Boroughmarket.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
59% 
Page structure
70% 
Link structure
80% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.74 s
File size
136.10 kB
Words
548
Media files
14
Number of links
66 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
London’s premier food market | Borough Market
There are word repetitions in the page title.
The length of the page title is perfect. (425 pixels out of 580 max pixel length)
Meta description
(Critically important)
Welcome to Borough Market: a historic market in central London with an emphasis on high quality food, sustainable production and social connection
The length of the meta description is perfect. (915 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://boroughmarket.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-snippet:-1,max-image-preview:standard,max-video-preview:-1
descriptionWelcome to Borough Market: a historic market in central London with an emphasis on high quality food, sustainable production and social connection
msapplication-TileImagehttps://boroughmarket.org.uk/wp-content/uploads/2021/02/cropped-BM-favicon-270x270.png
langen-us
twitter:cardsummary_large_image
twitter:titleBorough Market
twitter:descriptionWelcome to Borough Market: a historic market in central London with an emphasis on high quality food, sustainable production and social connection
twitter:imagehttps://boroughmarket.org.uk/wp-content/uploads/2021/03/cropped-Social-URL-Image.jpg
og:typewebsite
og:localeen_US
og:site_nameBorough Market
og:titleBorough Market
og:descriptionWelcome to Borough Market: a historic market in central London with an emphasis on high quality food, sustainable production and social connection
og:urlhttps://boroughmarket.org.uk/
og:imagehttps://boroughmarket.org.uk/wp-content/uploads/2021/03/cropped-Social-URL-Image.jpg
og:image:width1144
og:image:height600
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 548 words. That's ok.
37.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.54 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../02/Borough-Market-homepage-1024x576.jpgNo alt attribute provided
...oads/2023/04/Doreen-at-De-La-Grenade.jpgNo alt attribute provided
...indisa-interior-Sophia-Spring-scaled.jpgNo alt attribute provided
...ntent/uploads/2021/02/Pimento-Hill-1.jpgNo alt attribute provided
...sh-Tea2You-Darjeeling-visit-featured.jpgNo alt attribute provided
...ring-shopping-guide-cover-1-1024x731.jpgSpring shopping guide cover
...ntent/uploads/2021/02/Tatar-shurpa-1.jpgNo alt attribute provided
/wp-content/uploads/2021/02/Visit-us.jpgNo alt attribute provided
...21/02/Smoke-on-the-water-Oak-Smoke-8.jpgNo alt attribute provided
/wp-content/uploads/2021/02/Whats-on.jpgNo alt attribute provided
/wp-content/uploads/2021/03/Our-story.jpgNo alt attribute provided
...ges/borough-market-full-lockup-cream.pngBorough Market

