Between.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
45% 
Page structure
79% 
Link structure
85% 
Server
70% 
External factors
81% 
SEO Score
Response time
0.40 s
File size
1,148.90 kB
Words
468
Media files
57
Number of links
72 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Gift Retailer | Between The Lines | United Kingdom
The length of the page title is perfect. (454 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are Between The Lines, a family-run, award-winning Gift Retailer with 15 stores across the South-East of England. Our motto is to celebrate the joy of giving, and we believe that gift-giving is such a special interaction, no matter the occasion.
The meta description is too long: 1501 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.between.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe are Between The Lines, a family-run, award-winning Gift Retailer with 15 stores across the South-East of England. Our motto is to celebrate the joy of giving, and we believe that gift-giving is such a special interaction, no matter the occasion.
fb_admins_meta_tagellesia.kleinlercher
google-site-verificationi_yULHYwpaAMpMFGzh2IiHFx-upE4PMtrpOysi5Ifro
viewportwidth=device-width, initial-scale=1
generatorWix.com Website Builder
format-detectiontelephone=no
skype_toolbarskype_toolbar_parser_compatible
langen
twitter:cardsummary_large_image
twitter:titleGift Retailer | Between The Lines | United Kingdom
twitter:descriptionWe are Between The Lines, a family-run, award-winning Gift Retailer with 15 stores across the South-East of England. Our motto is to celebrate the joy of giving, and we believe that gift-giving is such a special interaction, no matter the occasion.
twitter:imagehttps://static.wixstatic.com/media/2dfd95_cdb4c4527aa944129d39279ebc9762ed%7Emv2.png/v1/fit/w_2500,h_1330,al_c/2dfd95_cdb4c4527aa944129d39279ebc9762ed%7Emv2.png
fb:adminsellesia.kleinlercher
og:titleGift Retailer | Between The Lines | United Kingdom
og:descriptionWe are Between The Lines, a family-run, award-winning Gift Retailer with 15 stores across the South-East of England. Our motto is to celebrate the joy of giving, and we believe that gift-giving is such a special interaction, no matter the occasion.
og:imagehttps://static.wixstatic.com/media/2dfd95_cdb4c4527aa944129d39279ebc9762ed%7Emv2.png/v1/fit/w_2500,h_1330,al_c/2dfd95_cdb4c4527aa944129d39279ebc9762ed%7Emv2.png
og:image:width2500
og:image:height1330
og:urlhttps://www.between.co.uk
og:site_nameBetween The Lines
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 468 words on this page. Good pages should have about 800 words of useful content.
26.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1148.9 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
40 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...hen-ideas-calderone-kitchen-006-1583.jpgkitchen-ideas-calderone-kitchen-006-1583
...hen-ideas-calderone-kitchen-006-1583.jpgkitchen-ideas-calderone-kitchen-006-1583
...ime Hero & Tranquillity Candle 3 Wic.jpgBedtime Hero & Tranquillity Candle 3 Wic
...ime Hero & Tranquillity Candle 3 Wic.jpgBedtime Hero & Tranquillity Candle 3 Wic
...ime Hero & Tranquillity Candle 3 Wic.jpgBedtime Hero & Tranquillity Candle 3 Wic
...hen-ideas-calderone-kitchen-006-1583.jpgkitchen-ideas-calderone-kitchen-006-1583
...hen-ideas-calderone-kitchen-006-1583.jpgkitchen-ideas-calderone-kitchen-006-1583
