Bromley.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
58% 
Page structure
100% 
Link structure
93% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
59.90 kB
Words
448
Media files
8
Number of links
84 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Bromley Council website homepage – London Borough of Bromley
The page title should be shorter than 580 pixels. It is 593 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Bromley Council Homepage - www.bromley.gov.uk.
The length of the meta description is perfect. (315 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#6d3465
msapplication-confighttps://www.bromley.gov.uk/site/dist/images/favicons/browserconfig.xml?3.19.0
theme-color#ffffff
revisit-after2 days
robotsindex,follow
authorBromley LIVE
keywordsChurchill Court
descriptionBromley Council Homepage - www.bromley.gov.uk.
dcterms:creatorBromley Admin
dcterms:rightsHolderBromley LIVE
dcterms:coverageUK
dcterms:identifierhttps://www.bromley.gov.uk/
dcterms:publisherBromley LIVE
dcterms:subjectChurchill Court
dcterms:descriptionBromley Council Homepage - www.bromley.gov.uk.
dcterms:titleBromley Council website homepage
dcterms:formattext/html
dcterms:languageen
dcterms:created2021-12-20
dcterms:modified2025-08-06
dcterms:valid1970-01-01
langen
og:titleBromley Council website homepage – London Borough of Bromley
og:site_nameLondon Borough of Bromley
og:typewebsite
og:urlhttps://www.bromley.gov.uk/
og:imagehttps://www.bromley.gov.uk/site/dist/images/opengraph/opengraph.jpg?3.19.0
og:image:altLondon Borough of Bromley
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 448 words on this page. Good pages should have about 800 words of useful content.
38.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/site/dist/images/site-logo.png?3.19.0Visit the London Borough of Bromley home page
...B_BromleyNorthVillage_Bromley_2025v2.jpgEast Street in Bromley North. This street is in Bromley Town Centre with shops on either side.
/images/WWLibrary_carousel.jpgImage shows the new front of West Wickham library.
..._and_Recycling_Centre_Carousel_Image.jpgPicture of gates at Churchfields Road Reuse and Recycling Centre.
/images/Churchill_Theatre_carousel.jpgChurchill Theatre at night.
/images/a_580_x_500.jpg?3.19.0Picture of a field which is part of the borough’s greenbelt, where a tractor is at work.
/images/FosteringEventImageNew.jpg?3.19.0Image shows a women and a child stacking coloured rings.
...2024___summer_event_580x500px.png?3.19.0Three children playing football.

