Billabong.com - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
37% 
Page structure
79% 
Link structure
66% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
514.90 kB
Words
648
Media files
13
Number of links
169 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Billabong: Surf, Swim & Lifestyle Clothing
The length of the page title is perfect. (368 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Home to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.
The length of the meta description is perfect. (950 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.billabong.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionHome to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.
facebook-domain-verification2fbi9w6qs9est4by4l6y9qz1pbkz8a
shopify-digital-wallet/58093011077/digital_wallets/dialog
shopify-checkout-api-token10916eb97b54cb06d9438458eebf663c
google-site-verificationLkgp7LKheuZiLgtc_y7R8e6Djb_ACQ-XC4OpoJ2ynkY
langen
twitter:site@billabong1973
twitter:cardsummary_large_image
twitter:titleBillabong: Surf, Swim & Lifestyle Clothing
twitter:descriptionHome to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.
og:site_nameBillabong
og:urlhttps://www.billabong.com/
og:titleBillabong: Surf, Swim & Lifestyle Clothing
og:typewebsite
og:descriptionHome to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.
og:imagehttp://www.billabong.com/cdn/shop/files/Billabong_Logo_1.png?v=1742441212
og:image:secure_urlhttps://www.billabong.com/cdn/shop/files/Billabong_Logo_1.png?v=1742441212
og:image:width1738
og:image:height738
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
This page contains 648 words. That's ok.
13.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (514.9 kB).
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Mens
H2 Womens
H2 Men's Boardshorts
H2 Men's Wetsuits
H2 Women's Bikinis
H2 Women's Dresses
H2 Login
H2 Create Account
H4 Shop Adventure Division
H4 Shop Surftrek
H4 Shop T-Shirts
H4 Shop Shorts & Pants
H4 Shop Fleece & Hoodies
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.billabong.com/Anchor Skip to content
/pages/back-to-schoolExplore
/collections/womens-collection...Womens
/collections/mens-collections-...Mens
/pages/shippingSubdomain See Details
https://www.billabong.com/Billabong Logo
/pages/back-to-schoolText duplicate Explore
/collections/womens-collection...Text duplicate Womens
/collections/mens-collections-...Text duplicate Mens
/pages/shippingSubdomain Text duplicate See Details
/pages/womensText duplicate Womens
/pages/mensText duplicate Mens
/collections/mens-collections-...Adventure Division
/collections/all-saleSale
/account/loginLog in Log in
/account/loginLog in
/pages/wishlistNo Text
/collections/mens-collections-...New Arrivals
/collections/mens-collections-...Best Sellers
/collections/mens-clothing-boa...Boardshorts
/collections/mens-surf-wetsuitsWetsuits
/collections/mens-saleText duplicate Sale
/collections/mens-collections-...Collections
/collections/mens-collections-...Back to School
/collections/mens-collections-...Text duplicate Adventure Division
/collections/wave-washedWave Washed
/collections/mens-hawaii-colle...Hawaii
/collections/mens-billabong-x-...Billabong x Occy
/blogs/expert-guidesExpert Guides
/pages/boardshorts-fit-guideBoardshort Fit Guide
/collections/mens-garageBillabong Garage
/collections/billabong-x-mami-...Billabong x Mami Wata
/collections/gallery-collectionGallery
/collections/mens-spec-73-coll...Spec 73
/pages/boardshorts-fit-guideText duplicate Boardshorts
/collections/mens-clothing-boa...Shop All Boardshorts
/pages/boardshorts-fit-guideText duplicate Boardshort Fit Guide
/collections/mens-clothing-boa...Performance
/collections/mens-clothing-boa...Layback Swim Trunks
/collections/mens-clothing-boa...Lo Tide Boardshorts
/collections/mens-short-boards...Short Length (16'-17')
/collections/mens-medium-board...Mid Length (18'-19')
