Case.org - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
99% 
Page structure
2% 
Link structure
56% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
104.40 kB
Words
1265
Media files
32
Number of links
159 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | CASE
The page title is too short. (169 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.case.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#de3a4b
theme-color#ffffff
langen
twitter:cardsummary
twitter:site@caseadvance
twitter:titleHomepage
og:site_nameCASE
og:urlhttps://www.case.org/homepage
og:titleHomepage
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1265 words. That's ok.
27.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.59 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/gesso/images/logo-blue.svgCASE
...5ACADEMY_OL_Email SQ_0.jpg?itok=66awtPokCASE Academy
...e/TEMP_Nav Teasers_ARC.jpg?itok=dLDKFBDIARC
...asers_Global Standards.jpg?itok=pJ2ehzywGlobal Standards
...e/TEMP_Nav Teasers_COE.jpg?itok=OqVXEIl1COE
...av Teasers_Ed Partners.jpg?itok=EMHrKz-REducational Partners
...Teasers_Career Central.jpg?itok=Pf0IpIXiCareer Central
...av Teasers_Future Fund.jpg?itok=-sjUtZqSCASE Future Fund
...Nav Teasers_Membership.jpg?itok=IFEQqK5GMember Benefits
...E_resized_1.jpg?h=77c010bb&itok=QeKqtaMBCelebrate 50 Years with CASE
...ia/image/Alumni for Higher Ed_blue_0.pngNo alt attribute provided
...media/image/MJ25_cover.png?itok=AuLgMgutCurrents May/June 2025
...ma_July2016.jpg?h=e4ad60db&itok=5elQIzMxAuthor's Photo
...ve_Sime-416.jpg?h=3441e33b&itok=IU7__szMAuthor's Photo
...SS2_2083 ed.jpg?h=cd3b8923&itok=MJnzE9OlAuthor's Photo
...ge/SS2_1618.jpg?h=3441e33b&itok=AdjVzWw-Author's Photo
...ve_Sime-417.jpg?h=3441e33b&itok=lap1VM0DAuthor's Photo
...sh_headshot.jpg?h=6e9101e9&itok=JHHKuRkyAuthor's Photo
...l Standards.jpg?h=d1cb525d&itok=xbahsnR2Global Standards
...iEngagement.jpg?h=7820316d&itok=2MNmxf2wThree members smiling
...ership_NAIS.jpg?h=d1cb525d&itok=zeaSiWiJCASE Insights on Philanthropy in Independent Schools (United States) NAIS
...s_800x450_7.jpg?h=9b6ba9a8&itok=VHXRJ9LDCASE-Ross Support of Education Survey, United Kingdom and Ireland
...eb Graphic8.jpg?h=3d1472d2&itok=FKT8DNdLA lightbulb graphic
...1920x1080_3.jpg?h=29262faa&itok=APicPwcqA teaser image for CASE Insights Survey. A group of people sitting around a table talking.
... Graphic2_0.jpg?h=0ff4eab6&itok=gg4K0yjySquare graphic with chart to illustrate a report.
...Res Brief 4.png?h=8bf64f20&itok=Ib4e2quJOctober 2019 Advancement Investment and Fundraising Results Brief Cover
...torytelling.png?h=b6cd0f36&itok=eHDqknGuHeader image for Data Storytelling
...esearchMind.png?h=ee752886&itok=Pm23nYSDDrawing of head with top off and rings inside with center section as a display screen with woman making notes
...sschool_sib.PNG?h=cbb28373&itok=2MSI-EHhHarvard Business School - HBS Alumni Bulletin
...s_250x250_Web Graphic2.jpg?itok=QPYxLbJpCASE Insights illustration
/themes/gesso/images/logo-blue.svgCASE
/themes/gesso/images/logo-blue.svgCASE

Page structure

H1 heading
(Critically important)
CASE
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 CASE
H1 One World. One CASE.
