Brighthr.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
65% 
Page structure
58% 
Link structure
66% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
312.80 kB
Words
2029
Media files
57
Number of links
193 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
BrightHR: Award-Winning HR Solutions for SMEs
The length of the page title is perfect. (439 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Get an HR system that can do it all. With HR, Health & Safety and Payroll solutions, BrightHR is the only platform you need to simplify your people management!
The length of the meta description is perfect. (988 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.brighthr.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
next-size-adjustEmpty
facebook-domain-verification4qzf07w0zgnaetofcka91kswhagv5e
theme-color#0057AD
descriptionGet an HR system that can do it all. With HR, Health & Safety and Payroll solutions, BrightHR is the only platform you need to simplify your people management!
robotsindex, follow
langen
twitter:cardsummary_large_image
twitter:titleBrightHR: Award-Winning HR Solutions for SMEs
twitter:descriptionGet an HR system that can do it all. With HR, Health & Safety and Payroll solutions, BrightHR is the only platform you need to simplify your people management!
twitter:imagehttps://www.datocms-assets.com/23428/1699891371-homepage-og-image.png?auto=format&fit=max&w=1200
og:titleBrightHR: Award-Winning HR Solutions for SMEs
og:descriptionGet an HR system that can do it all. With HR, Health & Safety and Payroll solutions, BrightHR is the only platform you need to simplify your people management!
og:urlhttps://www.brighthr.com/
og:site_nameBrightHR
og:localeen
og:imagehttps://www.datocms-assets.com/23428/1699891371-homepage-og-image.png?auto=format&fit=max&w=1200
og:typewebsite
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
These Typos were found:
  • additonal => additional
This page contains 2029 words. That's ok.
31.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
31 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 41 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ges_next/vectors/flags/UnitedKingdom.svgUnitedKingdom flag
/images_next/vectors/flags/Ireland.svgIreland flag
/images_next/vectors/flags/Australia.svgAustralia flag
/images_next/vectors/flags/Canada.svgCanada flag
/images_next/vectors/flags/NewZealand.svgNewZealand flag
...sets.com/23428/1741168595-google-4_7.svgGoogle reviews rating
...om/23428/1741168595-capterra-4point6.svgCaptera reviews rating
...s.com/23428/1741880373-uk-desktop-1.webpNo alt attribute provided
...cidents-dash-tile-3x-1.png?auto=compressNo alt attribute provided
...400867-simple-system-2.png?auto=compresscontent imagecontent image
...cfc-logo.png?fm=webp&auto=compress&w=115Salford City FC logo
...-dphlogo.png?fm=webp&auto=compress&w=115DPH Management Services logo
...ker-logo.png?fm=webp&auto=compress&w=115Quooker logo
...ership-4.png?fm=webp&auto=compress&w=115Mattinson partnership logo
..._union-1.png?fm=webp&auto=compress&w=115Leicester students' union logo
...atr-logo.png?fm=webp&auto=compress&w=115Theatr Genedlaethol Cymru logo
...hitelogo.png?fm=webp&auto=compress&w=115Centrix
...91071410-frame-7141-2x.png?auto=compresscontent imagecontent image
...1729176199-wisdom-ha-1.png?auto=compresscontent imagecontent image
...xchange.png?fm=webp&auto=compress&w=1440No alt attribute provided
...rning-2x.png?fm=webp&auto=compress&w=957No alt attribute provided
...inbox-uk.jpg?fm=webp&auto=compress&w=957No alt attribute provided
...4-pop-2x.png?fm=webp&auto=compress&w=957No alt attribute provided
...uct-ttn.png?fm=webp&auto=compress&w=1440No alt attribute provided
...s.com/23428/1687774541-product-icons.svgDiscover BrightExchange
...1740671076-google-icon.png?auto=compressGoogle Reviews
...1714488955-blip-1-2x-1.png?auto=compressscreenshot of BrightHR's time tracking system for desktopBlip
...8-uk-3.webp?fm=webp&auto=compress&w=100%An employment tribunal court exterior
