Analyze your website with Seobility:

You have 3 of 3 checks left today.

Birkenstock-group.com - SEO Checker

Overview of the SEO Check

Meta information

54%

Page quality

48%

Page structure

79%

Link structure

90%

Server

89%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.46 s

File size

133.20 kB

Words

299

Media files

Number of links

60 internal / 13 external

Task list of SEO Improvements 8 Tasks

Remove unnecessary words like welcome greetings from the page title.Very important!
Add a H1 heading to this page.Very important!
Review and improve the page title.Important!
Improve the text of the meta description.Important!
A specified alternate link invalid.Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Review and improve the heading structure.Tip!
Improve the page response time.Tip!

View all

Meta specifications 54% achieved

Title

(Critically important)

Home

The title contains the word Home! More content should be covered in the title.

The page title is too short. (52 pixels of 580 max pixel length) Optimize title

The page title is only one word.

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Birkenstock Group

The meta description is too short. (114 pixels out of 1000 max pixel length) Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

http://www.birkenstock-group.com/de/de/home/

The specified canonical link points to a different page.

Canonical Tag

Language

(Somewhat important)

Language detected in text: de

Language defined in HTML: de-de

Server location: Germany

The following language is defined by HTML: de-de

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

A country is specified wrong in alternate links: en-en

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
generator	TYPO3 CMS
description	Birkenstock Group
robots	index, follow
google-site-verification	Ka_zPK-iiZgYAG84aiiMkRzyUEyoys7GB6vpbgVxdLc
viewport	width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
lang	de-de
twitter:card	summary
charset	utf-8

Automatically check birkenstock-group.com including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Page quality 48% achieved

Content

(Critically important)

No paragraphs were detected.

There are only 299 words on this page. Good pages should have about 800 words of useful content.

23.1% of the text are stop words.

The page contains a listing, which indicates a good text layout.

No placeholders texts or images were found.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

23 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...core/Resources/Public/Icons/Flags/GB.png	flags-en-us-gb	Englisch
...TOCK_Milan_Brera_M._Willemstein_1_LR.jpg	No alt attribute provided
...TOCK_Milan_Brera_M._Willemstein_1_LR.jpg	No alt attribute provided
...agery_The_Hague_17_LR_v2_bb864173ad.jpeg	No alt attribute provided
..._San_Sebastian_Maarten_Willemstein_1.jpg	No alt attribute provided
...ck/24AW_Nova_JPN_OM_1028304_017_crop.jpg	No alt attribute provided
...ews/Presse/2025/20250401_Nashville/2.jpg	No alt attribute provided
...sed_/1/9/csm_1_Key_visual_ae6520634c.jpg	No alt attribute provided
...re_Imagery_Paris_Saint_Germain_18.HR.jpg	No alt attribute provided
..._London_Kings_Road_416_LR_f5b6ee1a66.jpg	No alt attribute provided
...enstock-grainau-campaign-9_homeslide.jpg	No alt attribute provided
..._by_Maarten_Willemstein_5_dbbbc87cdc.jpg	No alt attribute provided
.../2024/20241205_250_years_book/buch_2.jpg	No alt attribute provided
...Maarten_Willemstein_2_web_37291d07f7.jpg	No alt attribute provided
...ton_store/BIRKENSTOCK_Boston_Store_2.jpg	No alt attribute provided
...klung/Entwicklung_Headerbild_desktop.jpg	Image Tradition
...Startseite/Poster-BirkenstockGefuehl.png	No alt attribute provided
.../birkenstories/birkenstories_barfuss.jpg	No alt attribute provided
...hhaltigkeit/Header_Nachhaltigkeit_02.jpg	No alt attribute provided
...ction/images/Karriere/IMG_6610_small.jpg	No alt attribute provided
...ction/images/Karriere/IMG_7763_small.jpg	No alt attribute provided
...tock_1774_Showroom_Paris_HiRes_6_cut.jpg	No alt attribute provided
...ages/Startseite_News-Slider/Newsroom.svg	No alt attribute provided
...Startseite_News-Slider/ContactCenter.svg	No alt attribute provided
...ges/Startseite_News-Slider/JobPortal.svg	No alt attribute provided
...Resources/Public/Icons/social-sprite.svg	icon-instagram
...Resources/Public/Icons/social-sprite.svg	icon-facebook
...Resources/Public/Icons/social-sprite.svg	icon-pinterest
...Resources/Public/Icons/social-sprite.svg	icon-youtube
...Resources/Public/Icons/social-sprite.svg	icon-linkedin
...enstock/Resources/Public/Images/logo.svg	Birkenstock