Page structure

H1 heading
(Critically important)
Welcome to Borough Market
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to Borough Market
H2 Address
H2 Market opening times this week
H2 Connecting through food
H2 Meet our traders
H2 Spring at Borough Market
H2 Explore the Market
H2 Our story
H2 Our newsletter
H3 Newsletter
H3 Traders of the month
H3 Search our traders
H3 Become a trader
H3 Read trader stories
H3 Find a recipe
H3 Visit us
H3 Browse our blog
H3 See what’s on
H3 Visit
H3 Legal
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/privacy/View Privacy Policy
/events/bank-holiday-opening-t...Trivial anchor text
here
https://boroughmarket.org.uk/Anchor Skip to Content
/visit-us/Visit us
/traders/Traders
/traders/Meet our traders
/become-a-trader/Become a trader
/recipes/Recipes
/market-blog/Blog
https://boroughmarket.org.uk/Borough Market Home Page
/events/What’s on
/events/Text duplicate What’s on
/spring/Spring at Borough Market
/market-explorers/Market Explorers
/borough-talks-podcast/Borough Talks podcast
/events/official-tours/Official tours
/our-story/Our story
/our-story/Text duplicate Our story
/how-we-work/How we work
/join-our-team/Join our team
/2030-strategy/2030 Strategy
/food-policy/Food policy
/online-shop-directory/Shop Online
/visit-us/Text duplicate Visit us
/traders/Text duplicate Traders
/traders/Text duplicate Meet our traders
/become-a-trader/Text duplicate Become a trader
/recipes/Text duplicate Recipes
/market-blog/Text duplicate Blog
/events/Text duplicate What’s on
/events/Text duplicate What’s on
/spring/Text duplicate Spring at Borough Market
/market-explorers/Text duplicate Market Explorers
/borough-talks-podcast/Text duplicate Borough Talks podcast
/events/official-tours/Text duplicate Official tours
/our-story/Text duplicate Our story
/our-story/Text duplicate Our story
/how-we-work/Text duplicate How we work
/join-our-team/Text duplicate Join our team
/2030-strategy/Text duplicate 2030 Strategy
/food-policy/Text duplicate Food policy
/online-shop-directory/Text duplicate Shop Online
https://boroughmarket.org.uk/Anchor See more
/may-at-borough-market/Traders of the month
/traders/Search our traders
/become-a-trader/Text duplicate Become a trader
/market-blog/Read trader stories
/spring/READ NOW
/recipes/Find a recipe
/visit-us/Text duplicate Visit us
/market-blog/Browse our blog
/events/See what’s on
/our-story/Learn more
https://boroughmarket.org.uk/Anchor Sign up now
https://boroughmarket.org.uk/IMG-ALT Borough Market
/visit-us/Find us
/visit-us/Market map
/frequently-asked-questions/FAQs
/press-releases/Press releases
/terms-of-use/Terms of use
/privacy/Privacy
/cookie-statement/Cookie statement
/safeguarding-policy/Safeguarding policy
/modern-slavery-policy/Modern slavery policy
/food-policy/Text duplicate Food policy
https://instagram.com/boroughm...New window External A-TITLE Borough Market on Instagram
https://www.facebook.com/Borou...New window External Subdomain A-TITLE Borough Market on Facebook
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Borough Market on LinkedIn
https://open.spotify.com/show/...New window External Subdomain A-TITLE Borough Market Podcast
https://www.tiktok.com/@boroug...New window External Subdomain A-TITLE Borough Market on TikTok
/contact-us/Contact us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://boroughmarket.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.74 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (136 kB).

HTTP Response Header

NameValue
dateWed, 21 May 2025 07:28:37 GMT
content-typetext/html; charset=UTF-8
servercloudflare
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
content-encodingbr
cf-ray94325ba5aa049efd-CDG
cf-cache-statusDYNAMIC
link<https://boroughmarket.org.uk/wp-json/>; rel="https://api.w.org/", <https://boroughmarket.org.uk/wp-json/wp/v2/pages/6>; rel="alternate"; title="JSON"; type="application/json", <https://boroughmarket.org.uk/>; rel=shortlink
varyaccept-encoding
cf-apo-viaorigin,host
cf-edge-cachecache,platform=wordpress
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
server-timingcfCacheStatus;desc="DYNAMIC"
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=qJAA9WKm2CSkC7l0kyZBEh1cPCf3n%2FnkFukNHgvSIlDSJ36ZJ2tvbLWfVLboGKpMLoSjScuWnsnH91W2nu9sPTXdOZLJfUcYJXmL8BfD4jCfRUwVSaShrFHrZ8SlODm1kt3cnheE"}],"group":"cf-nel","max_age":604800}
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,796 referring domains.
This page has 638,282 backlinks.
This page has backlinks from 1,344 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

boroughmarket.org.uk
London’s premier food market | Borough Market
Welcome to Borough Market: a historic market in central London with an emphasis on high quality food, sustainable production and social connection

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Market93%Check
Borough93%Check
Borough Market93%Check
Market News68%Check
Food62%Check
Welcome62%Check
London58%Check
connect50%Check
Good Food48%Check
historic46%Check
Show more keywords and terms

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