...ages-95.jpg?fm=webp&auto=compress&w=100%UK Supreme Court
...7134a3.webp?fm=webp&auto=compress&w=100%A woman with insomnia
...ownload.png?fm=webp&auto=compress&w=100%Featured download ebook snippet
.../23428/1742813670-smart-meters-logo.webpSmart meters logo
...ges_next/vectors/flags/UnitedKingdom.svgUnitedKingdom flag
/images_next/vectors/flags/Ireland.svgIreland flag
/images_next/vectors/flags/Australia.svgAustralia flag
/images_next/vectors/flags/Canada.svgCanada flag
/images_next/vectors/flags/NewZealand.svgNewZealand flag
...AppStore.png?fm=webp&auto=compress&w=155Apple App Store
...layStore.png?fm=webp&auto=compress&w=150Google Play Store
...ogle-uk-score-47-square-footer-award.svgNo alt attribute provided
...er-award.png?fm=webp&auto=compress&w=108GetApp Rating Badge
...er-award.png?fm=webp&auto=compress&w=108Capterra Rating Badge
...-award-1.png?fm=webp&auto=compress&w=108No alt attribute provided
...er-award.png?fm=webp&auto=compress&w=108No alt attribute provided
...er-award.png?fm=webp&auto=compress&w=108British Safety Council Member Badge
...er-award.png?fm=webp&auto=compress&w=108ISE Bureau Veritas Badge
...er-award.png?fm=webp&auto=compress&w=108No alt attribute provided
...er-award.png?fm=webp&auto=compress&w=108No alt attribute provided
...er-award.png?fm=webp&auto=compress&w=108No alt attribute provided
...er-award.png?fm=webp&auto=compress&w=108No alt attribute provided
...phic-1-1.png?fm=webp&auto=compress&w=108No alt attribute provided
...nalist-1.png?fm=webp&auto=compress&w=108No alt attribute provided
...24x707-1.png?fm=webp&auto=compress&w=108No alt attribute provided
...oters3-1.png?fm=webp&auto=compress&w=108No alt attribute provided
...square-1.png?fm=webp&auto=compress&w=108No alt attribute provided
...-350x350.png?fm=webp&auto=compress&w=108No alt attribute provided

Page structure

H1 heading
(Critically important)
The complete HR solution for your business
The H1 heading is perfect.
Headings
(Important)
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The complete HR solution for your business
H2 Explore our time-saving HR, payroll and health & safety software and services
H2 HR software: Everything you need to manage your staff—in one place
H2 Health & safety software: Workplace safety for EVERY industry
H2 BrightHR Payroll: Handle pay the smart way
H2 Join 100,000+ global businesses that trust BrightHR
H2 Empty heading
H2 Round-the-clock HR support
H2 24/7 wellbeing support for all
H2 Discover our free tools that help your business grow
H2 BrightExchange
H2 Ready to get started?
H2 The time-saving clocking app for ALL businesses
H2 Our latest insights
H2 Become a BrightHR partner
H2 Interested in BrightHR? See it in action
H2 A Guide to HR Software
H2 FAQs about BrightHR
H2 BrightHR's industry awards & recognitions
H3 HR Heartbeat: Dismissed on your day off, employment tribunal backlog soars, and...
H3 Implications of the Supreme Court ruling on the definition of 'sex' for UK businesses
H3 HR Heartbeat: Sleep deprived but still spending, worker returns to find office gone, and...
H3 Your guide to choosing the right HR software
H3 Q. QuestionWhat is BrightHR and how does it help UK businesses?
H3 Q. QuestionHow can BrightHR save my business time and money?
H3 Q. QuestionIs BrightHR easy to use for non-technical users?
H3 Q. QuestionCan BrightHR integrate with other tools I’m already using?
H3 Q. Question Can I scale BrightHR software as my business grows?
H3 Q. QuestionHow secure is my data with BrightHR?
H3 Q. QuestionHow much does BrightHR cost?
H3 Q. QuestionWhat kind of support does BrightHR offer?
H3 Q. QuestionWhat industries does BrightHR cater to?
H3 Stay in the know With HR updates, exclusive offers, and new product launches you don't want to miss.
H3 General
H3 Products
H3 Company
H3 BrightHR in your region
H3 Download our mobile app
H3 We’ve received many prestigious awards for our innovative software and exceptional service.