Video URL	Width	Height
...uction/videos/section_one_startpage2.mp4

Page structure 79% achieved

H1 heading

(Critically important)

There is no H1 heading specified.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H2	BIRKENSTOCK ERÖFFNET STORE IM MAILÄNDER VIERTEL BRERA, WO KÜNSTLER, INTELLEKTUELLE UND PIONIERE ZU HAUSE SIND
H2	BIRKENSTOCK EXPANDIERT IN DEN NIEDERLANDEN MIT EINEM NEUEN STORE IM HERZEN VON DEN HAAG
H2	BIRKENSTOCK ERÖFFNET NEUEN STORE IN SAN SEBASTIÁN UND BRINGT SEIN LEGENDÄRES FUSSBETT-ERLEBNIS AN DIE BASKISCHE KÜSTE
H2	BIRKENSTOCK LANCIERT UTILITY PACK: EINE MODERNE NEUINTERPRETATION DES BOSTON UND LONDON
H2	BIRKENSTOCK ERÖFFNET 10. US-STORE IN DER „MUSIC CITY“ NASHVILLE IN TENNESSEE
H2	BIRKENSTOCK SCHREIBT NEUES KAPITEL MIT DER ERÖFFNUNG EINES CONCEPT STORES IM HISTORISCHEN ZHANG-GARTEN IN SHANGHAI
H2	BIRKENSTOCK ERÖFFNET NEUEN STORE IM PARISER QUARTIER SAINT-GERMAIN-DES-PRÉS
H2	BIRKENSTOCK eröffnet vierten londoner STORE AUF geschichtsträchtiger KING'S ROAD
H2	BIRKENSTOCK stellt Grainau vor: Traditionelle Handwerkskunst trifft auf moderne Funktionalität
H2	HISTORISCHER CHARME TRIFFT AUF TRADITION, QUALITÄT UND FUNKTION
H2	EINE VISUELLE ZEITREISE: BIRKENSTOCK FEIERT 250 JAHRE SCHUHMACHERTRADITION
H2	BIRKENSTOCK SETZT IN KÖLN AUF LANGFRISTIGE PRÄSENZ UND ERÖFFNET DAUERHAFTEN BRAND TOUCHPOINT
H2	BIRKENSTOCK ERÖFFNET SIEBTEN EIGENEN STORE IN DEN VEREINIGTEN STAATEN
H2	Tradition seit 1774
H2	DAS BIRKENSTOCK GEFÜHL
H2	Birkenstories
H2	Nachhaltigkeit
H2	QUALITÄT, DIE MAN FÜHLEN KANN
H2	Karriere bei BIRKENSTOCK
H2	Alle offenen Stellen
H2	1774 BIRKENSTOCK
H2	NEWSROOM
H2	Kontakt
H2	Job-Portal
H3	BIRKENSTOCK eröffnet Store im Herzen von Amsterdam

Link structure 90% achieved

Internal links

(Important)

Some anchor texts are used more than once.