/collections/mens-long-boardsh...Long Boardshorts (20'-21')
/collections/mens-clothing-boa...Side Pockets
/collections/mens-clothing-boa...Airlite Boardshorts
/collections/mens-clothing-boa...Pro Boardshorts
/collections/mens-surfSurf
/collections/mens-surfShop All Surf
/pages/boardshorts-fit-guideText duplicate Boardshort Fit Guide
/collections/mens-clothing-ras...Rashguards
/collections/mens-surf-wetsuitsText duplicate Wetsuits
/collections/mens-surf-boots-g...Wetsuit Accessories
/blogs/expert-guides/mens-wetsuitWetsuit Buyers Guide
/collections/mens-clothingClothing
/collections/mens-clothingShop All Clothing
/collections/mens-clothing-t-s...Graphic Tees & Tanks
/collections/mens-clothing-sho...Hybrid Shorts
/collections/mens-clothing-shirtsShirts
/collections/mens-clothing-shortsShorts
/collections/mens-sweatshirtsSweatshirts & Fleece
/collections/mens-clothing-jea...Pants
/collections/mens-clothing-jac...Jackets
/collections/mens-accessoriesAccessories
/collections/mens-accessoriesShop All Accessories
/collections/mens-accessories-...Backpacks
/collections/mens-accessories-...Beanies & Hats
/collections/womens-collection...Text duplicate New Arrivals
/collections/womens-collection...Text duplicate Best Sellers
/collections/womens-swimSwim
/collections/womens-surf-wetsuitsText duplicate Wetsuits
/collections/womens-saleText duplicate Sale
/collections/womens-collection...Text duplicate New Arrivals
/collections/womens-collection...Text duplicate Best Sellers
/collections/womens-swimText duplicate Swim
/collections/womens-surf-wetsuitsText duplicate Wetsuits
/collections/womens-saleText duplicate Sale
/collections/womens-collection...Text duplicate Collections
/collections/womens-collection...Text duplicate Back to School
/collections/billabong-x-josie...Billabong x Josie Prendergast
/collections/womens-we-heart-t...We <3 the Heat
/collections/womens-collection...Essentials
/pages/swim-fit-guide-bottomsSwim Fit Guide
/blogs/expert-guidesBillabong Expert Guides
/collections/womens-swim-bikin...Bikini Tops
/collections/womens-swim-bikin...Shop All Bikini Tops
/collections/womens-swim-bikin...Bandeau
/collections/womens-swim-bikin...Tank
/collections/womens-swim-bikin...Triangle
/collections/womens-swim-bikin...Underwire
/collections/womens-swim-bikin...Bikini Bottoms
/collections/womens-swim-bikin...Shop All Bikini Bottoms
/collections/womens-swim-bikin...Full
/collections/womens-swim-bikin...High Rise
/collections/womens-swim-bikin...Medium
/collections/womens-swim-bikin...Skimpy
/collections/womens-swimText duplicate Swim
/collections/womens-swimShop All Swim
/pages/swim-fit-guide-bottomsText duplicate Swim Fit Guide
/collections/womens-swim-bikinisBikinis
/collections/womens-swim-cover...Cover Ups
/collections/womens-swim-one-p...One Pieces
/collections/womens-swim-rashg...Rashguards & Bodysuits
/collections/womens-collection...Sol Searcher Swim
/collections/womens-surfText duplicate Surf
/collections/womens-swim-rashg...Text duplicate Rashguards & Bodysuits
/collections/womens-surf-wetsuitsText duplicate Wetsuits
/blogs/expert-guides/womens-we...Text duplicate Wetsuit Buyers Guide
/collections/womens-clothingText duplicate Clothing
/collections/womens-clothingText duplicate Shop All Clothing
/collections/womens-clothing-g...Text duplicate Graphic Tees & Tanks
/collections/womens-clothing-p...Jeans & Pants
/collections/womens-collection...Matching Sets
/collections/womens-clothing-r...Rompers & Jumpsuits
/collections/womens-clothing-s...Shorts & Skirts
/collections/womens-clothing-h...Text duplicate Sweatshirts & Fleece
/collections/womens-clothing-topsTops
/collections/womens-clothing-d...Dresses
/collections/womens-clothing-d...Shop All Dresses
/collections/womens-clothing-d...Mini
/collections/womens-clothing-d...Midi
/collections/womens-clothing-d...Maxi