H1 CASE Duplicate text
H1 CASE Duplicate text
H2 Main Menu
H2 CASE Academy
H2 Advancement Resource Catalog
H2 CASE Global Standards
H2 Circle of Excellence Awards
H2 Educational Partners
H2 Career Central
H2 CASE Future Fund
H2 Member Benefits
H2 Empty heading
H2 Currents - May/June 2025
H3 2025-2026 Election of CASE Trustees and Other Senior Leaders
H3 CASE Insights
H3 Search
H4 CASE Global Reporting Standards
H4 CASE Insights on Alumni Engagement
H4 CASE Insights on Philanthropy in Independent Schools (United States)
H4 CASE Insights on Philanthropy (United Kingdom and Ireland)
H4 CASE Insights Data Portal
H4 CASE Insights on Voluntary Support of Education
H4 CASE Insights summary benchmarking reports
H4 Advancement Investment and Fundraising Results: A Nine-Year Study of 30 Higher Education Institutions in the United States
H4 Data Storytelling
H4 Building a Research Mind
H4 HBS Alumni Bulletin
H6 Popular Searches
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.case.org/Anchor Skip to main content
https://www.case.org/Subdomain CASE
IMG-ALT CASE
A-TITLE Home
/conferences-trainingLearning
A-TITLE Discover CASE conferences, events, and special programs.
/conferences-training?scrollTo...In-Person Events
/conferences-training?sort_ord...Online Events
/conferences-training?sort_ord...Past Events
https://learn.case.org/New window External Subdomain CASE Learning Center
A-TITLE Visit the CASE Learning Center for online programs and trainings
/conferences-training/board-ad...Onboard Into Advancement
/conferences-training/scholars...Scholarships
/conferences-training/casecampusCASE@Campus
/conferences-training/case-aca...CASE Academy
/conferences-training/present-...Present at a Conference
/conferences-training/case-aca...Text duplicate IMG-ALT CASE Academy
/conferences-training/case-aca...Text duplicate CASE Academy
https://www.case.org/resourcesResources
A-TITLE Search through CASE's collection of resources, including articles, books, surveys, products, and more.
/resources/case-libraryLibrary
A-TITLE Targeted information. Personal service. Shared knowledge.
/resources/advancement-resourc...Advancement Resource Catalog
A-TITLE CASE Library's database of 15,000+ item records
/resources/series-subject-guidesSubject Guides
/resources/case-filesCASE Files
/resources/series-sample-colle...Sample Collections
/resources/case-library/sample...Sample Submission Guidelines
/resources/issuesCurrents Magazine
/resources?f[0]=resource_type:...Bookstore
A-TITLE Find great CASE books
/resources/partnersEducational Partners Directory
A-TITLE CASE's Educational Partner Directory
/connect/online-newsroomNewsroom
A-TITLE Find CASE New and Press Releases
/resources/public-policyPublic Policy
A-TITLE CASE advocates for policies that benefit the advancement profession.
/resources/alumni-higher-edAlumni for Higher Ed
/all-resourcesAll Resources
A-TITLE View all of CASE's resources
/resources/advancement-resourc...IMG-ALT ARC
/resources/advancement-resourc...Start your search
/case-insightsInsights
A-TITLE Data. Standards. Research.
/case-insights/insights-gettin...Getting Started
/case-insights/insights-todays...Today’s Opportunities
/case-insights/insights-buildi...Building Strategy
/research/surveysSurveys
/case-insights/case-global-rep...CASE Global Reporting Standards
/case-global-reporting-standardsIMG-ALT Global Standards
/case-global-reporting-standardsLearn about the common set of standards
https://www.case.org/awardsAwards
A-TITLE Each year, CASE recognizes best practices in advancement and outstanding people who contribute to the growth and understanding of the advancement profession.
/awards/circle-excellenceCircle of Excellence
/awards/global-individual-achi...Global Individual Achievement Awards
/awards/independent-school-awardsIndependent School Awards
/awards/individual-achievement...Individual Achievement Awards
/awards/distinguished-service-...Distinguished Service Awards
/awards/case-leadership-awardCASE Leadership Award
/awards/individual-achievement...Previous Winners
/awards/case-district-awardsCASE District Awards
/awards/case-commonfund-colleg...CASE Commonfund College and University Foundation Award
/awards/winnersAward Recipients
/awards/circle-excellenceIMG-ALT COE
/awards/circle-excellenceMeet our exceptional award winners
https://www.case.org/connectConnect
A-TITLE CASE is a community of alumni relations, communications, development, marketing, and advancement services professionals dedicated to educational advancement.
https://www.case.org/regionsRegions
/regions/case-africaAfrica
/regions/asia-pacificAsia-Pacific
/regions/europeEurope
/connect/case-en-espanolLatin America
/regions/uscanadaUS/Canada
/about-case/volunteer-leadershipRegional Councils
/connect/districtsDistricts
A-TITLE Learn more about CASE Districts.