...0f1d6f8ebc3b4b8681d01deacd78fbfd~mv2.jpgImage by Libby Penner
...dfcc2f8d65f54ef48df2d5a5d5bb73d8~mv2.jpgNo alt attribute provided
...2ffe969486c54ab1a53f87c0ed1ee873~mv2.jpgNo alt attribute provided
...b3a031584a034c86a17ef7d46aea2eaf~mv2.jpgNo alt attribute provided
...40f490bd45af4a4487e0763d9ad4c431~mv2.jpgNo alt attribute provided
...b517c59d479c4754b9c3bba1506119ad~mv2.jpgNo alt attribute provided
...d52e0df5e444412db173bd012cd9bdbd~mv2.jpgNo alt attribute provided
...91b1b829cfd74136885cf8115acc4156~mv2.jpgNo alt attribute provided
...7fa8dc8315ef4e7b8977a93616799ea1~mv2.jpgNo alt attribute provided
...4c1b416aecf246ff8b28a17d6a0f4f72~mv2.jpgNo alt attribute provided
...0a9e5db7e55f46378c270e07026de954~mv2.jpgNo alt attribute provided
...c4339fde03154d51bb8887a23e919553~mv2.jpgNo alt attribute provided
...a8dc12bcce4446b6a00ca04138803927~mv2.jpgNo alt attribute provided
...60dfc41f3fc440e4b14dd5483f775357~mv2.jpgNo alt attribute provided
...9e1ca2b6ba934e31919acde7da968f0b~mv2.jpgNo alt attribute provided
...08c9028f1a6240d98c900e93add2794c~mv2.jpgNo alt attribute provided
...e2a5855962344e999c83a93f01b5bbea~mv2.jpgNo alt attribute provided
...447cd1cf5aa24a4ea773df16a7f1ede6~mv2.jpgNo alt attribute provided
...7d0759cc94554bf58a251e4191950f51~mv2.jpgNo alt attribute provided
...04145e82f3ca4077a04a9ac80cb994e5~mv2.jpgNo alt attribute provided
...e293922400e74cafb90ff1a55fdc49be~mv2.jpgNo alt attribute provided
...082ba38d59964394aa2243d20d5f6efa~mv2.jpgNo alt attribute provided
...2015c969fa7c43878630bc8401dfc775~mv2.jpgNo alt attribute provided
...1dcd511a9ead44d78bf3e57a855ff6a4~mv2.jpgNo alt attribute provided
...c613c3192f1d44e7adab54724cbfe4d1~mv2.jpgNo alt attribute provided
...be1dc33a54d141878063b7bcb9f20b64~mv2.jpgNo alt attribute provided
...82a5f167320f424aaca1c79b6b9380cf~mv2.jpgNo alt attribute provided
...bc264ff4a43743189c5b33577a12c9c7~mv2.jpgNo alt attribute provided
...ded895b32715494aa78ad04f56db61de~mv2.jpgNo alt attribute provided
...9b6fd57afbe14a0391013e29d6ba50dc~mv2.jpgNo alt attribute provided
...4e02cce3a9ea4179a2bab352fa867631~mv2.jpgNo alt attribute provided
...2026d7b5c40b4a3fb008d7ec1b0710af~mv2.jpgNo alt attribute provided
...13963de2030b4416b1348b2a14f43d08~mv2.jpgNo alt attribute provided
...961e4a671f7140d2936458883b8ab93e~mv2.jpgNo alt attribute provided
...fdb3d79492d64397a3500613abb9022c~mv2.jpgNo alt attribute provided
...90e6cb1b71a54c00bb3750ff850d0af5~mv2.jpgNo alt attribute provided
...b22c6b381dd84afdbf850b6433dcef0e~mv2.jpgNo alt attribute provided
...3a558153dcbc4f2e9ce20535b47f8a86~mv2.jpgNo alt attribute provided
...8cb46fbad76740b29732bf25c68f258a~mv2.jpgNo alt attribute provided
...68c5f73f76044f8eb2f794bdee33761b~mv2.jpgNo alt attribute provided
...e60e581bda8a42ed843572f390986f43~mv2.jpgNo alt attribute provided
...667cc7b242945ee846fd68495280321~mv2.webpXMAS22_BUNNIES_CATEG.webp
...86ffdad972dd4d56a7dee366afc59e32~mv2.jpg0046_1-SandalWoodLabdanum_112_800x_edited.jpg
...d754dce4c63b459cbb983da1a4f70ee6~mv2.jpgJP172-_-JP170.jpg
...64bc9f27c2c4456a8e1c4c65bec9aba~mv2.webp5_31972bc5-766f-4fba-9b53-bbfacffdc450.webp
...f59ba183118943f88088425204838794~mv2.jpgIMG_8656_edited.jpg
...uto/0fdef751204647a3bbd7eaa2827ed4f9.pngfacebook
...78d140f03e4a4ced943f3c61a35a0ebc~mv2.pngtwitter
...uto/01c3aff52f2a4dffa526d7a9843d46ea.pnginstagram
...nc_avif,quality_auto/eco-alliance-01.pngeco-alliance-01.png