1 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 13 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/de/de/home/	Anchor	Zum Inhalt springen
/de/de/home/	Anchor	menu
/de/de/home/		A-TITLE BIRKENSTOCK Logo, Link zur Startseite
/de/de/ueber-uns/profil/		Über uns
/de/de/ueber-uns/profil/		Profil
/de/de/ueber-uns/werte/		Werte
/de/de/ueber-uns/strategie/		Strategie
/de/de/ueber-uns/leadership-team/		Leadership-Team
/de/de/ueber-uns/geschichte/		Geschichte
/de/de/ueber-uns/birkenstock-w...		BIRKENSTOCK weltweit
/de/de/unsere-marke/purpose/		Unsere Marke
/de/de/unsere-marke/purpose/		Purpose
/de/de/unsere-marke/naturgewol...		Naturgewolltes Gehen
/de/de/unsere-marke/materialien/		Materialien
/de/de/unsere-marke/produktion...		Produktion und Fertigung
/de/de/unsere-marke/nachhaltig...		Nachhaltigkeit
/de/de/unsere-marke/markenschutz/		Markenschutz
https://www.birkenstock-holdin...	New window External Subdomain	Investor Relations
/de/de/newsroom/news-termine/		Newsroom
/de/de/newsroom/news-termine/		News & Termine
/de/de/newsroom/brand-stories/		Brand Stories
/de/de/medienkontakt/		Medienkontakt
/de/de/mediendownloads/		Mediendownloads
/de/de/karriere/workplace/		Karriere
/de/de/karriere/workplace/		Workplace
/de/de/karriere/bewerbung-eins...		Bewerbung & Einstieg
https://jobs.birkenstock-group...	External Subdomain	Jobportal
/de/de/kundenservice/		Kontakt
/de/de/kundenservice/	Text duplicate	Kontakt
/de/de/partner/lieferanten/		Lieferanten
/de/de/partner/vertriebspartner/		Vertriebspartner
http://www.birkenstock.com/de	New window External Subdomain	Shop
/de/en/home/		IMG-ALT flags-en-us-gb A-TITLE Englisch
/de/de/detail-presse/birkensto...		A-TITLE BIRKENSTOCK ERÖFFNET STORE IM MAILÄNDER VIERTEL BRERA, WO KÜNSTLER, INTELLEKTUELLE UND PIONIERE ZU HAUSE SIND
/de/de/detail-presse/birkensto...		A-TITLE BIRKENSTOCK EXPANDIERT IN DEN NIEDERLANDEN MIT EINEM NEUEN STORE IM HERZEN VON DEN HAAG
/de/de/detail-presse/birkensto...		A-TITLE BIRKENSTOCK ERÖFFNET NEUEN STORE IN SAN SEBASTIÁN UND BRINGT SEIN LEGENDÄRES FUSSBETT-ERLEBNIS AN DIE BASKISCHE KÜSTE
/de/de/detail-presse/birkensto...		A-TITLE BIRKENSTOCK LANCIERT UTILITY PACK:EINE MODERNE NEUINTERPRETATION DES BOSTON UND LONDON
/de/de/detail-presse/birkensto...		A-TITLE BIRKENSTOCK ERÖFFNET 10. US-STORE IN DER „MUSIC CITY“ NASHVILLE IN TENNESSEE
/de/de/detail-presse/birkensto...		A-TITLE BIRKENSTOCK SCHREIBT NEUES KAPITEL MIT DER ERÖFFNUNG EINES CONCEPT STORES IM HISTORISCHEN ZHANG-GARTEN IN SHANGHAI
/de/de/detail-presse/birkensto...		A-TITLE BIRKENSTOCK ERÖFFNET NEUEN STORE IM PARISER QUARTIER SAINT-GERMAIN-DES-PRÉS
/de/de/detail-presse/birkensto...		A-TITLE BIRKENSTOCK eröffnet vierten londoner STORE AUF geschichtsträchtiger KING'S ROAD
/de/de/detail-presse/birkensto...		A-TITLE BIRKENSTOCK stellt Grainau vor:Traditionelle Handwerkskunst trifft auf moderne Funktionalität
/de/de/detail-presse/historisc...		A-TITLE HISTORISCHER CHARME TRIFFT AUF TRADITION, QUALITÄT UND FUNKTION BIRKENSTOCK eröffnet Store im Herzen von Amsterdam
/de/de/detail-presse/eine-visu...		A-TITLE EINE VISUELLE ZEITREISE: BIRKENSTOCK FEIERT 250 JAHRE SCHUHMACHERTRADITION
/de/de/detail-presse/birkensto...		A-TITLE BIRKENSTOCK SETZT IN KÖLN AUF LANGFRISTIGE PRÄSENZ UND ERÖFFNET DAUERHAFTEN BRAND TOUCHPOINT
/de/de/detail-presse/birkensto...		A-TITLE BIRKENSTOCK ERÖFFNET SIEBTEN EIGENEN STORE IN DEN VEREINIGTEN STAATEN
/de/de/ueber-uns/geschichte/		A-TITLE Tradition seit 1774
https://www.birkenstock.com/de...	New window External Subdomain	A-TITLE Birkenstories
/de/de/unsere-marke/nachhaltig...	Text duplicate	A-TITLE Nachhaltigkeit
/de/de/unsere-marke/materialien/		No Text
/de/de/karriere/bewerbung-eins...		A-TITLE Karriere bei BIRKENSTOCK
https://jobs.birkenstock-group...	New window External Subdomain	A-TITLE Alle offenen Stellen
https://www.birkenstock.com/de...	New window External Subdomain	A-TITLE 1774 BIRKENSTOCK
/de/de/newsroom/news-termine/		A-TITLE NEWSROOM
/de/de/kundenservice/	Text duplicate	A-TITLE Kontakt
https://jobs.birkenstock-group...	New window External Subdomain	A-TITLE Job-Portal
/de/de/newsroom/news-termine/	Text duplicate	News & Termine A-TITLE News & Termine
/de/de/newsroom/brand-stories/	Text duplicate	Brand Stories A-TITLE Brand Stories
/de/de/medienkontakt/	Text duplicate	Medienkontakt A-TITLE Medienkontakt
/de/de/mediendownloads/	Text duplicate	Mediendownloads A-TITLE Mediendownloads
/de/de/karriere/workplace/	Text duplicate	Workplace A-TITLE Workplace
/de/de/karriere/bewerbung-eins...	Text duplicate	Bewerbung & Einstieg A-TITLE Bewerbung & Einstieg
https://jobs.birkenstock-group...	External Subdomain Text duplicate	Jobportal A-TITLE Jobportal
https://www.instagram.com/birk...	New window External Subdomain	IMG-ALT icon-instagram A-TITLE Instagram
https://www.facebook.com/birke...	New window External Subdomain	IMG-ALT icon-facebook A-TITLE Facebook
https://www.pinterest.de/birke...	New window External Subdomain	IMG-ALT icon-pinterest A-TITLE Pinterest
https://www.youtube.com/birken...	New window External Subdomain	IMG-ALT icon-youtube A-TITLE YouTube
https://www.linkedin.com/compa...	New window External Subdomain	IMG-ALT icon-linkedin A-TITLE LinkedIn
/de/de/impressum/		Impressum A-TITLE Impressum
/de/de/datenschutz/		Datenschutz A-TITLE Datenschutz
/de/de/kundenservice/		Kundenservice A-TITLE Kundenservice
/de/de/home/	Anchor	TOP A-TITLE Zurück zum Seitenanfang
/de/de/home/		IMG-ALT Birkenstock