/collections/womens-clothing-r...Text duplicate Rompers & Jumpsuits
/collections/womens-accessoriesText duplicate Accessories
/collections/womens-accessoriesText duplicate Shop All Accessories
/collections/womens-accessorie...Bags & Backpacks
/collections/womens-accessorie...Beach Accessories
/collections/womens-accessorie...Hats & Beanies
/collections/adventure-divisio...T-Shirts
/collections/mens-collections-...Hoodies & Fleece
/collections/mens-collections-...Shorts & Pants
/collections/mens-surftrek/Sur...Surftrek
/collections/mens-collections-...Shop All
/collections/mens-collections-...Shop Adventure Division
/collections/mens-surftrekShop Surftrek
/collections/adventure-divisio...Shop T-Shirts
/collections/mens-collections-...Shop Shorts & Pants
/collections/mens-collections-...Shop Fleece & Hoodies
IMG-ALT 1
/collections/womens-saleSale Womens
/collections/womens-sale-colle...New To Sale
/collections/womens-sale-swimSale Swim
/collections/womens-sale-clothingSale Clothing
/collections/womens-sale-cloth...Sale Tops
/collections/womens-sale-cloth...Sale Bottoms
/collections/mens-saleSale Mens
/collections/mens-sale-collect...Text duplicate New To Sale
/collections/mens-sale-topsText duplicate Sale Tops
/collections/sale-mens-bottomsText duplicate Sale Bottoms
/collections/mens-sale-surfSale Surf
/collections/mens-sale-accesso...Sale Accessories
https://billabong.ca/External CA
/pages/mensMens Shop Now
/pages/womensWomens Shop Now
/collections/mens-clothing-boa...Men's Boardshorts Shop Now
/collections/mens-surf-wetsuitsMen's Wetsuits Shop Now
/collections/womens-swim-bikinisWomen's Bikinis Shop Now
/collections/womens-clothing-d...Women's Dresses Shop Now
/pages/shippingShipping
https://returns.billabong.com/External Subdomain Anchor Returns
/pages/contactContact Us
/pages/return-policyReturn Policy
/pages/donotsellDo not sell my data
/blogs/womensBlog
/blogs/team-womensTeam
/blogs/mensText duplicate Blog
/blogs/team-mensText duplicate Team
/blogs/expert-guidesText duplicate Expert Guides
https://www.instagram.com/bill...New window External Subdomain Instagram
https://www.facebook.com/Billa...New window External Subdomain Facebook
https://twitter.com/billabong1973New window External Twitter
https://www.youtube.com/user/B...New window External Subdomain YouTube
https://www.billabong.com/© 2025 Billabong
/pages/privacy-policyPrivacy Policy
/pages/terms-of-useTerms of Use
/pages/accessibility-statementAccessibility Statement
/account/loginForgot your password?

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.billabong.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (515 kB).

HTTP Response Header

NameValue
dateTue, 29 Jul 2025 19:15:14 GMT
content-typetext/html; charset=utf-8
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content-encodingbr
shopify-complexity-score0
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content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
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shopify-edge-ip23.227.38.74
servercloudflare
cf-ray966ef19ebec323e6-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 538 referring domains.
This page has 19,259 backlinks.
This page has backlinks from 442 different ip addresses.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
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Sitemap: https://www.billabong.com/sitemap.xml

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User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

www.billabong.com
Billabong: Surf, Swim & Lifestyle Clothing
Home to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Billabong71%Check
Surf62%Check
Clothing56%Check
Women54%Check
Shop53%Check
Clothing Shop53%Check
Swim48%Check
Womens Clothing47%Check
Mens43%Check
Shorts43%Check

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Cookie Policy

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