/connect/case-communitiesCommunities
/connect/schoolsSchools
/connect/community-college-adv...Community Colleges
/connect/college-and-universit...College and University Foundations
/us-advocacy-action-centerU.S. Advocacy Action Center
/resources/alumni-higher-edText duplicate Alumni for Higher Ed
/connect/volunteerVolunteer
/connect/educational-partnersEducational Partners
/connect/educational-partners/...Engage with CASE
/connect/educational-partners/...Marketing Opportunities Available with CASE
/connect/educational-partners/...Industry Advisory Council
/resources/partnersText duplicate Educational Partners Directory
A-TITLE CASE Educational Partners play a key role in the work of advancing institutions by collaborating on all these efforts with their continued support and though...
/connect/educational-partners/...CASE Standards Champions
/connect/online-newsroom/case-...CASE Media Kit
/oic-opportunity-and-inclusion...CASE Multi-Cultural Network
/resources/partnersText duplicate IMG-ALT Educational Partners
/connect/educational-partnersMeet CASE's Educational Partners
/talent-management-career-centralTalent
A-TITLE CASE provides resources, programs, and opportunities to help you grow your talent.
/oic-opportunity-and-inclusion...Career Central
/talent-management-career-cent...CASE Advancement Internship US-Canada
/talent-management-career-cent...Become a Host Institution
/talent-management-career-cent...Intern Spotlight
/talent-management-career-centralCASE Graduate Trainee Programmes
/talent-management-career-cent...Text duplicate Asia-Pacific
/talent-management-career-cent...Text duplicate Europe
/talent-management-career-cent...US and Canada
/talent-management-career-centralSubdomain Anchor Text duplicate IMG-ALT Career Central
/talent-management-career-centralVisit CASE's Career Central
https://www.case.org/about-caseAbout
A-TITLE Learn about who we are.
/about/championing-advancementChampioning Advancement: CASE Strategic Plan
https://www.case.org/50-yearsCelebrating 50 Years
/about-case/what-case-standsWhat CASE Stands For
/about-case/evolution-caseThe Evolution of CASE
A-TITLE CASE's history
/board-leadershipBoard Leadership
/volunteer-leadershipVolunteer Leadership
/about-case/case-president-and...President's Page
/about-case/case-offices-staffOffices & Staff
/about-case/case-offices-staff...Washington D.C.
/about-case/case-offices-staff...London
/about-case/case-offices-staff...Mexico City
/about-case/case-offices-staff...Singapore
/about-case/case-offices-staff...Senior Staff Listing
https://www.case.org/membershipMembership
/about-case/giving-caseGiving to CASE
/about-case/giving-case/giving...Giving Opportunities
/about-case/giving-case/impact...Impact of Giving
/about-case/giving-case/legacy...Legacy Giving
/connect/online-newsroomOnline Newsroom
/connect/online-newsroom/case-...CASE in the News
/connect/online-newsroom/case-...CASE Experts
/connect/online-newsroom/case-...Text duplicate CASE Media Kit
https://careers.case.org/jobs/...External Subdomain Careers at CASE
/about-case/giving-case/future...IMG-ALT CASE Future Fund
https://store.case.org/Personi...New window External Subdomain Support the Future Fund.
https://www.case.org/membershipText duplicate Membership
/membership/manage-my-accountCreate/Manage My Account
/membership/joining-caseBecome an Institutional Member
/membership/manage-my-account/...CASE Membership Primary and Secondary Coordinators
/membership/explore-your-membe...Explore Membership Benefits
https://store.case.org/Personi...External Subdomain Membership Directory
/membership/membership-tutoria...Membership Tutorial Videos
/membership/explore-your-membe...IMG-ALT Member Benefits
/membership/explore-your-membe...Subdomain See all membership benefits and contact us today!