H4 Megan Millership
H4 Bo Tsang
H4 Alessandra Valencia
H4 Charlie Fox
H4 Tim Ferns
H4 Michaela Morton
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.brighthr.com/careers/Careers
https://www.brighthr.com/help/Support
https://www.brighthr.com/blog/Blog
https://app.brighthr.com/External Subdomain Login
https://www.brighthr.com/No Text
/hr-software/staff-holiday-pla...Staff holiday planner
/blip-clocking-in-app/Clocking in
/hr-software/sick-leave-and-la...Sick leave and lateness
/hr-software/shifts-and-rotas/Shifts & rotas
/hr-software/performance-manag...Performance management
/hr-software/hr-document-storage/HR document storage
/hr-software/overtime/Overtime tracker
/pop-expense-tracker-app/Expense tracker
/people-navigator/Recruitment
/hr-software/employee-recognit...Employee recognition
/hr-software/payroll-navigator/Payroll report
/hr-software/redundancy-naviga...Redundancy tool
/hr-software/HR software Overview
/brightsafe/health-and-safety-...Risk management
/brightsafe/accident-near-miss...Accident and near miss reporting
/brightsafe/coshh-risk-assessm...Hazardous substances management
/brightsafe/brightsafe-on-the-go/Health and safety app
/brightsafe/health-and-safety-...24/7 health and safety advice
/brightsafe/health-and-safety-...Health and safety insurance
/brightsafe/health-and-safety-...Health and safety e-learning courses
/brightsafe/brightlearn-health...Learning management system
/brightsafe/Health and safety support Overview
/brightadvice-employment-law-a...24/7 employment law advice
/brightbase-hr-guides-and-temp...Document library and templates
/hr-software/hr-insurance/HR insurance
/payroll-software/online-payroll/Payroll software and support
/payroll-software/outsourced-p...Managed payroll service
/payroll-software/Payroll software Overview
/brightwellbeing-employee-supp...Wellbeing & employee support
/bright-exchange-online-market...Advertising & Staff Perks
/bright-brainbox/Instant advice
/hr-software/brightlearn/E-Learning
/download-centre/Expert guides
/articles/Articles
/webinars/Webinars
https://www.brighthr.com/blog/Blogs
/leaders-in-tech/How we are leaders in HR-tech
/payback-calculator/Payback calculator
/resource-centre/Resource centre Overview
/help/faqs/FAQs
/help/videos/Videos
/help/guides/Guides
https://www.brighthr.com/help/Support Overview
/about-us/our-culture/Our culture
/customers/Customer testimonials
/timeline/Timeline
/refer-a-business/Refer a business
/our-leadership/Our people
https://www.brighthr.com/news/Press
/about-us/About us Overview
https://www.brighthr.com/zapier/Zapier
/integrations/Microsoft, Xero, Hubspot & more
/integrations/Integrations Overview
/about-us/About us
/timeline/Text duplicate Timeline
/refer-a-business/Text duplicate Refer a business
/our-leadership/Text duplicate Our people
https://www.brighthr.com/news/Text duplicate Press
/who-we-serve/start-ups/Start-up business
/who-we-serve/small-business/Small business
/who-we-serve/medium-business/Medium-sized business
/who-we-serve/large-business/Large business
/brightsafe/care-navigator/Health & Social care
/brightsafe/education-navigator/Education sector
/request-quote/Pricing
/book-a-demo/Book your free demo
https://www.brighthr.com/BrightHR logo
/hr-software/HR software
/brightsafe/Health and safety support
/payroll-software/Payroll software
/resource-centre/Resource centre
https://www.brighthr.com/help/Text duplicate Support
/about-us/Text duplicate About us
/integrations/Integrations
/who-we-serve/start-ups/Text duplicate Start-up business
/who-we-serve/small-business/Text duplicate Small business
/who-we-serve/medium-business/Text duplicate Medium-sized business
/who-we-serve/large-business/Text duplicate Large business
/brightsafe/care-navigator/Text duplicate Health & Social care
/brightsafe/education-navigator/Text duplicate Education sector
/request-quote/Text duplicate Pricing
/hr-software/staff-holiday-pla...annual leave
A-TITLE Use our Staff holiday planner to manage staff leave
/blip-clocking-in-app/Blip
/hr-software/sick-leave-and-la...sickness and absences
A-TITLE Discover absence management software made simple
/hr-software/hr-document-storage/unlimited cloud storage
/hr-software/shifts-and-rotas/shifts and rotas