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 between the lines
H2 New In
H2 Shop gifts for Toddlers
H2 Shop gifts for Wellbeing
H2 Shop gifts for Her
H2 Shop gifts for Him
H2 about us
H2 Store Locator
H2 BTL Careers
H2 Contact Us
H2 Follow Us
H2 eGift Card
H2 Delivery Info
H2 Returns & Refunds
H2 Privacy Policy
H2 Terms & Conditions
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.between.co.uk/Subdomain between the lines
https://www.between.co.uk/new-inSubdomain New In
/store-locatorSubdomain Store Locator
https://www.between.co.uk/for-herSubdomain For Her
/jewellerySubdomain Jewellery
https://www.between.co.uk/for-himSubdomain For Him
/baby-toddlerSubdomain Baby & Toddler
https://www.between.co.uk/babySubdomain Baby
/soft-toysSubdomain Soft Toys
/wooden-toysSubdomain Wooden Toys
/childrenSubdomain Children
/wellbeingSubdomain Wellbeing
/home-gardenSubdomain Home & Garden
/kitchen-ideasSubdomain Kitchen Ideas
/gardeningSubdomain Gardening
/eco-consciousSubdomain Eco Conscious
/room-fragranceSubdomain Room Fragrance
/stationerySubdomain Stationery
/gardeningSubdomain shop gardening
/product-page/coin-purse-grape...Subdomain Quick View
/product-page/coin-purse-grape...Subdomain Elizabeth Scarlett Grapevine Coin Purse Price£18.00
/product-page/glasses-case-dov...Subdomain Text duplicate Quick View
/product-page/glasses-case-dov...Subdomain Elizabeth Scarlett Doves of Peace Glasses Case Price£24.00
/product-page/coin-purse-dove-...Subdomain Text duplicate Quick View
/product-page/coin-purse-dove-...Subdomain Elizabeth Scarlett Doves of Peace Coin Purse Price£18.00
/product-page/mini-pouch-dove-...Subdomain Text duplicate Quick View
/product-page/mini-pouch-dove-...Subdomain Elizabeth Scarlett Doves of Peace Mini Pouch Price£26.00
/product-page/wash-bag-dove-of...Subdomain Text duplicate Quick View
/product-page/wash-bag-dove-of...Subdomain Elizabeth Scarlett Doves of Peace Wash Bag Price£42.00
/product-page/makeup-bag-flora...Subdomain Text duplicate Quick View
/product-page/makeup-bag-flora...Subdomain Elizabeth Scarlett Floral Sun Goddess Makeup Bag Price£38.00
/product-page/pouch-e-day-flor...Subdomain Text duplicate Quick View
/product-page/pouch-e-day-flor...Subdomain Elizabeth Scarlett Floral Sun Goddess Everyday Pouch Price£34.00
/product-page/munro-scottie-do...Subdomain Text duplicate Quick View
/product-page/munro-scottie-do...Subdomain Jellycat Munro Scottie Dog Bag Charm Out of stock
/product-page/amuseable-dragon...Subdomain Text duplicate Quick View
/product-page/amuseable-dragon...Subdomain Jellycat Amuseables Dragon Fruit Out of stock
/product-page/amuseable-rulerSubdomain Text duplicate Quick View
/product-page/amuseable-rulerSubdomain Jellycat Amuseables Ruler Price£28.00
/product-page/amuseable-pencilSubdomain Text duplicate Quick View
/product-page/amuseable-pencilSubdomain Jellycat Amuseables Pencil Out of stock
/product-page/amuseable-sardin...Subdomain Text duplicate Quick View
/product-page/amuseable-sardin...Subdomain Jellycat Amuseables Sardine Tin Price£40.00
/product-page/amuseable-horati...Subdomain Text duplicate Quick View
/product-page/amuseable-horati...Subdomain Jellycat Amuseables Horatio Pistachio Price£20.00
/product-page/amuseable-appleSubdomain Text duplicate Quick View
/product-page/amuseable-appleSubdomain Jellycat Amuseables Apple Price£25.00
/product-page/amuseable-latteSubdomain Text duplicate Quick View
/product-page/amuseable-latteSubdomain Jellycat Amuseables Latte Price£28.00
/product-page/hopscone-luxe-bu...Subdomain Text duplicate Quick View
/product-page/hopscone-luxe-bu...Subdomain Jellycat Hopscone Luxe Bunny Out of stock
/product-page/smudge-pandaSubdomain Text duplicate Quick View
/product-page/smudge-pandaSubdomain Jellycat Smudge Panda Out of stock
/product-page/lambeth-lemmingSubdomain Text duplicate Quick View
/product-page/lambeth-lemmingSubdomain Jellycat Lambeth Lemming Price£23.00
/product-page/swinley-boarSubdomain Text duplicate Quick View
/product-page/swinley-boarSubdomain Jellycat Swinley Boar Price£30.00
/product-page/allexi-alligatorSubdomain Text duplicate Quick View
/product-page/allexi-alligatorSubdomain Jellycat Allexi Alligator Price£75.00
/baby-toddlerSubdomain Shop gifts for Toddlers
/wellbeingSubdomain Shop gifts for Wellbeing
https://www.between.co.uk/for-herSubdomain Shop gifts for Her
https://www.between.co.uk/for-himSubdomain Shop gifts for Him
/store-locatorSubdomain Find your nearest store
/gift-cardSubdomain eGIFT CARD
/store-locatorSubdomain Text duplicate Store Locator
http://jobs.between.co.uk/New window External Subdomain BTL Careers
/contact-usSubdomain Contact Us
https://www.facebook.com/betwe...New window External Subdomain IMG-ALT facebook
https://twitter.com/BTL_ukNew window External IMG-ALT twitter
https://www.instagram.com/betw...New window External Subdomain IMG-ALT instagram
/gift-cardSubdomain eGift Card
/copy-of-delivery-infoSubdomain Returns & Refunds
/privacy-policySubdomain Privacy Policy
/copy-of-privacy-policySubdomain Terms & Conditions
/deliveery-infoSubdomain IMG-ALT eco-alliance-01.png