Server configuration 89% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.birkenstock-group.com/de/de/home/"

WWW Redirect

HTTP header

(Important)

The web server version is sent within the HTTP header.

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (133 kB).

Page Speed

HTTP Response Header

Name	Value
date	Sat, 02 Aug 2025 18:01:58 GMT
content-type	text/html; charset=utf-8
content-length	19155
set-cookie	178 Characters
server	Apache/2.4.58 () OpenSSL/1.0.2k-fips
content-language	de
cache-control	private, no-store
content-encoding	gzip
vary	Accept-Encoding
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 38 referring domains.

This page has 75 backlinks.

This page has backlinks from 32 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.birkenstock-group.com › home

Home

Birkenstock Group

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
BIRKENSTOCK	56%	Check
BIRKENSTOCK ERÖFFNET	45%	Check
TRADITION	44%	Check
LONDON	44%	Check
ERÖFFNET	43%	Check
NEUEN	43%	Check
HERZEN	43%	Check
MODERNE	43%	Check
trifft	43%	Check
QUALITÄT	43%	Check
FUNKTION	43%	Check
STORE IM	42%	Check
NEUEN STORE IM	42%	Check
STORE IM HERZEN	42%	Check
BIRKENSTOCK ERÖFFNET STORE IM	41%	Check
Newsroom	40%	Check
Karriere	40%	Check
NEUEN STORE	40%	Check
Nachhaltigkeit	40%	Check
Stories	40%	Check
BRERA	40%	Check
SAN	40%	Check
UTILITY	40%	Check
PACK	40%	Check
BOSTON	40%	Check

Show more keywords and terms

Automatically check birkenstock-group.com including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Birkenstock-group.com - SEO Checker

Task list of SEO Improvements 8 Tasks

Meta specifications 54% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check birkenstock-group.com including all subpages at once!

Page quality 48% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 79% achieved

(Critically important)

(Important)

Heading structure

Link structure 90% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 89% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check birkenstock-group.com including all subpages at once!

Cookie Policy