A-TITLE Automate your work rotas with our shift and rota software
/pop-expense-tracker-app/PoP app
A-TITLE Maximise your business tax savings with our expense tracker
/hr-software/payroll-navigator/payroll-ready data
A-TITLE Discover seamless payroll reporting
/brightbase-hr-guides-and-temp...HR documents
A-TITLE Learn more about our HR document library
/hr-software/overtime/Track overtime
A-TITLE Learn about our overtime tracker
/hr-software/Subdomain Discover our HR Software
/brightsafe/health & safety responsibilities
A-TITLE Learn more about our Health & safety software
/brightsafe/brightlearn-health...Subdomain health & safety training
/brightsafe/health-and-safety-...reliable health & safety consultants
A-TITLE Discover 24/7 health & safety advice
/brightsafe/health-and-safety-...Subdomain conducting risk assessments
A-TITLE Discover the best in risk management solutions
/brightsafe/accident-near-miss...Subdomain real-time reporting
A-TITLE Learn more about our accident reporting software
/brightsafe/brightsafe-on-the-go/Subdomain health & safety app
/brightsafe/Subdomain Discover our Health & Safety Software
/payroll-software/online-payroll/payroll software
/payroll-software/online-payroll/Discover BrightHR Payroll
/book-a-demo/payroll-demo/Text duplicate Book your free demo
/brightadvice-employment-law-a...Discover BrightAdvice
/brightwellbeing-employee-supp...Discover BrightWellbeing
/bright-exchange-online-market...IMG-ALT Discover BrightExchange
A-TITLE Discover BrightExchange
/bright-exchange-online-market...Text duplicate Discover BrightExchange
/book-a-demo/Subdomain Text duplicate Book your free demo
/blip-clocking-in-app/clocking-in and out app
/blip-clocking-in-app/Discover Blip
/blog/industry-news/hr-heartbe...IMG-ALT An employment tribunal court exterior
/blog/industry-news/Industry news
/blog/industry-news/hr-heartbe...HR Heartbeat: Dismissed on your day off, employment tribunal backlog soars, and...
/blog/industry-news/hr-heartbe...Trivial anchor text
Read more
/blog/employment-law/implicati...IMG-ALT UK Supreme Court
/blog/employment-law/Employment law
/blog/employment-law/implicati...Implications of the Supreme Court ruling on the definition of 'sex' for UK businesses
/blog/employment-law/implicati...Text duplicate Trivial anchor text
Read more
/blog/industry-news/hr-heartbe...IMG-ALT A woman with insomnia
/blog/industry-news/Text duplicate Industry news
/blog/industry-news/hr-heartbe...HR Heartbeat: Sleep deprived but still spending, worker returns to find office gone, and...
/blog/industry-news/hr-heartbe...Text duplicate Trivial anchor text
Read more
/partners/Learn more
/book-a-demo/Subdomain Text duplicate Book your free demo
/download-centre/reports/Reports
/download-centre/reports/your-...Text duplicate Trivial anchor text
Read more
/help/faqs/why-brighthr/adding...Adding employees
/hr-software/cloud-hr/Subdomain cloud-based HR software solution
/brightadvice-employment-law-a...Subdomain 24/7 HR and employment law advice
/hr-software/hr-document-storage/Subdomain unlimited HR document storage
/payroll-software/Subdomain payroll software and support
/brightsafe/Subdomain health and safety software and support
/hr-software/performance-manag...Subdomain performance management
/brightwellbeing-employee-supp...Subdomain employee wellbeing
/help/faqs/why-brighthr/get-to...Get to know
/hr-software/shifts-and-rotas/Subdomain rota creation
/blip-clocking-in-app/Subdomain tracking time and attendance
/hr-software/performance-manag...Subdomain managing staff performance
/payback-calculator/Subdomain payback calculator
/help/faqs/why-brighthr/get-to...Text duplicate Get to know
https://www.brighthr.com/help/Subdomain support to help you get started
/help/faqs/why-brighthr/get-to...Text duplicate Get to know
/integrations/zapier/Subdomain Text duplicate Zapier
/help/faqs/why-brighthr/get-to...Text duplicate Get to know
/who-we-serve/start-ups/Subdomain startup
/who-we-serve/small-business/Subdomain small business
/who-we-serve/medium-business/Subdomain medium sized business
/who-we-serve/large-business/Subdomain large expanding enterprise
/help/faqs/why-brighthr/get-to...Text duplicate Get to know
/security/Subdomain data security
/help/faqs/why-brighthr/get-to...Text duplicate Get to know
