Our Stories
/global/en/about-us/our-teams/Text duplicate Our Teams
A-TITLE Our Teams
/global/en/about-us/global-off...Text duplicate All Locations
A-TITLE All Locations
/global/en/careers/careers-in-...Text duplicate India
A-TITLE India
/global/en/jobs/Text duplicate Search All Jobs
A-TITLE Search All Jobs
/global/en/news-center/Text duplicate Company News
A-TITLE Company News
/global/en/events/Text duplicate Events
A-TITLE Events
/global/en/about-us/diversity-...Text duplicate Diversity, Equity & Inclusion
A-TITLE Diversity, Equity & Inclusion
/global/en/about-us/leadership/Text duplicate Leadership
A-TITLE Leadership
/global/en/about-us/corporate-...Text duplicate Corporate Citizenship
A-TITLE Corporate Citizenship
/global/en/landing-page/the-ec...Text duplicate See how we deliver the Full View
A-TITLE See how we deliver the Full View
/global/en/about-us/login/Login
/global/en/about-us/contact-us/Text duplicate Contact Us
https://nielseniq.com/global/en/Text duplicate English
https://nielseniq.com/global/es/Text duplicate Español
https://nielseniq.com/global/de/Text duplicate Deutsch
https://nielseniq.com/global/fr/Text duplicate Français
https://nielseniq.com/global/it/Text duplicate Italiano
https://nielseniq.cn/global/zh/External Text duplicate 普通话
https://nielseniq.com/global/pt/Text duplicate Português
https://nielseniq.com/global/ru/Text duplicate Pусский
/global/en/landing-page/campai...This way to the future
/global/en/insights/featured/See all
/global/en/insights/report/202...Trivial anchor text
click
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