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.between.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (1,149 kB).
The page response time is excellent with 0.40 seconds.

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
link<https://static.parastorage.com/>; rel=preconnect; crossorigin;,<https://static.parastorage.com/>; rel=preconnect;,<https://static.wixstatic.com/>; rel=preconnect; crossorigin;,<https://static.wixstatic.com/>; rel=preconnect;,<https://siteassets.parastorage.com>; rel=preconnect; crossorigin;,
html-cacheabletrue
etagW/"ed2781f44dc3b12c78b41f2fea5cf54e"
content-languageen-US
strict-transport-securitymax-age=86400
age27624
x-wix-request-id1753508344.44350489267761617187
set-cookie91 Characters
cache-controlprivate,max-age=0,must-revalidate
serverPepyaka
x-content-type-optionsnosniff
content-encodingbr
accept-rangesbytes
dateSat, 26 Jul 2025 05:39:04 GMT
x-served-bycache-fra-eddf8230149-FRA
x-cacheMISS
varyAccept-Encoding
server-timingcache;desc=hit, varnish;desc=hit_miss, dc;desc=fastly_ireland-pub_g
x-seen-byyvSunuo/8ld62ehjr5B7kA==,2d58ifebGbosy5xc+FRalhmBbTBfuGce0MoIDxIZjngZPfDvE0jZBHWHz/83y+fp8FN1Lr/6VBBWn2Xjvt5fxg==,2UNV7KOq4oGjA5+PKsX47Hxxk2q/vecgxlcnT+jtFuQyIvXDwAgQnMaS/gEZIOGh
via1.1 google
glb-x-seen-bybS8wRlGzu0Hc+WrYuHB8QIg44yfcdCMJRkBoQ1h6Vjc=
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 27 referring domains.
This page has 52 backlinks.
This page has backlinks from 26 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
User-agent: Googlebot
Disallow: *?lightbox=
Disallow: /_api/*

# Optimization for Google Ads Bot
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google
Disallow: /_partials*
Disallow: /pro-gallery-webapp/v1/galleries/*

# Block PetalBot
User-agent: PetalBot
Disallow: /

# Crawl delay for overly enthusiastic bots
User-agent: dotbot
Crawl-delay: 10
User-agent: AhrefsBot
Crawl-delay: 10

Sitemap: https://between.co.uk/sitemap.xml

# Auto generated, go to SEO Tools > Robots.txt Editor to change this

Similar sites

Search preview

www.between.co.uk
Gift Retailer | Between The Lines | United Kingdom
We are Between The Lines, a family-run, award-winning Gift Retailer with 15 stores across the South-East of England. Our motto is to celebrate the joy of giving, and we believe that gift-giving is such a special interaction, no matter the occasion.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
lines62%Check
Store50%Check
Lines Ltd48%Check
stores46%Check
England46%Check
family-run46%Check
South46%Check
celebrate46%Check
joy46%Check
giving46%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

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