https://www.case.org/givingSubdomain Give to CASE
https://www.case.org/saml/loginLog in
https://www.case.org/alertsAlerts
https://www.case.org/searchSearch
https://store.case.org/Personi...External Subdomain Shopping Cart
https://www.case.org/Anchor Explore More
/membership/joining-caseJoin CASE
https://www.case.org/user/loginSubdomain Text duplicate Log in
/about-case/giving-case/giving...New window Text duplicate Give to CASE
/resources/alumni-higher-edNo Text
/resources/alumni-higher-edEngage Alumni to Protect the Future of Higher Education
/resources/issues/currents-may...Currents - May/June 2025
/board-leadership/2025-2026-el...Meet the candidates and learn more
https://www.case.org/resourcesSee more
/case-insights/case-global-rep...CASE Global Reporting Standards Read more
IMG-ALT Global Standards
/research/surveys/case-insight...Published Report CASE Insights on Alumni Engagement Africa Asia-Pacific Europe Latin America Middle East US/Canada Higher Education College and University Fo...
IMG-ALT Three members smiling
/research/surveys/case-insight...Published Report CASE Insights on Philanthropy in Independent Schools (United States) US/Canada K-12 Research and Data Enrollment Read more
IMG-ALT CASE Insights on Philanthropy in Independent Schools (United States) NAIS
/research/surveys/case-insight...CASE Insights on Philanthropy (United Kingdom and Ireland) Europe United Kingdom and Ireland Northern Europe Higher Education Fundraising Research and Data R...
IMG-ALT CASE-Ross Support of Education Survey, United Kingdom and Ireland
/resources/case-insights/data-...CASE Insights Data Portal Resource Survey Result Read more
IMG-ALT A lightbulb graphic
/research/surveys/case-insight...Published Report CASE Insights on Voluntary Support of Education US/Canada Higher Education Fundraising Read more
IMG-ALT A teaser image for CASE Insights Survey. A group of people sitting around a table talking.
/resources/case-insights-summa...CASE Insights summary benchmarking reports Resource Survey Result Read more
IMG-ALT Square graphic with chart to illustrate a report.
/resources/advancement-investm...Advancement Investment and Fundraising Results: A Nine-Year Study of 30 Higher Education Institutions in the United States Resource White Paper Read more
IMG-ALT October 2019 Advancement Investment and Fundraising Results Brief Cover
/resources/issues/november-dec...Data Storytelling locked Article Currents Read more
IMG-ALT Header image for Data Storytelling
/resources/issues/march-april-...Building a Research Mind locked Article Currents Read more
IMG-ALT Drawing of head with top off and rings inside with center section as a display screen with woman making notes
/awards/circle-excellence/2018...2018 HBS Alumni Bulletin Harvard Business School Robert Sibley Magazine of the Year Award Read more
IMG-ALT Harvard Business School - HBS Alumni Bulletin
/case-insightsLearn More
https://community.case.org/homeExternal Subdomain Join the Conversation
https://www.case.org/Text duplicate CASE
IMG-ALT CASE
A-TITLE Home
https://communities.case.org/External Subdomain CASE Communities
https://www.case.org/user/loginMember Login
https://careers.case.org/jobs/...New window External Subdomain Text duplicate Careers at CASE
/terms-conditions-useTerms & Conditions
/case-privacy-statement-policyPrivacy Statement
https://caseorg.sharepoint.com...New window External Subdomain Staff Intranet
https://www.facebook.com/casea...External Subdomain Facebook
https://twitter.com/caseadvanceExternal Twitter
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.instagram.com/case...External Subdomain Instagram
https://www.case.org/case-supportCASE Member Support
https://www.case.org/Text duplicate CASE
IMG-ALT CASE
A-TITLE Home
/resources?f[0]=resource_type:10Books
/conferences-trainingAdvancement events
/trending/searchArticles
/resources?f[0]=topic:23Fundraising Resources
/case-insightsCASE Insights Resources
https://www.case.org/awardsText duplicate Awards
/resources/case-libraryCASE Library
/resources/issuesCURRENTS
/talent-management-career-centralText duplicate Talent

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.case.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (104 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 422 referring domains.
This page has 32,504 backlinks.
This page has backlinks from 357 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
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Allow: /core/*.jpeg
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Allow: /profiles/*.css$
Allow: /profiles/*.css?
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# Solr facets
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www.case.org
Homepage | CASE

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
CASE78%Check
CASE Insights58%Check
CASE Global58%Check
CASE member58%Check
Visit CASE56%Check
CASE Library56%Check
Join CASE56%Check
CASE community56%Check
CASE gives56%Check
CASE Insights Philanthropy53%Check
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