Page structure

H1 heading
(Critically important)
London Borough of Bromley - Home page
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 London Borough of Bromley - Home page
H2 Local Plan consultation underway
H2 West Wickham Library reopens
H2 Booking needed for Churchfields Road Reuse and Recycling Centre
H2 Churchill Theatre future secured
H2 Our services
H2 What's on
H3 Local Plan review engagement events - Employment, retail and leisure
H3 Fostering with Bromley information session
H3 Summer holiday activities and food programme 2025
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bromley.gov.uk/Nofollow Anchor Skip to content
https://www.bromley.gov.uk/IMG-ALT Visit the London Borough of Bromley home page
A-TITLE London Borough of Bromley Home Page
/homepage/21/pay-for-itPay
/homepage/38/apply-for-itApply
/homepage/37/report-itReport
/WebsiteFeedbackFormWebsite feedback
/MyAccountMyBromley
https://www.bromley.gov.uk/Anchor Council Services
/a-to-z/AA: A to Z of services: A to Z of services
/a-to-z/BB: A to Z of services: A to Z of services
/a-to-z/CC: A to Z of services: A to Z of services
/a-to-z/DD: A to Z of services: A to Z of services
/a-to-z/EE: A to Z of services: A to Z of services
/a-to-z/FF: A to Z of services: A to Z of services
/a-to-z/GG: A to Z of services: A to Z of services
/a-to-z/HH: A to Z of services: A to Z of services
/a-to-z/II: A to Z of services: A to Z of services
/a-to-z/JJ: A to Z of services: A to Z of services
/a-to-z/KK: A to Z of services: A to Z of services
/a-to-z/LL: A to Z of services: A to Z of services
/a-to-z/MM: A to Z of services: A to Z of services
/a-to-z/NN: A to Z of services: A to Z of services
/a-to-z/OO: A to Z of services: A to Z of services
/a-to-z/PP: A to Z of services: A to Z of services
/a-to-z/QQ: A to Z of services: A to Z of services
/a-to-z/RR: A to Z of services: A to Z of services
/a-to-z/SS: A to Z of services: A to Z of services
/a-to-z/TT: A to Z of services: A to Z of services
/a-to-z/UU: A to Z of services: A to Z of services
/a-to-z/VV: A to Z of services: A to Z of services
/a-to-z/WW: A to Z of services: A to Z of services
/a-to-z/YY: A to Z of services: A to Z of services
/a-to-z/ZZ: A to Z of services: A to Z of services
https://www.bromley.gov.uk/Anchor Close menu
https://www.bromley.gov.uk/Anchor Text duplicate Council Services
/advice-benefitsAdvice and benefits
/businessBusiness
/community-livingCommunity and living
/council-democracyCouncil and democracy
/education-learningEducation and learning
/environment-planningEnvironment and planning
/health-social-careHealth and social care
/housingHousing
/jobs-careersJobs and careers
/leisure-cultureLeisure and culture
/transport-streetsTransport and streets
/news/article/859/have-your-sa...Local Plan consultation underway
/news/article/854/west-wickham...West Wickham Library reopens
https://wastebooking.bromley.g...External Subdomain Booking needed for Churchfields Road Reuse and Recycling Centre
/news/article/846/milestone-mo...Churchill Theatre future secured
https://www.bromley.gov.uk/newsMore news...
/council-taxCouncil tax
https://recyclingservices.brom...External Subdomain Waste collection day
/housingText duplicate Housing
https://searchapplications.bro...External Subdomain Search planning applications
/parkingParking
/homepage/39/births-deaths-wed...Registration Services
/advice-benefitsText duplicate Advice and benefits
/council-taxText duplicate Council tax
/homepage/39/births-deaths-wed...Births, deaths, marriages and citizenship
/businessBusiness and licensing
/children-familiesChildren, young people and families
/education-learningText duplicate Education and learning
/council-democracyCouncil, councillors and democracy
/environment-planningEnvironment and public protection
/recycling-rubbish-wasteRecycling and waste
/health-wellbeingPublic health and wellbeing
/help-adultsAdult social care and health
/housingHousing and renewal
/planningPlanning and building control
/jobs-careersText duplicate Jobs and careers
/transport-streetsParking, transport and roads
/homepage/56/street-care-and-c...Street care and cleaning
/homepage/36/libraries-leisure...Libraries, leisure and culture
/special-educational-needs-dis...Special Educational Needs and Disability (SEND) Local Offer
/health-social-careSafeguarding
/customer-servicesCustomer services
https://www.bromley.gov.uk/Anchor See more services Services
/events/event/560/local-plan-r...Local Plan review engagement events - Employment, retail and leisure
/events/event/499/fostering-wi...Fostering with Bromley information session
/events/event/531/summer-holid...Summer holiday activities and food programme 2025
/data-protection-freedom-infor...Privacy
/data-protection-freedom-infor...Cookies
/websites-accessibility/access...Accessibility
/websites/terms-disclaimerDisclaimer
/homepage/55/contact-usContact us
/WebsiteFeedbackFormText duplicate Website feedback
http://www.jadu.net/External Subdomain Jadu
A-TITLE Visit the Jadu website
https://twitter.com/LBofBromleyNew window External Twitter
A-TITLE Twitter
http://facebook.com/LBBromleyNew window External Facebook
A-TITLE Facebook
https://www.youtube.com/user/L...New window External Subdomain Youtube
A-TITLE Youtube
https://www.instagram.com/lbbr...New window External Subdomain Instagram
A-TITLE Instagram
https://uk.linkedin.com/compan...New window External Subdomain Linkedin
A-TITLE Linkedin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bromley.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (60 kB).

HTTP Response Header

NameValue
dateSun, 10 Aug 2025 21:50:58 GMT
content-typetext/html; charset=UTF-8
content-length10526
serverWeb Server
cache-controlmax-age=0, must-revalidate, private
expiresSun, 10 Aug 2025 21:50:58 GMT
x-frame-optionsSAMEORIGIN
varyAccept-Encoding
content-encodinggzip
nodei-0fbccd6995fb56129
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 316 referring domains.
This page has 9,790 backlinks.
This page has backlinks from 205 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.bromley.gov.uk
Bromley Council website homepage – London Borough of Bromley
Bromley Council Homepage - www.bromley.gov.uk.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bromley93%Check
Bromley Council77%Check
page70%Check
London Borough63%Check
Council58%Check
Bromley Council website homepage56%Check
Council website52%Check
Council Services48%Check
Website46%Check
Council website homepage London46%Check
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