/payback-calculator/Subdomain best value for your investment
/book-a-demo/Subdomain book a demo
https://www.brighthr.com/pricing/Subdomain check out the pricing page
/help/faqs/why-brighthr/get-to...Text duplicate Get to know
/brightadvice-employment-law-a...Subdomain 24/7 HR and employment law support
/brightsafe/health-and-safety-...Subdomain health and safety support
/hr-software/hr-insurance/Subdomain Text duplicate HR insurance
/brightsafe/health-and-safety-...Subdomain health & safety insurance
/resource-centre/Subdomain resource centre
/help/faqs/why-brighthr/adding...Text duplicate Adding employees
/brightsafe/care-navigator/Subdomain health and social care
/brightsafe/education-navigator/Subdomain education
https://www.brighthr.com/terms/hereview our privacy notice
https://smart-meters-for-busin...New window External Subdomain IMG-ALT Smart meters logo
https://www.facebook.com/Brigh...New window External Subdomain A-TITLE Facebook
https://twitter.com/BrightHR_New window External A-TITLE Twitter
https://www.youtube.com/c/Brig...New window External Subdomain A-TITLE Youtube
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://www.brighthr.com/help/Get Help
https://www.brighthr.com/contact/Contact us
/webinars/Text duplicate Webinars
/partners/Partners
https://app.brighthr.com/External Subdomain Text duplicate Login
/hr-software/Text duplicate HR software
/brightsafe/Health & safety software
/blip-clocking-in-app/Clocking-in
/brightadvice-employment-law-a...Employment law advice
/brightbase-hr-guides-and-temp...HR guides & templates
/payroll-software/Text duplicate Payroll software
/brightwellbeing-employee-supp...Wellbeing & Employee support
/pop-expense-tracker-app/Text duplicate Expense tracker
/about-us/About Us
https://www.brighthr.com/blog/Text duplicate Blog
https://www.brighthr.com/careers/Text duplicate Careers
https://www.datocms-assets.com...External Subdomain Carbon Reduction Plan (PDF)
https://www.datocms-assets.com...External Subdomain Complaints Procedure (PDF)
/gender-pay-gap-report/Gender Pay Gap Report
/slavery-and-human-trafficking...Slavery & Human Trafficking Statement
/security/Security
https://www.brighthr.com/terms/Terms and Privacy
https://www.datocms-assets.com...External Subdomain Treating Customers Fairly (PDF)
/pdfs/Certificate-ISO27001-Pen...ISO/IEC 27001 Certificate (PDF)
/pdfs/bright-certificate-ISO-9...New window ISO 9001 Certificate (PDF)
/pdfs/bright-certificate-ISO-4...ISO 45001 Certificate (PDF)
https://www.peninsulagroupglob...External Subdomain Visit Peninsula Group Global
https://www.brighthr.com/United Kingdom
https://www.brighthr.com/ie/Ireland
https://www.brighthr.com/au/Australia
https://www.brighthr.com/ca/Canada
https://www.brighthr.com/nz/New Zealand
https://apps.apple.com/gb/deve...External Subdomain IMG-ALT Apple App Store
https://play.google.com/store/...External Subdomain IMG-ALT Google Play Store

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.brighthr.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (313 kB).

HTTP Response Header

NameValue
dateMon, 26 May 2025 08:43:43 GMT
content-typetext/html; charset=utf-8
cf-ray945bfc88ca069f07-CDG
servercloudflare
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varyRSC, Next-Router-State-Tree, Next-Router-Prefetch, Next-Router-Segment-Prefetch, Accept-Encoding
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permissions-policyaccelerometer=(), camera=(), geolocation=(), gyroscope=(), magnetometer=(), microphone=(), payment=(), usb=()
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-matched-path/en
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www.brighthr.com
BrightHR: Award-Winning HR Solutions for SMEs
Get an HR system that can do it all. With HR, Health & Safety and Payroll solutions, BrightHR is the only platform you need to simplify your people management!

Most important keywords

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KeywordResultRecheck
Bright HR77%Check
solution73%Check
BrightHR71%Check
HR Management69%Check
HR software66%Check
HR tasks62%Check
HR needs62%Check
right HR software62%Check
HR systems62%Check
Software Solution60%Check
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